Chapter 3717: The Little Devil Is Troublesome

Wang Rui is still wondering what "hungry marketing" is, but Lin Feng is already having a headache.

"Scalper", Lin Feng never thought that there would be "scalper" in selling drinks. This is so weird! This was completely unexpected by Lin Feng. You said that it is normal for scalpers to appear when selling concert tickets or luxury goods. But it’s weird to say that there are “scalpers” even selling drinks. This is absolutely unheard of and unseen.

"Boss, what should I do?" Lin Chiling was also speechless. To be honest, all walks of life are having a headache with these ‘scalpers’. This will directly disrupt the entire market and cause harm to consumers. If consumers' interests are harmed, their grievances will be more or less passed on to enterprises. Of course, sometimes, the emergence of scalpers will also promote corporate brand promotion. After all, if scalpers hype it up, it will indirectly promote product sales.

However, this drink also has scalpers, which is still speechless.

"Well, this must be attacked. Otherwise it will be very troublesome!" Lin Feng said in a deep voice.

trouble? This shouldn't matter, isn't it just hoarding goods and selling them at high prices? Although this 'scalper' will cause some trouble, it probably won't cause big trouble.

"Of course the mere 'scalpers' won't cause much trouble, but the opponent might!" Lin Feng said in a low voice. His own ‘hungry marketing’ strategy was successful, with 100 million cans appearing every three days, and since the first one was sold out, the subsequent two sales were in short supply. According to Lam Feng's strategy, within the next month, the company will operate according to the sales model of 100 million cans every three days. After one month, 100 million cans will be sold every two days, and then for another month, 100 million cans will be sold every day, so that consumers will eventually develop the habit of drinking one can of Qili every day.

Once this habit is formed, the sales volume of ‘Qili’ will be very, very impressive in the future. After a year, if all 100 million cans per day can be sold out, Lam Feng will increase production again to reach 200 million cans per day. Subsequently, according to sales volume, production is increased month by month, allowing consumers to form a habit and dependence on 'Qili'.

However, the emergence of scalpers has changed everything. If you keep hoarding goods like this, who will make money in the end? Lin Feng does make money, but the real money maker is not Lin Feng, but the scalpers. The ex-factory price of 'Qili' is only 3 yuan, and you only earn 1.5 yuan per can. However, scalpers buy it for 4 yuan and sell it for 7-8 yuan or even higher. There is no need for any transportation channels or transfers in the middle. No human resources are required except for the scalper himself, who can earn 3-4 yuan per can. The profit is double that of Lin Feng.

In the end, the scalpers became the biggest winners. Isn’t this ridiculous! Of course, just for this, Lin Feng still has means to crack down on scalpers, such as purchasing restrictions, and dispatching police to crack down on reselling behavior such as scalpers. However, if there is an opponent and Red Bull is behind it, it will be difficult to say. Lin Feng is not afraid that Red Bull can counterattack and drive Red Bull out of the Chinese market, that’s for sure. Who makes the two sides inherently different?

‘Qili’ is more effective than ‘Red Bull’ and its price is lower, which determines the outcome of this war. What Lin Feng was afraid of was that Red Bull's disruption would make his final plan go bankrupt. If the Chinese people did not form the habit of having a can of Qili every day, the losses would be really big. Of course, Lin Feng hopes to cultivate a daily can of "Qili" in the country, not just because of making money. It’s because ‘Qili’ is made from various traditional Chinese medicines, which is good for improving health and promoting body metabolism.

According to Mr. Hua Qihua, taking it regularly can prolong your life.

But if the situation is disrupted by ‘Red Bull’, it will be troublesome!

But what makes Lin Feng helpless is that the more you fear something, the more it will come. We are still thinking about how to deal with the 'scalpers', but there are already rumors in the market that Lin Feng deliberately suppresses production, deliberately reduces production, and deliberately creates a shortage of supply. Without waiting for Lin Feng's response, Red Bull's young master, Valayu, stepped forward.

"Our 'Red Bull' is an old brand beverage company for decades. Our 'Red Bull' functional drink is best-selling in more than 140 countries and is a functional drink loved by people all over the world. And based on our decades of market experience, Lam Feng's marketing method of selling every three days is a typical "thirst marketing". Maybe the Chinese people don't know what "thirst marketing" is, but this method is often used internationally. It is an artificial panic that creates a feeling of product shortage, and then prompts consumers to buy the product immediately. Originally, I personally don’t want to comment on this marketing method. After all, based on our status, I can’t comment like this. It's very unethical. But now there are scalpers when buying drinks, which makes me unable to help but complain about consumers' injustice. Why do I have to spend 7 yuan, 8 yuan or even more for a can of drinks? Buy it at the price! Why?" Valayu held a press conference and asked Lin Feng loudly.

"Here, I want to ask Mr. Lin, what do you mean? Why do you let consumers bear such unnecessary losses and let the scalpers make such a lot of money? According to the current market situation, the scalpers make more money than Lin Feng Company, which is simply unbelievable! This is incredible! Did Lin Feng develop "Qi Li" just to help the scalpers make money?" Warayu asked loudly.

Many reporters originally stood on Lin Feng's side and didn't like this Thai boy very much. But Warayu's words spoke to the hearts of these reporters. You know, the main buyers of this "Qi Li", in addition to students and office workers who surf the Internet all night, are some long-distance truck drivers, night shift workers, and these reporters. Especially for these reporters, staying up late is basically a commonplace. If they don't stay up late one day, it would be abnormal. And staying up late is uncomfortable after all. Whether it is drinking coffee or drinking "Red Bull", it will make people uncomfortable, but the emergence of "Qi Li" has changed their current situation. When they need to rush to finish their manuscripts, they can drink a can of "Qi Li" and have a good sleep after the matter is completely resolved.

As a result, they now have to spend twice the price to buy "Qi Li", which is really frustrating. You know, these "scalpers" make money from these reporters and truck drivers. They are not like students who can bear not to buy. Once they drink it, they have to buy it! They also have many complaints about the "scalpers", but what can they do? The "scalpers" have been around for a long time and cannot be solved at all. Unless there is sufficient supply, the "scalpers" cannot be banned. At this time, Warayu questioned Lin Feng like this, which naturally meant to them about Xinsheng.

Fengshen, Fengshen, why can't you sell more? If you have a higher output, they won't have to endure the exploitation of these "scalpers".

Warayu saw the reporters' expressions of approval and smiled secretly. Lin Feng's 'thirst marketing' strategy is correct, but it's a pity that the beverage industry encountered 'scalpers'. This can only be blamed on Lin Feng's bad luck! And he will seize this opportunity to constantly attack Lin Feng and ruin his reputation. Otherwise, 'Red Bull' is in danger! The 'danger' that Varayu said does not only refer to the Chinese market, but the global market. If 'Qi Li' occupies the market in China, I believe that in the future it will definitely go out of China and enter the global functional beverage market. At that time, relying on its innate advantages and price, 'Red Bull' will have no power to resist.

"Everyone, I have a little doubt here. According to the mass production capacity of our global production line of Red Bull, if the price of Red Bull is lower than 5.5 yuan, we will not make any profit at all. However, for the same volume, the price of Qi Li is 27% lower than ours, which is amazing. I doubt whether they can make money. If a company does not make money, it is impossible to survive. The core purpose of a company is to make a profit. An unprofitable company is a charity fund. If it does not make money, then what will Qi Li rely on to maintain it? I don't believe that Mr. Lin is running a charity hall? Especially, it will make the scalpers the biggest winner. This is too strange! It's really too strange! This really puzzles me as a Thai. I really don't understand what's going on with you Chinese!" After speaking, Varayu stopped talking and directly announced the dissolution of the press conference. He had said what he wanted to say, and the rest should be guessed by these reporters. He believed that these reporters would soon guess what he wanted to say.

What did Varayu want to say? He was hesitant at the end. What was he going to say? Many reporters are best at telling stories by looking at pictures and guessing riddles. Maybe one reporter can't guess it, but can't thousands of reporters guess it? As the saying goes, three cobblers are better than Zhuge Liang. Here, three cobblers are called, and the reporters in this country add up to at least hundreds of thousands of Zhuge Liangs. No matter how difficult the puzzle is, it will be guessed quickly.

The answer is that 'Qi Li' does not make money, and Lin Feng makes money with these 'scalpers'! What does this mean, why does it sound a bit difficult to understand? This is not difficult to understand at all. To put it simply, Lin Feng's 'Qi Li' is priced very low, but Lin Feng controls a group of 'scalpers' himself and lets them make money. Through secondary profits, to seize the market. After all, before this market, the largest beverage manufacturer was 'Red Bull', and 'Qi Li', as a latecomer, wanted to catch up, so naturally it had to come up with some tricks.

Then, it is not surprising to make secondary profits through 'scalpers'. But is this true? Does Lin Feng really want to make secondary profits through 'scalpers'? The outside world was extremely surprised and couldn't believe it. At this time, some posts were circulated on the Internet. The content of these posts did not say that these "scalpers" were the ones Lin Feng accused, but questioned why the production has been so low, and exactly 100 million cans can be produced every three days. This is too strange. It's as if everything was planned.

I don’t understand how the production line of ‘Wahaha’ is designed, but I’m curious, is it just enough to produce 100 million cans in three days at a time? Isn't this strange? This couldn't be more coincidental. Therefore, after much thinking, there is only one possibility, and that is Lin Feng's intention. In other words, Lin Feng deliberately suppressed production, which is what Valayu calls ‘hungry marketing’. And why does Lam Feng want to be ‘hungry for marketing’? Nowadays, the supply exceeds the demand, and everyone says that Qili is good. In this case, if the production volume is allowed, it should be mass production. After all, making money is the way to go!

But the output cannot be guaranteed. Moreover, scalpers are actually appearing in the beverage industry, doubling the price. This is so weird! This can only be said that Lin Feng is manipulating these 'scalpers' behind the scenes. Of course, maybe my guess is wrong, but this is really doubtful! ——Mauro.

A netizen named ‘Mauro’ posted on the forum. And this post, in a short period of time, was retweeted thousands of times and received thousands of replies. Some people accused Mauro of maliciously slandering Lin Feng, but others also expressed their support. After all, Mauro's analysis makes sense. This has to make people wonder why ‘Qili’ has a batch of goods arriving in three days, and each time it is 100 million cans. This is unreasonable!

If something is unreasonable, there must be something wrong!

"What should I do? Brother Lin, we are in trouble now!" Zong Qinghou looked depressed. Originally, this money was very satisfying, but every three days he could earn 45 million yuan. This money was really good. As a result, the "scalpers" came out first, making the situation like a pot of fresh soup with a mouse droppings suddenly added to it, which was really off-putting. Later, the young owner of ‘Red Bull’, Varayao, appeared and publicly questioned the sales volume of ‘Qili’. Not to mention this, I deliberately told half of the story and hid the other half to whet people's appetites and let the reporters guess. As a result, the public was misled, saying that it was Lin Feng who controlled the scalpers. This is simply a slander!

But Zong Qinghou didn't believe it, and wanted to slap those people who said that Lin Feng controlled the 'scalper gang', but people's words are scary, and everyone's words are worth gold, and everyone is out there. Questioning this matter is just because Lin Feng's domestic credibility and reputation in the country only make the outside world suspicious on a small scale, and no one dares to accuse Lin Feng of having an affair with the 'scalpers'. Zong Qinghou believes that if it were him, the outside world would long ago accuse him of being a shameless villain who obviously makes no money but secretly controls the scalpers to make money!

"Brother Lin, this is really a troublesome thing for the King of Hell and a difficult kid!" Zong Qinghou sighed helplessly.

Lin Feng nodded.

"It's true that the kid is difficult to deal with. We really pissed off the kid this time!" Lin Feng nodded helplessly. This kid, of course, refers to Varayud. Walayu is only 20 years old this year, and Lin Feng is already over 26. In comparison, Walayu is much younger than Lin Feng, so he is naturally a brat.

"What should we do? Let's expand production? Start unlimited supply?" Zong Qinghou suggested.

"Brother Zong, if we expand production and provide unlimited supply, wouldn't it be self-inflicted and proactively admit that we deliberately 'hungry marketing'? If we admit 'hunger marketing', what will happen to consumers?" We will naturally believe that these scalpers are also controlling us. If that happens, our reputation will be ruined. The loss will be huge!" Lin Feng shook his head.

Zong Qinghou naturally understood that if consumers really believed that the scalpers were having an affair with Lin Feng, Lin Feng's credibility would be damaged, and the loss would be really huge. After all, Lin Feng's reputation is well-known internationally. If Qili is damaged, the loss to Lin Feng will be tens of billions, or even hundreds of billions of dollars.

"How about I admit all this? I will admit that I deliberately 'hungry for marketing', but I didn't expect that it would lead to the emergence of 'scalpers'. I apologize to consumers!" Zong Qinghou said through gritted teeth. His credibility is what it is anyway, so it doesn't matter if he admits it. The worst he could do was to get scolded, the key was to save Lin Feng. Moreover, in this way, production can be expanded naturally, allowing Qili to fully supply. You know, if it is fully supplied now, Qili can produce 200 million cans every day. After half a year, 300 million cans can be produced every day! One year later, all production lines were put into operation, and naturally they could produce 500 million cans per day!

If 500 million cans are produced every day, the sales volume will be amazing! What a huge profit! That would be more exciting than discovering a gold mine!

Lin Feng shook his head.

"Brother Zong, we obviously didn't do this, why do we admit it!" Lin Feng asked, "Also, why do we bow to the brat! Moreover, if you really want to admit it, he must have follow-up methods. If he then If you bribe a few 'scalpers' and jump out to accuse, it's useless even if you deny it! Don't forget, we are definitely a strong group in the country, and consumers will always sympathize with the weak," Lin Fengxiao said, "If you do. Admitting, even just admitting to 'hungry marketing' will allow that kid to succeed, so we can't admit anything! Otherwise, we will fall into his trap!"

Zong Qinghou thought about it and sighed helplessly. It was just as Lin Feng said. If he were the brat, he would still hold on to her. Because this is related to the survival of both brands in the domestic market and tens of billions of profits. No one can take such staggering profits lightly. Therefore, both sides must fight to the death. A fight to the death with no room left.

"Damn it, how can this kid be so powerful! He is only 20 years old. Among the young generation in China, I am afraid that no one can match him except you!" Zong Qinghou said helplessly.

Lin Feng smiled.

"Their family is the second family in Thailand, with a long history. He is the heir. Naturally, he will cultivate elites, not some dandy boy!" Lin Feng chuckled, "But if he wants to jump around in China, he is still a little naive!" (To be continued.)