Chapter 3184: Changes in the Media Industry
"Infinite Horror" box office!
The two newspaper bosses also had their eyes flashing. [wm]m[w网[wm]They wanted to know what Lin Feng was going to do. However, what the two newspaper bosses did not expect was that Lin Feng suddenly changed the subject .
"The sales of your newspapers should not be very good now!" Lin Feng asked abruptly.
Sales are not very good? Solzberg and Neuhaus frowned.
Indeed, now whether it is "USA Today" or "The New York Times", the sales are not very good. Of course, not only that, but the entire United States, no, the media of the whole world are like this. Even if there is a person like Lin Feng who is against the sky, the sales are not very good. The overall sales have been in a state of slow decline. And this is because of Lin Feng, relying on all kinds of news about Lin Feng, whether good or bad, positive or negative news, it is supported. This is also the reason why so many American reporters don't like Lin Feng very much, but they still report crazily.
As for why the sales are not good, the reason is very simple, it is because of the emergence of online media. With the rise of online portals and online newspapers, physical media has gradually been neglected. Although physical media still dominates the living habits of most people today. But after investigation, it can be found that most people who read newspapers are over 30 years old, especially concentrated in the age range of 40 to 50. As for young people, the rate of reading newspapers is very low. USA Today once conducted a survey. Among people under 30 years old, the proportion of reading newspapers every day is less than 10%, and when they are 20 years old, it is only about 1%.
It is conceivable. When these young people grow up, is there still a need for newspapers to exist.
Lin Feng's question was naturally difficult for the two to answer. Of course. They didn't understand what Lin Feng meant, and didn't know what Lin Feng meant by asking this question, so the two didn't know how to answer.
"Haha. Actually, I don't mean anything else. I just think that with the rise of online media, you also need to keep up with the trend of the times and keep pace with the times." Lin Feng smiled.
"Lin Feng, what do you mean?" Solzberg frowned and asked.
He really didn't understand what Lin Feng meant.
"My meaning is very simple. I want to acquire your newspapers. Name a price!" Lin Feng smiled and gently uttered a topic that was enough to shock the four seats.
What! Lin Feng wants to acquire USA Today and The New York Times? New York Mayor Bloomberg stood up directly. This is too shocking. If Lin Feng acquires these two newspapers, it means that Lin Feng has his own mouthpiece and can express any opinions as he pleases. And with the help of these two major mainstream newspapers in the United States, Lin Feng can influence the thinking of Americans. This is a much more powerful media force than Weibo and the Houston Chronicle owned by Lin Feng.
Of course, the power of Weibo is also terrible. But at least for now, Weibo is more accepted by the public as a factual information broadcasting platform. Because the authenticity of its information cannot be confirmed, many of the news in it are more regarded by the public as rumors. However, USA Today and The New York Times are different. These are newspapers with great influence in the United States, and they are very authoritative newspapers. If they are acquired by Lin Feng, it will be really different.
Moreover, once Lin Feng successfully acquires USA Today and The New York Times, it will be like a slap in the face of the American media that has been criticizing Lin Feng.
However, whether it is Salzberg or Neuhaus, will they sell?
"Mr. Lin, are you teasing us? If you invite us here just to discuss the acquisition, I think there is nothing to talk about between us!" Neuhaus slammed the table angrily.
Allen Neuhaus, former chairman and CEO of the Garnett Group, founded USA Today. At the beginning of its creation, the novel ideas and views of USA Today were ridiculed by the investment god Buffett, who thought it was a ridiculous and arrogant dream. But in the end, Allen Neuhaus slapped Buffett in the face with facts, and fought back against Buffett's ridicule with the most widely discussed, quoted, and imitated newspaper with the largest circulation in the United States.
How could such a strong person hand over the newspaper he had worked hard to create? Absolutely impossible!
"Mr. Salzberg, what's your decision?" Neuhaus snorted, looking at Salzberg, the boss of The New York Times, who came with him. Before the two came, they had agreed to advance and retreat together. So, even if he wanted to leave, he had to ask Salzberg's opinion. But in his opinion, Salzberg obviously would not agree to Lin Feng's ridiculous proposal. This was simply an insult to them.
But what surprised Neuhaus was that Salzberg actually began to hesitate. This surprised Neuhaus.
"Saltsberg, what are you thinking about? Are you really going to sell The New York Times to Lin Feng?" Neuhaus said in a low voice.
New York Mayor Bloomberg was also surprised. Could it be that Salzberg really wanted to sell The New York Times to Lin Feng? This is a newspaper with a 150-year history. In the United States, its status is much higher than that of USA Today. If it is sold to Lin Feng, it will really be an earthquake in the American newspaper industry.
"Newhaus, I just want to hear what Mr. Lin thinks." Solzberg said with a tangled look on his face.
Newhaus frowned and was about to leave.
"Mr. Neuhaus, don't you want to hear why all this happened? Aren't you curious about why I want to acquire your two newspapers?" Lin Feng smiled, and Neuhaus, who was about to leave, stopped.
Indeed, it was too sudden for Lin Feng to suddenly acquire The New York Times and USA Today. Moreover, it was too unreasonable for Lin Feng to propose it in such a high-sounding manner. The mystery in it made Neuhaus, a journalist, feel itchy. If it were an ordinary person, he might still walk away and would not change because of Lin Feng's words. Unfortunately, Neuhaus, who came from the news industry, would stay.
There is no way. People who work in the news industry have this common problem. When they know that something may have some secrets, they will try their best to dig out the secrets. If they don't dig it out, they will definitely be unable to sleep or eat.
Seeing Neuhaus staying, Salzberg shrugged helplessly. Obviously, this is also very similar to himself, suffering from journalist syndrome.
"Go ahead, Mr. Lin, what do you think?" Salzberg asked.
Lin Feng summoned the waiter.
"What would you like to drink?" Lin Feng smiled.
The three frowned and ordered a cup of coffee. They were all curious now, so they didn't care about what kind of coffee they were drinking.
Lin Feng laughed.
"Actually, my purpose is very simple, I just want to have more say." Lin Feng said softly, "And USA Today and The New York Times can meet my requirements, which is the ideal goal in my heart."
Salzberg and Neuhaus frowned. Lin Feng said this as if they would agree to sell the newspaper to Lin Feng. It is true that although the profit of the newspaper has been declining, the landscape is far worse than before. But this does not mean that they have to sell the newspaper.
"Haha, you two, I'm not talking about a complete acquisition, but cooperation!" Lin Feng smiled.
Cooperation? What does this mean? How to cooperate?
"Use our advantages and resources to form a strong alliance. You provide the influence of the newspaper, and I provide the most advanced IT technology. We will cooperate to create a new media in the 21st century!" Lin Feng said with a smile.
Brand new media in the 21st century? What does this mean?
"It's very simple. Now the sales of physical media have been slowly declining due to the influence of online media. For most readers, the news they see when they buy newspapers is no longer news, but "old news". The only thing that newspapers can attract readers is many professional comments. And this advantage has almost disappeared as more and more online media invite professional critics to write articles. If traditional media does not change, I think it will disappear one day. So, it must be reformed!" Lin Feng said.
"How to reform?" Neuhaus asked.
"It's very simple. There is a screen called 'electronic ink screen' that can provide a comfortable reading experience that is no less than reading a newspaper. However, this screen is fragile. But now there is a foldable screen under development, which can be folded like a magazine or newspaper. What I envision is to combine the advantages of these two screens, and then add network functions so that it can update information in real time through the network. Then, you only need to provide users with such a screen. Daily news only needs to be published through the Internet. As long as users have the Internet, they can automatically download and update the latest news. I think this will not only save a lot of costs, but also allow users to know the latest news and keep their old reading habits. I believe that this is enough to resist the erosion of online media." Lin Feng Zhanwang said.
"Is there such a technology?" Newhaas exclaimed when he heard it. If there is such a technology, it will be a revolution in the media industry. Although after such a change, newspapers and online media seem to be integrated, it can allow newspapers to survive for a long time. And the profit seems to be more considerable! After all, in that way, more favorite advertisements can be published, and sales can be greater.
"Of course! Although it is not mature yet, I can launch such a screen within a year. And I need partners! Your two newspapers are my initial partners!" Lin Feng said with a smile.
This technology does exist, but it is not mature enough. Once it matures and is launched on the market, it is conceivable what kind of impact it will have on the future media industry. Although Lin Feng and News Corporation are partners, it is not Lin Feng's own company after all. Moreover, in the United States, News Corporation's influence is not big enough. (To be continued)
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