Chapter 596: Propaganda and Significance

EDG Club, office.

The whole room was filled with white smoke, and the air was filled with the smell of nicotine.

Ed Zhu sat in the boss chair, smoking a Zhonghua in his hand from time to time. He seemed to be absent-minded, but he kept tapping his left hand fingers on the mahogany table, proving that he was not calm at this time.

"I came out."

The shouts from outside the door broke the silence of the scene.

After a few seconds, a senior executive came into the office with a folder.

"The purchase volume has worked."

Ed Zhu took the file and quickly glanced at it.

While reading it, the senior executive reported in real time: "... At present, the topic volume of Golden Road has reached 50 million. According to this trend, it will exceed 100 million in a few days."

Hearing this, everyone smiled.

In the smoke, an executive asked: "What did IG say? Do you agree to the deal?"

"No, they think Iboy doesn't have a star look."

"What a star look..." Someone disdainfully said: "It's clearly hinting at the handling fee." The e-sports circle is very small, and the senior executives know more or less what kind of person Su Xiaoluo is.

Besides.

Xiao Wang also turned a blind eye to this kind of thing. After all, Su Xiaoluo did not do anything excessive. He just collected a handling fee every time, unlike the 360 ​​system that was so annoying-

As the old saying goes, those who praise and criticize are the buyers, and those who cheer are mostly idlers.

Since it is not said that we can't talk, there is still hope.

"IG still values ​​JKL, but not to the point where he is not for sale."

"I just want to know how much is appropriate and what is the psychological price."

"At most 3 million."

"3 million?" Some executives were puzzled: "Iboy's data is better than his (JKL), his fame is not lower than his, and the contract is also renewed year by year, no one is at a disadvantage... Why add so much?"

"There is no way, we took the initiative to propose the deal."

"Do you have to give up Iboy? Do you have to give up JKL?"

"Didn't we discuss it last time..."

"I didn't say I disagree, but why do you have to pay? In terms of performance, Iboy is obviously better." The person who refuted continued: "If you rush in like this, it will be strange if you don't get ripped off!"

"The problem is that there are only a few ADs on the market...Also, when Abu came back, everyone was there. When the two of them talked about the qualifiers, did they both praise JKL?

This is the situation, Tian Ye is willing, JKL is not worse than Iboy, plus the label of Asian Games bottom lane, it is a win-win situation no matter how you look at it. "

"Where is the win? Whether it can surpass RNG is a question."

"..."

"Okay!"

Aide Zhu listened annoyed, "Continue to talk to Su Xiaoluo, you can add money to the deal, but it can't be too expensive."

The person who just raised the price by 3 million analyzed: "With JKL's popularity, the market price is about 10 million. Iboy's remaining contract is worth 8 million, right? Think about Su Xiaoluo's handling fee... 3 million is reasonable."

"IMP is a three-time AD, and he only got 30 million in two years. Why does JKL get 10 million?"

"Domestic S-level players are by default higher than Korean players. Think about Uzi, how much is his endorsement, business and live broadcast contracts added together."

"Is the premium so serious now? It wasn't so expensive to renew Deft 2 years ago." EDG misses Deft very much.

Speaking of this ID.

Those who support raising the price for JKL said:

"We have already misjudged once, are we going to misjudge the second time?"

"When I talked to Penicillin, I said the offer was too low, and now they are questioning whether JKL is worth that much. Then I want to know, if SN and RW come in to compete, should we raise the price or not?"

The times are developing too fast.

Compared with the small e-sports circle, the external environment is more impetuous.

The year of talent shows, variety shows, and listings, even if the country has said that houses are for living and not for speculation, the market's feedback is that prices are rising, rising, and rising.

Including Hengda.

Two years ago, they said they would shrink their strategy, concentrate on digesting real estate, and then quietly run away.

Let's put it this way, Hengda's sales in 2018 were 551.34 billion yuan, an increase of 49.9% over 2017, and its gross profit was more than 160 billion yuan - a 100 billion yuan increase in one year, which shocked the industry.

Others are reducing prices, why are you so awesome?

Stimulated by the market, some people who were on the sidelines cursed Heng for being dishonest while rushing to acquire land in first-tier cities around the country (it happened that Li Huanggua withdrew in those two years, so there were many people on the sidelines).

Similarly.

There is a lot of hot money in society and it needs to flow, which is also the reason for the explosion of the film and television market in 2018. Compared with these fields, the signing fee of several million is only enough for Sister Shuangzi to work for one or two days.

But for the old e-sports players.

The changes in the market are a bit dizzying.

In 2016, the maximum salary was only about 10 million, and most veterans could be dismissed with a few hundred thousand, which still has potential.

In just two years.

The top players in the region, led by Penicillin and Faker, have grown to the level of team shareholders, with annual salaries starting with 2...

Ed Zhu calculated the accounts and was actually depressed. Since the establishment of EDG, it may not have earned as much as Penicillin.

In addition.

At the birthday party, he asked Abu to ask about his well-being and especially wanted to keep his white moonlight Deft, but he still ran away.

Now signing someone who is not as good as Deft, but they have to spend more money than Deft. How can people let go of this? I feel like I am being taken advantage of.

Regarding the Penicillin incident, EDG really misjudged it. They thought they were very competitive and "full of sincerity". Who knew that Penicillin didn't care about the so-called rich family background at all.

So...

Be "sincere" again?

What if it doesn't work out, what will happen next year? With the current relationship between the bottom and the support, can they still become a loving family? If not, without the bottom lane's hard power as a guarantee, how can EDG retain old fans and attract new fans.

One minute...

Two minutes...

The more Ed Zhu thought about it, the more he felt that the times had changed. JD, SN, and Top Esports were all unruly and raised the price randomly. How noble could they be if they maintained the attitude of rich families?

The subordinates were completely unaware of Ed Zhu's dilemma, and continued: "It's the Asian Games, Meiko is very popular, and buying traffic is also effective now. Think about it, if this deal can be finalized, will the fans be more happy, or will there be more people who go to the official blog to scold..."

"There have been no achievements in the past two years, and the fans are not very motivated."

"There are fewer business opportunities. Many partners bluntly said that the traffic of Top Esports, RNG, and IG is greater than ours, and EDG has already withdrawn from the top three -

The factory manager is unwilling to play and does not want to lose face. Now the only ones who can hold the scene are the mid and the support. Iboy was popular originally, but after that incident, he had to leave."

"Maybe there is a little premium, maybe he is not acclimatized, but there is no one more suitable than him on the market.

Unless you dig a Korean AD and kick Ray. But there are not many strong domestic top laners, and Zzitai is qualified. Do we have to dig Zzitai over?"

Thinking of the scene of Zzitai joining.

Everyone has even less confidence in the future of the club.

In the end.

The focus was on Ed Zhu again. He put out Hua Zi and waved his hand: "I will personally test Xiao Wang's attitude!" Hearing this, the depression of the marketing department was instantly cleared.

I have to say.

Ed Zhu is indeed willing to manage the club and is more concerned about the operation of the club.

~~~

Topsports Club.

Guo Hao is also collecting public opinion feedback.

Due to the large publicity, various platforms are currently congratulating the delegation to win the championship. According to the topic direction, the most concerned person is of course Penicillin.

When the concept of the Golden Road is hyped out of the circle.

Penicillin's various achievements once again swept Weibo. It should be said that the publicity effect this time is better than Huya expected. The market is particularly fond of the definition of the Grand Slam.

Reality proves.

This kind of halo with special meaning is really the best way to distinguish levels. Especially young people, they especially like this definition.

Just like Hupu James fans.

Find more new angles, my James is irreplaceable, otherwise how to prove my James' greatness. What, not so great? Get out of Hupu.

1 Since Kareem Abdul-Jabbar helped capture the crown. Although there are constant controversies, people are gradually discussing whether it is GOAT.

The goal has been achieved.

My James' traffic and commercial endorsements have gone through the sky, and more and more people recognize the longest river. What, the Dream Team in my James era has no dominance and lost 2 gold medals, brother, that's not my James' problem.

In long-term publicity.

It doesn't matter whether it is the first or not, just being the most eye-catching basketball star is enough.

Just like this...

Guo Hao saw the benefits of adding titles.

He was browsing Weibo at this time and found that LPL viewers, including some outsiders, were talking about how difficult the golden road was. If you miss it, it will be four years.

By reaching out to the masses.

Guo Hao is sure that the popularity of the Asian Games is almost a fault, and it will not be worse than the night of the Bird's Nest. Such publicity plus Huya and Migu exclusive broadcasts is another deal that is beneficial to the stock price.

[On the day when the topic reaches 100 million, all the videos of the qualifiers will be released...]

Thinking of the notice sent by Fujii, Guo Hao could see how much Fujii and Huya were looking forward to the Asian Games. And the more this happened, the more Top Esports could not afford to lose.

Just like LCK knew that the competitiveness of the second Intercontinental Championship was not good, so it stopped giving it more space.

Sometimes the louder the slogan, the greater the popularity, and the more it will consume the fans' spirit when it is embarrassing.

Please...you...collect_6Ⅰ9Ⅰ书Ⅰ吧 (六\\\九\\\书\\\吧!)

He didn't know whether Huya's push would be good or bad, but if it lost, it would not look good on the parent company's side, and they might even reduce the weight of the Top Esports Club...

"Hello, Haoshen."

"Have you adjusted your schedule? Are you still adapting?"

"Let me tell you something."

"Aren't there reporters assigned to the Asian Games? Fujii asked someone to arrange a page. Yes, yes, yes, I'll do a simple interview tomorrow morning...I'm just afraid that you can't get up, after all, you have to compete at one o'clock."

"Me?"

"...Are you nervous? When I was doing the drug test, I saw you were working on the live broadcast equipment...Oh, just treat it as a training match. Yeah, don't be too stressed. When you come back, I'll approve some funds and take you to a big meal.

Hehe, there's a big meal."

Hang up the phone.

Guo Hao stopped laughing.

All he could do now was not to put pressure on his players, but his heart had actually flown to Jakarta. It’s a pity that the tickets to Jakarta are easy to buy, but they haven’t been approved by the Sports Bureau, so I can’t accompany the team…

~~~

"Oh, there is an interview tomorrow. I have to get up at 9 o'clock." Qin Hao originally planned to practice until 2 o'clock in the morning, but that can't be done now.

"That's a good thing."

Maokai is usually very quiet, but when he heard the official interview, he couldn't help but joke: "It means we are popular!"

Qin Hao was a little confused: "Ah?"

"Think about Sky!" Maokai admired Qin Hao and said bluntly: "With official escort, we can block a lot of open and covert attacks."

Yes, yes, yes, LGD was given 10,000 courage in the year of its first championship, but it didn't even dare to play word games on the contract.

Next to him, Zhu Kai followed: "Hey, my brother, why are you practicing when you have an interview! You don't have to prepare some copywriting."

Zhu Kai was more anxious than Qin Hao and wished he could be interviewed on Qin Hao's behalf.

"It's only 10 o'clock, I won't go to bed until 1 o'clock." Compared with 2 years ago, Qin Hao is no longer the person who gets nervous when he hears interviews.

Get used to standing behind the spotlight.

He regards interviews as a daily part of his career, just like being invited to the stage to greet the audience after a game. It is a daily task.

As for the official and official cards, there is also a gap...

Then?

He was surrounded by applause after he performed well, not when he was surrounded by applause before he performed well. Without this understanding, he would have been lost long ago.

Zhu Kai and Maokai looked at each other, feeling uneasy.

This is the Asian Games page, and all the people who appeared on it before were people like Sun Yang.

After a while.

Abu came in holding up his mobile phone and said in an excited tone: "Qin Hao, there is an interview at 11 o'clock tomorrow. I have been notified over there!"

As a head coach.

Generally qualified to stand next to team members.

"I know. Brother Hao called me and said it was arranged by Fujii."

"Not really."

Abu talked to Ed Zhu and explained: "This session will go through a process, and the next session will be a formal project. It is originally meant to promote."

Fujii really tried his best, but if the boss didn't want to, he couldn't let go.

Abu still didn't say anything.

That is because Qin Hao has such a good image. He is a young man from a small town and has been interviewed by provincial media to convey correct values.

In addition to his personal documentary, he was recognized by his alma mater, and he was designated as a tourism ambassador by Hunan Province at that time... It is not surprising that he got the attention of China News Service.

Several teammates looked at Qin Hao thoughtfully.

Zhu Kai was also thoughtful. Abramovich's words just now made him realize that he had missed a big opportunity - if only I were the head coach!

~~~

The next day.

Qin Hao carefully got out of bed and went into the bathroom to wash up.

He didn't want to wake Eimy, but Eimy woke up anyway.

Compared with Qin Hao, Eimy didn't sleep well at all. She kept thinking about the live broadcast of the main game in her mind, which inexplicably caused a lot of stress.

There is obviously no real reward. The journey is so busy and there is not even a bonus, but it feels like I am participating in something big.

"PP..."

"Did I disturb you?" Qin Hao stuck his head out with a toothbrush stuffed in his mouth.

"No..." Eimy shook her drowsy head and said, "I haven't slept well... Damn, you just touch the pillow and fall asleep. When can I learn this?"

"..."

10:30 am.

Abu was wearing a suit, and Qin Hao was standing next to him.

In Zhu Kai's envious eyes, China News Agency first took a few photos, and then asked with a voice recorder: "Do you feel stressed when you stand on such a stage?"

"There is more or less pressure, but if you want to maintain competitive status, you must turn pressure into motivation - think in the right direction, there is a second time if there is a first time."

Further back.

Most of the problems revolve around mentality, which is quite bureaucratic.

Qin Hao also answered openly and shared some experiences. After winning the first place in the preselection, he also said that he had gone back and made a summary——

“At the end of the day, it’s a matter of confidence.”

“Compared with traditional sports, e-sports is more demanding of operations.

Because the operating threshold does not exist for professional players like us, the difficult thing is whether you dare to go up and fight at that moment.

Many times, choice is more challenging than operation... You can't predict all the directions, you can only try to make the picture look like what you expected.

Yes, you can’t be afraid if you feel it, you can be vigilant, and you can pay attention to it, but when it’s time to operate, you have to operate... As for me, I don’t want to regret it.

If I still lose after trying my best, I will firmly congratulate my opponent and then find a place to calm down. Of course, I didn’t even think about losing. Before the interview, I was still thinking about the big dinner..."

Most of the time.

The reporters were all asking Qin Hao, and only occasionally asked Abu what he thought. After the event, Qin Hao left a deep impression on the China News Service reporter.

Not that he's talkative.

Among the athletes, there are those who are much more cheerful than him, such as those on the swimming team. They all have good figures and are full of hormones.

But before coming here, his impression of e-sports was that he lacked quality, and he wanted to help polish it up. He didn't expect Qin Hao to answer so smoothly.

"This young man can do it."

He joked with his colleagues.

"She has a lot of fans on Weibo and is very popular. It's not like she has never seen big events. Our formal interview is nothing."

"I don't pay attention to e-sports. It's not the mission from above. I'm too lazy to interview..." After a few words, the man added: "Of course, he is indeed better than I thought. No wonder the above named this person to interview."

"You'll understand after the next home game in Hangzhou." His partner understands young people better: "He is very active in super chat, no worse than some celebrities."

“…”

Soon.

The relevant report appeared on the homepage of China News Service.

In the accompanying picture, Abu, dressed in a suit, stood solemnly behind Qin Hao, looking like a bodyguard. It was one o’clock in the afternoon, and the first match of the main competition was the Chinese team vs. Chinese Taipei…