Chapter 497 Naming

As the current leader in the luxury clothing industry, Chanel began to dominate this field many years ago. However, its clothing does not have as many competitors as its perfumes. Brands such as Dior and Hermès still have strong competitiveness.

However, since Luo Quan became the spokesperson for Chanel's full line of brands, all the clothes she wore for photo shoots have become hot-selling products of the season. Not only girls buy them, but also rich boys will spend money to buy one.

Especially those limited edition high-end products, the proportion of men buying them has even reached an astonishing 30%!

In the past, apart from buying high-end women's clothing for their lovers, only some people with special hobbies would place the order. The combined ratio of these two categories was less than 10%, but now the figure has tripled. .

Of course, these extra things are not due to transvestism or other reasons. It is simply because this is a high-end dress endorsed by Luo Quan. When I saw the beautiful effect after wearing it on her, I instinctively wanted to buy the same clothes for collection purposes. .

To put it bluntly, this kind of thing is a fan economy. In the era of rapid development of Internet finance, rich people are getting younger and younger, and it is difficult for young men not to have a crush on Luo Quan.

In fact, this can be seen from the previous crowdfunding of 100 million US dollars for Luo Quan to take swimsuit photos. Ordinary fans usually only spend a few dozen yuan, and it is already very good to spend hundreds of yuan. According to incomplete statistics , the crowdfunding initiator received a total of about 200,000 remittances during the crowdfunding.

Most of the sums did not exceed one hundred yuan, and the final sum of US$100 million was naturally the result of the efforts of the local tycoons.

This is not the trick of some Internet live streaming rewards, where a wealthy gentry drives the common people to donate, and after the event is completed, they can get full cash back and then divide the common people's money into 30/70.

Before Luo Quan informed her of the purpose, he was actually spending the money just to watch her take photos.

These young tycoons range from tens of thousands of dollars to hundreds of thousands or even millions of dollars, which shows that there are a considerable number of people who are willing to spend big money on Luo Quan without asking for anything in return.

Chanel later noticed this and increased the number of haute couture gowns produced.

Generally, when these big brands make haute couture, the quantity will be controlled at a relatively small quantity. The reason for wanting haute couture dresses to satisfy scarcity is only a secondary reason. The main reason is that the production cost of this thing is too high. If you do too much and cannot sell it, it will be a huge loss.

However, Luo Quan now has such a large number of rich male fans. For them who are not short of money, an increase in number is definitely affordable.

Just like the spring and summer haute couture-elf princess theme that was just put on the shelves not long ago, almost 200 sets were sold out in less than three days.

Although the supply exceeds the demand, it is definitely several levels ahead of its peers!

In addition, the clothes she designed at Paris Fashion Week will also be produced and sold by Chanel. Apart from the design fee for Luo Quan, the compensation she received is still quite good.

As Luo Quan's first works as a designer, Tian Tian's unconstrained design imagination is comparable to the best works since the new century. Both laymen and insiders can see how outstanding these clothes are.

Even before the clothes go on sale, there are already more than 300 orders. If nothing else, these will be the best-selling batch of high-end dresses in the past ten years.

Therefore, the president of Chanel has been telling people that signing Luo Quan to become a full-line brand spokesperson is definitely one of the wisest decisions the company has made in these years.

Speaking of which, when Chanel approached Luo Quan for the first time, Luo Quan refused in his heart.

At that time, she was not interested in luxury clothing, a product that was completely subject to the IQ tax. She felt that only people with no money to spend would like it, so whether it was Chanel, Dior or other brand endorsement invitations, she always accepted them. Reject.

However, nothing can escape the law of true fragrance. In order to prepare a birthday gift for Wen Xia, Luo Quan still signed a contract with Chanel, and because of the special invitation, her asking price for the contract was not very high.

Judging from the current commercial value created by Luo Quan for Chanel, the signing fee of US$9 million per year is simply a bargain.

You know, the appearance fee for top international supermodels now starts at hundreds of thousands of dollars for a show or a photo shoot of new clothes.

And the famous G Empress, according to rumors, charges according to the number of steps, with one step costing 400,000 US dollars!

If the contract targets are Hollywood stars, the price will be even higher.

Compared with these top supermodels or celebrities, Luo Quan is basically overwhelmed in other aspects except for the stage moves. In terms of appearance, figure, and popularity, is he not better than these supermodels?

So saying that nine million US dollars a year is a bargain price is really not a complaint, because this is a fact.

Everyone inside Chanel thinks that it is a business miracle that the president can win Luo Quan at this price and with a five-year long contract.

According to Luo Quan's current charging standard, it is estimated that just one song will charge 10 million US dollars, and the endorsement fee will only be higher. The CEO's operation saved the company tens of millions of US dollars.

In view of this, Chanel did not dare to let Luo Quan shoot an endorsement advertisement for any high-end or low-end clothing and cosmetics like it did with other spokespersons.

If he really did this, he would indeed be able to significantly improve his performance. However, Dao was a little too low-priced for Luo Quan and was suspected of being disrespectful.

With the expectation of signing a contract with Luo Quan for five years or even longer, Chanel is relatively restrained in asking Luo Quan to shoot promotional advertisements for the company. Generally, it only does heavy-weight launches such as the release of new clothes for seasonal changes. Use her.

The effect is also obvious. Chanel had several competitors before, but there was a gap but it was not obvious.

After Luo Quan became the spokesperson, he quickly widened the gap with these competitors.

And now Luo Quan is going to make a new movie, and the name of the movie is even called "The Queen Wears Chanel". Anyone with a right mind will think that this is a movie related to Chanel.

Luoquan is famous for his style of doing things that does not go to outsiders. When doing good things, he always considers his own people first, which is a typical case of nepotism and not meritocracy.

According to normal logic, if a comedy movie does not have any metaphors or jokes, then it can actually be called "The Devil Wears Chanel" or "The Devil Wears Dior" or "The Devil Wears Prada" of.

Luo Quan chose the former, and the meaning is obvious. He is close to you, so he will give you a naming right.

Nowadays, Luo Quan is no longer satisfied with his solitary pursuit of success in music, and has gradually expanded into the film industry. Whether it is "Resident Evil" or "Rurouni Kenshin", they have achieved unprecedented success in their respective places of release. The return rate for each movie has reached over 1,000%, and its popularity has exploded around the world.

And after the release of this third film written, directed and starred by her, it will undoubtedly set off a huge wave of attention around the world. The publicity effect this will have on the Chanel brand is absolutely immeasurable. of.

Therefore, after Luo Quan said the name of the movie live, a large number of fans directly posted the official Aite Chanel China blog on Weibo with the same slogan: Chanel makes money!

"What happened? (dog head)" The administrator of Chanel's official blog is probably someone who often surfs the Internet, so he made a joke when he came up.

The meme used is a certain martial arts master who has become very popular on the Internet recently. A video of his clarification after being beaten is a classic, and every word makes people want to laugh.

However, because the meme was so popular, I was quickly blocked, and the related videos were also removed from all platforms. However, the two-minute article of several hundred words has been passed down forever, and one sentence can attract countless Netizens responded in unison.

Of course, in addition to making jokes here, I also really want to ask what happened. After all, the administrator of Chanel's official blog probably pays more attention to Weibo. Even if he pays attention to his spokesperson Luo Quan, he doesn't watch other people's live broadcasts every day.

After seeing the reply on the official blog, fans immediately briefly explained the situation during Luo Quan's live broadcast today in the comment area. In summary, Luo Quan is going to make a new movie, and Chanel will directly sponsor it. Do you know anything about the sponsorship business? one time?

The administrator didn't know how to handle this matter, and she didn't have the authority to do so. After seeing that the relevant news had become a hot search topic, she quickly reported the matter to her superiors.

Then the superior told the superior, and passed it up one level at a time, and finally reached the president of Chanel Corporation.

The president of Chanel is also a woman, but she has nothing to do with Coco Chanel. The real ownership of Chanel is not in the hands of Coco Chanel's descendants.

The president named Yalan has been in charge of Chanel's business for twelve years and has a very large influence in the clothing industry. Before becoming president, she served as the editor-in-chief of many top magazines in the industry, and Many well-known designers have deep friendships.

If many designers in the fashion industry can be called godfathers, then she is the only godmother.

Signing a contract with Luo Quan was one of the most exciting of her many wonderful operations, and it was often talked about by others. Today, after learning that Luo Quan was going to shoot a movie with Chanel as the title, she immediately smelled it. There are huge business opportunities here. If the marketing is done well, it is very possible to get an advertising effect worth tens of millions of dollars!

But before that, she had to contact Luo Quan to verify, and then discuss further cooperation.

Yalan had Luoquan's phone number, but the two of them only talked on the phone a few times when signing the contract. After that, the people below were communicating with her about advertising shooting and other matters.

The night in France was the day in China. When Yalan called, Luo Quan had just finished playing League of Legends and was having lunch under the supervision of fans at station B.

In order to prevent herself from gaining weight, she posted a message to let her fans supervise her control of the amount of meat she eats. These days, she will broadcast live every day. If she is found to have eaten too much meat during lunch or dinner, she can directly use the barrage to remind her and speak more harshly. does not matter.

Fortunately, Luo Quan is relatively self-disciplined and has not yet reached the point where fans are scolding her. This meal she ate was a vegetable platter made by herself. There was not a trace of meat in it, but it was cooked well and the rice went straight to it. Finished two bowls.

It is worth mentioning that rice is actually easier to gain weight than lean meat. Fortunately, Luo Quan prefers fatty meat, so it is better to eat rice.

But if you eat too much, it is obviously not possible. Seeing Luo Quan doing so much this time, the barrage also started to remind:

"If you want to lose weight, you have to go on a diet. If you eat so much every day, you won't be able to lose weight even if you don't eat meat."

“Indeed, the sugar in rice is no joke.”

"I suggest you just eat vegetables. You won't gain weight no matter how much you eat them."

"It's hard to resist. I get a headache just thinking about having to eat only vegetables every meal from now on. I'm afraid the pigs are all green, right?"

"Impossible, the goddess's wings can only be rainbow colored."

"What, the goddess can also fly?"

"Not only that, but he also farts and picks his feet..."

………………

"I'm going, we're eating, can we talk about something else?" Luo Quan put down his chopsticks and burped, "Fortunately, I've already finished eating. If this is just a meal, do you still have an appetite?"

After complaining about the fans' inappropriateness, Luo Quan picked up his cell phone that suddenly rang, and it read "President Yalan".

Luo Quan quickly changed the voice of the live broadcast, and then answered the phone: "Hello, is this President Yalan?"

"It's me, Luo Quan. I heard that you are going to make a new movie, and you want to use our brand to name it?" President Yalan didn't say anything, and went straight to the topic. Like Luo Quan, neither of them likes to talk. nonsense.

Luo Quan admitted: "Yes, the movie is called "The Queen Wears Chanel". If Chanel is willing to give me the title, there will be no changes."

"As I said, you are the only global spokesperson for Chanel. There is no problem in using the naming rights for your works. You don't even need to ask me about this kind of thing." Yalan laughed and said: "The main reason I called was to ask, this What is the theme of the movie? Is there anything that needs sponsorship? Let me be more direct. Do you have any other cooperation requirements for the brand?"

"Of course." The protagonist called directly to ask, and Luo Quan naturally followed suit: "This movie is a modern urban comedy with the theme of fashion. I won't go into the plot here. In short, there are many things that need to appear in the movie. Luxury fashion, if brands want to, I hope to be able to offer some of that by then.

In addition, there are people working in the fashion industry. I also hope that there will be real people in the industry making guest appearances in the movie. I don’t know about you..."

"No problem." Yalan's answer was quite straightforward, "Give me the exact time and personnel for the shooting and the clothing requirements list, and I will make arrangements then."

Luo Quan smiled: "Then I wish us a happy cooperation."

"Happy cooperation!" Yalan said on the phone, feeling quite good.