Volume 1: Heroes Come and Go, People Pay Attention. Chapter 227: The Champion Gets Soft, but the Money Counts Until He Gets Soft (Sixth Update, Please Vote for Me)

Chapter 227: The champion gets soft, but the money counts until he gets soft (sixth update, please vote for me)

Chen Yingxiong's attack on Cristiano Ronaldo was all-round. If the direct confrontation between him and Messi was only on the court, then the war between him and Ronaldo had already spread to the sidelines and reached the most important point. On money.

Chen Yingxiong had just squeezed out Ronaldo's position at Nike, and now he has knocked him out of the top spot as the global spokesperson of Pro Evolution Soccer.

It's no wonder that Ronaldo now dislikes Chen Yingxiong even more.

Since ancient times, destroying people's wealth has been one of the most hated practices. Because you have smashed people's jobs and made them unable to eat, why don't they fight with you?

Chen Yingxiong ruined two jobs of Cristiano Ronaldo.

The two of them are now completely fighting to the death.

Chen Yingxiong went to Japan to renew his contract with Konami. After some negotiations... In fact, it was mainly Chen Yingxiong's performance that spoke for itself.

This season is really brilliant for Chen Yingxiong. Not only his achievements now, but also in history, no one can compare with them.

So under such circumstances, does Japan's Konami still need to hesitate about who to choose?

They kicked away the Portuguese without hesitation and threw themselves into the arms of Chen Yingxiong.

From now on, the PES game cover will end the confrontation between Chen Yingxiong and Ronaldo, and enter the era of Chen Yingxiong dominating the cover.

The new contract signed by the two parties has a term of three years. Konami will pay Chen Yingxiong 1.5 million euros in endorsement fees every year.

In fact, as early as three years ago, when Chen Yingxiong signed a contract with Konami, it caused a moderate storm in China.

Mainly on the Internet, many Chinese fans believe that Chen Yingxiong should not endorse Japanese companies because of well-known reasons... Anti-Japanese sentiment in China was rising that year, and the owners of Japanese cars on the streets were unlucky, and they openly endorsed Japanese companies. , isn’t that looking for sex?

Therefore, the anti-Japanese wave on the Internet was rising at that time, and Chen Yingxiong was also affected, which affected his image. Of course, there is also an active figure of Xie Liang in this. Those who Chen Yingxiong has offended all contributed a lot to this matter and performed hard.

Some people criticize Chen Yingxiong for endorsing Japanese companies, and then helping Japanese companies to make money from Chinese compatriots, and then letting the Japanese use the money they earned from us to seize the Diaoyu Islands and go against us, China... whatever.

The wave of criticism against Chen Yingxiong was fierce at first, but then the trend gradually changed. Those who support Chen Yingxiong have stated an indisputable and iron-clad fact to those who oppose him.

Chen Yingxiong’s endorsement of Konami earns money from Japanese pockets. No one can deny this, right?

The opposition said, yes, he is making Japanese money. But the wool comes from the sheep, so don’t the Japanese still get their money from the Chinese?

The supporters asked the opposition to death with one sentence: "Konami's live football game is endorsed by the hero. How many of you are playing the genuine live football game?"

A group of people were speechless...

Yes, most of the live football we play are pirated copies downloaded from the Internet, and the live football in the ps4 game console is also a cracked version... We have not contributed a penny to Konami!

In this way, Chen Yingxiong's endorsement of Konami is equivalent to a net profit!

After thinking this way, the opposition felt that their ideas were clear and they felt comfortable.

There is no need to worry about whether Chen Yingxiong’s endorsement of Japanese companies is a traitor.

This result made Xie Liang and others very unhappy, but public opinion could not be violated, and it was difficult for them to stir up any trouble on their own.

The matter just died down.

Now, three years have passed. In 2015, after Chen Yingxiong renewed his contract with Konami and became the exclusive global spokesperson for PES, the Chinese media was filled with pride and joy. Few people would criticize Chen Yingxiong for this. Traitor to the country.

On the contrary, they also talked about how Chen Yingxiong made money in Japan and how he was welcomed by crazy Japanese fans along the way.

Japan is a country that worships the strong. People there are accustomed to groveling to those who are powerful, and are contemptuous of those who are inferior to them.

If Chen Yingxiong had just become famous, he might not be able to gain favor by coming to Japan. But today, Chen Yingxiong came to Japan with the remaining power of scoring more than 100 goals in a single season. Wherever he went, hundreds of Japanese fans lined the streets to welcome him. Many female fans even held up the words "I am willing to spend ** with you". slogan.

Because in the eyes of the Japanese, Chen Yingxiong is a well-deserved strong man. Since he is a strong person, he should be respected and admired, regardless of whether he is Chinese or not...

Chen Yingxiong enjoyed the feeling of being a God in Japan. People here nodded and bowed to him, which greatly satisfied his vanity.

He still has the opportunity to enjoy this kind of treatment again, because at the end of this year, he will come to Japan with Liverpool to participate in the World Club Cup.

At that time, Japan will surely set off a red hero storm again!

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After ending his business activities in Japan, he finally returned to China. In Shanghai, I met my parents whom I hadn’t seen for a long time. After two days of quiet family life, I also paid attention to the development of the clothing brand named after myself.

Then he went to participate in business activities again...

He will attend a charity event by Lenovo. In addition, he will renew his contract with Lenovo for four years. He will receive 1.8 million euros from Lenovo every year, which is approximately 20 million yuan.

The charity event is actually a charity dinner. Chen Yingxiong and his girlfriend attended the dinner, and then there will be some auctions during the dinner. The money raised will be poured into a special charity fund to support children in poor areas in western China to go to school.

Tickets are required to attend this dinner, and the tickets are clearly priced at 10,000 yuan per ticket, and the money will also be donated to the charity fund.

At the dinner, Chen Yingxiong took out the jersey in which he scored 100 goals in a single season, the same jersey he wore when playing against Newcastle United, and signed his name. In addition, he also contributed a pair of autographs. sneakers and a football signed by the entire Liverpool team.

Chen Yingxiong had been notified of the charity event early and asked him to make some preparations. He specifically asked the entire Liverpool team to sign this football for him.

The most valuable of these three items is not the football signed by the entire Liverpool team, but the jersey. Although it is only signed by Chen Yingxiong, it is of great significance - this is the final jersey worn by the first player in the history of century football to score 100 goals in a single season when he scored 100 goals!

As early as the news that Chen Yingxiong broke 100 points in a single season spread all over the world, many fans and jersey collectors were asking to buy this jersey on the Internet. Some people even offered it up to 2,300 euros!

You know, even if this jersey is sold in a peripheral store in Liverpool, it only costs 75 euros...

In the end, this jersey was auctioned for 20,000 yuan at this charity dinner, making it the most expensive item purchased at the auction.

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In addition to signing with PepsiCo and renewing contracts with Lenovo and Konami, Chen Yingxiong also received several other endorsement contracts. He has signed more contracts this summer than in any previous year. Who makes him the most prosperous and successful player in football today? The honors on the court are taken lightly, and the money off the court is naturally counted.

Dracula fully developed his commercial value and brought his value to the extreme. As long as the company that comes to him can come up with a business cooperation contract that satisfies him, and the brand has great influence in its respective field, he will accept it.

For example, renewing the contract with Vodafone for four years is worth 2.4 million euros per year.

Endorse Green Arrow chewing gum, two-year contract, one million euros per year.

Endorsement of Head & Shoulders shampoo, three years, 1.8 million euros per year.

Endorsement of Nivea men's skin care products, four years, 1.5 million euros per year.

Representing China Life Insurance Company in China, four years, one million euros per year.

Endorsement of Louis Vuitton bags for four years, two million euros per year.

Endorsement of Nikon digital cameras for three years, 1.8 million euros per year.

Endorsement of Ray-Ban sunglasses for three years, one million euros per year.

Endorse Microsoft's own newly launched mobile phone brand "mphone" for four years and 1.5 million euros per year.

Endorsement of Philips plasma color TVs, four-year contract, 1.8 million euros per year.

…

In short, Chen Yingxiong's image today has spread to every corner of a person's life. A die-hard hero fan can almost only buy the products endorsed by Chen Yingxiong, which is enough for most of his daily needs.

For example, he can buy a Microsoft mobile phone and then choose Vodafone's communication protocol service. Wearing Ray-Ban sunglasses and chewing Green Arrow gum to look cool. I wash my hair with Head & Shoulders, wash my face with Nivea facial cleanser, and shave with a Geely razor. When playing games at home, I play live football, I use a Lenovo computer to surf the Internet, and I use a Philips 50-inch plasma color TV to watch Chen Yingxiong’s games. Go out and play football with friends and wear Nike's "Hero 100" series of sneakers. Choose Standard Chartered Bank for investment and financial management, wear Armani formal suits when attending formal occasions, and wear a Tissot watch on your wrist. When traveling, you drag a Louis Vuitton suitcase, hang a Nikon digital camera around your neck, and drive a Hummer H9 with super off-road performance. Where in the world can you go?

This is the life of a die-hard hero fan - of course, first of all, he must have a certain financial foundation, but Sis cannot afford to drive a Hummer or buy an LV bag. But they can use Lenovo computers to access Sina Weibo and play live football...

Relying on the promotion of these brands, Chen Yingxiong's popularity has expanded to the world, and is not limited to the field of football. Even if you are not a fan and you never care about football, as long as you use these things and watch TV commercials, you will know Chen Yingxiong’s name and his image.

Chen Yingxiong is no longer just a football star.

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