Chapter 600 The Final Entanglement

(I'm stuck at high speed, I'm forced to work overtime, I can only post the manuscript, it's still a big chapter! (￣▽￣)／）

It's dinner at 8:00 p.m. I don't have much to say, the atmosphere is relatively harmonious, but Han Jiaren is clearly in the mood, and her mood is always relatively calm. Even that seemingly beautiful smile is just a sham smile.

For actresses like them, what kind of smile to use on any occasion is easy to grasp. If Yang Cheng was not sensitive, it would be difficult to find the difference.

Coming out of the hotel, riding the gentle night wind, the two walked side by side in the garden, and the air became charming under the hazy yellow lights.

Yang Cheng took off his jacket, and put a gentleman's coat on Han Jiaren's shoulders who was wearing a thin dress. They made eye contact with each other. No one spoke, and walked forward quietly. For a while, everything was quiet, only Han Jiaren's high heels and The "Gada" sound from the collision of the stone road swayed in the wind.

Speaking of which, the garden in front of Yang Cheng still feels quite familiar to Yang Cheng, it was the small garden where the relationship with Sunny had undergone a qualitative change at the beginning, and now it looks a bit lonely.

Well, he admits that he has a Wenqing disease, and his mind is actually full of what posture to use for a while. According to past experience, this overripe peach is delicious no matter how you eat it.

After walking for a while, the rhythmic high-heeled shoes stopped suddenly. Yang Cheng, who didn't pay attention for a moment, still walked forward with her head down, until Han Jiaren's voice full of endless resentment sounded behind her, "Mr. Yang~ Yang."

Yang Cheng stopped abruptly, turned around, and saw the garden lantern behind Han Jiaren, coming down obliquely from above, her slender figure seemed to come from a dream, and she was fascinated by it for a while.

With hot eyes like the scorching sun, Han Jiaren instinctively brushed her hair, stood about 1 meter in front of Yang Cheng, lowered her eyes and said, "Thank you for giving me this opportunity!"

Yang Cheng put his hands in his pockets, full of admiring eyes, "Opportunities are for those who are prepared. You are very good, and you are our company's own person. Who will not give this role to you?"

If it was the first time meeting Yang Cheng, Han Jiaren would be absolutely grateful, but thinking of everything he had done to her before, she couldn't help but give Yang Cheng a shameful look. Sure enough, no one can stop the rogue with culture!

Yang Cheng didn't know what Han Jiaren was thinking, so she smiled and said, "Again, does your husband know about today's meal?"

Han Jiaren's big eyes were almost dripping water, she bit her red lips and shook her head, "He has a party~"

"I~" Han Jiaren mustered up her courage all night, and was about to say something, but she was interrupted by Yang Cheng raising her hand just after she said a word.

There was no one else, because Yang Cheng saw Hansen coming in a hurry, passed by Han Jiaren, and whispered in Yang Cheng's ear, "Boss, Han Jin Miss Zhao and Chairman Zhao are waiting in the hotel reception room."

Yang Cheng frowned slightly, suddenly came here at this time, did Zhao Xian'e's persuasion succeed?

The important matter is so important that I dare not delay, and said apologetically to Han Jiaren, "I'm very sorry, Ms. Han, I need to deal with something urgent all of a sudden, please go to my villa to rest for a while, I'll be back as soon as possible!"

Without giving Han Jiaren a chance to refuse, she gave Hansen a wink, "Escort Miss Han back to her room~"

Hansen understood, and reached out his hand to signal Han Jiaren, "Miss Han, this way please~"

Han Jiaren hesitated for a moment, stomped her feet, as if resigned to her fate, took a deep look at Yang Cheng and followed Hansen away.

. . .

"President Zhao, Ms. Zhao, I must have something important to come here so late, please tell me~"

When they came to the high-end living room of the hotel, Zhao's father and daughter sat on one side, and the atmosphere was a bit stiff. After Yang Cheng came in, he was stunned for a while, then broke the awkward atmosphere with a smile, and asked straight to the point.

The living room is not small. For the convenience of speaking, Yang Cheng sat on the sofa next to Zhao Lianghao and waved away the waiter. The next words must be confidential and should not be heard by outsiders.

Zhao Lianghao was not in the mood to say hello either, "Mr. Yang, my little girl has instilled a lot of new ideas in me these two days,

But I am an old-fashioned old man, and I can't reverse my stereotyped thinking in a short while, so I would like to ask Mr. Yang, if Delta Air Lines completes the control of Korean Air, will there be any fundamental changes in the general strategic direction? "

When Yang Cheng heard this, she looked at Zhao Xian'e in surprise. This woman is a bit wise, so she can talk to Zhao Lianghao so quickly?

Seeing Yang Cheng's surprised eyes, Zhao Xian'e, who was sitting on the other side, couldn't help but wink, as if saying, "How is it? This is how powerful I am!"

Shaking his head with a smile in his heart, he quickly organized the language in his mind, and said, "In recent years, Korean Air has changed the low-key marketing strategy of many Asian airlines in the past, and has become extremely active in country Z, the United States and even the global market. Behind these active market strategies, I believe that as managers, you must have a sound, meticulous and long-term strategic plan to back you up."

After saying empty words, Yang Cheng gradually cleared up his thoughts, there was no way, just now he was still thinking about **** things, and suddenly he changed to a serious business thinking, it will take some time.

He licked his lips and continued, "First of all, the country Z market expansion plan that Korean Air has been implementing in recent years must continue to be implemented unswervingly. The prosperity of the country Z market means that the entire trans-Pacific market Therefore, continuing to expand the route network of country Z is the main strategy of Delta Air Lines’ 100% support for Korean Air.

At present, Korean Air has opened nearly 30 passenger routes in country Z, operating more than 250 flights every week, covering more than 20 major cities in country Z.

My personal request for Korean Air is to open direct flights to more than 30 cities in country Z before 2020. Routes and flight frequencies. In this way, under the joint venture between you and us, not only Delta Air Lines will extend its reach to the inland areas of the Eurasian continent, but Korean Air will also expand its influence in East Asia, killing two birds with one stone! "

Zhao Lianghao listened very seriously, as if he had completely regarded Yang Cheng as his superior, and listened attentively to the instructions of the big boss, but in fact, Zhao Lianghao felt that he was getting old, and Yang Cheng looked so young. When people have a strong family background, they tend to squander more, squander money, squander youth, and will not settle down until they are 30 years old, using a starting point that is countless times higher than others, and doing something with heart.

And Yang Cheng was able to make a career at such an age, and even talked eloquently in front of him, a veteran entrepreneur, without any stage fright, and his thinking logic was clear and clear. Comparing his two girls with other younger generations in the family, it is simply One sky and one earth, it seems that handing over the company to such a young man is much better than leaving a little bit of festering to the descendants of the family.

At least Korean Air is in the hands of Yang Cheng, and it can guarantee a future for the descendants of the family. As long as they don't show their ambitions, I believe Yang Cheng will not begrudge a little dividend. Raising the descendants of the founding family will win at least one Good reputation isn't it?

Yang Cheng didn't know Zhao Lianghao's emotion, he continued to say along the train of thought, "Secondly, Korean Air should continue to strengthen in-depth cooperation with country Z and other Southeast Asian airlines. The airline and Z Southern Airlines have established a code-sharing cooperation.

But this is not enough. Whether it is you and me, or the SkyTeam alliance, more members need to join in order to continue to expand. "

He didn't finish. "Finally, I think it is necessary to invest in low-cost airlines. Low-cost flights can help us absorb more tourists."

Zhao Lianghao's eyes lit up, and Yang Cheng spoke to his heart for the first time tonight, "Mr. Yang, to tell you the truth, in recent years, with the successful implementation of its own strategy and Korean Air's global ’s rankings and brand awareness continued to rise, but we didn’t stop there.

The constant changes in the competitive environment and pattern of the aviation industry have also prompted Korean Air to continue to change itself. As early as 2007, we announced the establishment of the low-cost airline AirKorean. At that time, our purpose of establishing a low-cost subsidiary was mainly because some The vicious competition of low-cost airlines has damaged the reputation of low-cost airlines, so that many passengers subconsciously think that low-cost services are poor services and unsafe hazards.

But it is impossible for us to abandon this market completely, so we simply set up a low-cost airline by ourselves, using our rich experience and the best operating system to bring a greater impact to the local low-cost airline market in South Korea. AirKorean has basically achieved a monopoly position in the cost aviation market.

The positioning distinction between the two is very clear. Korean Air will mainly meet the needs of long-distance high-end business customers, while the low-cost subsidiary will mainly operate tourist routes in the local area, targeting low-end passengers. The two companies will form effective complementarities in terms of strategic planning, route network and services to achieve a win-win situation.

According to the plan, after two years of domestic operation, AirKorean will expand to operate in the Asian region, but due to various reasons, such as financial reasons, this decision has not been implemented. "

Yang Cheng nodded, frowned, and continued, "The advantages of low-cost airlines are very obvious, and we really cannot give up. If possible, I hope that AirKorean can expand its operation to RB and Z countries in the future, so as to drive the cooperation between China and South Korea." An increase in the number of people traveling by air in Korea and Japan.”

Yang Cheng has gradually assumed the role of the protagonist. If AirKorean can successfully spread throughout Asia, it will be of great benefit to his planned tourism projects!

He added, "Not only that, although I have never been in the aviation industry, but in my opinion, if an airline wants to attract customers, it must first pass the hardware, and the software, that is, the service, I think this is a key factor. It is a very systematic and long chain, starting from booking air tickets by phone, to meals on the flight, and then to the ground service after the passengers arrive at the destination.

I believe that Korean Air has already formed a system, and I don’t need to talk nonsense, but I have to say a few words about hardware. In the current fleet structure of Korean Air, nearly half of the models are facing retirement time, so for the continuous It is imperative to purchase new models.

Just like when people buy things, they would rather spend more money to buy good quality things, I hope passengers can choose the high-quality service of Korean Air, and create the most high-end travel experience together with Delta Air Lines. "

Zhao Lianghao became happier as he talked, and he laughed and echoed, "This involves the company's commercial secrets, so Mr. Yang may not be aware of it. Since ten years ago, Korean Air has successively delivered A380s to Airbus and Boeing. , B787 and other new aircraft orders to enhance fleet construction, it is estimated that by 2016, one-third of Korean Air's existing aircraft will be phased out and replaced with more environmentally friendly and comfortable new aircraft.

However, the financial pressure brought about by this is really overwhelming for us management. Because of the funds, we dare not buy too many models at one time, and we can only retire while ordering, which makes us unable to use new aircraft. The formed fleet is publicized, so that even if many passengers are sitting on the new plane, they don't know it! "

Zhao Lianghao was very ashamed, but Yang Cheng was very happy and waved his hand, "President Zhao, these problems will no longer be a problem after Delta Air Lines becomes a shareholder. Korean Air can use Delta Air Lines' channels to get Aircraft orders with lower discounts, and Delta Air Lines will continue to invest in Korean Air’s replacement of a brand new fleet, as well as improving cabin crew benefits and so on.”

Zhao Xian'e waved her hand unconsciously behind her father's back, seemingly welcoming Yang Cheng's decision, but Zhao Lianghao put away the previous smile, his face was full of bitterness, and he sighed one after another!

Yang Cheng pretended not to see, and the controlling stake in Korean Air was lost in the hands of Zhao Lianghao. He felt that it was normal for him to feel sorry for his family and ancestors, and Yang Cheng would not feel pity.

"In addition to passenger transport, cargo is also a major profit point for airlines. Korean Air has ranked first in the world in the field of cargo transportation for many years, and this has also become one of the most important contributors to the continuous growth of Korean Air's profit that year. .

However, in recent years, the rise of country Z's economy has frequently strengthened its trade links with the world, which has caused Korean Air's position in the shipping field to suffer a lot.

As global crude oil prices continue to rise, fuel costs account for a very high proportion of air cargo business. Therefore, it is very difficult for an airline to make a profit based on cargo alone. The joint establishment of a cargo network is also the trend of the times. Delta Air Lines Willing to help Korean Air regain its dominance in the cargo field. "

Yang Cheng began to paint big cakes for Zhao Lianghao. What is it like to return to the dominance? With his toes, he knew how difficult this matter was.

But today, first, he was persuaded by his daughter for a day, and his idea of ​​putting stability first was ruined. Then he was dizzy by Yang Cheng's series of analysis, and the balance in his heart was tilted towards Yang Cheng again. Here, Yang Cheng lost his ability to think about the big cake drawn by Yang Cheng, and subconsciously thought that Yang Cheng was thinking about Korean Air. In order to achieve his goal, Yang Cheng expressed full sincerity.

Or just follow it?

This is the voice from the bottom of Zhao Lianghao's heart.

After all, compared with Korean Air, the loss of Hanjin Shipping is not acceptable to him. After all, Korean Air is a service industry, and Hanjin Shipping is a heavy industry that he can use to affect the country's economy and people's livelihood. He won the acquisition of Delta Air Lines Funds, to transport blood for Hanjin Shipping, seems to be the only option now!

Otherwise, if Hanjin Shipping is allowed to go bankrupt, Korean Air will be implicated if it is not good, but the loss is not just as simple as a controlling stake!

Zhao Lianghao's eyes were empty, and he was struggling with the final struggle in his heart. . .

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