Chapter 3712 You Are the Best Candidate
Lin Feng's self-confidence calmed Zong Qinghou's worry about gains and losses. Seeing Lin Feng's confident smile, Zong Qinghou had to admit that he was getting old. Seeing Lin Feng so high-spirited and calm, he really felt that he was getting old. This man would lose his value once he gets old.
I'm jealous! Lin Feng's generation is indeed worthy of envy!
"Haha, Brother Zong, don't envy our generation. What's good about our generation? It's the generation with the explosion of school-age children. In kindergarten, there are seven or eighty children in a class, let alone elementary school. If there are less than 60 people in a class, is it called a class? And at that time, we still had one day off per week. I finally graduated from elementary school, so I can’t keep up with the benefits of two days off per week. When you get to middle school, you have to face the pressure of the high school entrance examination. At that time, the high school entrance examination was not as easy as the high school entrance examination now. At that time, the high school entrance examination was also a choice in life. Go to a technical secondary school or technical school. It is said that the college entrance examination is the biggest decision in life. In our area, the high school entrance examination is the big decision in life." Lin Feng shook his head with a smile, recalling the past.
"In this high school entrance examination, our generation, when we were in school, technical secondary schools or technical schools were still assigned, and we could find directly corresponding jobs. But when we graduated, the state canceled the assignment. When we got a job, we found an employer by ourselves, and the employer But there are no more public housing, and the housing reform has changed, so you have to buy it yourself. Then, the pension policy has also changed. What do you think is good about our generation?" Lin Feng shook his head, "Our generation is just in time. The country has experienced the greatest change in its history. Reform and opening up have really brought about reform and opening up, but ordinary people are suffering!" Lin Feng sighed.
Zong Qinghou also sighed. However, he did not answer Lin Feng's words. This is a bit taboo to say. Lin Feng is young and fearless and can say whatever he wants. But he couldn't talk nonsense.
While the two of them were waiting, a new advertising plan was released. There have been some slight changes this time, but the nature of this advertisement is still the same as before. It cannot be said that the way the three of them appear has changed, but the essence is the same, it is bombing. To say that Qili is good, this is really a bit speechless. This is not the spirit and heritage of a century-old brand company.
"No, this advertisement doesn't work! It must be changed!" Lin Feng said with a frown.
Zong Qinghou was not satisfied either, but compared with his company's advertisements, this one was pretty good. In particular, the cost of shooting commercials and other related expenses before and after this was in the millions. If this doesn't work, it's another waste of millions. This is a bit of a waste!
"Brother Zong, don't be afraid of waste. This advertisement is really not good! Our goal is not to go public to make money, but to build a century-old brand and create a functional drink that can sweep the world. It is to compete with the most popular product in the world. The functional drink Red Bull is comparable to, or even better than, the functional drink. Now things are better than them, but in terms of advertising and marketing, we can't be careless." Lin Feng frowned. In fact, Lin Feng also knows that this advertisement is not bad now. With the popularity of Jay Chou, Nicholas Tse and Zhang Ziyi, plus the effect of "Qili", there will be no problem in sweeping Red Bull in the country. However, what Lin Feng wants is not just a sweep, but to establish his absolute dominance in the country and drive Red Bull out of the market.
Therefore, this advertisement must be good. Otherwise, just relying on the ‘Wahaha’ brand and one’s own connections will not make everyone choose Qili instead of Red Bull. After all, there are some deep-rooted thoughts that cannot be changed.
"But now you can't come up with a better plan?" Zong Qinghou was also helpless.
Lin Feng frowned. This is not a good plan, and that would be a dereliction of duty. Otherwise, invite them from abroad? However, at present, Qili advertising is also being planned for foreign markets, and I am afraid there is no extra time to be responsible for domestic advertising. Moreover, Lin Feng is also worried about being acclimatized.
Qili, Qili, Qili! Lin Feng thought about Qili's name.
It also worked, and suddenly an idea came to mind.
"Well, Brother Zong, I have an idea!" Lin Feng chuckled.
"Brother Lin, if you have any ideas, please tell me!" Zong Qinghou asked in surprise. He had already heard about Lin Feng's magic. I just don’t know if Lin Feng can continue to create magic this time.
"Well, actually, this is simple. Doesn't Qili open up new vitality in life? Its purpose is that when people are tired, after drinking Qili, they can be rejuvenated and start over!" Lin Feng said in high spirits! , "Then these three are not very suitable. They are all popular now, so we have to find a star who was once very popular but is not so popular now."
Zong Qinghou didn't understand what Lin Feng meant. But then Lin Feng's words made Zong Qinghou completely understand. It’s just that this isn’t a very worthy surname. And the investment is a bit too big.
"Haha, the investment is big, and the cost can be recovered! Don't be afraid, don't be afraid. Think about it, if Chinese people drink a bottle of Qili every day, how much profit will there be?" Lin Feng asked.
There are 1.3 billion people in China who drink one bottle a day. According to Zong Qinghou's pricing, the selling price of a bottle will be about 4 yuan. This price was negotiated with Lin Feng. The price of Red Bull is about 6 yuan, which is already a high-end beverage. Not many people will buy a bottle to drink. The price of 4 yuan is enough for most people to accept. As for its cost, if the annual output exceeds 100 million bottles, its cost price is at most 1.5 yuan. Then you can make 2.5 yuan per bottle. Of course, this is the price of the listed sales. In fact, the ex-factory price is at most 3 yuan, so you can make 1.5 yuan per bottle. Then according to what Lin Feng said, if every Chinese drinks a bottle a day, that is 1.3 billion bottles, and the profit is as high as 1.95 billion yuan.
A net profit of 1.95 billion yuan a day is really crazy! Of course, Zong Qinghou also knows that it is impossible for all Chinese to drink it. But as long as half of the Chinese drink a bottle a day, it will be incredible. In that year, its profit is enough to shock the world. As for whether you will drink a bottle every day? From Zong Qinghou's point of view, it might be true. Because the effect is really obvious, and there are no side effects. It's just that if you drink more, the effect will be slightly worse. But it is not harmful to the human body.
In this way, no matter how much advertising costs are paid now, there is no need to worry.
"Haha, OK, then do as you say!" Zong Qinghou laughed and made the decision.
Afterwards, according to Lin Feng's instructions, the new advertising clip was soon released. Looking at it again, it feels really good. But I always feel that something is missing.
"Brother Lin, this advertisement is very good. Compared with the previous advertisement, the grade has been improved by several grades, but I still feel that something is missing. Do you think it feels a little wrong for them to take Qi Li at this time?" Zong Qinghou asked.
Lin Feng also felt that something was wrong. The stars in this advertisement clip, taking Qi Li, are indeed a little wrong? This really feels, not very harmonious.
"Let someone else hand it to them? When they are most tired and in the most difficult time, let someone else come out and hand them Qi Li?" Lin Feng asked.
"Find someone? Who? Another star? Isn't this a bit redundant and a waste of money? Finding an ordinary person will ruin the overall feeling." Zong Qinghou frowned.
"Yeah, that's right. Find a star of the same level to pass a drink, which is a waste of money. Find a star of a different level, which doesn't match." Lin Feng also frowned. This seems a bit difficult. This advertisement is not perfect, and it always feels a little bit off.
While everyone frowned, Huang Xinxiang walked in, looked at the advertisement, and listened to the discussion of the two.
"I think we do need to find someone to pass the drink, but it's not good to find anyone else. In this world, there is only one person who can act as the perfect person to pass the drink, and the appearance of this person will make the whole advertisement a kind of art!" Huang Xinxiang said.
"Who!" Lin Feng and Zong Qinghou asked at the same time.
"Haha, this person can only be you - Lin! You have always been a very magical person, no matter which industry or field you are in, you are a very magical person. And this Qi Li has the same magical effect, and it is you who brought it, so the person who hands out the drink must be you. You hand out a magical drink to the star, let him rejuvenate, perfect!" Huang Xinxiang said.
After Huang Xinxiang finished speaking, Zong Qinghou also applauded directly.
"Brother Lin, Dr. Huang's words are right, right, too right. I always felt that there was something missing, but I didn't expect it was you. You hand out the drink, it's perfect. You are the most magical person in the world, you have created a series of miracles, a series of miracles that cannot be replicated, you hand out this functional drink that can also open up new vitality for the human body, you are definitely the most suitable person!" Zong Qinghou said with emotion.
Lin Feng thought about it and felt that what Huang Xinxiang said was really right. It was indeed the most appropriate for him to be the person who handed out the drink. At that moment, Lin Feng made the decision.
"Okay, then I will be the person who hands out the drink!" Lin Feng said with a smile. As for the endorsement fee, Lin Feng would not charge it. After all, this is also his own product. It is not appropriate to charge endorsement fees. The most important thing is, how much should he charge? If it is too low, it does not match Lin Feng's identity. If it is too high, there is a suspicion that Lin Feng took the opportunity to enrich himself. So, simply don't charge!
Then, many celebrities in the advertisement flew to Shanghai and spent a day shooting this temporarily added scene. After all, all the previous advertising clips have been shot, and only the clip of Lin Feng handing the advertisement needs to be added. So there is no need to do anything more, and it will be done soon.
After that, it is a question of when to go public.
"It is better to go public sooner rather than later!" Lin Feng said with a smile. This is also in line with Zong Qinghou's idea. It will be bad if it is too late. This is a lot of profit every day.
Then, Lin Feng, Zong Qinghou, and Huang Xinxiang held a press conference to announce the tripartite cooperation and will launch a new "functional beverage". This "functional beverage" can improve human metabolism, promote blood circulation, and help refresh the mind. And there will be no side effects and it is harmless to the human body.
After the press conference, Qi Li also entered the public eye. However, it is still unclear what happened. However, at night, all major TV stations across the country showed the same picture at the same time. Everyone was surprised. In China, except for the "News Broadcast", the same picture may appear in all time periods, and no other people or times will appear. But now such a picture appeared, which is really shocking! What is this broadcast?
At the beginning of the picture, the glorious picture of the four kings of Hong Kong appeared. In the 1990s, the four kings of Hong Kong won many awards, but after 1997, the dominance of the four kings of Hong Kong in the Hong Kong entertainment industry began to decline. Then the four kings had different experiences. Jacky Cheung got married and had children, occasionally starred in the opera "Snow Wolf Lake", occasionally sang songs, and rarely appeared in front of the public. Leon Lai and Aaron Kwok turned to the film industry, but they did not have many works every year, and they seemed to be gradually disappearing. Andy Lau is still fighting in film, television and music, but as the years go by, people are getting older and their energy is often not enough.
This scene, in just 8 seconds, shows the glorious past and current status of the Four Heavenly Kings of Hong Kong. It also instantly evokes the fond memories of the Four Heavenly Kings for most people. For a moment, there are many emotions.
Afterwards, the scene changes, and Jay Chou, who is now the most popular, sweeps across Taiwan and the Chinese music scene. Nicholas Tse has also become the most dazzling superstar with his own efforts. And Zhang Ziyi made her debut with "My Father and Mother", and became an international superstar with "Crouching Tiger, Hidden Dragon". These three are the most dazzling superstars in 2006. In the picture, the glory of the three people and the silence of the Four Heavenly Kings form a sharp contrast.
Seeing this, everyone booed, lamenting that there are many newcomers in the entertainment industry and the silence of the old people.
At this time, the scene turns to the Four Heavenly Kings again. Andy Lau is preparing for the concert, but he is old and tired during the concert. After singing dozens of songs, his physical strength can no longer hold up. He is taking advantage of some performances in the middle of the game and panting wildly in the backstage. Such a tired figure makes people sigh.
At this time, a figure walked into the backstage.
"Lin Feng, it's Lin Feng!" All the audience exclaimed. Lin Feng suddenly appeared here, what is he doing?
At this time, Lin Feng smiled slightly, without saying a word, handed Andy Lau a can of drink, which clearly showed two words on the can of drink - Qi Li.
Andy Lau was stunned, looked at Lin Feng, then opened the drink and drank it. The camera flipped, the performance outside was over, and after a few minutes of rest, Andy Lau should continue to perform. But at this time, the originally tired figure suddenly stood up, and the tired eyes were rejuvenated again. Andy Lau, who returned to the stage, once again became the handsome and energetic king!
After that, the picture rotated, and Lin Feng appeared next to Jacky Cheung, Leon Lai and Aaron Kwok in turn. And the three of them, after taking the drinks handed over by Lin Feng, all regained their vitality and started a new life! At the end of the scene, Lin Feng stood behind the scenes and watched Andy Lau, who looked youthful on the stage. He smiled and shook Qi Li in his hand.
The commercial ended, lasting 30 seconds! A nationwide sensation! (To be continued.)