Chapter 625 Huaxia Cinema Auction

Xiao Yunhai and Zhao Wanqing came to Zhao Mingsheng and called Dad, and then said hello to Xue Tianhua.

Xiao Yunhai asked, "Dad, President Xue, how much money have you prepared?"

Zhao Mingsheng said softly: "220 billion. We knew before that this auction was out of control, so we contacted several entertainment companies to jointly fund and strive to buy a complete theater chain."

Xue Tianhua looked at the blond and blue-eyed guys and sighed: "I didn't expect that even the eight major Hollywood film companies have intervened. Huaxia Cinema is really sweet. Mr. Zhao, I don't think we have enough money."

Zhao Mingsheng said: "It really doesn't work, let's look for the theater line in the west. Relatively speaking, that one is the cheapest."

Xue Tianhua nodded and said, "Alright."

Xiao Yunhai said: "Yesterday, I chatted with MGM's Prince Kerry for a while. Their eight major film companies have joined together, and they are bound to win the theater chain, and it will not take long for them to be in Huaxia. Branches will be established one after another. At that time, our Chinese film and television industry is expected to be in chaos for a while."

Xue Tianhua frowned and said, "I hope our domestic films can withstand their attack. Oh, Mr. Yu, you are here too."

Xiao Yunhai turned his head and saw that it was Yu Hai, who hurriedly called out, "Hello, uncle."

Yu Hai nodded and said, "Mr. Zhao and President Xue, I want to have a few words with Yunhai alone, so I won't disturb the two of you."

Zhao Mingsheng said with a smile: "Of course not, Mr. Yu, please."

Yu Hai brought Xiao Yunhai to a corner and said, "Is our agreement still valid?"

Xiao Yunhai said: "Of course. Uncle, what do you mean by asking this?"

Yu Haidao: "I have always valued the eastern and southern theaters.

Several companies were contacted and originally wanted to take them down together. But now it seems that we think things a little simpler. Therefore, we decided to do our best to win the eastern theater line. As for the southern one, if we can get it well, we can let it go. So, 10 percent of what you want can cost a lot of money. "

Xiao Yunhai said decisively: "As long as it doesn't exceed 40 billion, I'll be fine."

Yu Hai smiled and said: "Understood. However, if you spend 40 billion, doesn't it mean that the entire theater chain needs 400 billion. Hehe, seriously, let alone 400 billion, it is 300 billion, I also won't buy it."

Xiao Yunhai asked, "Uncle, how much money have you prepared for this theater chain?"

Yu Haidao: "Twenty-sixty-six billion yuan, more than that, it's not worth it."

Xiao Yunhai nodded and said, "Things with a market value of 150 billion need to spend 260 billion to buy them now, which is indeed enough."

Yu Hai sighed: "If the country allows us to build cinema chains on our own, that would be great. With the ability of our Yu family consortium, we can build cinemas in cities big and small across the country with less than 400 billion yuan. It's a pity. .."

Xiao Yunhai's eyes lit up, although he didn't say anything, he was thoughtful in his heart.

After a while, Minister of Culture Cao Huaqian, Vice Minister Tian Jishang, Vice Minister Liang Qianqiu, Director Xiao Yuanyang of the Film and Television Bureau, and Deputy Director Peng Ximao came to the scene together.

Minister Cao delivered an ebullient speech on what promotes the development of China's film and television industry, and what is seamless with the world's film and television industry, etc., which are basically mandarin clichés.

He also seemed to know that people didn't like to hear this, so he only talked for five minutes and then it was over.

Then, a map of China appeared on the big screen of the rostrum, which was divided into four parts according to the south, south, north and west.

The host in a suit walked to the stage and said, "Seeing this kind of map, I think everyone should understand the scope of the four theater chains. Let me introduce to you now that the Huaxia theater chain will be divided into four parts. There are a total of 3,800 screens in the east, 3,200 screens in the west, 3,800 screens in the south, and 3,700 screens in the north. In the next auction, the east and south will use the method of open auction , while the west and north use the hidden mark method. If you don't understand, you can read the instructions on everyone's seat."

"Okay, I announce that the Huaxia Cinemas auction has officially started. The first is the Eastern Cinemas, with a reserve price of 170 billion, and no less than 5 billion each time the placard is raised."

"Two hundred billion."

A blond foreigner directly raised the price by 30 billion.

The host said: "This Mr. No. 3 has an extraordinary shot. Now it is 200 billion. Is there any higher bid?"

"Twenty-one billion."

"Okay, Mr. Sixteen offered 250 billion. Is there anything higher?"

"Twenty-five billion."

"It's 250 billion now."

"Twenty-sixty billion."

Yu Hai raised the sign and shouted.

"It's 260 billion now, is there anything higher? Oh, that gentleman bid 270 billion, and now it's 270 billion."

Yu Hai smiled bitterly, shook his head slightly, and gave up the competition in the Eastern Cinema.

"I'll pay 280 billion."

"Okay, that gentleman bid 280 billion, is there anything higher? You must know that it is more than 3,000 screens, the most economically developed area in China. 280 billion is the first time, 2800 The second time, two thousand..."

"Okay, that gentleman bid 285 billion."

At this time, Cao Huaqian, Xiao Yuanyang and others looked very ugly, because all the companies in Huaxia had stopped bidding since the beginning of 260 billion.

Now all the companies that are still competing are foreign companies, such as several major European consortiums, the eight major Hollywood film companies, etc. They know that it is impossible for the Chinese government to let them build theater chains, so these big consortiums are not controlled by China. , can only do their best, the original 150 billion theater chain was directly doubled by them.

If all four cinema chains are in the hands of foreigners, it will definitely be harmful to the development of China's film and television industry. At that time, I am afraid that the Ministry of Culture and the Film and Television Bureau will be severely punished.

In the end, the Eastern Cinema Line was taken over by the European Tohir family and several other consortia for 310 billion.

Seeing this situation, Xiao Yunhai frowned and whispered in Zhao Wanqing's ear, "Wife, it seems that our plan is over."

Zhao Wanqing sighed and said, "Faced with our huge market worth hundreds of billions of dollars every year, these foreign companies have all united, and they don't take money as money at all. But we are fighting each other, and our own funds are not comparable. They are no longer rivals."

Xiao Yunhai said: "The Ministry of Culture is in big trouble this time."

Cao Huagan, who was sitting in the first row, looked solemn and said, "Director Xiao, the situation is not good, is there any way to do it?"

Xiao Yuanyang frowned, thought for a while, and said, "We don't have any way to cast a clear bid. We can only use some tricks on the hidden bid. After the clear bid is cast, I will let the host announce a ten-minute break. , use this time to gather those company bosses, and hope they can unite to fight against these foreign forces."

Minister Cao sighed and said, "That's the only way. Director Xiao, this is the first battle after our Huaxia Entertainment barrier is lifted. If we lose, we both will have to bear a lot of responsibility."

Xiao Yuanyang nodded and said, "I understand."

Although Xiao Yuanyang said so, he was not optimistic about this auction in his heart.

It is obvious that these foreign forces have been ruthless, desperate to win the Huaxia Cinema, and it is impossible for large domestic companies to work hard for the development of the Huaxia film and television industry. Comparing the two, the outcome can be imagined.

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