Chapter 518 Cutting Leeks

This spring promotion is undoubtedly very uncomfortable for local companies in Goryeo.

First, Haier Group swept away low-end and mid-end users like a swarm of locusts, Jiuzhou and Suiren squeezed the wallets of mid-end and high-end users, and then companies such as Geli, Da Mi, and Rongsheng took advantage of the fire, like using a net to catch fish, and also fished out the users who were still waiting and waiting.

When Han Xing and LG and other chaebols quarreled out a "blood loss bottom line" price that everyone could accept, the people (leeks) and people (vegetables) of Goryeo had already been cut, leaving only grass roots.

Home appliances are not fast-moving consumer goods, let alone clothing. Even though Goryeo has now entered the circle of developed countries, the people are not yet truly wealthy.

Simply put, the market is saturated and there are not enough leeks. After all, there are only so many people.

Of course, it is not without effect.

Under tremendous pressure, tasks are assigned at all levels of management, and every store and even every salesperson of Goryeo home appliance companies are very honored to receive the "benefits" given by their superiors.

"Aniha, come in and take a look, beautiful lady, LG's new air conditioner is 30% off, and you can also draw Do Min Joon's autograph, and even a place for a handshake meeting~"

Wen Yu held up a sign and enthusiastically stopped a girl who looked like a star chaser.

The latter was originally unhappy, but when she heard that she could draw her idol's autograph and a place for a handshake meeting, she immediately stopped.

"Ah, is it true?"

Hearing the girl's question, Wen Yu's spirits lifted, which meant that the other party was definitely moved.

He quickly added fuel to the fire: "Yes, LG Group and Hanxing Group will jointly hold a large-scale evening party. At that time, there will be not only Do Minjunxi, but also XX/OOO, Shanying and other stars' handshake meetings. I even heard that lucky audiences will be drawn at the party to give away tens of millions of won in cash."

"Really?! Do you have any event flyers for me to see?!"

Wen Yu handed out the flyers in his arms with a smile, and casually said: "Now after purchase, you can directly draw online. Three customers in our store won the handshake meeting quota yesterday. By the way, winning this quota will come with a large-scale evening party ticket, which can't be bought with money."

The girl, who was already moved, immediately became excited when she heard this.

The handsome face of Do Minjunxi instantly appeared in her mind, as well as the hugs during the close contact at the handshake meeting, and even...

There is no doubt that she is a crazy fan of the star-chasing group.

There is no doubt that under Wen Yu's words, the girl's wallet will definitely bleed a lot.

This is the benefit of the chaebols cultivating the idol entertainment industry. It can extract the value of the target population faster, with a very high success rate, and will not encounter too much resistance.

Daxia enterprises earn from the normal needs of ordinary people in Goryeo, and the chaebols have taken advantage of the specific population through the idol entertainment industry.

For the Blue House in Goryeo, this spring is a quarter with a good GDP increase. For some Daxia enterprises, this discount promotion has consumed a lot of inventory of the old production lines and grabbed a lot of market share, which is a big profit from waste utilization.

For local Goryeo enterprises, the chaebol executives found that the situation seemed to be out of control.

Originally, Han Xing and LG should have taken the lead in the charge and dispelled the arrogance of Daxia enterprises through various channels.

But this time, Han Xing waited for several days before blowing the horn of the charge, but the discount was not strong, and the Blue House did not cooperate with the chaebols to find trouble with those Daxia enterprises.

The home appliance market is not as sensitive as the semiconductor market. When the owner behind Goryeo realized that something was wrong, the discounts offered by companies such as Gerry and Kyushu had gradually returned to their original prices.

On April 11, a small meeting was held within the LG Group.

LG's business covers chemical energy, electronic appliances, communications and services.

However, with the strong rise of Daxia enterprises, LG Electronics completely withdrew from the mobile phone market and completely stopped the production and sales of the mobile business department in July 1021 of the Xia Yinxing calendar, and then transferred part of its production capacity to home appliances.

This time, the strong strategy of Daxia enterprises in Goryeo has dealt a heavy blow to the LG Group, which originally had high hopes for the home appliance field.

Originally, in the Daxia market, Hanxing and LG were brothers in distress, but now the younger brother seems to be a little less attached to the older brother.

The head of LG first reviewed the past glory, such as the initial LG became the "best-selling foreign brand" in the Daxia air conditioner and microwave oven market, and later the mobile phone, color TV, and home appliance business, which were invincible in the Daxia market.

Then he briefly talked about the painful history of the LG brand's collapse in Daxia. Finally, the head of the LG Group concluded with some complaints: "We are all Korean companies, but Hanxing Group only cares about its own business, but we live or die! This is simply unbearable!

From Hanxing's battery door to the screen door, the market value of Hanxing's electronics market has fallen sharply, with losses of up to tens of billions of dollars, and even dragged down our Korean KOSPI Composite Index. This is simply a shame for Korean companies!

HTC, Sony, Tesla and other companies once wanted to enter our Korea, but they all suffered Waterloo.

But this time, these manufacturing companies in Daxia used shameful price wars to crazily squeeze out the local market share of our local companies, and in just one week, they swallowed up the market share of washing machines and air conditioners. Eat most of it! Among them, Haier has gained nearly 35% share in our local home appliance market.

Today it is home appliances, tomorrow it will be energy! They have even started working on energy.

I would like to remind everyone that according to statistics from our Polymer Battery Industry Association, rice power banks have occupied nearly 80% of our local power bank market, and market segments such as sweepers have long been dominated by Daxia Jiuzhou, Suiren occupied.

Moreover, in addition to these market segments, the sales of these Daxia brands in other major categories in our local market are also growing at a rate of several times or even ten times.

This is a terrible phenomenon. A group of Daxia manufacturing companies with innovative capabilities have gained recognition from local users. In the future, these brands are likely to form strong competition for our local companies through the improvement of their own R&D capabilities.

I don’t think anyone wants to be a lackey of Daxia Enterprises. "

Well, people have dignity, and dogs naturally have dignity too.

In the final analysis, Korean companies such as LG once took off because of Uncle Sam's industrial transfer and deliberate cultivation. Daxia's native country was full of waste and was waiting for development, so it took advantage of the opportunity.

However, the business thinking of the management was too narrow, which led to various mistakes when faced with the technological catch-up of local enterprises in Daxia, ruining the good situation in vain.