Chapter 1479: Brewery in Kagoshima

January 22, Saturday night, Kagoshima Prefecture, Nikmai TV Kagoshima branch.

Kakushi Shiraishi, Fumiko Shiraishi, and Shinsuke Tatsumura drove two cars, a sedan and a five-door van, which couldn't accommodate Mori's group of eleven people.

Fortunately, from Kagoshima City to Tarumizu City, it is usually more time-saving to take the ferry at Kamoike Port, and Kamoike Port is nearby, so Lan took Mori by car, and the others walked with the company of Shiraishi Fumiko.

On the way, Fumiko Shiraishi talked about Takakuma Sake Brewery again. Simply put, it was the hardships of being united when starting a business, and the joys and sorrows of not being able to work together when the business achieved some success. ...

Yachi Harbor.

Because of this unexpected journey to Takakuma Brewery, Yamazaki and others disrupted the fixed itinerary of taking a boat to Tanegashima, so Yamazaki booked a super high-speed boat, so as not to delay too long at Takakuma Brewery, it was too late, and there was no ferry to catch up Go to Tanegashima. ...

Tarumizu City, Tarumizu Port.

Takakuma Sake Brewery came to a van, and finally took Maori and his party to Takakuma Sake Brewery in the car.

Takakuma Distillery occupies a small area, with more than a dozen employees, it is a standard family workshop.

"Here we are, this is Takakuma Shuzo."

Kakushi Shiraishi briefly introduced the main employees of Takakuma Brewery, history and achievement awards, founded by his parents, well-known in the prefecture, and famous in Kyushu.

Yamazaki said, "Mei Daiko, Sonoko, come and tell us your opinions."

"Me?" Mei Daizi was stunned.

"What do you mean?" Sonoko asked.

Yamazaki said with a smile: "That is to say, how do you think this brewery will develop to be successful."

"So that's the case, this is also a priceless treasure." Dr. A Li said with a smile.

"No," Chencun's executive said, "this doesn't count, you don't need to talk about these things at all."

"It's up to us whether to talk or not, and it's up to you whether to listen." Yamazaki said.

Chencun executive sneered and said, "Hmph, at your age, you haven't even attended college."

"C'mon, only experts' materials are worthy of showing us." Yuanzi said angrily.

"Don't worry, if most people here don't think that what we said is that the help to Takakuma Sake Brewery can offset a bottle of three-year-old brewed by Tatsumura for you, even if we lose." Yamazaki said, "At that time we will Don't care about Uncle Maori."

"Okay, it's a deal." Chen Village executive said.

"Come on, whoever throws bricks to attract jade first." Yamazaki said, "Mei Daizi, you come first."

"Oh." Mei Daizi thought for a while and said, "To build a brewery, the first thing is technology."

"They don't lack for that," Yamazaki said.

"Then, the second is the formula." Mei Daizi said.

"By the way, it's the formula." Yuanzi smiled, "Only a good formula can make good wine, and good wine can be sent to participate in the rating. Only when you get a good ranking can you be famous all over the world. market."

"Ha, this is all nonsense." Chen Village's executive said angrily, "To reach the sky in one step is simply delusional."

"That's what you said." Sonoko said with a dry smile.

Yamazaki said: "For handmade sake brewing, other people's recipes are always other people's recipes, and the recipe that suits you needs to be constantly explored."

"By the way, it's the materials." Mei Daizi said, "Select suitable materials, such as Takakuma Shuzo's organic alpine sweet potatoes, and Takakuma spring water, and then experiment a lot, and finally find the successful one from the finished product."

"That's right," Seiichi Orita, the supervisor in his sixties, couldn't help but sigh with emotion, "When we first brewed shochu, we dreamed of brewing shochu with the taste of Mount Takakuma, so that the taste of our hometown It has been spread all over the world, but it is a pity that after more than 30 years, our Takakuma shochu still cannot win the first prize at the national wine tasting event.”

"That's right, that's right," Mei Daizi said, "basically no one can brew unparalleled wine in one go,

Each wine inscription represents the formula and craft of a wine. Brewers need to constantly explore and improve, which consumes labor, money, and more importantly, time. "

"It takes a few months to brew wine at a time, and it takes a few years at most. That is to say, it will take a few years to know whether it is successful or not."

Fumiko Shiraishi said: "Edison's experimental filament has been used for several years, but we need decades."

Chencun executive said: "These are nothing, just common sense in the wine industry."

"Don't worry." Yamazaki said, "be patient, and I will talk about how to develop your Takakuma Sake Brewery."

"By the way, I understand." Yuanzi smiled, "As long as there is funds..."

Chencun executive said: "It's funny, if there is funds, we won't quarrel."

"Listen to me." Sonoko smiled. "Didn't you say that Takakuma Shochu is famous in Kyushu? You can generate a lot of income as long as you mass-produce it."

"The problem is that we have cultivated these people, and we really have no ability to increase production." Baishi Juezhi said.

"It's fine to use a machine, and you don't need to build a factory yourself, you can find someone to do it for you." Yuanzi said.

The manager of Chen Village smiled happily: "Ha, let's see, in the end it's my way."

"No, that will reduce the quality of Takakuma Shochu." Kakushi Shiraishi said angrily, "Don't talk about this kind of thing again."

"Really, I won't re-register a trademark," Yuanzi complained, "If there are high-end products, there must be low-end products."

"Look, look," Chencun executive asked, "I've said this too, right? This is a normal business model, why can't your brains turn the corner?"

"It doesn't matter if you are stubborn or rigid," Shiraishi Kakushi said sternly, "It is our persistence that made Takakuma Shochu what it is today."

Chen Village's manager shouted: "But, have you ever thought that your persistence will ruin Takakuma Shochu?"

"No," Fumiko Shiraishi said, "Three years won't work for ten years, and ten years won't work for thirty years. As long as we persevere, Takakuma Shochu will one day become famous all over the world."

"It's a joke, don't say it's been three years. Whether you can get by this year is a question mark." Chencun's executive said, "Based on this year's situation, even if you stop product improvement, you may not be able to make enough profits, because As the rules are eased and there are many sake breweries using machines for mass production, there will be a lot of shochu to saturate the market.”

Supervisor Seiichi Orita snorted coldly: "How can such shochu compare with our handicrafts?"

"Don't be self-righteous." Chen Village's executive said, "Do you really think that Takakuma shochu is so advanced, including the taste of Mount Takakuma? You are very wrong, it is just a kind of psychology. In terms of taste, ordinary people don't If you can’t taste it, how different is it from the shochu produced by the machine.”

"The vast majority of consumers don't understand the benefits of Takakuma Shochu at all, and the cost of Takakuma Shochu makes it impossible to lower the price. When your Takakuma Shochu cannot be sold, how can you still sell it?" Use it as money?"

"There is no money for the brewery, so there is no way to pay salaries. If you can't get your salary and go back, will you be full after drinking the wind?"

The employees all lowered their heads, Fumiko Shiraishi shouted: "Professor Chen Village, don't scare me here."

"Am I alarmist?" Chen Cun's manager laughed anxiously, "I tell you, over the years, I have relied on this sense of smell to keep Takakuma Shuzo with sufficient funds to pay salaries and improve products."

"Yes, for this, we have always been very grateful to you." Baishi Juezhi said, "My father told me to remember your kindness before he passed away."

Speaking of the former president who passed away, Chencun's executive's attitude became a little soft, "You are just talking about it, and you don't trust my judgment at all."

"It's not that we don't trust you, we have our persistence." Kakushi Shiraishi said, "I believe that we will be able to overcome this hurdle, and Takakuma Sake Brewery will continue to exist for a long time."

"Naive." Chencun executive snorted coldly.

"Cough," Yamazaki said, "I'm sorry, President Shiraishi, please forgive me for saying a few harsh words. I think you are really wrong. You underestimated the power of the relaxation of rules. This is not a natural adjustment of the market, but a forced one by the state." Changing the rules of the market, those who cannot adapt to the rules, have only one fate, that is, be eliminated."

"Don't talk about it, it's not that he doesn't understand, but he just stubbornly believes that he can do it." Chencun executive said.

"I'm too embarrassed to say what I just said is a priceless treasure." Yamazaki said, "Mei Daiko, Sonoko, let's continue to feel the pulse of the development of Takakuma Sake Brewery."

"Well," Sonoko said distressedly, "Takakuma Sake Brewery needs money but has no money, no people, so why don't we help it raise funds."

"The success of brewing is mostly due to luck and cannot be grasped." Yamazaki said, "The risk is too great, this is the worst policy."

Mei Daizi said: "Really, brother, do you think there is any good way?"

"Give me a hint." Yamazaki said, "You just said that the recipe of sake brewing requires materials and craftsmanship, and it is constantly explored."

"So what?" Sonoko said, "We always have to try one by one."

"Wait, I think of one," Mei Daizi smiled, "it can be assisted by modern equipment, such as building a production process model on a computer, and then analyzing the data of success and failure to find out key problems, which can save a lot of time , and brewing costs."

"Computer?" Everyone in Takakuma Shuzo was stunned.

"It's indeed a good idea." Yuanzi said, "But it will cost a lot of money. At least a studio needs to be established and people must be recruited."

Mei Daizi said: "You can go to a research institution, such as a university."

"Oh, if that's what you say, Mei Daizi," Yuanzi said, "then we can start with the materials and test them one by one."

"Very good, that's it." Yamazaki said, "That's what I think." Then he said to Baishi Juezhi, "Judging from your equipment, you can test the water quality at most to ensure that the water source is above the drinking water standard. In case the brewed wine makes people's stomach ache, you may never have thought about using scientific instruments to test sweet potatoes, but just select sweet potatoes based on experience."

"That's right, what you said is absolutely right." Supervisor Seiichi Orita sighed, "In the age of science, we still use experience to estimate roughly, because we can't keep up with the times."

"Don't say that, it's my fault." Kakushi Shiraishi said, "As a young man, I didn't bring new vitality to Takakuma Shuzo."

"Ha, it seems that I solved the problem." Sonoko smiled.

Mei Daizi retorted: "Hey, it's my words that reminded you."

Yamazaki asked: "Hey, Mr. Tatsumura, do you think these can offset your priceless bottle of wine?"

"Not enough, not enough." Chen Village executive said.

"Professor Chencun, stop entanglement," Baishi Juezhi said, "Their opinions are priceless to us."

"No," Chen Village's executive said, "In the long run, it may be useful, but in the short term, it still hasn't solved our problem."

"Indeed," Yamazaki said, "under the situation of relaxed rules, borrowing money to expand manual production is the worst policy, because the brewing cost is still high, and it is very likely that Takakuma Shuzo will close due to debts due to sales problems; The digitalization of the brewing process is a medium strategy, because no one can be sure that there will be achievements in the short term, and the cost of using science and technology may become a drag on Takakuma Shuzo.”

"That's right, only large-scale production by machines is the best policy. Although there is a cost burden, it will immediately turn into benefits. This is a benefit that is close at hand." Chen Village said, "I am actually not against hand-brewing, but the premise is that The state-level top wines that are brewed will not worry about sales."

Yamazaki sighed: "You're right, but this is only in terms of Takakuma Brewery."

"What do you mean?" The manager of Chen Village was stunned.

Yamazaki asked: "President Shiraishi, what do you think?"

"I, this..." Baishi Juezhi didn't know what to say for a moment.

"Ah, I, I see." Fumiko Shiraishi said excitedly, "We can set up a company and then serve other sake breweries, so that we can immediately make profits."

"Ah!" Chencun's executive suddenly realized, "This is really a good idea. The current brewery is the same as ours, which means we have a big market. No, this market is blank now, it's wonderful."

"It seems that you are very satisfied with this priceless treasure." Yamazaki said.

"Yes, I am very satisfied, thank you for your guidance." Chencun's manager smiled and said, "I was wrong before, please forgive me." Saying that, he bowed to Yamazaki and Xiang Lan.

"Then, we won't disturb your meeting." Yamazaki said with a smile, "But please send us to the port."

"Of course, this is of course," Chen Village executive said with a warm smile, "I'll see you off, please."...

Outside Takakuma Brewery.

Kakushi Shiraishi, Fumiko Shiraishi, director Seiichi Orita, and Takakuma Brewery employees watched the car with Mori and his party leave. The employees of Takakuma Brewery talked about what they just said. I understand, it's very strange that Chencun's manager has become very enthusiastic.

Fumiko Shiraishi smiled and said: "Everyone, what we said just now is a very good thing. Simply put, we will establish a new club, and this club will definitely become a listed company. As long as you are willing, you will be shareholders at that time. "

"Really?" The employees were pleasantly surprised.

"Fumiko, you can't make promises indiscriminately." Shiraishi Juezhi whispered worriedly to Shiraishi Fumiko.

"Ah," Shiraishi Fumiko hurriedly whispered to Shiraishi Juezhi in surprise, "Juezhi, you don't want to take them, do you?"

"How could it be?" Shiraishi Juezhi whispered to Shiraishi Fumiko, "I'm worried that if the company fails to go public, why do you want everyone to explain it?"

"Hey, President, what are you talking about?" Supervisor Seiichi Orita asked on behalf of the employees.

"It's nothing," Fumiko Shiraishi smiled. "I'm talking about a blank market. With the sales skills of Chencun's professional, the club will definitely grow."

Supervisor Orita Sei smiled and said, "I believe he can do it."

"Fumiko, are you sure?" Shiraishi Juezhi was still worried.

"Otherwise, why would the manager of Chen Village be so happy?" Fumiko Shiraishi smiled at the employees, "We're really going to get rich this time."

"Great." The employees cheered. ...