Chapter 674 Fast and Furious

Shooting car commercials, especially scenes with a lot of hands-on action, can be quite cumbersome.

Not only must there be multiple cameras inside and outside the car, but they must also be installed from multiple angles in the sky and below.

After Luo Quan got a top-level supercar, she had actually never raced a car. Domestic traffic rules and road conditions did not support her drifting on a busy street.

If you really do this, you will probably be slapped and sent to the regret chair immediately, and then become hot news across the country and even the world.

But now that she is in the proving ground, she can naturally do as much as she wants. Anyway, Fast and Furious is ready-made material, and there seems to be nothing inappropriate about making the advertisement into a movie.

To this end, Luo Quan even set up a simple plot for the advertisement.

It was probably a girl driving a handsome Nikola car on the road. She was challenged by a boy driving a supercar, and then the two started a race on a multi-turn track.

The reason why they don't compete in a straight line is of course because the performance of the car cannot match that of a real supercar.

Although the multi-curved track also takes a toll on performance, the driver's operation plays a large role.

As for straight-line racing, just step on the accelerator and that's it.

Although Nikola's car named "Passion" is not significantly different from the theoretical speed limit of supercars, its acceleration capabilities are even better.

But compared with the sustainability of those supercars, it is just one level behind. There is no advantage in running long distances in a straight line.

Therefore, after reasonable consideration, Luo Quan chose a track that was half straight and half with many turns.

As the protagonist, he definitely starts behind, but relies on his skills to overtake and win in this kind of plot, which is a story of wanting to advance but then suppressing.

In the subsequent scenes, there is no reality at all. Luo Quan designed Mercedes-Benz in multiple scenes, mainly focusing on visual effects.

This part is used to create a cool and fashionable atmosphere and encourage interested buyers to make a purchase.

After the car warm-up, Luo Quan first went to the open field and made a few turns that were not particularly difficult to get used to the car's grip.

Each model of car has different parameters and feel. If you want to maximize its performance, you must get enough adaptation.

The average person's adaptation time is usually ten days and a half months or even longer.

As for Luo Quan, it only took less than half an hour.

Feeling that it was almost done, Luo Quan stretched out his hand out of the car window and made an OK gesture.

If this were done domestically, points would be deducted directly.

At the beginning of the filming, Luo Quan was driving a red "Passion", while his opponent was driving a supercar with its logo removed.

Although the car logo is gone, every supercar has its own unique shape. This beautiful white car is obviously a Bugatti, and the low roar of the engine is as shocking as the power of a dragon.

Dozens of extras gathered around the roadside, discussing and giving guidance.

A racing girl with a hot figure and bold clothing walked to the car holding a silk scarf, raised the scarf high, and then let go.

According to the plot, the silk scarf is the signal gun, and it starts when it lands.

However, for the sake of safety, after letting go, the female model left the track and went to the back of the car to take another shot. Later, through editing and the limitations of the lens, she would create the feeling of the car speeding past her.

After all this tossing, the car continued on the road, and everything went according to the plot. Because it was a straight line, more shots of Bugatti were given to highlight how fast it was.

And passion is not far behind, but just a little bit behind.

After running in a straight line, the curves are the most important part.

In order to get the effect Luo Quan wanted, this part took a whole morning and half an afternoon to complete, during which the tires were changed three times.

The next two days were spent shooting in various locations and adding green screen shots.

After the footage was shot, Luo Quan handed it over directly to Universal's special effects studio for production.

If you want to make the audience feel shocked and excited, it is not enough to have a video alone, but also to match it with passionate music.

Considering that the main sales group of the car is American young people, the song is naturally also in English.

In order to be acceptable to both men and women, she directly invited Leon to sing the song together.

The American Phoenix Legend is a well-known group that is well-known to every household. The popularity of the songs they sang together has already surpassed the entertainment industry in terms of popularity.

It took about a week to make.

During this period, Nikola held another press conference and launched the Passion mid-range sports car.

There is no doubt that the passionate cool styling and brutal performance shocked many car fans and media.

The price revealed later was no longer shocking, which made netizens think that Nikola was doing charity to report back to society.

This style and performance are so cheap.

Mr. Nicholas, don’t you make money?

I don’t know how many netizens left comments under Nikolai’s Twitter to ask questions, and Nikolai’s answer was: “I will definitely make money in business, but I want to make friends with everyone.”

This pattern opened up all of a sudden.

He is able to set a price that is far lower than the average market price and comes with various discounts. This friend is indeed very sincere.

However, no matter how passionate it is, it only has a very high popularity in the automotive circle.

In the traffic era, being popular in a small circle doesn't mean much, you have to break through the circle.

What made "Passion" break out of the circle was Nikola's next tweet:

"I am honored to invite international superstar Luo Quan to endorse our company's newly launched sports car Passion. She also specially shot an advertisement to promote the car. In the early morning, the advertisement will be online on all platforms."

Some media have said before that everything related to Luo Quan can be regarded as a traffic password.

This sentence can be said to be extremely correct, because the report that Luo Quan is the traffic password also gained huge traffic because of the mention of Luo Quan.

And Nikolai's tweet did not just mention military dogs.

Who knows how long the world's major brands have been eager to be endorsed by Luo Quan. What they couldn't do even if they begged grandpa or grandma, this newcomer Nikola finally did it.

Countless brands expressed their jealousy and grievances in the comment section, both covertly and overtly.

As a peer car brand, it has also become the target of ridicule among netizens, asking why Luoquan chose this new energy source instead of you. Is the price not enough?

The one that has been criticized the most is the Lamborghini owned by Volkswagen. Luo Quan currently only has one car, and it can be seen from the live broadcast that she likes this car very much.

But it was a pity that she was not qualified to endorse cars.

Although it soon became clear that Kopu Luoquan was the second shareholder of this company, it was reasonable to advertise for his own products.

However, despite such a huge discussion, Nikola's new car "Passion" still went out of the circle and became a hot topic among many netizens.

The main discussion is its shape and price. Although most people still can't afford it, this does not prevent everyone from liking it.

The advertisement shot by Luo Quan for it is also one of the hot spots.

Luo Quan never does things casually. In the past, she shot commercials for Chanel and Huawei, and they all produced songs, and this time is definitely no exception.

Therefore, Luo Quan's fans waited with great anticipation until twelve o'clock, when the advertisement was launched on all platforms.

The advertisement lasted for more than 3 minutes, which was much longer than expected. If it were placed during prime time on a TV station, how much money would it cost.

Click on the video to see Luo Quan's beautiful profile.

She drove the red Passion and drove smoothly on the street.

At this time, a white sports car came up behind her.

The word Bugatti immediately appeared in the barrage.

"Hey girl, your car drives slower than my grandma." The boy in the Bugatti laughed at Luo Quan.

Luo Quan said with a sultry expression: "I bet you a hundred yuan. If you really run away from me, you will only deserve to eat the ashes raised by my tires."

"Haha, don't cry if you lose."

The boy laughed, and the bet was established.

As soon as the camera turned, the two of them were already on the track, surrounded by a large group of passers-by who were cheering for the competition.

Then, the hot racing girl came to the middle of the road, and after waiting for a while, she threw down the silk scarf she was holding.

The moment the silk scarf landed, the tires of the two cars immediately began to rotate rapidly, and two lights and shadows, one red and one white, rushed out with a whoosh.

The racing girl in the middle of the road was blown by two strong winds, and the beach jacket she was wearing reached to the sky.

Music also started here.

(Song title: International Love, International Lover, original singer is Peter Paul)

"From Mr. 305 to Mr. Global now, I have become famous all over the world.

Now we are international, so international

You can't keep up with me, young man

I'm famous overseas and I'm sure my singles have reached the top of the charts in hundreds of countries

From 305 until the end of my life

After my death, my body will be cremated and my ashes will be scattered into the ocean.

……………”

Lyon's rap voice immediately made the video atmosphere unrestrained and unrestrained. In the United States, this is one of the external expressions of hedonism.

Beauty and sports cars, speed and passion.

There is no problem that cannot be solved by expressing the vehicle speed at 120 mph. If there is, it means that the speed is not fast enough.

The performance of the Bugatti supercar is indeed extraordinary. After falling behind for a short while at the beginning, it quickly caught up and gradually led by more than half a car space.

Luo Quan's passion for driving was also chasing after him. Although the price difference was more than ten times, there was no obvious difference in speed.

After entering the corner, Luo Quan's driving skills and passionate performance showed an almost perfect level at this moment.

In the footage, Luo Quan was frequently seen stepping on the accelerator and brake with his feet, and his hands were quickly dialing the steering wheel. Everything was so coordinated and rhythmic that it didn't look like he was driving at all, but more like he was playing the piano.

Play a song of speed and passion!

What these many operations show is that every time the car turns a corner, the front of the car is almost perfectly close to the edge of the inner curve of the track.

Apart from art and perfection, there is no third adjective for this kind of cornering.

It's hard to imagine what kind of driving skills are required to reach such a superb level. Although Bugatti has an obvious straight-line advantage, after a few corners, it still couldn't hold on.

Just when Luo Quan's passion surpassed that of Bugatti, the climax of the song in the advertisement finally arrived.

The part here is sung by Luo Quan.

Luo Quan in the car was equally excited and sang loudly:

"Your style looks like a gorgeous New York City

i stayed up all night

As wild as Los Angeles

my dream

You're hotter than Miami

The heat wave is within reach

……………”

Under the dynamic and explosive climax, amid the barrage of lol, Luo Quan easily overtook Bugatti and walked away.

Just like she said at the beginning, you are only worthy of eating ashes from my tires.

The plot ends here. The second half is the company's introduction to the car, which is very different from Nikola's presentation at the press conference.

But because the driver was Luo Quan, it became much more pleasing to the eye.

There are also quite a few scenes, including walking side by side with horses on endless grass pastures, driving on a desert road and raising a long dust corridor, splashing countless water on the muddy road, and in the neon city. Traveling through the gap between light and shadow.

These artistic scenes make the advertisement look very comfortable and have a very high-end quality.

The best part of the video is when the car slowly stops, Luo Quan steps out of the car and puts one hand on the hood, his tall figure immediately revealed.

"Although passion is good, you must also remember to abide by the rules and don't be too passionate when driving."

Just a smile has already brought the barrage to a boil, and everyone is boasting: I'm going to buy it!

Some people still didn't understand why so many brands wanted Luo Quan to endorse them. Obviously the most important thing for a product is quality, and celebrity endorsements are only more attractive to fans.

And Luo Quan tells everyone personally that as long as they see her smile, everyone will become her fans.

This smile is so charming that countless fans who fell into the temptation of "passion" have forgotten the price of this car.

Although hundreds of thousands of dollars are affordable in the United States, not everyone can afford it.

So sometimes, price is the most effective coolant.

However, this does not affect the heated discussion on the Internet. To be honest, Luo Quan is the only one who can make advertisements more exciting than movies.

Moreover, the song is a long-awaited collaboration with Leon. It is cool and dynamic, and the lyrics are so exciting to hear.

The combination of the two made the video reach the top of YouTube's popular video section. In less than half an hour, the number of views exceeded 8 million, and it was refreshing at a speed visible to the naked eye.

On Twitter trends, “passion” has become a hot word with more than 200,000 tweets.

If all this is just the prosperity after the Internet boom, after the stock market opened the next day, Nikola's skyrocketing stock price proved that the capital market was optimistic about it.

Popularity, quality, topic, whatever you want is available.

There is also Luo Quan as the spokesperson, and the advertising effect is even better.

It would be unreasonable if this car didn't become a hit.