Chapter 181 If You Want to Invite Them, They Must Be the Best Ones

The next day, all newspapers in Shanghai, big and small, published the news of the No. 26 trolley bus rollover accident without exception.

And on the shelves of newsstands in Pujiang City, a large stack of "Oriental Metropolis Daily" was still placed in the middle.

There was no way, the front page of this newspaper was the most eye-catching.

At this moment, in the office of the Director of the Propaganda Department, Director Zhang also held a copy of "Oriental Metropolis Daily".

Half of the front page was published with a long follow-up report on the No. 26 trolley bus accident.

A large number of accompanying pictures immediately caught Director Zhang's attention.

"Our city leaders expressed the most sincere condolences to the injured people on the No. 26 bus, and personally went to the hospital to deliver them... Hehe,"

After reading a sentence or two softly, Director Zhang couldn't help laughing: "Jiang Hai, Jiang Hai, you are really good."

The city leaders in the accompanying pictures were smiling and concerned.

And the staff members following on the left and right were all wearing vests, and the big words "Oriental Metropolis Daily" on them were also clearly photographed.

Around the 1980s, most domestic factories and enterprises only knew to focus on economic benefits, but ignored the promotion and maintenance of their own brands.

In contrast, some foreign companies have been almost crazy about the publicity of their own brands.

As early as 1978, Coca-Cola began to study channels to enter my country.

Finally, it finally got what it wanted.

Although it has been told that it can only set up stalls in foreign-related stores and can only sell to foreign guests.

However, it did not affect its ambition at all.

The promotional behavior of sending balloons with words on Sundays has been persisted until it can be sold publicly in China.

Radar watches are even more amazing.

As a world-renowned watch manufacturer, it can have its current status not only relying on its own excellent quality.

Radar has dreamed of entering the Chinese market since the beginning, and has always believed that China is a huge potential market for high-end watches.

Moreover, if you want to open this market, you must use advertising to knock on the door.

As early as 1974, Swiss industry held an exhibition in Yanjing, and Radar also came at that time.

Although no orders were generated in the following four years, it did not give up at all.

In 1979, the spring breeze of advertising finally blew.

Radar watches not only quickly published large advertisements in the Wenhui Daily, but also rented all the windows of state-owned watch stores on Nanjing Road.

Strangely, despite the vigorous advertising, no watch display cabinets were set up in China.

The hungry sales behavior of only advertising and not selling goods lasted for four years.

You say you don’t want to sell, then don’t sell, but it is not satisfied with just advertising.

During these four years, Radar Company successively established Radar Watch Special Customer Service Centers in Yanjing, Shanghai, Guangzhou, and Fuzhou.

It is said that it is to provide complete customer service for Radar watches brought back from abroad by overseas Chinese.

This operation attracted a large number of people who are eager to go abroad.

This long-term plan was put in place until 1982, when Chinese people finally saw the legendary Swiss watch-Radar in the department store.

Such an expensive watch was sold for more than 700 yuan in Shanghai on the first day.

The advertising fees of four years of thunder and no rain were soon recovered with interest.

Otherwise, it must be the cunning of capitalism!

At this time, the arrival of Comrade Jiang Shan also brought forward the appearance of vest advertising by 20 years.

At this time, the photos in the "Oriental Metropolis Daily" were not only noticed by Director Zhang.

"Director Zhang," a staff member of the Propaganda Department walked in: "Two copiers are on the way to the newspaper office."

"Very good," Director Zhang nodded:

"As far as I know, Oriental Metropolis Daily has not yet been willing to buy a copier. This reward from the Propaganda Department should be considered as a gift to their hearts!"

"Well... I heard that the city just sent a... sedan to Oriental Metropolis Daily!"

"Hmm?" Director Zhang's mouth trembled: "Sedan?"

"I heard it too, but I don't know if it's true or not."

Director Zhang thought for a moment: "It's not impossible."

"Now Comrade Jiang Hai will wake up laughing in his dreams."

"These are what they deserve."

"Yes, yes."

"To be honest, Oriental Metropolis Daily should also have a car, so that if there is any emergency interview in the future, it will not fall behind others."

Director Zhang smiled and glanced at the phone on the table.

I don't know what Comrade Jiang Hai's expression will be when he sees the reward sent by the Propaganda Department.

These two electrostatic copiers made in China are still on the way to Oriental Metropolis Daily.

The Pujiang brand car of the Municipal Party Committee had already entered the gate of the newspaper office.

Director Wang not only allocated a car to the newspaper office, but also assigned a driver with a fixed position to Comrade Jiang Hai.

This driver named Jin is really a very friendly person.

As soon as he arrived at his new unit, he quickly asked the leaders to sit in the car for a test drive.

"Editor-in-Chief Jiang," Master Jin opened the car door: "I know the performance of this car very well. You sit in it and try it. It is guaranteed to be stable."

"Really?"

This morning, Jiang Hai, who was originally in the editor-in-chief's office to inquire about the sales of the newspaper, suddenly received a call from Director Wang of the Municipal Party Committee.

Not long after, the still confused editor Jiang saw the "large reward" mentioned on the phone at his own newspaper.

"Yeah,"

Jiang Hai, with his hands behind his back, walked slowly around the car, with a smile on his face.

Rong Bin and Cai Wensheng, who followed behind, looked even more excited than him.

Looking at Jiang Shan, he had half of his body leaned into the co-pilot seat.

Jiang Hai looked back at the people behind him and smiled slowly: "How about... let's take a ride together?"

"Get on," Jiang Shan got into the co-pilot seat first: "Boss, you are a high-ranking official, so you have to sit in the back row."

"Don't come on," Jiang Hai didn't even want to compete with him for the front row: "Everyone knows that seat is the most comfortable."

Cai Wensheng laughed: "That's it!"

"Forget it, forget it, who makes him the youngest." Rong Bin knew very well at this time that if it weren't for Jiang Shan's suggestion of "comfort gifts", it would be hard to say whether the newspaper could get this car now.

The car quickly drove out of the newspaper office gate. It was indeed different to drive on the fast lane.

Everyone in the car was looking out the window.

Everyone was thinking about the convenience of using the company's bus.

Jiangshan stared at Master Jin's every move: "Master Jin, you look like you have been driving for a long time, right?"

"Driving experience? Oh," Master Jin smiled and looked forward: "Five years ago, the company sent me to learn to drive, and I have been in the driving class since then."

"If you say that, you are quite lucky!"

"Haha, it's a coincidence," Master Jin was in a particularly good mood when he mentioned this: "Why? You want to learn too?"

"I do want to, but I don't know if it's difficult?" Jiangshan knew how free it was to drive by himself.

"It's easy. I guarantee you can learn it."

"Then I have to thank you very much."

"Let me tell you," Master Jin thought carefully: "The venue inside the newspaper is just right for learning to drive."

"It's settled, Editor-in-Chief Jiang, are you going to learn?"

"Yes, of course. Let's learn together when we have time."

It's so convenient to learn now that the company has a car, but I don't know when I can get a driver's license.

There is no such thing as a driving school in this era. If an individual wants to take a driver's license, he needs to be affiliated with the company. Without a certificate from the company, he cannot take the test.

Just when the editors of Oriental Metropolis Daily were sitting in a car and strolling on the street.

Director Li of the Municipal Party Committee Office was looking at the Oriental Metropolis Daily with a smile on his face.

"Old Wang, go get a few more of their photos later," Director Li pointed to the newspaper and said:

"Then pick some and put them in the report materials, so that the higher-ups can understand the true situation of the accident."

Director Wang was thinking: "Okay, I'll do it right away."

Looking at the news report on the front page, Director Li finally breathed a sigh of relief.

He never thought that a difficult accident could be solved so perfectly.

Starting today, Director Li decided to add a copy of "Oriental Metropolis Daily" to his office.

Reading it one by one, it was really interesting.

At this moment, his eyes fell on the page of the supplement.

An article "A movie prepared for 20 years" immediately attracted Director Li's attention.

Taking advantage of the popularity of the past two days, Jiangshan quickly published the article of the production team of Jiuselu.

After reading it line by line, Director Li couldn't help but sigh.

Speaking of the most glorious moment of domestic movie box office, who can compare with the 1980s?

Take this year for example, China Film has received a total box office revenue of more than 900 million.

But there are still many works with excellent themes that cannot be made into films.

The funds for major film studios are also repeatedly reduced.

In contrast, China Film prefers to import old dubbed films from abroad.

Because the box office revenue collected is far from enough to cover the expenses.

In recent years, the income from the distribution of films by China Film has left some funds for the filming of next year.

Most of it was handed over to the cultural department.

Because the Ministry of Culture needs to use the money to repair theaters, libraries, museums, and major cultural attractions.

There is a lot of work to be done, and every industry is short of money.

"Using movies to support culture" has become the norm in recent years.

In order to restore the vitality of a large number of historical and cultural attractions as soon as possible, the government has no extra money to allocate back to the film industry.

Director Li knew very well that the Ministry of Culture would not approve the film project of "Nine-Colored Deer" just because of an article in the newspaper.

Jiangshan certainly knew this, how could he think of things so simply.

You have to eat one bite at a time.

Of course, you have to do things step by step.

"Master Jin," Jiangshan pointed to the department store in front and said, "Please pull over and I'll do something."

"I'm not going back to the newspaper office," Jianghai asked Lao San.

"You go back first," Jiangshan pushed the door and got out of the car: "I'm going to buy a few things."

Comrade Liu Xiaoqing's outfit has not been bought yet!

Before leaving, Jiangshan has to do this first.

"Then you should be careful," Jiang Hai thought for a moment, and then said, "If you need a car, call my office."

"Okay."

The people in the car all had smiling faces, as happy as if they had just got a new Italian gun.

With a burst of engine noise, the black car was on the road again.

"Look at this loser, he is still the backbone of a cultural unit." Jiang Shan looked at the exhaust and smiled: "Well, it feels great to have a car."

Compared to the jubilation on their side.

At this moment, Wu Jian, the leader of the National Propaganda Department, who was sitting in the Yellow River Theater in Lanzhou, had a gloomy look on his face.

On the stage, the cast members of "Flowers on the Silk Road" who have just completed their first performance, look at me, I look at her...

They all looked at a loss.

Leader Hu of the Gansu Song and Dance Troupe, who was sitting in the audience, quietly glanced at the disappointed expressions of the leaders around him and swallowed nervously.

"Commander Wu," Captain Hu asked bravely, "If you have any opinions about our group's performance, feel free to mention it."

Wu Jian, who had a serious face, did not speak immediately.

At this moment, his thoughts had drifted to a few months ago.

I remember when I saw that the program submitted by the Gansu Song and Dance Troupe was "Ode to the Sun", it was his objection:

"Twenty-eight provinces are rehearsing this play. Is it going to be like a national play again? Gansu and Gansu have many themes to express, and the Dunhuang murals are very good..."

Nowadays, people have obviously done it, but why doesn't it have the effect that it was originally thought of?

"Thank you for your hard work,"

Wu Jian looked at the actors on the stage and smiled and said: "Overall, you performed well, but there are still many areas for improvement in this musical..."

Speaking of this, he quietly communicated with Chen Shun, the director of the Provincial Propaganda Department next to him:

"How much do you know about Dunhuang murals?"

Chen Shun shook his head: "It's probably not much more than you!"

"So, you are also a layman?"

"What?" Chen Shun smiled bitterly: "Do you think I am an expert?"

"It seems that neither you nor I can get a word in."

"Then...what should we do with this musical? We can't just forget about it."

"Of course not," Wu Jian thought for a moment: "Do you think this is a good idea? I'll go back to Yanjing first and find some experts for you to come and give guidance."

Chen Shun was stunned when he heard this, and immediately turned back to look at the leader of the song and dance troupe, Hu.

These two people really didn't expect that the National Propaganda Department would pay so much attention to this musical in their province.

"Invite experts from Yanjing to come and provide guidance?" Chen Shun tried to ask: "Who do you want to invite?"

"Since we want to invite," Wu Jian looked at the stage calmly: "Let's invite the top ones."

Chen Shun and Captain Hu looked at each other: "The top one?"

"Yes, I will go and ask them personally," Minister Wu Jian seemed to have made some determination:

"Dunhuang is one of the first tourist attractions opened to the outside world in my country. If your musical can become an instant hit, it will definitely become the best publicity for Dunhuang."

What a coincidence!

At this time, Jiangshan, who was far away in the magic city, also had the same idea.

You must find a recommender for your upcoming work.

Since you are looking for someone, you must be the top one.