Chapter 401 Spirit Sword VS Dream Blade Tower

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Tianguo Internet, an analysis report on the prospect of online games——

According to the latest data of "Q3 2014 Tianguo Client Online Game Market Quarterly Monitoring" released by Yiyou Industry Database, the overall size of the Tianguo client online game market reached RMB 8.688 billion in the third quarter of 2014; The strong rise of Spirit Sword represented by the company directly broke the pattern of the four major companies of Tianguo client-side online games consisting of Turkey Game, Yiwang Game, Solang Changyou, and Yexing Network.

In the third quarter of 2014, with the birth of Spirit Sword, the market share of several large game manufacturers gradually shrank, and the decline of some manufacturers was inevitable.

Facing the increasingly difficult situation of acquiring new users, major game operators have launched new products one after another in order to attract players to join. The competition among manufacturers for users has begun to intensify. In this process, Lingjian has made a strong debut , shocked the attention of major companies.

2014 client game daily active users:

Judging from the average daily active users of Tianguo's main client games this quarter, the number of simultaneous online players of "Spirit Sword" has exceeded 800,000, and it is still increasing rapidly. At the same time, the popularity of "Dream Blade Tower Alliance", which was announced to be open beta, has begun to decline. At present, it has completely lost to the rapid rise of Lingjian online games in online forums. According to relevant statistics, the current "Dream Blade Tower Alliance" Its popularity is less than one-tenth of that of "Spirit Sword", and it continues to decline.

According to the estimates of experts from Yiyou Industry Database. In the next few quarters, in the face of the slow growth of the overall market size and the increasing concentration of players, the online rate of "Lingjian" will further hit a new high. Small client game manufacturers may transform or face integration, and the prospects are worrying . I believe that if this situation continues, "Spirit Sword" will monopolize the online game market in Heavenly Kingdom, and "Dragon Language Continent" and the upcoming "Dream Blade Tower Alliance" may face the danger of being acquired.

Here is the editorial -

"The online game market is like sailing against the current. If you don't advance, you will retreat. If there is no effective attack on "Spirit Sword", the domestic online game market will be completely monopolized. Of course. If the agent of Spirit Sword, Feilong Network, is willing to acquire "Dragon Language Continent" and " "Dream Blade Tower Alliance", maybe these two online games have a chance to have a second life (laughs)."

Slowly closing the webpage, Baishi and Ma smiled and said: "It seems that everything is still in the plan, which is very good."

Qian Youjin stood beside him. Respectfully asked: "Husband Shi. Then next. What should we do?"

"Continue to promote,

Announced at the same time, this online game is free forever. Let all players get the ultimate gaming experience. "Baishi and Ma said lightly: "Free of charge is the only way to increase popularity, and there is never anything wrong with this. In addition, you hype up the price of the equipment in the game. I don't need to teach you this, do you? "

"Okay, I understand." Qian Youjin thought for a while, and then asked in doubt: "Then how will we make money in our games in the future?"

"That's simple." Baishi and Ma sipped their tea lightly: "Let those players who have no money serve rich players, and when the popularity really picks up, just sell some paid items instead."

...

In the next few days, the major media in the entire kingdom of heaven will focus on the Rush of the two games!

"Spirit Sword" vs "Dream Blade Tower Alliance"!

This time, the promotion of the two games can be said to have covered the entire Internet. Of course, "Spirit Sword" is full of advertisements, and the news of "Dream Blade Tower Alliance" is also endless! Extending from the entire Internet, to the huge promotional posters of various Internet cafes, to the advertisements on TV stations, and even the toilets of Internet cafes, restaurants and hotels, there are labels like this - flushing at will, clean and easy. Play Dream Dota and relax your mind!

These are just the tip of the iceberg. Next, in the game categories of the major portals on the Internet, almost all of them are data reports after the public beta of "Spirit Sword", as well as various evaluation and analysis hero introductions of "Dream Blade Tower Alliance".

Qiange Tieba, Lingjian's official Tieba has nearly 800,000 followers, and it is still growing at a crazy speed.

The number of people in the official post bar of the Dream Dota Alliance has rapidly increased to 400,000. In addition to studying the various skills of the heroes that have been announced, the people inside are preparing for the official public beta.

And just when the Dream Blade Tower Alliance was also working hard to prepare for the upcoming public test popularity, a super heavy announcement was released from the official website of Spirit Sword!

Feilong Network announced that the online game "Spirit Sword" will be permanently free, so that all players can get the supreme game experience!

The content of this announcement is actually completely unimportant, because the full meaning of this advertisement can be seen only from the title.

As soon as this announcement was issued, it was immediately forwarded to Weibo by netizens. The power of players is great. They spread it one by one, telling each other. In just half an hour, it has been reposted 130,000 times , there are 60,000 comments posted by the players who responded below, and almost everyone is applauding Feilong Network!

The power of free is terrifying. This time, Tang Muxin and Liu Mingxin deeply understood how powerful that power is when an online game with more than one million simultaneous online users announces that it will be permanently free!

As soon as this announcement was issued, the popularity of the online game "Spiritual Sword" exploded instantly, and it descended with a posture that could be called a wind sweeping the fallen leaves, and it quickly burned into all games!

The search volume of the keyword "Spiritual Sword" on Qiange's search engine instantly climbed to the top, and the topic of Spiritual Sword was everywhere on Turkeysoft, and groups of players from all districts sprung up like mushrooms after rain. A weapon of Lingjian on the Treasure Mall was sold at a sky-high price of 100,000 yuan—and it was said that as soon as the weapon was put on the Internet, super enthusiasts flew to buy it.

Soon, the hype about this sky-high price weapon was overwhelming.

In Xinhai Weibo, all the topics of Spirit Sword have become hot spots on the site, and there is even the most exaggerated meager one. It is said that a piece of armor, which can be said to be ranked among the top in the game, was captured by a female player. The price is said to be It was the night of this female player...

For a while, Spirit Sword became a masterpiece in the hearts of all players, and some even reached the point where they couldn't eat without playing the game.

In the forum, countless people post pictures of what good equipment they have acquired, which instantly attracts tens of thousands of onlookers; what is broadcast on the TV entertainment channel is also how popular the online game Spirit Sword is, and it is even said that some children go to school Shout the slogan in Spirit Sword "For the dawn of victory!"

At the same time, the Dream Daota Alliance is gloomy. At the end of the Post Bar, there are 550,000 followers. Only in the early sixty thousand...

...

Mingxin Network Headquarters Building. Tang Muxin and Liu Mingxin gathered together in front of the computer with two scoundrels and Ling Xiaoyi, all of them frowned deeply when they saw the bleak data displayed.

"Master Liu, the opponent this time is beyond our expectations." Tang Muxin said with a headache: "Every aspect is perfect, and there are no flaws. The quality of the game itself is indeed very good, and the way of publicity is also very good. The most terrible thing is It is free forever, which caters to the appetite of a large number of players!"

Tang Muxin was very worried about the current situation of the Dream Sword Tower Alliance.

If it was someone else's business, she wouldn't care even if the spirit sword had 10 million people online. But this time is different, because the spirit sword has affected the popularity of the Dream Blade Tower Alliance created by Hong Dali - the reason is very simple, if everyone runs to play Spirit Sword, who still plays Dream Blade Tower Alliance?

"Yeah, and there is another important thing about this online game of Spirit Sword. The equipment in it is very valuable." Liu Mingxin sighed: "The game itself is free, and the props are valuable, which will be very attractive to those who don't want to spend money. Those who want to make money instead. It can be said that as long as there are more and more players, there will be more players who are willing to spend money in the future!"

"Well, yes, when the popularity comes together, you can sell anything at that time, because the player base is here, and you can make a lot of money!" Tang Muxin also expressed her concern.

In this regard, the Dream Dota Alliance is very difficult to deal with. Because the Dream Dota Alliance is a competitive game, it has inherent shortcomings in this regard. It's free, but the crux of the problem is that it can't attract players who want to make money through games.

"Troublesome..." Tang Muxin rubbed her smooth forehead, carefully thought about Hong Dali's previous prodigal tactics, and after thinking about it for a while, she shook her head helplessly: "I don't have any other good solutions. No, we Let’s continue to increase the intensity of the advertisement, I hope there will be some effect, and when those people play the game after the public beta, I believe they will like it!”

"Well, for now, that's the only way to go." Liu Mingxin touched his chin, and added: "It's really not possible. After the public beta, let's play a few games, so that we can also increase some of our popularity."

"That's right!" Tang Muxin clapped her hands: "Then it's settled! Let's continue the promotion. By the way, let's set the time for the competition. Normally, we should start the public beta the day after tomorrow, right? How about three days after the public beta?"

"Yes, it's okay."

"Okay!" Tang Muxin immediately made a decision: "During this period of time, we have increased our publicity efforts, and at the same time announced that the first Dream Daota League competition will be held on the fourth day of the public beta. At that time, the prize money will be set higher, and the first prize will be set at one One million! I think many people will be interested!"

"Well, that's fine," Liu Mingxin nodded and said with a smile: "One million, this bonus should be no problem, it's enough to attract attention." (To be continued...) ()