Volume 1: Heroes Come and Go, People Pay Attention Chapter 226 New People Laugh at Old People and Get Angry (Fifth Update, Please Vote for Me)

Chapter 226 The new man laughs at the old man’s anger (fifth update, please vote for me)

Eight pieces of glass were shattered by Chen Yingxiong's kick. The first piece was completely shattered, and the football stopped at the fifth piece of glass. The first five pieces of glass were directly smashed by the football, while the last three were affected by the shock wave.

Although the ninth piece of glass was not broken, there were some cracks on it after the impact. Obviously if a few more fragments hit the glass, the ninth piece might also be broken.

Although glass is very fragile and easily damaged, a piece of glass can be broken with just a little force.

But the football is not a hammer. The football is also soft, although it bulges up after being filled with gas. But anyone who has seen high-speed photography will be deeply impressed by the deformation of a football during impact. A swollen sphere can become completely flat. Therefore, it is not a problem for such an easily deformed object to break a piece of glass, but it is difficult to break many glasses separated by a certain distance.

A player like Cristiano Ronaldo, who is good at powerful long-range shots, broke three pieces of glass with one kick, but Chen Yingxiong broke eight pieces with one kick!

After the reporters present counted how many pieces of glass were broken, they all let out a "hiss" sound, which was the sound of them sucking in the air.

After completing the performance, Chen Yingxiong even pulled the gun bolt on his thigh towards the reporters.

This is the celebration he occasionally does after scoring from long range.

Obviously he is also very satisfied with his performance today.

The reporters who reacted flashed their lights and enveloped Chen Yingxiong.

Nike executives who were watching were also very satisfied.

The choice to support Chen Yingxiong or continue to promote Cristiano Ronaldo is actually controversial internally. Opponents believe that Chen Yingxiong is an Asian and his skin color may affect Nike's global strategy. After all, although they say that racial discrimination is not allowed, racial discrimination is everywhere. Several things happened in England this year. It proves this very well.

They worry that choosing Chen Yingxiong to be Nike's global image spokesperson will arouse the resentment of some racists.

In addition, compared with the Portuguese, Chen Yingxiong is considered a "newcomer". Nike has spent a lot of effort on Cristiano Ronaldo to promote and publicize him. It has invested so much in the early stage. If you say give up, just give up. It is really What a pity. After all, Ronaldo's image is already very mature, while Chen Yingxiong is relatively new in the field of commercial publicity. No one can tell what the final image will look like after spending a lot of money to create it. Therefore, choosing Chen Yingxiong means taking huge risks.

Of course there are benefits. Those who support the selection of Chen Yingxiong believe that first of all, the feelings of racial discrimination do not need to be considered, because in the sports world everyone only focuses on star power. Tiger Woods is still of Asian descent. Isn’t he still the highest-paid star in the sports world in the past? ? In addition, Michael Jordan is a black man, but this does not prevent him from becoming the most successful player in NBA history. So skin color is not an issue at all. Moreover, Chen Yingxiong has a special advantage, which can even be considered huge. That is the Chinese market behind him.

As Chen Yingxiong is Chinese and has not yet joined the Chinese national team, there is no disgusting thing about his image being used by competitor Adidas to promote itself. What Nike got was a clean and pure Chen Yingxiong.

At the same time, his status in the hearts of Chinese fans is supreme. According to the latest market survey, as many as 99% of people in China know Chen Yingxiong, and more than 73% of people know Chen Yingxiong very well. Seventy percent of people like Chen Yingxiong very much.

These data can tell those opponents that Chen Yingxiong's huge popularity in China can completely offset the possible resistance from racists.

In fact, the final factor that determines who Nike chooses is performance.

In terms of off-field image, Chen Yingxiong is almost the same as Cristiano Ronaldo. So naturally it is competitive performance that determines their fate.

As a result, Chen Yingxiong's performance this season has been greatly noticed. Although Cristiano Ronaldo led Real Madrid to win the league championship, this is his collective honor.

Chen Yingxiong completely beat him in terms of collective honor.

The same is true in terms of personal honors. The top scorer in La Liga is Messi, while Chen Yingxiong is the top scorer in all competitions he participated in.

In particular, Chen Yingxiong set a record of more than 100 goals in a single season, scoring 62 league goals in a season in the Premier League.

Such an awesome performance immediately conquered Nike's senior management, and made those who were still wavering before firmly join the camp supporting Chen Yingxiong.

So the following things came about, including designing a commemorative T-shirt for Chen Yingxiong and designing a series of sneakers clearly named after him. You know, this is a treatment that even Cristiano Ronaldo does not enjoy...

Now Chen Yingxiong's performance at the new product launch conference has further proved that everyone was right to choose him, so the senior executives are in a good mood.

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The next day, several details about the new product launch were spread all over the world through the media.

When Cristiano Ronaldo learned that Chen Yingxiong kicked and broke eight pieces of glass at the new product launch conference, you can imagine how angry he would be.

Of course, it is impossible for Nike to choose Chen Yingxiong and completely give up on the Portuguese. They will definitely send a vice president and a public relations team to appease Ronaldo and give him some preferential terms and so on. But whether it can be negotiated or not, I don’t know.

This matter originally had nothing to do with Chen Yingxiong. He never considered the feelings of losers.

He still has a lot of things to do on his own.

After Nike's new product launch conference in New York, the cooperation between him and Nike has not ended yet. He will shoot a series of TV commercials called "Heroes" for Nike, as well as several posters.

At the London Olympics, Nike once released a "great" series of advertisements. Personify “greatness”.

Now they plan to release a "Hero Series". This "hero" is a pun, referring to both the hero himself and the inherent rank of a hero. Those who are great and outstanding, have made outstanding contributions, and are capable of what others cannot, can be called heroes.

It has to be said that Chen Yingxiong's father, Chen Tao, really gave his son a good name... Just this name can make Chen Yingxiong make a lot of money. Of course, Chen Yingxiong himself also deserves credit. When he debuted at Zenit, he did not choose to print the Chinese pinyin "yingxiong" on his jersey number. Who knows what this means? Just like the names of Japanese and Korean people, in the eyes of foreigners, they are just a series of meaningless pronunciations. He chose "hero" as his jersey name, which is similar to how Brazilian players give themselves nicknames. How many people still remember that "Kaká"'s real name is actually "Ricardo Isaacson Santos Leite" Woolen cloth? So the catchy "hero" replaced "yingxiong" and spread throughout the world.

It took three days to shoot the ad, because it wasn't just the TV ad, but also the print ad.

The TV commercial still needs to go through post-production and will be broadcast on TV stations and online around the world when the new Premier League season starts.

But everyone will be able to see print ads soon.

"Who dares to stick to his own path, defeat the enemy, and embrace victory amidst the boos? A hero dares!"

"Who can ignore the ridicule and sarcasm, ignore the difficulties and obstacles on the road ahead, hold his head high, and let all arrogance and prejudice finally bow his head in front of him? A hero can!"

"He who can only break records is not a hero. He who dares to challenge authority, ignores the constraints of rules and regulations, and can do things that others cannot, is a hero!"

"Rubber talk? Ordinary people don't understand. It's just a hero with lofty ideals explaining his next goal."

"As a hero, refuse to be mediocre!"

At that time, these copywriting will be paired with Chen Yingxiong's various poses, appear on posters, and be posted in every corner of the world. Wherever there is a Nike swoosh-shaped trademark, there will be Chen Yingxiong’s figure and these inspiring words.

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After the business activities with Nike are over, Chen Yingxiong must continue to stay in the United States.

He has to sign new sponsorship contracts with new companies.

After his four-year endorsement contract with Red Bull Beverage expired, the two parties did not reach an agreement on the remuneration of the renewal contract. When Chen Yingxiong signed with Red Bull, it was 2011, the year after he won the Champions League. However, after all, he was only his first Champions League champion, and his popularity was far less than it is now. At that time, Red Bull paid him one million euros per year.

But now that Chen Yingxiong has broken a series of records, he is no longer the same as Wu Xia Amen.

A sponsorship contract of only one million euros a year is no longer enough to satisfy him.

In fact, the contract renewal negotiations between the two parties began last year. At that time, Red Bull did not agree to increase the remuneration because Chen Yingxiong did not have any decent collective honors, and hoped to keep the original price unchanged. Dracula, who is so stingy, naturally does not allow the other party to do this. He told Red Bull that since you think the hero has not had any honors in recent years, then let's wait and see. Now, we are waiting for a shocking one. season.

Now it's Dracula's turn not to ditch Red Bull. Without the price of three million euros per year, there's no need to talk about it!

Of course, Red Bull was unwilling to pay three million, so the two parties immediately broke down the negotiation.

Red Bull can't accept it, but it doesn't mean that other companies can't accept it. For the huge Chinese market behind Chen Yingxiong, one million euros every year is what he deserves, not to mention that his own performance is so outstanding and his influence is so high. Look at even Nike trying to push him. What does it mean? This shows that Chen Yingxiong’s future business image is very good!

So in the end, Pepsi-Cola came out on top and signed a three-year contract with Chen Yingxiong at a price of 2.8 million euros per year.

Now Chen Yingxiong is about to sign a contract with Pepsi-Cola.

At the same time, a commercial film was shot, which was initially released only in the Chinese market.

In addition, as usual, before next year's World Cup in Brazil, Chen Yingxiong will definitely work with many stars of Pepsi-Cola to shoot a commercial specially produced for the World Cup.

This kind of treatment was not something Chen Yingxiong could enjoy before when he endorsed Red Bull.

Although Red Bull is also very famous, the two most famous drinks in the world are Coca-Cola and Pepsi-Cola.

This is a drink for all ages, which is different from energy drinks like Red Bull.

After signing a contract with Pepsi-Cola, Chen Yingxiong is finally leaving the United States, and his next destination is Japan.

He went to renew his contract with Konami.

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