Chapter 545 0542 ["Shi's Art of War"! ] (Four More!)

"Did you hear me wrong? The Shinhwa Walkman sold 5,000 units in one go?" Sony boss Akio Morita was full of doubts about this statistic.

"That's right! Mr. Morita! Because of the misprinting of the scratch card, the discount of 30 dollars was wrongly printed as a discount of 300 dollars. Countless customers flocked to the department store to snap up their original price of 500 dollars!"

"In addition, the journalists we bought published the news in the newspapers. Let alone Kyoto, even Nagoya, Osaka, Yokohama and other places have started panic buying!"

Akio Morita vaguely felt that something was wrong, he took off his glasses, pinched the center of his brows with his fingers, and let his mind spin quickly.

At the beginning, when he heard that Shi Zhijian had made a mistake, printed the wrong scratch card, and sold the five hundred things for two hundred, he was very excited and very happy.

But now as soon as the sales data came out, he felt something was wrong, especially the sales of their Sony recorders plummeted, which was absolutely unbearable.

Could it be that I was fooled, and that Shi Zhijian is playing tricks again? It is understandable that the wrong scratch card was printed, and he can completely deny it and continue to sell without losing so much!

unless--

Unless he's been acting since the beginning!

Those Walkmans were priced at two hundred dollars to begin with!

Thinking of this, Akio Morita's heart beat violently.

He felt that this guess was a little too scary!

He hurriedly hung up the phone and called his old rival Konosuke Matsushita.

In the past, Akio Morita would never take the initiative to put down his body and call this competitor, but now that the matter is important, he wants to prove his conjecture.

"Hi, may I ask what's the situation over there?" Akio Morita asked Matsushita in a polite tone.

Konosuke Matsushita: "Don't you understand now? We were all tricked by that young man surnamed Shi!"

"Uh, what do you mean?"

"What do you mean? He has been planning from the very beginning! A product worth $200 has to be positioned as $500! It's ridiculous that we even help him advertise to let everyone know how high the price of $500 is! "

Morita Akio's face was a little ugly.

Konosuke Matsushita is known as the "God of Management", and his analysis will never be aimless.

"Then, he intentionally created a loophole to let customers who like to take advantage of it get in! What kind of scratch card was misprinted, 30 was printed instead of 300, these are all scripts he directed and acted in!"

Morita's eyes twitched.

"As a result, you can also see that the sales exploded! His Walkman occupied the market with lightning speed! But our tape recorder fell into a deadlock!" Konosuke Matsushita's tone on the phone became a little weird.

"To be honest, I am a little impressed by this young man! He is too scheming!"

Sheng Tian held the phone, but his body was a little shaky, "You mean, he was planning this from the very beginning? He played us like monkeys, using us to help him make publicity and advertisements. We didn't know it, and we were stupid Applause to celebrate?"

"What do you think?" Konosuke Matsushita sneered, "Even if we are all monkeys, you are the biggest one!"

"Why?"

"Have you forgotten? The 130,000 TVs you sold to him, after he split the TV series, he sold some parts to us Panasonic and Toshiba, and the most important part of the Walkman He didn't spend a penny on the semiconductor components! As far as I know, that's the largest part of the Walkman's manufacturing cost!"

When Sheng Tian heard this, a rush of blood rushed to his throat!

Salty!

He tried his best to swallow this mouthful of hot blood—is this Shi Zhijian a human or a ghost? How could he come up with such an incredible series of strategies?

"Okay! Let's rest early! Win or lose is a foregone conclusion! At least our Panasonic can hold on! But I'm afraid you Sony will be in a bad situation. I heard that this time you want to defeat Shi Zhijian and seize the tape recorder market, and you have borrowed more money from the bank. increased production!"

It's okay if Konosuke Matsushita didn't say this, but when he said it, Akio Morita couldn't help it anymore, poof! A mouthful of hot blood spurted out!

How proud I was before, how embarrassed I am now!

In fact, after receiving Shi Zhijian's four million US dollars, Morita Akio had great ambitions, and wanted to dominate the tape recorder market when Shi Zhijian was forced to retreat!

So he borrowed 3 million US dollars from the bank, and together with the 4 million that Shi Zhijian gave him, he poured his brains into it and started producing Sony tape recorders at full capacity!

But man is not as good as God!

Now Walkman sales are skyrocketing, but his tape recorder is paralyzed!

Such a huge reversal, how embarrassing is this Sony boss?

...

The lucky draw for misprinted scratch cards continues to be hot!

The sales of the Shinhwa Generation Walkman also continued to boom!

In order to buy a super fashionable Walkman, many young people who can't afford two hundred dollars choose the "mortgage" function launched by Shi Zhijian!

Since then, mortgage activities have become popular!

There are also some young people who love vanity and choose some extreme means to raise money. Although it is not so high as to "sell a kidney to buy a myth", it is almost the same!

Since then, Shi Zhijian's promotional copy has also become popular!

fire! fire! fire!

Three days later, the dust settled!

The Shinhwa Generation Walkman seized the Japanese recording market and sold 50,000 units in one go!

Achieved the sales target set by Shi Zhijian for the company.

At the same time, the impact of this incident on the entire industry was so great that Sony, Panasonic, and Toshiba and other major Japanese technology companies began to collect Shi Zhijian's marketing materials for this time.

Soon, a complete marketing copy was placed on the desks of these company bosses.

In the middle of the night, Konosuke Matsushita of Panasonic Corporation and others picked up the copy and read it carefully, and then wondered how Shi Zhijian's brain grew? In the end, he clapped his hands and marveled that there are such strange people in the world!

And many marketing companies enshrined Shi Zhijian's marketing strategy on their desks, treating it as a rare sales secret book for in-depth research.

In addition, there are some people who are interested in compiling a series of actions of Shi Zhijian after he landed in Japan into a commercial art of war, named "Shi's Art of War"!

The content of "Shi's Art of War" is detailed and true, from Shi Zhijian's acquisition of the New Moon Music Company and the karaoke patent, to Shi Zhijian's calculation of Jinlong Co., Ltd., to help Yamada Mitsuko secure the throne of female president, to his development of the Walkman, and Sony Start the tape recorder war... The content is eloquent, just like "The Romance of the Three Kingdoms" is full of intrigue.

So much so that when this book was first released, in addition to those readers who studied commercial marketing buying it one after another, it also attracted countless novel fans who regarded this book as the real version of "Romance of the Three Kingdoms" and rushed to buy it!

For a while, Shi Zhijian was called the contemporary "Cao Cao"!

And those who hated him called him——

"Traitor God"!