Chapter 1727: Qualified Manager's Monetization
Korean Wave can be said to be a hot topic in the entertainment industry in recent years. With the decline of Hong Kong entertainment industry. Although old-brand kings such as Andy Lau still have the ability to harvest the Asian entertainment market.
But it must be said that in the cultivation of the new generation of cash cows, Korean Wave can be said to be far ahead.
Since entering 2000, in China, apart from SHE, which is considered an Asian group, and the twins group, which is not so good, but barely successful, they debuted.
Only Super Girls can play a role, and Super Boys is not so good.
Therefore, the Chinese entertainment industry is always a little short of the cultivation of the new generation of boy groups or girl groups. Although with the counterattack of grassroots singers led by Daolang.
Groups like Phoenix Legend are also very popular, but they always feel that something is missing in being cash cows to harvest leeks. Looking at the entire entertainment industry this year, apart from the popular online singers and songs, only Jay Chou and Chou are leading in a separate level.
In other aspects, compared with Korean boy groups and girl groups, they may not be bad in terms of fame, but they are far behind in terms of earning ability.
For example, Han Geng, who debuted in Korea a few years ago, has already approached the old kings such as Andy Lau in terms of endorsements and various business appearance fees.
Phoenix Legend is also popular all over the country, and its songs are floating in the streets and alleys. But the direct money-making ability of both parties is not at the same level.
People are popular, songs are popular, but not very profitable, people are popular but songs are not popular, or songs are popular but not popular, and they don’t make money. This has always been a strange phenomenon that has troubled newcomers in the domestic entertainment industry.
For example, Daolang is now very popular. He has created songs for Principal Tan. His songs have always been at the top of the KTV hot song list. The public also knows him, but his money-making ability, you always feel that he is a resident singer in a bar who makes very little money.
But according to the popularity of the songs and the popularity of the people, Daolang’s fame and popularity of songs are definitely at the first-tier level, and he is ranked at the top among the first-tier.
But whether it is his appearance fee, the income from the songs, or the advertising endorsements, excluding the income from original songs, he is not as good as a third-rate singer.
There are many such phenomena in the domestic entertainment industry, such as Pang Long and Zheng Yuan. The song is very popular and the person is well-known, but it feels like there is an insurmountable gap between them and first-tier celebrities.
This does not exist in the Korean entertainment industry, or even if it does, it is very rare, and this rare phenomenon can also attract a lot of money.
If a song is popular in Korea, the people who sing and write this song, whether they are grassroots or online singers.
They will be packaged up by the agency team at the first time, and then all kinds of personalities will be established. There is a big gap between young and old artists, but the packaged glamorous appearance can attract money, and it is still a lot of money.
So don’t think that the Hong Kong entertainment industry still has its last glory, the mainland entertainment industry is developing in full swing. In recent years, if we only talk about the ability of entertainment companies to make money, South Korea BS recognizes the first, and domestic companies, except Haina Entertainment, have to stand aside.
What domestic little flowers and little boys, they seem to be very active, but their fame is at most hovering in the second and third lines, not even the first line.
Although the debut time of Korean boy and girl groups may be very short, after various operations and hype, a commercial performance can easily earn millions and be on par with first-tier big brands.
Various fashion looks, big brand endorsements, and the money they make can be terrifying.
So watching the neighboring subsidiary making money while his own company has so many good resources but is eating dirt, Liu Zongsheng was moved.
"What do you think?"
"I want to borrow a star-making team from BS to package those people in China who are obviously very popular but always can't sell at a high price." Liu Zongsheng said.
However, it should be noted that this proposal has a high execution power. After all, compared with the newcomers in Korea, all kinds of personality setting and hype, the songs are obviously just like that, and they are almost hyped up before they are hyped up.
Some domestic singers and artists have really good resources, their songs are very popular, and their popularity is not low. What is lacking is the ability to realize, and in terms of the ability of singers and artists to realize, the Korean team is undoubtedly very uncomfortable.
"It is easy to collapse if you go the personality route." Yang Dongxu rubbed his chin.
Obviously, his songs are more popular than the other party, and his fame is higher than the other party. But he looks like a noble son, and all kinds of girls scream when he appears.
His appearance is like a greasy uncle, and all kinds of big men pick their feet to meet him at the airport.
This comparison makes anyone feel that it is a shameful waste of resources, or that this person is not capable, and such a good resource cannot be used to make money for the company.
But everything has its pros and cons. It seems that Korean boy and girl groups are very advanced and have great ability to attract money. But they come and go quickly, just like the future LOL game.
It seems that all kinds of Korean boy and girl groups with terrible ability to attract money have gone from being popular to disappearing, faster than a meteor.
Three years is considered long. Often, when fans are still immersed in their idols' personalities for one or two years, their idols suddenly become inexplicably cold and can't be found.
On the other hand, the down-to-earth singers in China, Daolang is still Daolang, and Zhengyuan is still Zhengyuan after five years. The Korean girl group that was more popular than them and had a strong ability to attract money at the same time has long disappeared.
So the Korean boy and girl groups give people the feeling that they are like disposable sickles. After cutting the most plump leeks here, they can no longer be used there.
When the leeks grow again, a new disposable leek knife will come to harvest them, and so on.
So looking at the entire history of the explosive development of Hallyu, from the beginning to the end, there have been a lot of popular male and female groups, including celebrities and artists.
But three or five years later, the only ones who can still be active on the screen are a few familiar faces.
There is a fundamental difference between this Korean boy and girl group that Yang Dongxu personally controlled at the beginning, and the male and female celebrities who are promoted.
Even if the team disbanded, the Korean artists he supported have achieved good personal development and are still very well-known. For example, Kim Hee Sun and others are not comparable to the one-off boy and girl groups in the past two years.
So now the Korean entertainment industry is moving closer and closer to the artist assembly line of the previous generation.
Behind the seemingly glamorous girl group, 99.99% of the huge amount of money generated by the group belongs to the economic company, and the artists can only get the guarantee of the novice contract.
And when the novice contract ends, the celebrity artist feels confident and wants to increase his profit share. Sorry, just go and play by yourself. Good luck to you if it continues to be popular.
The company has begun to promote newcomers to the position and continue to receive 99.99% of the income according to the newcomer's contract. There is no place for you.
Of course, Liu Zongsheng obviously does not want to follow this model, using celebrity artists as cash cows, then cutting off the leeks and throwing them away, and then cultivate the next wave.
This is contrary to Haina Entertainment’s goal of not relying on celebrities and artists, but striving to build a large platform for the entertainment industry.
What Liu Zongsheng wants to do is to find a team to help those grassroots and online singers who are currently popular in China plan their career paths, develop their personalities, and increase their profits. Both parties will benefit from each other and generate revenue for the company.
If he doesn't use ready-made resources and an on-site team to combine them to increase the company's profits, isn't it obvious that he is unqualified as a general manager?
"It just needs to be packaged a little bit, and things like commercial performances and song monetization should be smoothed out. It doesn't have to reach the level of money-making that the boy bands and girl bands have been hyped up to do.
Just make use of these ready-made things. After all, these things are a waste just sitting around. It won't be like Korean BS, which will encourage others to grow.
But what I have to say is that BS has been really good at this in recent years. If Haina hadn't had its own clear development direction, and had been developing well and earning considerable profits, I would have wanted to be like BS, wielding a small sickle to cut leeks. Liu Zongsheng said half-jokingly.
But all joking aside, the Korean Wave is really profitable, and it’s really eye-catching to some entertainment companies.
Compared with Chinese artists, the growth cycle is too long and the revenue path is slowly increasing.
The one-stop process of cultivating, forming groups, launching, promoting, and harvesting Korean Wave is really too smooth.
First select a group of good seedlings and cultivate them conscientiously for a year or two, and then anxiously train them in various ways to make their debut in a year. Then all kinds of publicity and hype keep up, and you can achieve the ability to harvest first-line stars in an instant.
As for growth in a step-by-step manner, unless you are lucky enough to perform something popular or sing something that is popular. Otherwise, if you want to reach the top, if you want to achieve the ability of Tiantuan to attract money, you should not even think about it for three to five years. It is very common in the entertainment industry to work hard for ten or eight years.
But what about K-pop?
It can be launched on the market in two years at most and make a lot of money. Because the foundation is too weak to last, it doesn't matter. This team couldn't be left behind, and the next team quickly made up for it, giving full play to men and women's bad nature of liking the new and hating the old.
The small sickle waved wave after wave, swish, swish, it was really making money.
"Go and say hello to Mr. Li, and then go talk to the people at BS. Be careful and don't go too far. Haina is not short of the money. If you fail, the gain will not be worth the loss." Yang Dongxu pondered for a while and said.
Just like Liu Zongsheng said, it would be a waste not to use such good resources in front of us.
And this is not all bad for the artists. They can make more money, which is mutually beneficial.
Of course, although he agreed to Liu Zongsheng’s proposal, Yang Dongxu still reminded him, “This is just a side job, just treat it as a benefit to company employees.
Don’t be distracted by the fundamental development of your side, and at the same time, accelerate progress on matters such as original intellectual property rights. After all, if we want to build a world-class platform like Hollywood.
Some basic rules must be clearly defined without hesitation from the beginning, leaving no gaps. Otherwise it will be too troublesome to make up for it later. "
"Well, I have been working on this seriously. And I communicated with the State Intellectual Property Office at the beginning of this year.
Prepare to crack down on plagiarism of songs, movies and TV series in the entertainment market. It was just postponed due to the severe disaster. We are actively preparing these days and can start next month at most.
At that time, I will invite several entertainment industry bosses in Xiangjiang to participate in this severe crackdown. It just so happens that you want to rectify the entertainment industry in Xiangjiang. You can kill two birds with one stone and save time. "
"As long as you can distinguish the priorities." Yang Dongxu nodded with satisfaction.