Chapter 428: Choose a TV Station

Two days later, Hanhai Film and Television Investment Company welcomed the heads of more than 20 TV stations. Among them are Song Longqi of Jibei TV station and Zhang Heng of Henan TV station who have worked with Xiao Yunhai.

Since the explosion of "The Legend of Zhen Huan", Hebei TV station has also entered the field of vision of Chinese audiences.

In order to cultivate a group of TV viewers, the director of Jibei TV station Shen Minghui was very generous, and he spent a lot of money to introduce an idol drama from South Korea, which was a great success and got an average rating of 2.6%.

Of course, it is incomparable to Xiao Yunhai's "The Legend of Zhen Huan", but it ranked third in the ratings of all TV stations in China during the same period.

This time I heard that "Swordsman" by director Wu Zixu had been completed, and Shen Minghui sent Song Longqi over.

Before leaving, Shen Minghui said: "Old Song, our TV station is now at a critical juncture. If we cross the past, we will be able to open up the sky. If we can't cross it, we will be beaten back to the original shape. I am not too young, and I don't want to retire with shame."

"Mr. Xiao's "Swordsman" has tens of millions of fans, and the TV series was shot by the great director Wu Zixu. Under the combination of strong and powerful, no matter which TV station it is on, the ratings will definitely not be bad. Therefore, Even if we don't make any money in this drama, you have to rob it. You have to understand that the most important thing for our TV station now is not money, but popularity. "

Song Longqi nodded and said, "Master, don't worry."

The situation of Henan TV Station is quite different from that of Hebei TV Station.

Although "Scarlet Heart" made them popular for a while, they did not seize the opportunity, and the TV series they succeeded failed miserably.

And because of the relationship between the director Liu Qingshan, they did not get the right to broadcast "The Legend of Zhen Huan", which caused them to return to their previous situation.

Zhang Heng saw Xiao Yunhai again, and his face was somewhat embarrassed.

Xiao Yunhai did not take it to heart, and shook hands with Zhang Heng,

Said: "Master Zhang, long time no see."

Zhang Heng said: "Mr. Xiao, I'm really sorry about the last time in "The Legend of Zhen Huan". Hey, I don't have the face to see you anymore."

Xiao Yunhai laughed and said, "What is there? I hope we can still have the opportunity to cooperate."

Zhang Heng nodded and said, "Definitely."

Liu Qingshan is still half a year away from retiring. As long as there are no accidents, Zhang Heng, the director of Henan TV Station, is none other than Zhang Heng. Therefore, the two will definitely meet in the future.

Song Longqi on the side smiled and said: "Mr. Xiao, you can't patronize Director Zhang and leave our Hebei TV station behind. We are very happy to cooperate on "The Legend of Zhen Huan"."

Xiao Yunhai said: "I forgot who, and I can't forget Director Song."

"Old Song, if you want me to tell you, you can't come from northern Hebei," said Huo Si'an, director of the Shaanxi station.

Song Longqi asked inexplicably, "Why?"

Huo Si'an said with a smile: "You guys in Jibei are doing a good job now. One "The Legend of Zhen Huan" was broadcast twice in prime time in the evening, and the ratings all exceeded 10%. It has also reached 2%. You are soaring into the sky now, and you are all on the front line, why bother with us TV stations that are still struggling in the third line. "

"That's right. Lao Song, we'll treat you well in the evening, so you can go back first."

"That's right. Director Song, leave us a way out."

"You all ate the meat last time, and this time you have to grab it from us. It's a bit too much."

The heads of other TV stations all echoed.

Song Longqi pointed at them and said with a smile: "You are hurting me. When I came here, Director Shen had already given me a death order, and I must get the first broadcast rights. If I listen to you, after I go back, it is estimated that Shen The master can peel me off."

"Hahaha."

The crowd laughed.

After a while, Zhao Mingsheng walked in and said, "Everyone, thank you for coming to our vast ocean. Now that the screening room is ready, please go over and check the quality of "Swordsman". "

"Okay. I can't wait."

"Let me say, with Director Wu's reputation and level, this film is definitely no problem. Simply bid directly."

"Old Li, why are you in a hurry? Let's appreciate it first and then open our eyes."

When we came to the theater, everyone started watching.

Zhao Mingsheng patted Xiao Yunhai on the shoulder and motioned him to go out.

When he came outside, Zhao Mingsheng said: "This time, the top ten TV stations such as CCTV, Mango, Zhejiang, Jiangsu, Yanjing, etc. did not come."

Xiao Yunhai said with a smile: 'This is what I expected. After all, in the invitation letter, we wrote that as long as the advertising costs, it is no wonder that these first-line TV stations can agree. Dad, I think we'd better sell "Swordsman" to two TV stations and let them broadcast simultaneously. After all, "Swordsman" has invested a lot, and I am worried that the advertising revenue of a single TV station will not be enough for its investment. "

Zhao Mingsheng said: "I feel the same way. In this way, let's choose the two TV stations with the best conditions."

Xiao Yunhai nodded.

Near twelve o'clock, all the TV station directors came out.

When everyone saw Xiao Yunhai, their faces were a little strange.

Xiao Yunhai smiled and said, "All the TV station leaders, why are you looking at me like this?"

Song Longqi laughed and said, "Mr. Xiao, your acting skills are really amazing. The role of Dongfang Invincible was really performed by you. It's amazing."

Zhang Heng said: "It's vivid. No wonder Director Wu and Teacher Sun are full of praise for you."

Xiao Yunhai said: "Stop, I understand. Let me solemnly clarify to everyone that Xiao Yunhai in front of you is a pure man, please don't doubt this, ok?"

"Hahaha." Everyone laughed.

Coming to the conference room, Xiao Yunhai asked, "Everyone has already watched this TV series, how do you feel?"

Huo Si'an said: "I feel this is not a TV series, but a movie."

"Yeah. No wonder Director Wu said that he shot this "Swordsman" with the standard of making movies. It's really great."

"Whether it's the picture, color, props, and framing, it's all top-notch. What impresses me the most is its martial arts design, which is really beautiful."

"I think once the play is released, it will definitely be a sensation."

Xiao Yunhai was very happy when he heard everyone's praise, and said, "Misters, please listen to me. The investment and publicity of this drama is estimated to reach more than 800 million yuan. If it is put on a TV station, we are worried about the cost. I can't take it back. Therefore, we decided to choose the two TV stations with the best conditions to broadcast simultaneously. Please forgive me for the trouble this has caused everyone."

"Synchronized broadcast? This means that the ratings are divided in half. Then the price negotiated by our TV station is somewhat inappropriate."

"Yes. I need to call our director immediately and ask for instructions."

Hearing everyone's discussion, Xiao Yunhai smiled and said, "Don't worry everyone. It's time for dinner. We have reserved a box at a five-star hotel. Let's go and have a good meal first. We'll talk about the bidding in the afternoon. What do you think?"

"Alright, it just gave us time to discuss."

"That's right, I guess our TV station should have another meeting to negotiate."

On the way to the hotel, everyone took out their mobile phones and called their TV station, asking them to study it quickly.

I ate this meal for three hours, and when I returned to Hanhai, it was already three o'clock in the afternoon.

Everyone had already received new instructions, and within a short while, more than 20 tenders appeared in front of Xiao Yunhai.

With the help of several staff members, Xiao Yunhai quickly identified two TV stations with the best conditions.

One is Shaanxi TV. The ratio of their advertisements is 8.1:1.9, and Xiao Yunhai accounts for 81%.

The other is Hebei TV Station. They played tricks and did not write a number on the tender, but left a sentence.

"1% more than the TV station with the highest share"

In other words, Jibei TV's bid was 82 percent.

After Xiao Yunhai saw Song Longqi's bottom bid, he smiled at Zhao Mingsheng: "Dad, this Jibeitai seems to be determined to want this "Swordsman"."

Zhao Mingsheng nodded and said: "Shen Minghui and Song Longqi are both very ambitious guys, and they are very courageous and far-sighted. Now the situation of Jibei TV station is very good, and the ratings have improved significantly compared to before, and the quality is urgently needed. for them, money doesn’t matter, what really matters is the popularity of the station.”

Xiao Yunhai asked, "How about this Shaanxi TV station? What is their average viewership rating?"

Zhao Mingsheng said: "The TV stations that are willing to use advertising revenue in exchange for our TV series generally have poor ratings. Shaanxi TV is relatively high among third-tier TV stations, and this year's average viewership ranks 24th."

Xiao Yunhai said: "Then choose the two of them. It's a pity that Nantai is only one percent worse."

Back in the conference room, Xiao Yunhai announced the winning bids for Shaanxi Terrace and Hebei Terrace.

After hearing the result, Zhang Heng's face turned gloomy.

"Failed again. Eighty percent of the advertising revenue can fail. Does it mean that God is going to kill our Southern Henan TV station?"

Looking at Huo Si'an and Song Longqi with their happy faces, Zhang Heng sighed and said to himself, "These two TV stations are really cruel."

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