Chapter 493: To Point or Not to Point?

Tuesday, April 19.

Ollu Technology.

In the conference room, Chang You was excitedly telling the key staff of Outu Technology about the fruitful results achieved after the release of OTTO E1 mobile phone.

Pei Qian was also there, but his face was not particularly good-looking.

Because he always felt as if he was being whipped to death...

Since the press conference of OTTO mobile phones became popular, the brand has become a very strange brand.

"Wonderful" here is a neutral term.

The shortcomings of this phone are obvious.

It is too heavy, and basically does not have any independent technology. It is all supply chain technology and manufacturer OEM. In terms of various parameters, it can only be said to be relatively balanced and relatively buckety, and there is no black technology that makes people shine.

The system including the mobile phone is closer to the native Eldraine ecology. It is clean and refreshing for some people, but it is too simple and inconvenient for others.

However, the highlights of this phone are also very prominent, enough for people to see it once and never forget it.

It has a high degree of brand recognition. The cool logo on the back has appeared on "A Better Tomorrow". As long as you take it out, many people will recognize that this is the mobile phone that sells for more than 8,000.

At the same time, Changyou's performance at the press conference has added a lot to this phone, coupled with the various benefits and added values ​​​​contained in the phone, it seems to have become a unique existence in this gear.

For many wealthy people who live in Jingzhou or are heavily dependent on other industries of Tenda, this mobile phone is currently an irreplaceable choice that may not be affordable.

So far, the sales volume of OTTO mobile phones has reached 160,000, which has ended the previous out-of-stock status and completed the spot supply. The sales volume is still growing slowly, but there will be no such sales explosion as before.

This result is undoubtedly in the category of others in the domestic market. The sales volume of new mobile phones of Hongcheng Technology, the company that Chang You worked for before, is almost the same number.

The domestic market share is probably less than 0.5%.

But the amazing thing is that Hongcheng Technology's mobile phone sold such a small amount of sales, it quickly went bankrupt; but Outu Technology's mobile phone sold these sales, and it lived a very nourishing life.

The same profit margin is not high, but the higher the price of the phone itself, the more money you make.

If you sell a thousand yuan machine and still maintain a 5% profit, you can only earn 30 to 40 yuan if you sell one machine, and you can earn 30 to 4 million yuan if you sell 100,000 units. This amount of money is not enough to feed the supply chain.

However, there is still a 5% profit at the 8,000 yuan level. If you sell one unit, you can earn 400 yuan, and if you sell 100,000 units, you can earn 40 million yuan.

Therefore, even if Outu Technology returned all the profits from other industries and only kept 5% of its profits, it still made a lot of money!

In this way, a virtuous circle is formed.

Pei Qian never expected that this high price would, in turn, deceive him.

Of course, looking at it calmly, this sales volume is not completely unacceptable to Pei Qian.

After all, the mobile phone market is now a red ocean, and the market share of those big brand manufacturers will only increase. The manufacturers ranked in the third or fourth place will not have a good life, let alone a manufacturer like Outu Technology that ranks outside the tenth place. .

To be able to sell these hundreds of thousands of units is already a miracle.

The most amazing thing is that, although it is an "others" mobile phone, OTTO E1 is an Internet celebrity phone, which is quite well-known on the Internet, although most people will not pay for it.

Chang You spoke very proudly.

After all, as a new brand, Outu Technology has already taken the first step towards success, and due to the small demand, it has already solved the supply problem, and there will definitely be people buying it one after another in the future, which can make long-term profits.

Pei Qian felt a little depressed, and coughed lightly: "Could it be that there is no problem with Outu's mobile phone now?"

Chang You immediately smiled and said, "Don't worry, Mr. Pei, I'll talk about it right away!"

For this, Chang You was already prepared.

He knew very well that Pei was always a person who didn't like to listen to the results, but only liked to find problems, so he had already made arrangements when preparing for this meeting. After introducing the results, he would analyze the problems and determine the future development direction.

Pei Qian originally thought that his question could pour cold water on Chang You, but it turned out that Chang You was already prepared.

This made Pei Qian a little speechless, feeling that his employees seemed to be getting stronger and stronger, and it was getting harder and harder to subdue...

After introducing the results, Chang You began to talk about the shortcomings of the mobile phone.

"A big problem for our mobile phones at present is stocking up."

"Stocking is a difficult problem for small manufacturers. In the final analysis, it is because of money. To stock up in large quantities, you must give enough money to the supply chain and press a lot of goods in the warehouse at the same time."

"Purchasing is a very dangerous thing. If you sell a mobile phone for 2,000 yuan and earn 100 yuan, it means that you have to sell 20 mobile phones to earn back a mobile phone. This is a terrible figure."

"However, the lack of stock will also bring about a problem, that is, consumers' consumption impulses cannot be satisfied immediately. After they calm down because of the lack of stock, they may buy other brands of mobile phones."

"This is a very difficult problem for a company of our size."

"In addition, our mobile phone is not enough to polish the details, and as a high-end mobile phone, these details are essential..."

"...In short, our goal for the next stage should be to make steady progress, take advantage of the established reputation and popularity, better integrate the supply chain, and strive to launch an improved E1 mobile phone upgrade in the second half of this year. At the beginning of the release, we tried our best to ensure the spot supply, and we will take it to a higher level!"

Pei Qian remained silent.

He seems to have discovered a paradox.

In many cases, as soon as I guide myself, things will change inexplicably and make the project finally profitable;

But if you don't guide and let it go, the project will still be profitable.

Take this time as an example, Chang You has set a steady and steady course for OTTO mobile phone, so will Pei Qian take care of it or not?

After Chang You finished speaking, he subconsciously observed President Pei's reaction.

However, Mr. Pei frowned slightly at this time, and fell into deep thought.

Chang You couldn't help feeling a little nervous.

What is President Pei thinking?

Do you think there is a problem with my plan, and are you considering a better plan?

No, Mr. Pei should be thinking foresight. He already had a better plan, so he didn't start thinking about it until now.

In other words, Mr. Pei suddenly thought of something again, and decided to overthrow the plan he had already thought up and take it to the next level?

What Mr. Pei is thinking now is something two levels above me?

What could it be?

Forget it, I can't think about it, this is not the level I can reach, I'd better wait patiently for Mr. Pei to figure it out.

Chang You waited patiently.

Everyone else waited patiently.

Pei Qian struggled for two minutes, and found that the venue was quiet. He raised his head and looked around, only to realize that everyone was looking at him with expectant eyes.

Pei Qian realized why the scene was so quiet, everyone was waiting for him to speak...

It's embarrassing now, I have to say it if I don't say it.

You can't make everyone wait for a long time, and finally say "I have no opinion", right?

That will probably trigger everyone's deeper brain supplements.

Mr. Pei thought about it for so long, why did he say "no opinion"? Is there a better solution but didn't say it? What kind of plan is it? What is the reason for not saying it?

Pei Qian thought for a while, and everyone's brain supplements seemed to be more terrifying.

It's better to point them to a wrong path, even if the end result is still making money, it's okay to make less money!

Thinking of this, Pei Qian said, "Don't make new mobile phones anymore, just sell the existing stock, and don't continue marketing."

Chang You nodded: "Yes, Mr. Pei. Then?"

Pei Qian: "..."

What do you mean, are you not surprised at all now?

Anyway, showing a surprised expression convinced me that my plan was unreliable!

However, looking at the other people in the meeting room, they all had serious expressions on their faces, waiting for Pei Qian's next words seriously.

Pei Qian sighed silently in his heart, so he had no choice but to continue talking.

"The next goal will be extended to 10 months to a year."

"Set up a software laboratory, make some useful apps, improve the mobile phone system, optimize the image algorithm and so on."

"We have promised customers before that we will launch two versions of the mobile phone system, which support one-key switching. Now there is only a simplified version and no feature-rich version."

"What was promised must be fulfilled."

Chang You reminded in a low voice: "Boss Pei, the feature-rich version is planned to be developed simultaneously with the new mobile phone, as I said before."

Pei Qian was taken aback.

Have you talked about it?

Oh, it does seem to have been said.

But Pei Qian still looked serious: "R&D resources are limited, and we need to concentrate our efforts on major tasks. The same is R&D, but the investment is different, and the results of R&D are naturally very different."

"Don't think that it is enough to just develop a feature-rich version of otto os to fool consumers. To do it, it must be perfect, understand?"

Chang You was a little ashamed, and nodded quickly: "Yes, Mr. Pei."

What Pei Qian considers is that after entering this cycle, another project can be postponed to the next cycle for settlement.

At present, Outu Technology seems to be a good choice.

For Pei Qian, a delayed project must have three characteristics at the same time: first, the current harm is huge; second, the project itself must be able to invest a large amount of resources, which can play the role of surprise spending; third, the next cycle can Timely completion, or output of products.

And Oultu phones are all in line.

What Pei Qian emphasized was that a software laboratory must be established, not a hardware laboratory.

Although the hardware laboratory seems to burn more money, it is easy to produce results after half a day of burning.

Because the hardware is not easy to be fooled, what is made is OK, and what is not is not, there is no ambiguous option.

If there is no usable product produced before the settlement, wouldn't it be the end of the calf?

The software laboratory can also burn a lot of money, and it is easier to produce results, and the possibility of card settlement is unlikely.

Even if it’s just optimizing a version of the system, launching a good app, or optimizing the algorithm of the mobile phone’s imaging system, it’s still an achievement. If you find a way to make some profit, you should be able to fool the system.

Chang You carefully wrote down Mr. Pei's request without asking any questions.

From market positioning to brand marketing of the OTTO E1 mobile phone, Mr. Pei is in charge of everything, and he has completely convinced Changyou.

Now Changyou's principle is to fulfill President Pei's request with all his strength when President Pei has a request, and decide the direction by himself when President Pei does not request it.

Chang You really thinks Mr. Pei's goal is a bit too small. In 10 months to a year, just optimize and optimize the mobile phone system, build a few apps, and then study the imaging algorithm?

Kill a chicken with a sledgehammer.

But since Boss Pei made such a request, he didn't dare to take it lightly. After all, Boss Pei's request has always been perfection.

Seeing everyone taking notes seriously, Pei Qian suddenly felt a little lonely in life.

I don't know how everyone will understand what I said.

Hey, being misunderstood is the destiny of the expresser!