Chapter 326 Wow, It Feels Really Good!

"Haonan, although I know something about this game industry, I still don't know its operating logic. I know that the scale of international production value is expanding every year, but will there be a day when the market is saturated?"

Liu Chen led a team to personally visit Zhang Haonan, along with members of the National Planning Commission of Suzhou and Liangxi who attended department meetings at the end of October.

"Actually, Liangxi City is very familiar with this, as well as Chongzhou. In the past ten years, a large part of the foreign exchange earned from labor exports in the two places came from art OEMs in Japan. In addition to comics and animation, game art And the surrounding graphics work is outsourced to these two places, which are essentially the same.”

"As for the issue of market saturation, how should I put it? Dean, you also know that people's spiritual needs are never easily saturated?"

Calling Liu Chen the dean also made his identity clear, which made Liu Chen very satisfied. His rank immediately surpassed his peers in Gusu and Liangxi.

"Spiritual needs?"

"Make a double arrow. One end is rich in material needs, so they are looking for additional spiritual entertainment; the other end is relatively poor in material needs, and it is difficult to continue to enrich the material needs, so they are looking for spiritual comfort. In the middle, everyone takes what they need. ”

Zhang Haonan drew a double-arrow line on the whiteboard and marked it with text.

"No matter what kind of game it is, games are a relatively cheap spiritual food. For example, "Magic Three Kingdoms" is currently on sale by '偁婷卡徳'. The retail price is 69 yuan, and it can still be sold in some special circulation links. With a discount, you can get it for maybe 30 to 40 yuan. Once you get it, you can play it for a month or a year, it’s up to the player. As for a movie ticket, we calculate it as 10 yuan. Can seven movie tickets be used to directly bring the movie back home? No. It will only reappear as a topic when it is touched by the scene or discussed by others, and the game can also do this. "

"When I say this, I mean that even from a budget perspective, gaming is a very cheap entertainment activity. A private room in a KTV, a few songs, and that's the price."

"The biggest uniqueness of the game is its independent world view, which means it has a complete virtual world with diversity and exploration that reality does not have, which is the gameplay. In fact, the motivation for many people to buy such a game is Not consistent."

"Some people buy it just because the 'Red-Eyed Lu Bu' in "Magic Three Kingdoms" is domineering, handsome and evil. When they get started, they may not play any other heroic characters except 'Red-Eyed Lu Bu'."

“Some people just look at Diao Chan’s lack of clothes and point at this virtual beauty and feel happy.”

"Some of them purely support domestic games and don't care what the "Magic Three Kingdoms" is like."

"These are all spiritual needs."

"And spiritual needs have no upper limit. At least from a normal person's point of view, they will not stop unless they achieve some great goal."

"So Dean, you asked me about market saturation. I can only say that there may be saturation in terms of game modes, themes, and gameplay, but in terms of the overall breadth and depth of the game, it will never be saturated."

"Finally, I would like to emphasize that I know very little about the game field, and I know nothing about game development. Currently, I treat the sales of games as sales of agricultural and sideline products. In my eyes, they are all about food. category.”

Liu Chen stared at the whiteboard for a while. He turned sideways and rubbed his chin with one hand, thinking about Zhang Haonan's words.

It can be said that although Zhang Haonan did not draw a pie, he actually drew a big pie.

What needs to be solved now is how to overcome all difficulties in the process of making cakes and solve the problems of related enterprises in production management, operation and sales.

After all, in the final analysis, games have been artificially elevated to a social level that they should not have, and it is not in a positive sense, but in a negative sense.

"There's a question."

The cadres from Suzhou are also familiar with Zhang Haonan. After all, the Suzhou State Planning Commission is also the relevant superior unit for the Shacheng Modern Agricultural Development Zone project.

"Speaking."

"Social impact."

Because the discussion is behind closed doors, there is no need for many clichés. Furthermore, I understand Zhang Haonan’s style of doing things, so I go straight to the point, “The social impact I’m talking about is mainly at the educational level. First, divide education into three parts, school education, and family. Education and social education, but only school education is what ordinary people think of as education. Family education and social education are rarely discussed. "

"The reason why I mention this is that there have been several cases in Suzhou. When students' performance declined and they mixed with idle people in society, the parents of the students first thought that the school education was improper, then the relevant education departments did not act, and finally , they think it is the game arcades on the market that have caused their children to regress.”

"At the same time, this idea is also recognized within the school."

"Actually, to put it bluntly, this problem is an imbalance in family education. However, the failure of family education cannot be mentioned publicly, at least from the perspective of maintaining mass unity, because every member of the public may be a parent. , and become parents in the future.”

"So, before expanding the scale of the industry and increasing industrial support, we need to solve a problem. How to guide it positively or solve this social impact?"

There are a lot of "emotional trash cans" in society. Of course, some things are not only "emotional trash cans" but also the best props to blame others.

Including but not limited to video games, regional attacks, etc. Zhang Haonan experienced too many of these before his rebirth.

Faced with the problem of "social impact", Zhang Haonan smiled and said: "This kind of thing is actually quite easy to solve. Use magic to defeat magic."

"How to say?"

Liu Chen was a little curious. Using one's spear to attack another's shield was quite common in officialdom. Of course, there was also the usual method of amplification.

The rest, being passive and slow in work, etc., can be regarded as ancestral methods and not worth mentioning.

Zhang Haonan mentioned "defeat magic with magic". Liu Chen probably smelled it, but wanted to hear the details.

“Diluting social impact with international impact.”

"For example, if you win an international award, there will be parents who object. If the international award is exposed, the parents will automatically shut up. Nowadays, foreign products are awesome. This is a common social concept. Since foreigners say that they are good at things, they will give prizes. , How could it be that the foreigners were at fault? It must be that I failed to take care of my children. Even if some parents are stubborn, they must carry out their toughness to the end and face the mob alone, and they will not make waves."

"Take the most famous example, the 'Panama Gold Medal'. I can't say that it is a fictitious thing, but it is basically a waste. But just such a thing can make Liangjiang Province, a place that never drinks Maotai-flavor liquor, put it on the table Two bottles of Maotai-flavor wine are not exempt even for college students before the founding of the People’s Republic of China, let alone others.”

"We can be more flexible in terms of operation. If we can really win international awards, that would be the best. If we can't win, we will set up a game exhibition abroad, set up a few more awards, and give one to ourselves. Based on the current domestic attitude towards the game industry With the development of understanding, I think it will take at least ten years to discover that it is a fake foreign product.”

"Winning awards outside, guiding public opinion inside, not talking about things other than the game, only discussing the game itself, this way we avoid getting stinky."

"..."

"..."

"..."

Director Liu fell silent. While stunned, he had to admit that this was indeed... a feasible method.

Even if the operation is more subtle, it might be possible to deceive local governments.

When the time comes, when you look at the "International Awards", you must be careful in handling them no matter what.

This cerebral palsy operation of "nothing is trivial when it comes to foreign affairs" is not just limited to human behavior, but also applies to all tangible and intangible objects.

It's really reasonable to defeat magic with magic...

The method is quite old, but it is always new when used frequently.

"If a new industry is formed, how big will its output value be in five to ten years?"

"There is no problem in reaching several billion in five years, but whether the 'number' is one, two, three, four or five, six, seven or eight is open to discussion. After all, it is different from traditional asset-heavy industries. The growth rate of output value must be a few percent. Ten, not a few percent or ten percent, a growth rate of 20% is a low speed, and if you dance in shackles, it is also a growth rate of 30%.”

"It is indeed in line with the early growth rate of Japanese slaves."

Liu Chen nodded, actually feeling excited at this moment.

In fact, he went to Beijing for a meeting, and he also knew that Songjiang and Beijing had support measures, but the operations were different. For example, Songjiang took "high and new technology" as the entry point, and the acceptance was obviously different, plus the promotion of corporate image. , are all done in the direction of "foreign style", and the effect is quite good.

"As for me, I just made games by the way. It was essentially an unexpected product. My original intention was to solve the commercial software needs of 'Shacheng Food', 'Daqiao Food' and 'Zijin Technology'. However, employees have personal pursuits, and I am here to maintain the team." Because of the cohesion, we allowed them to develop the game. Therefore, '嘁婷偓偓' is not a reference, but there is no problem with the promotion and it can comply with the requirements of the relevant provincial departments."

Zhang Haonan also started talking, "Now that 100,000 sets are on sale, the revenue is almost 7 million. I refer to domestic related products and calculate based on 300,000 sets. That is at least 20 million in revenue, which is better than selling cans." It’s much easier. There are hundreds of people in my cannery, how many people does the whole company have?”

He said it lightly, but in fact it was not the case at all. But if you go to the top of a mountain and sing some folk songs, since the province has the intention of making cakes, then Boss Zhang doesn’t mind setting up a stage. If there is any benefit, he will definitely eat first. Even if Liangjiang Province If a new company with great potential emerges, it will also find a way to pay homage to its own dock.

At least you can get on the bus smoothly and get a policy bonus, right?

But to Liu Chen's ears, this thing is an emerging technology, a high value-added tertiary industry, and worth a try.

Like Zhang Haonan, he has now changed his thinking mode and regards video games as a general fast-moving consumer goods, no different from T-shirts, shoes and hats, except that industrial workers have been replaced by a group with higher education and higher threshold.

At the same time, he also carefully read the plan Zhang Haonan gave him, which was mainly about the development of peripheral products, but also involved general manufacturing, which made it even more convincing.

Stimulate multiple industries, create employment, and create profits...

Good, very good.

"Let's do a joint study across cities in November?"

"Province..."

Faced with Liu Chen's question, Gusu was a little hesitant, because Liu Chen obviously planned to test the waters locally first, somewhat intending to bypass the higher-level units in the province.

"After the results are achieved, it's not too late to say it again."

"Then I will discuss it when I return to Suzhou."

"I think it's okay. We should try to get the articles of association out before the end of this year. At least in terms of tax incentives, we can match general high-tech companies."

Liangxi City has experience in this area. In addition, it has been engaged in service trade for more than ten years, so it is familiar with the process. If we really want to work together, some of the physical companies will definitely be located in Liangxi, which can also be regarded as an industrial advantage.

However, Boss Zhang knew from listening to them that the bullshit research and discussion was nothing more than taking seats at the banquet. If the poor guys in the province wanted to get on the bus, they could only get a meal at most.

But how can I say it? It's better than being hungry. These days, there are really not many places where you can bring people to eat together.

In terms of bad things, Liangjiang Province is really the least bad.

Boss Zhang is not a government official, so he just pretended not to see it. He let Liu Chen and others take away his plan and had dinner at night. He didn't discuss the specific details. He mainly hoped that Zhang Haonan would give some suggestions on the subsidy standards for local cities.

Zhang Haonan kept this a secret, and his reputation has always been good, but as the saying goes, Jiankang, Gusu, and Liangxi always take seats first. On the second day, all the software companies in the three places, no matter whether they are state-owned or private enterprises, sent their golden secretaries to visit Boss Zhang.

Boss Zhang was sure that he kept this secret, and he didn't even mention this to his wife, so the question is, who leaked the news, making the dinner with only a few people like a girls' dormitory, with eight people and sixteen groups?

"It's really fucking awesome, each of them has special skills."

Looking down from the top floor of the new office building of "Zijin Technology", the square at the bottom of the building is full of various Mercedes-Benz, various Hoshi, and various Bavaria...

The women who got off the car were all very beautiful, and all their peers in the province were very good. They finally got Boss Zhang's pulse. The technique of pillowing the waist is really getting more and more proficient.

"Boss, what's going on? I'm not prepared. I'm very nervous..."

Mr. Guo was very nervous. He woke up after a night of sleep. He didn't know whether the game was a big hit, but now he felt like the president of an international game giant.

"What's there to be nervous about? We are not a game development company. We are an information technology company. We make games. We just want to find this feeling. Once we find it, it's easy to deal with it."

"Yes, thank you for your advice."

Although I don't understand why, I just do what the boss says.

Just pretend and it's done.

I, Guo, didn't dare to bark in the company, but now I'm outside the company. If I, Guo, still don't dare to bark, wouldn't it be a waste of being a "pen-holding eunuch"?

After finding the temperament of "Nine Thousand Years Old", Mr. Guo was full of energy and instantly felt like a dog relying on the power of others, showing off his power, being arrogant and domineering.

It was this feeling that made many colleagues appreciate it and flatter the boss that he often flatters.

Wow, it feels really great!

Mr. Guo looked at the room full of representatives from the same industry who came to visit and learn, and smiled evilly and wildly...

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