Chapter 1129 Propaganda Plan
Friday, June 29.
Pei Qian was sighing at his notebook in the large living room of his residence.
For the past three days after returning from Chixing studio, he didn't go to the company, but retreated at home, seriously thinking about the next month's promotional plan for VR glasses.
Although Pei Qian looked calm and composed in front of everyone in the Chixing studio and Meng Chang, only he knew how panicked he was.
Although he temporarily bluffed Meng Chang with his super god-level acting skills, it was only for a while. Whether Meng Chang can be bluffed for a long time, let him continue to work for himself, and keep the only good brother in the entire Tenda Group depends on whether the next publicity plan can be successful.
This matter is too difficult.
Because VR has its own gimmicks, coupled with the gold-lettered signboard of Tenda Group, the attention is naturally high.
And Pei Qian also saw the samples of VR glasses, and played the demo of the game, all of which are at the top level in the industry.
No matter how you look at it, it is an impeccable dead end.
Even if this publicity plan is for a person who doesn't know anything, if he does it casually with his feet, the effect will not be bad.
It was precisely because Meng Chang knew this very well that he quit.
Pei Qian took over this mess and wanted to clean it up, it was easier said than done.
Fortunately, Pei Qian is very talented in this area, coupled with his deep understanding of Tenda Group, and the experience accumulated in fighting the system for three years...
Thinking about it now, I finally have a little eyebrow.
"If you want to achieve this goal, you generally have to follow a 'three-step' process. Reckless publicity will definitely lead to sudden death."
"The first step is to separate Tenda's reputation from this product."
"Now the players are all stunned. When they hear the words 'Tengda Games', no matter what type of game or product it is, there will be a group of people who will buy it without thinking."
"It's very bad."
"After the release of Doubt VR glasses and "Animal Island", everyone heard that this is a Tenda game, and people like Qiao Laoshi yelled, no matter how hard this publicity plan tried to dissuade players, it would be drowned in the players In the voice of 'buy buy buy'."
"So, let the players know that the glasses and the game are all made by Chixing Studio, and the relationship between Chixing Studio and Tenda is just an investment relationship. Let everyone not have too much expectation."
"Propagate for a period of time, and wait for the voice of doubt to appear for a while, then we can proceed to the next step of the plan."
Pei Qian stood up and walked around on the big balcony for a while.
"The second and third steps, I have to think of a special way."
"Meng Chang's publicity failed many times before. The reason is that it was too low-key before. As a result, as soon as the game or product came out, it instantly met everyone's psychological expectations and exceeded them. Can't fix it."
"So, we must work hard to achieve the effect of suppressing desires first!"
"First find a way to raise everyone's psychological expectations without limit, and brag about it overwhelmingly and unreasonably, so that when the actual product comes out, it does not meet everyone's expectations, and the effect will naturally be greatly reduced."
"The second step is to raise everyone's psychological expectations, and the third step is to find ways to reduce the influence and effect of the product after it comes out."
Pei Qian sat back in front of the computer and quickly recorded his thoughts.
"The second step is to shoot a very stream-of-consciousness, very cool promotional video. In this promotional video, try to show everyone the most extreme and outrageous scene of virtual reality."
"And bring some suggestive slogans such as 'the future has come', and use some exaggerated descriptions such as 'the only one out of the world', 'unprecedented and unprecedented', 'there will be no products surpassing it in three years' .”
"Go and buy some sailors and blow them hard."
"In this way, everyone's psychological expectations are infinitely raised. Even if they don't brain-fill the black technology of intubation in the back of the brain, their brain-filling pictures will definitely be completely higher than the actual effect of Doubt VR."
"At the same time, the harder you blow, the easier it is to recruit black people."
"What's more, Chixing Studio and Tenda Games have been separated in the first step before, which leaves people with the impression that Chixing Studio is exaggerated, titled, and over-marketing, further reducing points. .”
"Then comes the most critical third step, trying to make the VR glasses fail to meet the expectations of players when they are released."
"I must put a batch of VR glasses on sale within two weeks, but absolutely no more."
"Although you can also choose not to release the product at all within two weeks, this publicity plan will still have a publicity effect. When the time comes, it will get louder and louder, and it may be uncontrollable."
"So, it's best to release a batch of products at the development conference three or four days in advance when the deadline is approaching. In this way, most players will see it but not be able to play it. They will Very disappointed, there will be a lot of voices of doubt on the Internet, and the publicity effect will naturally be poor."
"Moreover, my publicity plan is only for glasses, not for games."
"So, it's totally reasonable to release the glasses first and release the game a week later."
"And the first batch of glasses released must not be too many, because there are more products released and more people buy them, and the online reviews will tend to be fair, so it is not easy to muddy the water."
"It's best to designate it as a gift to some players, including UP owners. Find some UP owners who have black material about collecting money, and give them some money so that they can say good things."
"Although what they say is indeed good, in the eyes of the players, they are paid to brag."
"If you release too few products, you will be scolded for playing monkeys."
"Finally, find some trolls out of your own pocket to create momentum on the Internet and incite the anger of the players. Isn't that all the same?"
"Although it is absolutely impossible to insist on getting the full commission for one month, it should be no problem to persist for two weeks."
"It's just... I don't know how Meng Chang, who witnessed this operation the whole time, would feel."
"Forget it, don't care what he thinks, as long as he continues to stay and be the head of my propaganda department."
Thinking of Meng Chang, Pei Qian suddenly had an idea and had a new idea.
"And...can I take advantage of the bad impression Meng Chang left on everyone?"
"Although many people in Tengda already know that Meng Chang is working in Tengda and has 'rehabilitated himself', and there have been some similar sayings on the Internet before, most people's impressions of Meng Chang are still at the beginning. The period of the noodle girl."
"Everyone thinks that he is still the one who has no bottom line for popularity."
"Then, if everyone knows that this publicity plan was actually made by Meng Chang, and Chixing Studio has reached a cooperation with Meng Chang, they will naturally put colored glasses on the entire publicity plan, and even the product itself!"
When the two cooperate, after all, the more famous party will influence the less famous party.
If Tenda Group and Meng Chang cooperate, then everyone will think whether Meng Chang has changed his ways.
But Chixing Studio is a newly established company, and it doesn't have much reputation at all. If you cooperate with Meng Chang, everyone will only think that this company is collaborating with Meng Chang.
Taking advantage of Meng Chang's stereotyped image on everyone will indeed make this plan more likely to succeed.
As for Meng Changle's displeasure...
There is nothing he is not happy about, this is his original style of acting. Besides, he has to be happy if he doesn't like it.
Pei Qian checked his plan again from beginning to end.
Although it's not perfect, it's already the best solution available so far. If this solution fails again...
Then fail, Pei Qian can't do anything.
The result of failure is nothing more than Meng Chang's insistence on running away, and then he will think of other ways. Anyway, his debts are still in hand, there is always a way to arrange him clearly.
Now that the task is set, let's hurry up and implement the first step: clear up the relationship with Chixing Studio.
It is the most direct and effective way for Tenda Group to issue a statement.
But the timing of this statement must be carefully considered.
If there is no reason to make such a statement out of nowhere, it will arouse the suspicion of the players.
Everyone didn't pay attention to Chixing Studio, why did you issue a statement about your relationship with it? Oh, just in time, take this opportunity to learn more about Chixing Studio!
That's not the end of the calf.
Therefore, this operation must be coordinated by someone, and it is only possible to sing the oboe.
Make a miniature version of the routine of suppressing desire and first raising, and try the effect.
Sailors are invited to blow it up. Tenda’s new game "Animal Island" will be released soon. This kind of positive blowing will be reimbursed by the system, so you can do whatever you want.
Of course, it can't be too much, enough is enough.
After two days of simple bragging and a little heat, Tenda officials were immediately arranged to issue a statement: Tenda officials have not developed the game "Animal Island", and Tenda Group has an investment relationship with Chixing Studio.
Although what is said is true, it will give players an illusion that Chixing Studio is trying hard to catch the popularity of Tenda Group, and Tenda Group seized the time to issue a statement to disentangle the relationship.
In this way, it can not only lower everyone's expectations, but also affect the first impression of Chixing Studio in everyone's mind!
Well, I feel like I have a head!
First find a way to clear up the relationship, and at the same time, start next Monday, arrange for Meng Chang to shoot a promotional video for VR glasses. No matter how the stream of consciousness comes, the players will definitely be fooled.
Before the promotional video is released, let Meng Chang post a message on his Weibo, saying that he is cooperating with Chixing Studio to shoot the promotional video.
After the promotional video is released, because of the stereotype of Meng Chang, everyone will naturally feel that this is another project that only brags but does not do anything.
Well, it's perfect!
The more Pei Qian thinks about it, the more appropriate it becomes. It's Friday, hurry up and arrange the preparatory work, the real challenge will be ushered in next month!