Chapter 204 Big Sale
Ps. Thanks to the book friends and the book coins!
The day after "Time to say goodbye" was released, Luo Quan's name finally entered the public consciousness around the world.
World-renowned newspapers such as the British Daily Mail and the Guardian, China's RMRB, Japan's Asahi Shimbun, and the United States' New York Times have all dedicated their pages to this talented musical girl and promoted her recent release to the world. This series of excellent musical works.
The last Chinese musician to be reported by major newspapers was the now famous pianist Wu Feng. Six years ago, at the age of 18, he won the first place in the International Chopin Piano Competition. It can be said that he has a bright future. Infinite.
And this is indeed the case. In less than three years, he became an internationally renowned pianist and was invited by the Golden Hall in Vienna, where he gave what can be called the most exciting piano performance in the new century.
And Luo Quan may become the second Chinese to be invited to the Vienna Golden Hall after Wu Feng.
The excellence of "Farewell Time" has been answered by the praise of countless famous musicians. As a crossover work of opera and pop music, it perfectly integrates the advantages of both.
Just looking at the pop music scene, its musicality or artistry is at the highest level, and Luo Quan's singing, which has shocked countless fans, is a big bonus.
All in all, this is a song that is worthy of being popular in the history of pop music, and its historical status must be quite high. It is no exaggeration to say that it is a world-famous song.
Although the album encountered a slight setback in the pre-sales in China, Luo Quan used her talent and strength to completely seduce the prostitutes and obediently dug into their pockets to purchase the digital album.
The pre-sale volume of physical albums has also reached the top level in mainland China in recent years, having exceeded 700,000. After the official release, this number will only increase!
Moreover, this is still in China, where the habit of buying physical albums is not very common. In Japan, the pre-sales of the album "Love" exceeded 2.8 million, second only to the record set by Luo Quan himself, which was the 4.86 million pre-sales of "Coming of Age".
When signing the licensing agreement with Universal, Luo Quan had one thing in mind.
She basically made no demands on Universal. It was entirely up to Universal to promote and sell the album. However, in addition to the album authorization in China that had been sold to Penguin, she also wanted to retain the authorization in Japan.
Naturally, this part was reserved for Sony. When she first became famous on the Internet, Sony was the first to find her and offered a contract price that was very high for a newcomer. Although it failed in the end, He also gained Luo Quan's favor.
Now that she is famous, she will definitely not forget this "old partner" who helped her a lot.
When the first song of her new album was released, director Ishimura personally called her and wanted to purchase the license for "Love".
Luo Quan, who was already prepared, naturally sold the album license in Japan to Sony. Although there is only one country, as the world's second largest record market, it is enough for Sony to make a lot of money.
Of course, Sony, the company that authorized this album, also paid a sky-high price, a full 300 million yen!
And as usual, other producers and creators’ share will be calculated separately.
Of course, even though the licensing fee is so expensive, you can make it all back with just one pre-sale.
With Luo Quan's current appeal, there is basically no need to spend much money on promotion in Japan. Sony only needs to show off a little bit, and some fans will become trolls on the Internet!
This is still in Japan, where Japanese is the native language, and in the United States, the sales of "Love" are even more explosive.
The sales volume of electronic albums has already reached the 7 million mark. Although it only started this year, it has basically locked in the best-selling album of the year on the B list.
In addition, Universal, which did not have any pre-sale plans, now receives countless calls every day from people who want to pre-order the album, ranging from a few, hundreds to tens of thousands.
And those who buy tens of thousands of copies are not necessarily retailers. Luoquan’s wealthy and loyal fans are now all over the world, not just in the United States. It is said that an Arab prince in the Middle East ordered 99,999 albums at one time, regardless of whether Universal Company has pre-ordered it. Sales plan, anyway, the order is placed here. When it is printed, send it to me!
To be honest, even Universal Records, which is used to seeing big waves, was a little surprised that it has sold so well.
When I first wanted to sign a contract with Luo Quan, I just thought she was talented. This is her first English album. With the support of Love Music Band and Lyon, this album will definitely be a big seller.
But no one could have imagined that Luo Quan could be such a genius. Only after releasing half an album, he was included in the candidate list of the 100 greatest albums of the new century by "Big Stone" magazine, and his traffic exploded.
Yesterday, he even wrote a song like "Farewell Moment", which attracted media reports from around the world and raised his popularity to a higher level again.
Under such circumstances, after Universal Records received all the songs and video resources sent from Luo Quan, they first carried out sound quality optimization work, and then handed it over to a printing house to print the album.
Of course, such a best-selling album cannot only sell the regular version.
Universal Records, which is well aware of this, in order to further expand its revenue, in addition to the regular version of physical records, it has also launched two different versions, namely commemorative edition and limited edition.
The regular version of the record sells for $25 each and only contains the ten songs and two MVs of "Love", as well as a record cover taken by Luo Quan.
The commemorative edition record is doubled, priced at 50 US dollars. In addition to the content of the regular edition, the packaging is larger, and it will come with all the photos of Luo Quan since his debut.
Speaking of which, although Luo Quan has the best appearance in the world, she doesn't seem to be very keen on showing her amazing beauty in front of the camera. If it's not a very important occasion, she won't even put on makeup.
This also resulted in her not having many exquisite photos that could be called artistic photos.
Although she looks as poetic and beautiful as a casual photo, there is still a big gap compared with the photos taken by professional photographers.
Universal Records, on the other hand, has specially collected all the high-quality photos of Luo Quan since his debut, optimized the image quality, printed them, and sold them as additional content for the commemorative album.
The extra $25 is basically expensive here.
It sounds like nonsense, but after the news came out, the comments were all like "I bought it this time", and there was basically no one who complained about Universal Records.
In the past, Universal Music Company did not have this type of operation. Although multiple versions of albums were produced, it was nothing more than adding a few selected old songs to the original album songs. The price was not too expensive, and more I won’t use photos of singers as selling points.
However, since Lyon became famous, Seifert, the deputy marketing director who has done in-depth research on fan marketing in China, Japan and South Korea, proposed a sales plan of using the singer's photos as a selling point for the album.
I tried it once and the effect was so good that it was out of control.
Of course, this trick can only work on celebrities with divine looks like Leon and Luo Quan. Only when they are as beautiful/handsome as these two, will fans be willing to pay nearly a million dollars for a few photos for no reason. For twice the price, Universal would even be praised.
As for the limited edition, it is even more expensive. It is said that the price is at one thousand US dollars, but the price has not yet been determined. We have to see how the commemorative edition sells before making a decision.
Although the price has not been determined, the content and printing volume of the limited edition have been.
In addition to all the contents of the commemorative edition, there are also quite a few videos uploaded by Luo Quan on station B.
These are to take care of Luo Quan's fans abroad. Most of these people don't know that Luo Quan will post these life videos on Station B. As limited edition content, they are still very valuable and interesting.
Of course, these are not the highlights.
The most valuable thing is the random autograph of Luo Quan on the back of the photo.
This randomness does not mean that it appears randomly in the limited edition album. Each limited edition album has a photo signed by Luo Quan, but the signed photo is random.
The reason why this is an important point is because Luo Quan’s autographs are currently very rare and sell very expensively.
Because his debut was so short, Luo Quan has only signed autographs in three places, once outside the Paradise Bar with Sakura Hoshino, once at the "Spring Water" release event, and once at a fan appreciation festival.
The total number is about 2,500, which is more or less.
However, these were all signed in Japan, and Japanese fans are obsessed with Luo Quan to the point of being almost crazy. Few of the autographs they have obtained have been resold, despite the high purchase price of Luo Quan's autographed photos. It has always been high, but it has always been in a state of price but no market.
Luo Quan is also a homebody. She has never done any activities either in the United States or in China. Fans in China and the United States really want Luo Quan's autographed photos, but they have no chance at all.
I tried to find Japanese fans to buy it, but they didn’t like it at all.
Now that the new album has been released, Universal went to great lengths to get Luo Quan to agree and sign 999 photos. As soon as the news came out, fans in China and the United States were excited, claiming that no matter how expensive it was, they would still buy it. open.
It is worth mentioning that, in order to take care of American fans, Luo Quan had to think of an English name in addition to his Chinese name for his signature.
Previously, "Izumi" was considered a stage name in Japan. It was not an English name and could basically only be used in Japan.
Generally, international artists have to think of a unique English name. Chris, John, and Tony are obviously bad names in the West, but when they are put in China, they are greeted by a bunch of fans who think they are international names. ,large and luxurious.
In Luo Quan's opinion, it was just a foreign fart made by a local dog.
Why do Chinese people use Chinese names and make so many bells and whistles?
So she wrote the Chinese pinyin "LuoQuan" behind her Chinese name, and also very considerately standardized it with progressive romanization, trying to ensure that fans can call her name, even if there is no tone.
These nine hundred and ninety-nine signatures took Luo Quan a whole afternoon. In order to prevent his handwriting from looking like ghost drawings, Luo Quan wrote slowly.
This is why she has always hated adding these fancy gifts to albums. Albums should sell songs and MVs. If you want to buy photos and autographs, you should buy photo albums.
However, considering that I would not release an album for a long time, I still agreed to Universal's request.
I just don’t know if this is a benefit to her fans. Anyway, the news that Luo Quan’s limited edition signed photos will be released soon makes fans at home and abroad very happy.
Interestingly, many Japanese fans who already had a signed photo threatened to buy another one, but were scolded by Chinese and American fans for being greedy and greedy.
With the media's help in building momentum, Luo Quan's album has attracted much attention and is hailed as one of the best pop albums in the new century.
The subsequent assist from Time magazine brought Luo Quan's fame to its peak.
In the latest issue of "Time" magazine, Luo Quan became the cover character of the weekly, with a six-page interview, and the title of the article was "Luo Quan - the musical angel who fell into the world".
When Luo Quan saw this title, goosebumps broke out all over his body.
I have always thought that Japan’s headline-grabbers are the best in the past and present, and look down upon China and foreign countries. I never expected that the American headline-grabbers are just as generous in terms of exaggeration.
However, although Luo Quan found it disgusting, there was not much opposition on the Internet. Many fans even complained that the title belittled Luo Quan, saying that she should not be an angel, but a goddess!
Luo Quan was dumbfounded when he saw it. He didn't expect her status to reach this level now.
After looking through it carefully, it turns out that the netizens who said these words all have Japanese nicknames, so it is not surprising.
But no matter what, this assist from "Time" magazine can be regarded as a big help to Luo Quan, both in terms of fame and the upcoming album.
On the third day after the album's ten songs were released, the physical record of Luo Quan's first English album "Love" was finally released on shelves around the world.
The regular and limited editions were sold at the same time, with the former having a first printing of one million copies and the latter having a first printing of 300,000 copies.
Less than ten minutes after the sales channel opened, both regular and limited editions were sold out!
These are only retail goods exclusively for fans. The wholesale orders placed by retail manufacturers have not yet had time to be printed!
However, even so, demand still exceeds supply.
Upon seeing this, Universal Company, while celebrating, immediately notified the printing factory to start work overnight and also announced the sale of the limited edition album.
"The limited edition of "Love" will be available soon, including all the contents of the commemorative edition, as well as an exclusive signed photo of Luo Quan!"
When the news came out, fans instantly went into a frenzy.