Chapter 605 Envy

Yang Cheng didn't delay, and asked directly, "Is that so, I heard that Standard Chartered Bank offered us a £25 million one-year contract for the advertisement on our chest?"

Ian Ayre replied without hesitation, "That's right, boss. In the latest round of bidding, Standard Chartered Bank was very sincere and directly offered an annual price of 25 million pounds. We are waiting for lvmh to counter-bid."

Yang Cheng thought about what to say, "Which sponsor do you think is more in line with our requirements when the prices are similar or not much different?"

Ian Al was stunned for a while, and subconsciously said that it must be more appropriate to pay a high price, what's the point of asking?

But then he realized that the big boss must have had intentions in asking this question, otherwise he wouldn't have woken him up in the middle of the night!

He calmed down, put his eyes on the long-term as much as possible, combined with his understanding of Yang Cheng, he realized something in an instant, cleared his throat and said, "Boss, I think if the two parties' bids are similar, there is no doubt, lvmh The group's brand influence is more beneficial to Liverpool, and helps us to widen the gap with other teams in terms of grades. In the future, our jerseys can also be marked with luxury goods.

In addition, the lvmh group entered the sports field for the first time. This gimmick is very full of gimmicks, and it will definitely be eye-catching during the official announcement!

In the end, lvmh's leading position in the fashion industry can help us expand our business. This hidden benefit is bigger than the millions of pounds that Standard Chartered Bank has on the surface. "

As he talked, Ian Ayer also believed in the idea he came up with impromptu. It seems that lvmh is indeed the best choice. Of course, the premise is that there is not much difference in the bids between the two parties!

Yang Cheng raised the corner of his mouth slightly, he was very satisfied that his subordinates could figure out his intentions.

As long as Ian Ayer makes it clear and let him accept the fact that lvmh may become Liverpool's new sponsor, other high-level officials will be able to handle it easily. I believe that retelling the words just now to others will also be acceptable.

However, Yang Cheng can't suffer in vain, he is not someone who is taken advantage of by others and keeps silent!

He also mentioned cryptically, "Of course, we must strive for the number that should be fought for. I still hope that this new contract will make a name for itself!"

Ian Ayer responded repeatedly, "I understand the boss, just mentioned this matter, do you have any comments on the jersey sponsorship boss?"

Yang Cheng patted his forehead, and just said about the advertisement on his chest, "How much are the quotations from all parties?"

Ian Ayre has the data at his fingertips, "At present the highest bid is NB, reaching 30 million pounds, but they are not willing to sign a long-term contract, only willing to offer a 5-year contract; Adidas is willing to provide a ten-year long contract, with a total value of 280 million pounds; Nike is also a ten-year contract, with a total value of 270 million pounds, and the rest is not worth mentioning."

Yang Cheng frowned, obviously this figure did not satisfy him, "The highest fart! It's only 150 million pounds in 5 years, let them go, who are they going to humiliate? The other companies didn't have any good intentions, this is taking advantage of the fire It’s clear that Liverpool is going to make a move, but it’s just that they can’t get good results yet, so they want to pick up a bargain in advance, what good things are they thinking?”

Ian Ayre smiled wryly, "Boss, although I have confidence in the club, sponsors pay more attention to the jersey sales data. Take our old rivals as an example. In the past few years, Manchester United can earn an average annual income just by selling jerseys." over £50 million

In the Manchester United home jersey store, the sales of new jerseys on non-match days have repeatedly broken records. This is still a period when Sir Alex retired and Manchester United fell into a historical trough. Once they return to the Premier League championship, their income will easily exceed 70 million.

Moreover, Manchester United's online opening is better than ours. The online order for new jerseys has quadrupled compared to the same period.

The latest contract they signed with Adidas, it is estimated that during the 10-year contract period, Adidas can earn a gross profit of 660 million pounds from the sale of Manchester United jerseys, and a gross profit of 100 million to 200 million pounds from derivatives other than jerseys

It is not difficult to understand why Adidas is willing to pay a super contract of 750 million pounds for 10 years! "

Yang Cheng understands this truth,

But since he bought Liverpool, he can't help but feel hostile towards his rival. Hearing that Manchester United's jersey contract sold for 750 million pounds, it's like a thorn in his heart. It's uncomfortable everywhere!

You must know that the contract between Manchester United and Adidas is almost the most expensive jersey sponsorship agreement in the history of world sports. It is more than twice that of La Liga giants Real Madrid and Barcelona, ​​and it also exceeds the 10-year 645 million pounds that Adidas has paid to its own giants Bayern. sponsorship agreement.

In the United States, the most expensive jersey sponsorship deal is Nike's $18 million (£11.53 million) annual sponsorship deal with the NFL, the world's most lucrative professional football league.

Of course, it's not just the main shirt sponsorship agreement. Manchester United also signed a seven-year, $559 million (£358 million) chest advertising contract with General Motors' Chevrolet brand. This is also the most expensive jersey in sports history. Yang Cheng's mouth is watering looking at the commercial, it's all small money!

And lvmh Koukou Soso refused to even give the annual price of 30 million pounds, this is an advertisement on the chest!

Wait, Yang Cheng suddenly fell into a blind spot of thinking. It seems that there is no precedent in the world where the main sponsor of the jersey and the chest advertisement are the same brand, right?

If lvmh won the chest ad, why do they need jersey sponsorship? Too much money and no place to burn it?

No, no, Bernard's old fox plot is definitely not that simple.

At this time, he suddenly remembered what his mother said when he first mentioned this matter. Bernard ambitiously wanted to enter the sports market to share the cake with Nike and Adidas, and even subdivide the big market again to monopolize the new high-end luxury sports brand. market segment, and chest advertising sponsorship is just a regular brand promotion.

If you think so, everything makes sense, Yang Cheng couldn't help laughing.

"The main sponsor's negotiation is temporarily on hold, waiting for the response from lvmh. Once a new brand joins the negotiation, let me know as soon as possible. I must kill Bernard severely!" Yang Cheng ordered excitedly.

Ian Ayre didn't know why, but the boss ordered, and he naturally said nothing, "Good boss! However, there is one thing to be happy about. So far this season, our new jerseys for this season have sold 500,000 It is expected that the sales of more than 700,000 at the end of the season will not be a problem, which is much higher than the sales in previous years, which means that the achievements of our club are recognized by the fans."

Yang Cheng nodded, "You guys are doing a good job. After we hit all the trophies in various competitions next year, this number will at least double. By that time, it's not too much for us to ask for a ten-year contract of 500 million pounds, right?"

Ian Ayre echoed with a smile, "It's not too much, I heard that Adidas has started a new round of jersey sponsorship negotiations with Real Madrid, and Real Madrid directly offered 1.2 billion pounds in 10 years."

Yang Cheng almost spat out a mouthful of old blood, and it was true that people were more deadly than others, and they had to be thrown away when they compared goods.

Ian Al couldn't see Yang Cheng's stunned expression, and added, "Their current contract will expire in 2 years, judging by their leisurely way of negotiating, I guess they are waiting for these two As for the results of the season, once they win one or two Champions League titles, I am afraid that Florentino would dare to call a sky-high price of 1.5 billion pounds!"

Unable to complain, you must know that Florentino was just a contractor before he became the chairman of Real Madrid. He was called the largest builder in Spain and Europe, but even now, his worth is not enough for Abramovich to buy two yachts money!

Yang Cheng still remembers that Florentino's ACS Group also undertook the project of Yuanshan's predecessor real estate group. At that time, he traveled all the way to New York to find his father to discuss business, so there was no one to be so attentive. I didn't expect it. Unexpectedly, under the control of this old guy, Real Madrid has become one of the most successful sports clubs in the world.

After hanging up the phone, Yang Cheng sighed alone.

Liu Yun rolled her eyes while watching, and while he wasn't paying attention, kicked her ass, "Hurry up and go back to sleep, why are you pretending to be an old man here?"

She also heard the call between Yang Cheng and Ian Ayer just now, and she was very moved, but she didn't say anything.

There is no mother who does not like her son to become a talent, able to grow to the point where he can hold up a protective umbrella for himself.

Returning to the room, Yang Cheng took off the pad sucked on the wall, tapped it a few times, and the surround sound hidden in the dark played soft music, closed his eyes and laid it on *****, rested for a while, Accompanied by the piano sound of jade beads falling into the plate, he walked into the bathroom, took a hot shower and came out, wiped his wet hair with a bath towel, and found that the cell phone he had thrown in the **** flickered on and off.

Calling?

Frowning, he jumped to *****, picked up his phone and glanced at it. It was Eiffel's call. After this guy followed him, he never took the initiative to contact him.

"How do you know I'm back?" Yang Cheng asked as soon as the connection was made.

"Eh~ I don't know." Eiffel replied in a daze.

Yang Cheng patted his forehead. He thought too much. After staying in Korea for a long time, he always felt that there was a conspiracy surrounding him.

"Are you in a hurry?"

Eiffel didn't dare to ask more, and said directly, "That Wendy Murdoch has made a move."

"Huh? Tell me about the specific situation."

According to his instructions, Eiffel has been staring at Wendy Murdoch and the young reporter named Angus, and even used military wiretapping devices, but during this time they seemed to know that someone was monitoring them, and they seemed to be caught in a trap. During a period of silence, everything was normal, and they didn't see each other again, which made Yang Cheng almost forget about it.

She didn't expect that there would be a surprise waiting for her when she came back. If she didn't believe in Hansen's ability, Yang Cheng would have wondered whether Wendy Murdoch had arranged someone to monitor her.

"Just this afternoon, Wendy Murdoch summoned again. The reporter named Angus had our bug on him. They didn't know that we heard their conversation clearly!" ( )

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