Chapter 467 Vegetable Branding

Fortunately, this embarrassment didn't last long, and Wang Kai came back.

His attitude towards Li Tian is completely different now. When we first met, Li Tian seemed so down and out, but now that he speaks up, it feels like a completely different person.

After lunch, Li Tian didn't stay at Wang Kai's house for a long time. After leaving, Li Tian and Zhu Lian came to the vegetable market again, and this time it was even more strange.

He actually met Xiaobing, who used to go to that chain hotel for Li Tian to work for 7 days. Du Tingting helped him solve the problem of his mother's medical expenses.

"Li Tian?"

At the beginning, Li Tian promoted him, and the help he gave him left him fresh in his memory.

Now he sees Li Tian's performance very, very enthusiastically again. Li Tian is in a good mood. He just said something to him. When he learned that Li Tian was actually here to sell vegetables, he immediately called the chef. , he is a side dish now, so he knows that the kitchen is very short of fresh vegetables.

In this season, off-season vegetables are generally more expensive.

…

"Isn't that appropriate?"

Li Tian thought it was a bit of a hassle, so he sold the vegetables directly to the vegetable market and made a one-time deal, but if he sent them to Qian Xiaobing's hotel, it would be a little troublesome.

After all, Li Tian is not a hotel supplier, and he will not make a fortune by delivering it once or twice, and it is easy to offend the previous supplier, which is not a wise move.

Unless Li Tian has his own vegetable market, and can provide all kinds of vegetables, and can't supply enough, he will consider sending someone to the hotel.

But now, the vegetables in the field are sold out at most twice.

…

"Qian Xiaobing, thank you for your kindness."

Li Tian patted him on the shoulder and said, "Work hard, maybe we will have the opportunity to cooperate in the future. The vegetables we are currently planting cannot be supplied to hotels for a long time, nor can they replace your current position as a supplier, so we are still in Let's go around the market again."

"OK then."

Qian Xiaobing was a little regretful that he couldn't help Li Tian.

…

Li Tian and Zhu Lian then found two larger vegetable stores. The prices were lower, but the demand was relatively large. After negotiating, the vegetables would be delivered by Master Zhang at night.

Zhu Lian also drafted a contract. After all, there are quite a lot of vegetables in the two vegetable greenhouses. If they are pulled over and the other party doesn't want them again, if they leave it for another day, the freshness of the vegetables will be different.

The strawberries last time were small, so I didn't get a contract.

The boss of the other party didn't expect Li Tian's side to be so professional. After inquiring carefully, he realized that the person who delivered the vegetables was not an ordinary vegetable farmer, but a company, the Rich Agricultural Garden, which was a bit remarkable.

The boss is also a shrewd person. He calls himself Zhang and Zhang Yue, a very popular name.

He is doing business in this vegetable market, which is bigger than other stores. It is not without reason. Apart from the money in his hand, he is very business-minded.

These days, business is all about branding, hotel chains, supermarket chains, snack chains, and he also wants to be a chain when he sells vegetables.

This boss also invited guests to dinner that night.

He owns a farmhouse in the countryside, which he owns. In the afternoon, he visited Li Tian's rich agricultural garden. Although there were only two vegetables in the greenhouse, he took the initiative to invite Li Tian to dinner after the visit.

At the banquet, he said that he had never seen such formal planting of vegetables in this city.

He took the initiative to ask for cooperation, and even had to pay for investment, Li Tian was stunned at the time, this boss is on alcohol! His rich agricultural park is still losing money, and he still needs to invest?

Of course, Li Tian declined politely. The only shareholder of Furao Agricultural Park was Zhao Ruxue. Her alone was enough, and no other shareholders were required to enter the venue. Moreover, Li Tian did not have any shares for him.

0.1% of the shares are worth 10 million yuan. If this boss Zhang knows about it, it is estimated that he will scare Da Ya.

He said that he has been selling vegetables for many years. He has tried promotions, price wars, etc. He has tried every method. Now, he wants to be a brand. However, he is an urbanite who grows a large area in the countryside and makes his own dishes, which is obviously unrealistic, especially since his funds are limited. If he loses, the efforts of several years will be in vain.

However, if there are no special vegetables, how to make a brand?

The main thing is to have special and excellent products.

…

This night, Boss Zhang said a lot, which made Li Tian feel a little emotional. For Boss Zhang, Li Tian appeared too timely.

Because he is the owner of a vegetable store, not only this vegetable market, but also three larger vegetable markets have his branches. He knows what kind of dishes customers will buy in what season. It can also be called a vegetable market. data.

He wants to cooperate with Li Tian's rich agricultural park for a long time, and he will give the market valuation data. Li Tian's rich agricultural park grows green vegetables, and then invites a professional photography and advertising team to take pictures on the spot. From planting to selling, there is no Pollution, green and healthy food.

As for their store, half of the storefronts can rent the brand of Fu Rao Agricultural Park, which specializes in the products of Fu Rao Agricultural Park.

Li Tian felt that this method was good. If he used green vegetables to create a brand in the city's vegetable market and make a name for himself, it would also be a kind of publicity for the rich agricultural garden.

After that, the aquatic products and fruits of the rich agricultural garden can also be branded.

Otherwise, just like selling strawberries, what is the difference from ordinary vegetable farmers?

…

Today’s Furao Agricultural Park has been upgraded with a total investment of more than 6 million. Taking pictures here as advertisements will definitely attract a large number of citizens to trust and buy.

…

Li Tian feels that this is also an opportunity and belongs to the company's discovery direction in the future.

However, after talking for a long time tonight, there was no agreement.

Li Tian is no longer a rookie. He has experienced a lot of things and knows a lot. Boss Zhang gave a very high price.

For example, the same winter vegetables, the market price is 3 yuan per pound, while the wholesale price is generally 1 yuan. However, Boss Zhang is willing to give 2 yuan, of which the premium of 1 yuan is to borrow the brand benefit of Fu Rao Agricultural Park.

Don't underestimate this yuan. If it really becomes popular and sales increase, a small increase of 1 yuan is unimaginable.

However, Li Tian resisted the temptation.

The opponent is an old and tricky vegetable owner. He can open a noodle shop in 3 vegetable markets. He is willing to open an extra yuan, which shows that he is optimistic about the hardware strength of Fu Rao Agricultural Park, and he will definitely be able to earn it back.

Li Tian didn't know how he wanted to make money, but he was stricter.

He can make no money, the wholesale price is 1 yuan, and they can do it at 0.9, but the premise is that the boss can't fake it, that is, the vegetables from the rich agricultural garden must be from the rich agricultural garden, and other low-priced vegetables cannot be used. to replace the rich agricultural garden.

2. Fu Rao Agricultural Park has pricing power.