Chapter 3611: Stop Pretending

[Monster] Chapter 3611 Don’t show off [Text version]

How much is a 5-second ad worth?

The most expensive advertisement per unit of time in the world is during the Super Bowl in the United States. A 30-second advertisement sells for as high as 3.8 million U.S. dollars. If converted into 5 seconds, that is 633,000 U.S. dollars. Of course, this refers to the whole world, not China, which is super weird.

At midnight during the Chinese Spring Festival Gala, the advertising cost per second is as high as 5 million yuan. According to the current U.S. dollar exchange rate, converted into U.S. dollars, that is probably exactly 633,000 U.S. dollars per second. In other words, the price of 5 seconds of the Super Bowl advertisement sold in the United States is equivalent to the price of 1 second of the Chinese Spring Festival Gala midnight chime. This is about 5:1.

Of course, if calculated based on the number of people, it is almost the same. The number of viewers of the Super Bowl is about 110 million, while the Spring Festival Gala has about 500 million people. The ratio of this number is exactly 1:5. From this conversion point of view, the price of 5 million yuan per second for the Spring Festival Gala's zero o'clock chime should not be considered expensive.

However, advertising in the Super Bowl basically has more advantages than disadvantages, and the rewards definitely outweigh the costs. As for the Spring Festival Gala's 5 million per second quote, the final revenue ratio is a matter of opinion.

Of course, this is all beside the point. Now the outside world is very, very concerned about one thing: how much money can be sold for a five-second advertisement in the "Second World". How much can this sell for? Advertising manufacturers around the world are consulting, including Nokia, Coca-Cola, Mercedes-Benz, and BMW. They all want to know the price.

"Boss, how much does it cost? I think it can't be lower than the price of the Super Bowl!" - "Second World" President Erika Kazama called Lin Feng to question.

"Haha, Huilisa, this is very simple. You don't have to ask me at all. The price is not decided by us, but by the market. We are not the Price Bureau, how can we set prices randomly? Let the market decide. This way Let's hold an auction and let those interested in advertising bid." Lin Feng smiled lightly.

"Boss, this is a good idea. But I think it's best for you to host the auction. With your popularity and aura, I believe it's enough to sell this 5-second advertisement for an astonishing price!" Kazama Erika suggested.

I! Lin Feng curled his lips. This, Lin Feng really wants to be the hands-off shopkeeper. I just play around every year, then decide on the general direction, and occasionally go to the company for meetings. This way, life will be easier. Of course, Lin Feng thought so. The main thing is to get all the energy out. Get involved in your own personal matters. Year 2008. The Beijing Olympics, my wedding, the world financial crisis, Guaiguai, these are no small things. If all my energy is still focused on the company, how will I get through these difficulties?

"Boss, you have to do it this time. After all, this is the first time. And this 5-second advertisement is not like "World War" and "Virtual Life". It is embedded into the game. This is embedded into the loading interface at the beginning of the game. Among them, Schwarzenegger's advertisements are included. Fortunately, due to Schwarzenegger's popularity and his constantly changing looks, players are not too resistant to it. However, I am afraid of aesthetic fatigue if advertisements are published. I want you to host the auction. Not only will the price be higher, but also because of your popularity and status in the hearts of players, the game will not be subject to much resistance." Erika Kazama expressed her concerns.

Advertisements embedded in the game login interface may seem to have no impact on players, but if players get annoyed and protest against them, that's not guaranteed. And if players protest, not only will advertising revenue be greatly reduced, but it will also take with it the revenue of the game that was already running well.

This is not good. However, Lin Feng's popularity is unprecedented. Erika Kazama believes that with Lin Feng's image and popularity in the hearts of players, the negative impact of product placement will be minimized.

"Well, then I will host the auction." Lin Feng thought for a while and agreed with Erika Kazama's suggestion, "Tell the major advertisers around the world that in three days, I will hold an auction in Los Angeles! The location is me The theater of the 'Lam Fung Film Festival'."

Erika Kazama immediately notified all advertisers of the news. The news was also released on the official website and promoted that "Second World" will broadcast the auction live globally.

Yes, it’s a global live broadcast. It is also the first time in the world that the auction will be broadcast live. Of course, this live broadcast is free and no money will be charged. However, only members of the ‘Second World’ can watch it for free. If you are not a member of the ‘Second World’, I’m sorry, but I won’t let you see it even if I pay you. Unless you become a ‘Second World’ member.

The news was announced and immediately attracted global attention. From the perspective of the financial world, this auction will determine whether the 'Second World' will have another means of making money, a money-making project that will allow the 'Second World' to once again make a fortune. After all, the world’s largest gaming company is now in the ‘Second World’, and no company can compete with it. In other words, basically no one competes with Lin Feng in this field. And if this advertising revenue is considerable, then in the foreseeable future, I don’t know how many advertisers will compete for this advertising price.

For politicians, if this auction is successful and advertisers' investment brings huge returns, it also indicates that in the future, when politicians from various countries are running for election, there will be another campaign channel - the Internet. In the future, the Internet may become another battlefield for politicians' campaigns.

As for those peers, game manufacturers, they are jealous to death. They don't have such a large resource, so they don't have so many users, so they can't compete with Lin Feng. At present, they can only watch Lin Feng auction game ads and envy and hate.

For Internet companies, especially 'gle', although it is different from the field of 'Second World', it is also an inspiration. It is an inspiration to increase advertising revenue. Perhaps this auction will allow companies like 'gle' to find more ways to increase revenue.

Of course, in the end, for the audience, that is, the players, the game login interface is embedded with ads, which is really novel. No one can say whether it is good or bad. After all, when logging in, the game screen becomes an advertising screen. This is really a matter of opinion. You can say it's good or bad. Therefore, their hearts are also quite complicated, and they don't know what to say. Of course, they couldn't say anything. After all, this was the business of the 'Second World' company, and their opposition was actually very small. They couldn't all stop playing!

It's not impossible to stop playing, but what games would they play if they stopped playing? This undoubtedly made many people give up the idea of ​​stopping playing. Of course, while struggling, there are also expectations and surprises.

Live auction! For most ordinary people, the impression of auctions in this life comes from TV. Most people only get a glimpse of some simple auction content through TV dramas. In fact, no one knows what the auction process is like, because most people will never go to an auction in their lifetime. Because there is not so much capital. But this live auction allows everyone to directly watch the auction through online video. This is undoubtedly an opportunity for them to broaden their horizons.

This point is still supported by most players. Especially the one who hosted the auction was Lin Feng. All players support and like Lin Feng, and are willing to see him appear in front of the camera. Moreover, there are so many giants from advertising companies. These giants are usually not seen. They are only heard but not seen. Now they can meet each other. Although it is only through online videos, it is also exciting.

Immediately, hundreds of millions of people downloaded the video plug-in, and they will watch the live video directly. However, the actions of these players have made many advertising giants dissatisfied. It is okay to participate in the auction, but the live broadcast is not good. They are not monkeys. What is it to be watched by hundreds of millions of players? This makes them feel a little bit of a drop in status, and they are very unhappy. They protested and asked Fengjian Huilisha to cancel the live broadcast of the advertisement.

This naturally made Fengjian Huilisha embarrassed. The results of negotiations and consultations with these advertisers were not ideal. These advertisers seemed to unite and issued a warning-if the live broadcast is not cancelled, then they would rather not participate in the auction. They don’t want this 5-second live broadcast of the advertisement.

"What should we do, boss? If we cancel the live broadcast now, I'm afraid the players won't agree, and we will lose more. If these advertisers don't come, it will become a joke!" Fengjian Hui Lisa had no choice but to ask Lin Feng for advice.

Lin Feng shook his head. He disdained the behavior of these advertisers. Want to show off? Damn it! Don't try to show off in front of me!

"Hui Lisa, tell them that if they don't come, it's their loss, not our loss. You know, it's them who are begging for advertising, not me begging them to advertise." Lin Feng sneered, "Also, tell them that if they don't come, my auction will still be held and broadcast live worldwide. If they don't come, I will read their names and tell the players that these advertisers don't want to broadcast live in front of the video and don't want to be watched by players on the spot. They think it's embarrassing, so they didn't come. Then I want to see how these advertisers explain to hundreds of millions of players around the world! These players are the main consumers!"

Fengjian Hui Lisa's eyes lit up. This trick is too high. Once announced like this, the popularity of those advertisers whose names were read will probably plummet. By then, they will probably have to beg me for help.

(To be continued. Walk alone in your heart! The text of this chapter is provided by the most handsome me!)