Chapter 3610 Five-Second Product Placement

[Monster Bar] Chapter 3610 5 seconds of product placement [Text version]

"Boss, it seems there is no suspense about Governor Schwarzenegger's re-election!" Lin Chiling exclaimed.

With an approval rate of 80%, Schwarzenegger no longer needs to run any TV ads to campaign. Huge political donations every year are largely spent on television advertisements. If you don't have this, it won't cost much to just place some newspaper ads or the like. And when you go on TV, the cost per second is calculated at over 100,000 US dollars. Tens of millions of political donations will soon be spent. But right now, it seems that this is no longer needed.

An 80% support rate is enough to defeat any opponent. In particular, these two policies, which are very close to people's livelihood, are very popular among Californians. Although Schwarzenegger's two policies have been hindered by various aspects, the people of the state are extremely supportive. This has also become Schwarzenegger's confidence. Of course, if California's financial situation is in a mess by the end of his next term, then these two policies may also become a stain on Schwarzenegger's executive order.

Talk on paper! I'm afraid the outside world will say so by then.

"Although Schwarzenegger is now in control of victory, we still have to help him. I have invested so much in California, so naturally I hope to maximize my profits. Although he can't help me directly, he can help my industrial chain. I will be less shackles in California. And even if he leaves in the future, he will be able to help me somewhat," Lin Feng said with a smile.

help? How to help? In this political donation, Lin Feng can donate up to US$1,000. If it exceeds the limit, it is against the rules. As for helping Schwarzenegger hold a banquet and raise tens of millions of dollars, this is probably not very possible. After all, almost all the actors in Hollywood were mobilized last time. It would be inappropriate and self-defeating to do it again. After all, Schwarzenegger already made many people dissatisfied last time when he obtained 12 million US dollars in political donations. If we do it again, it will really be self-defeating, and I'm afraid everyone will step in to investigate.

"Haha. It's actually very simple. Now everyone has overlooked one thing, that is, advertising does not have to be on TV. It can be done on the Internet! Schwarzenegger can carry out his political propaganda on the Internet. We can In the name of the first experiment in online political propaganda, Governor Schwarzenegger needs more publicity channels, and we need to test whether this aspect is profitable. In this way, the outside world has nothing to say. After all, there is no precedent for online political propaganda. If we start this, we can give Schwarzenegger some help!" Lin Fengxiao said.

Melissa's eyes lit up. She used to work in a television station, so she naturally knew that major television stations would make more money during the election period. Those candidates will spend all their money to run for office. This is the most profitable time for TV stations. And if you use online publicity, it is undoubtedly a new way. And because it is testing the market. Lin Feng said it was free. There is nothing to say about that. And for Schwarzenegger. This is another way. Although he now has an approval rating of over 80%, he cannot let down his guard until he is completely elected.

When Lin Feng told Schwarzenegger the news, he immediately received repeated thanks from Schwarzenegger. In this way, he will have greater confidence in his election. Moreover, once he succeeds in campaigning on the Internet, it will become a major marketing tool for Lin Feng's Internet company in the future. This is also good for Lin Feng. After all, Lin Feng’s ‘Second World’ game players are all over the world. With hundreds of millions of players. Lin Feng's "Baidu-Yahoo" is the second largest search engine in the world and the largest search engine in the Chinese-speaking world. If Schwarzenegger succeeds in the election, it will naturally be of great help to him.

Can broaden its profitable projects.

Therefore, this is a matter of mutual benefit.

Soon, the first promotional advertisement was officially launched on Lin Feng’s ‘Second World’ and ‘Baidu-Yahoo’. This first advertisement was not long, only 5 seconds, and Schwarzenegger's words were also very short, with only one sentence - I am Schwarzenegger, support me, and I will come back!

Obviously, this is a reference to a classic quote from "The Terminator". This promotional video was broadcast when all games in the 'Second World' logged into the game and were waiting to enter the game interface. Regarding this short film, Schwarzenegger changed into a total of more than ten different looks, including the most classic 'Terminator' look, the 'Barbarian Ke Lan' look, and some that Schwarzenegger has never tried before. 'Superman' look, etc., various looks, every time the player enters the game, one of the short videos will be played randomly.

For all game fans, the waiting time before entering the game is usually the most difficult. After all, the game is about to start, and the mood has already entered the turbulent game world. This waiting time, although not long, is still annoying. But now this 5-second campaign short film has nothing to do with the game, but with Schwarzenegger's strong popularity around the world, it has made most players dislike it.

Especially Schwarzenegger's various cool looks in the short film, although he was helping him campaign, also amazed players. Some players even discovered that when they entered the game, the short film styles were different every time, so they chose to exit immediately after entering the game, and then enter again. Such frequent entry and exit were just to count how many sets Schwarzenegger had. modeling. And because Schwarzenegger has too many looks, and they are completely random, this also caused a storm of discussion about Schwarzenegger's style in a short period of time.

Thanks to this turmoil, although Schwarzenegger's approval rating did not rise much, according to a simulated campaign conducted by an authoritative organization using computers, Schwarzenegger finally won the election after advertising in the 'Second World' The rate exceeded 60%, while before that, it was only a little over 50%. This ad can increase the vote rate by 10%, which is simply appalling.

Then, when advertisements were placed on 'Baidu Yahoo', since it was a search engine, there was naturally no waiting time for games. However, 'Baidu Yahoo' had a simple pseudo-intelligent program, which was originally designed based on 'Nuwa'. Therefore, the shape of Nuwa is also used. Now, it has been temporarily changed to Schwarzenegger's look (of course, all users can still choose the Nuwa look), and in this look, Schwarzenegger is in the standard 'Terminator' look, but occasionally Two words will come out of his mouth, choose me. After the "Baidu Yahoo" advertisement, Schwarzenegger's simulated election result was 65%, which once again increased his vote share by 5%.

"Haha, Lin, your method is really effective, thank you!" Schwarzenegger was overjoyed about the current situation. He didn't expect this effect to be so strong. It actually increased the vote rate by 15% in total. Although it is just a simulation evaluation and cannot be taken completely seriously, it is an absolute reference. And if the results of this evaluation are followed, then there will be absolutely no problem in his re-election as governor. Even the tens of millions of dollars in political donations he has raised may not be used up this time. You know, in the past, all candidates would only think that political donations were insufficient, and never dislike those that had too much.

However, since this political donation may never be used up for the first time in history, Schwarzenegger will naturally not waste it.

"I declare that if I am successful in re-election, I will donate all my political donations to California's charitable funds to continue to improve California's security environment. I hope that under my watch, California will not say anything "Become the richest state in the world, but I hope that everyone can enjoy peace and tranquility while having a good income. I hope that in the future, California's crime rate will become the lowest in the United States!" Schwarzenegger gave a speech. He vocally expressed his goals for his next term.

Naturally, this has the support of all Californians. No one likes crime, and no one likes an uneasy life. But Schwarzenegger keeps holding on, which is satisfying. At least it has the support of a majority of the middle class.

Of course, when Schwarzenegger showed off his talent, Lin Feng also gained a lot. Originally, the insertion of Schwarzenegger's campaign video when the game was launched was purely an unintentional move by Lin Feng. However, unexpectedly, due to this 5-second promotional video, Schwarzenegger was able to gain 10% of the revenue. Simulated voting, this makes many advertisers see it and feel happy in their hearts. This can increase the vote rate by 10% in the election. So if they advertise, how much sales will it increase? Not to mention 10%, as long as 5% is enough to make any advertiser ecstatic.

Naturally, advertisers from all over the world have approached ‘Second World’ to discuss the placement of advertisements on the game login screen. Originally, Lin Feng disagreed, thinking that this would hinder gamers from logging into the game. However, many game manufacturers argued that "Virtual Life" under "Second World" was completely supported by major advertising companies. Various product placements can be seen everywhere, and in "War of the Worlds", you can also see some iconic advertising trademarks. Since these two games can have so many ads embedded, "Second World" has made a lot of money. Why can't all game login screens have ads embedded when players are asked to wait?

Lin Feng was a little speechless as to why advertisers were so critical. In particular, these advertisers threatened that if they were not allowed to place ads, they would withdraw their investment from "Virtual Life" and "World War". Faced with this threat, Lin Feng shook his head helplessly. I've seen people making trouble without reason, but I've never seen someone who makes trouble so unreasonably and insists on giving away money.

Well, since you want to send money, then accept it! Lin Feng shrugged. Of course, since you insist on placing ads, the price is not cheap.

(To be continued. Walk alone in your heart! The text of this chapter is provided by the most handsome me!)