Chapter 23: Su Family Heir (Part 2)

Alpha was observing the people of the Su family all the way. The young ones almost followed behind Le Xiao, while those of the same generation as Le Xiao and those older than Le Xiao walked casually behind. It was impossible for them to control the core of the Su family.

It can be seen how Su Li managed the Su family over the years. After the Su family press conference ended in the morning, Alpha took a rough look at the list of the Su family.

The development of the Su family has a lot to do with Su Li's ability. In the past, when Alpha was still in power, she knew what kind of person Su Li was, but today's Su Li really surprised Alpha.

When Su Li was managing the Su family, she paid the most attention to the ability of her members. She would regularly assess the ability of the Su family members in her company and put capable people in the right positions. If the Su family lacked any talents, Su Li would definitely start training from the younger generation.

For so many years, the Su family has been the most stable of the eight families. Whether it is talent reserves or business expansion, all this glory was created bit by bit under Su Li's creation, so the cohesion of the Su family lies in Su Li, and now that Su Li has left, the people of the Su family seem a little panicked.

The good thing is that Le Xiao's genius personality gives the Su family some hope.

Alpha knew very well that everything today was a huge challenge for Le Xiao. Alpha could only think of countermeasures in advance. They would arrive at the Su family in half an hour at most. At this time, a middle-aged man who was bloated with money came over and greeted Alpha respectfully.

"Miss Alpha."

"Mr. Boris."

This man who looked smooth and sophisticated was called Boris. He was a member of the Su family branch, but he had an important identity, the financial director of the Su family. All the capital flows of the Su family would pass through Boris's hands. He had served as the financial director of the Su family for more than half a century. Alpha knew him a long time ago. He was five years younger than himself.

"Le Xiao, patriarch, do you want to hear about the current financial situation of the Su family first?"

Le Xiao said hurriedly with embarrassment.

"Just call me Le Xiao."

Boris smiled and nodded gently, ran to the left side of Le Xiao, and started talking directly.

The Su family's main business is a well-known clothing and accessories brand in ten cities. Each brand targets different groups of people, from consumption to age and gender differences, and the company is integrated from design to production and sales. The Su family has a total of 39 large and small clothing and accessories factories. At present, the Su family's profit has increased by 31% for five consecutive years.

Listening to these things, Le Xiao felt a little at a loss. She could only nod along the way and look at Alpha for help from time to time. Alpha listened carefully and she had smelled some bad smells.

This Boris was apparently reporting the financial situation of the Su family to the new patriarch, but in fact he was just a pawn to see what the new patriarch was like. Alpha winked at Le Xiao, signaling her not to speak and just listen.

"I think some clothes are too expensive."

Le Xiao muttered suddenly, and Boris immediately laughed awkwardly. Alpha looked serious and frowned slightly. This girl didn't think about anything at all, and didn't see Alpha's signal, so she just said it casually.

"Le Xiao, what brand of clothes are you buying?"

"It's like ATL. A shirt costs 50 yuan. It's really too expensive. I used to save money to buy one. But the same shirt, the flower shirt is more than half the price, and you can buy it for more than ten yuan. I think the styles of the two are similar."

Boris hummed. ATL is the Su family's brand for young women. It is the lowest profit among the ten companies. People in the company have made adjustments in various aspects, but the price still can't be lowered because no one dares to try. If the price range is not well controlled, there will be a very big risk.

Whether it is floating up or down, it will cause problems in the entire industrial chain. The reputation of this brand is okay, but the sales volume is not going up. It has been surpassed by the flower women's clothing brand mentioned by Le Xiao. This is just a medium-sized enterprise, which basically occupies the middle-level market.

"But Le Xiao, have you ever thought about quality?"

Le Xiao nodded.

"Indeed, ATL's quality is better than Flower, but I can buy three Flower products for the same price."

Boris hummed and wiped his sweat with a handkerchief. This brand is currently a mediocre existence in the Su family. The person in charge of this company is his nephew Su Cheng behind him. ATL suffered serious losses in the past two years. The sales of the clothes designed and sold were too low, and even the cost was not recovered, let alone hot sales.

It is the loss of the ATL brand that has caused some problems for the Su family as a whole. In the past two years, they can only seek cross-border cooperation for this brand.

Le Xiao did point out the problem of this brand. Now ATL is very embarrassing. It is neither high nor low, and its design is not much better than other companies of the same type. If the price is lowered, the amount of resources invested will be problematic, because the profit is not enough to support the amount invested at the beginning.

ATL has 103 stores, and there are only 6 in Xiacheng. Most of them are concentrated in the middle level, and there are only 3 in the upper level. In the past, when the Su family was most glorious, it occupied a total market share of more than 90%. However, due to AIT's problems in recent years, The Su family has been dragged into the mud.

Fortunately, ATL has begun to speed up the design. If a style is not good, it will be taken off the shelves in a month at most, while the best-selling styles will be carefully distributed.

"Then Le Xiao, what do you think we should do?"

Boris asked, and Alpha stared at Lexiao and signaled her not to say anything more. After all, this was not something she could solve.

"It's better to rent one."

As soon as Le Xiao finished speaking, Boris's face suddenly changed, while Su Cheng and Su Ying behind him both looked embarrassed.

The leasing model is not something no company has ever done before. It is a very embarrassing business model. If the leasing price is too high, it is better to buy it. If the leasing price is too low, the loss of light and shadow materials will not be enough, and at the same time, the market will be lost. Competitiveness.

After all, in this materialistic era, if a brand really relied on rentals and everyone knew it, it would be impossible to go out wearing rented clothes.

High-end luxury brands can take this route, but this is a poor brand. Taking such a route is simply courting death. Boris doesn't know why Le Xiao would say such a thing.

Alpha thought of this question in an instant. She coughed and pulled Lexiao in reminder. Boris asked again.

"If we rent it, this brand will be ruined, Le Xiao. After all, business..."

"Mr. Boris, it's not like we rent them all. When I was a child, my favorite thing was to rent toys from toy stores. But then when I got rich, I still went to toy stores to buy new toys."

As soon as Le Xiao finished speaking, Boris and Alpha were a little surprised, and Su Cheng behind him looked at Le Xiao in even more surprise.

"It does seem possible."

Su Ying on the side nodded happily.

"Instead of spending money on advertising endorsements and channel promoters, it is better to rent clothes at low prices first and let a large number of people wear ATL clothes. After ATL clothes open up some markets, we can then introduce some new styles. Clothes, you can start renting them again after the new ones are sold.”

Le Xiao blinked and listened to the two people discussing behind her. She was a little surprised. Thinking about it carefully, she was tricked into it by the owner of the toy store when she was a child. She rented it and then actually bought it. It was not easy to save money. The pocket money I paid was gone in an instant.

Boris looked at Le Xiao with a sudden enlightenment. Indeed, this approach can solve ATL's dilemma. First, it can quickly occupy the market cheaply, and then wash it according to the customer's rental. After collecting the data, it can produce subsequent new models that meet the customer's aesthetics. , now you don’t have to worry about not being able to sell it.

Although Boris has been a financial director for many years, he will also discuss with family members in family company meetings. This is the case in the current clothing industry. After designing and producing some clothes, they will advertise and find some models to try them on. Then promote it through all aspects of sales.

But when customers buy something, they only have one criterion: what they like and what other people think. Such an experimental sales method is worth trying. The plan proposed by Le Xiao made the people of the Su family start to get restless.

Alpha showed a relaxed smile, and looking at Le Xiao's confused look, the Su family began to discuss, and at this time they had already set foot on the first avenue.

Alpha discovered that many of Le Xiao's things stemmed from his childhood cognition, because when he was a child, everything he saw was beautiful, and beautiful things often have correctness.

This kind of sales plan may not be suitable for traditional fiber-made clothing, but clothing made of light and shadow materials is new every day, so renting is very reasonable. However, because of the embarrassment of renting, the rental option is not suitable for many people. After seeing it, they will basically reject it.

What Le Xiao proposed made many people in the Su family feel fresh. The sale of clothing requires market testing, and as long as the customer likes it, it can be produced in accordance with the law after market verification. Compared with spending a lot of effort, It is much better to do promotion. The saved promotion fees are completely enough to support such a fresh sales model.

"Experience it, it really should allow ordinary people to participate, instead of letting ordinary people follow the trend and look at the outfits of models and celebrities. After all, everyone has their own aesthetic standards."

Boris looked at Le Xiao with emotion, held her hand and kept saying thank you. Le Xiao was completely stunned. She didn't know what she had done and why the people of the Su family were so excited.

Alpha relaxed. She was very worried at first. After all, Le Xiao would sometimes speak shockingly. She would blurt out something without thinking about it, which might cause some trouble. But now it seems that everything about her From her childhood.

The people in the Su family are discussing happily. Boris is already talking to Su Cheng about this matter. He will go back to the company for a meeting today and then start construction. At the same time, Su Ying will be asked to remove manpower. This must be completed within three days. A new sales model is launched.

It was officially put on the market three days later. Time is money is a wise saying for these businessmen. Le Xiao seemed a little embarrassed, but she was still happy in her heart.

"Did I do something bad, Sister Alpha, this..."

"It's a foregone conclusion that you will become the patriarch of the Su family, so you have the responsibility to take the Su family to the future."

From a distance, Alpha caught a glimpse of a large mansion on the left, which was the former territory of the Hillman family. The Su family could already be seen on the right.

Alpha did not look away this time. The Hillman family had been split up and sold to businessmen and other families in the city, and everything had ceased to exist.

Many people of the older generation of the Su family noticed Alpha's expression, and Boris walked to Alpha's side.

"Miss Alpha, most of the place over there has been bought by Zou Yun."

Alpha hummed, and Boris made a gesture of invitation. A group of people walked to the right and entered the Su family. The servants of the Su family had already prepared everything, and they had already laid out the table on the spacious lawn. The chefs were handling the ingredients for the banquet. Le Xiao took a look and couldn't help but swallow.

Alpha looked at Lexiao with a smile.

"Didn't you just eat for a while?"

Le Xiao smiled awkwardly. Under Boris's guidance, Le Xiao came to a table and sat down, while everyone from the Su family sat in front of Le Xiao and gathered around.

"Today is a formal meeting of our Su family. I hope everyone in the Su family will listen carefully. This is very important."

As he spoke, Boris stood next to Le Xiao, adjusted the light and shadow screens, and then began to explain in detail. Le Xiao felt a pair of eyes staring at her, sitting on pins and needles, with Alpha holding her down. shoulders.

"Listen carefully. Even if you can't remember everything, you must at least understand some of it."

Le Xiao hummed and turned around to look. On the light and shadow screen was the industrial structure of the Su family that Boris had prepared early in the morning. At this time, Le Xiao looked at a light and shadow screen. It was a liquid food of the Su family. The manufacturing factory is located in the remote north of the city near the mining area.

"Why don't we make more liquid food first?"

Just as Lexiao finished speaking, Boris stopped, nodded slightly and moved the light and shadow screen of the liquid food factory information over.

"This is indeed a top priority. Su Li has mentioned it many times in the past. Once the agricultural base in the barrier area is established in the future, liquid food will be the next direction for our Su family, and we will make some costume illustrations on the liquid food jars. , is a very good means of publicity.”

Many people in the Su family nodded, and their doubts about the new patriarch were also eliminated. After all, she pointed out the core problems of the Su family and gave solutions as soon as she arrived. She was indeed a genius.