Chapter 155 154: Sales Are Booming! You're Done!
Chapter 155: 154 Sales are exploding! You're done!
The game "Doomsday" is far from popular in China. After all, it has only sold more than a hundred thousand copies.
In foreign countries, according to Wang Huan's estimation, it should take half a month to a month for the word-of-mouth to slowly ferment before it becomes popular.
The release of stand-alone game masterpieces is actually similar to movie promotion.
If it’s a sequel to a well-known big IP, that’s okay, or it’s a popular developer, but even if it’s both, it needs to be promoted one or two years in advance.
Omni-channel promotion.
Print ads, game media, video platforms, game magazines, etc.
Publicity and marketing costs are staggering.
For example, the marketing costs of the two super masterpieces "Red Dead Redemption 2" and "Cyberpunk 2077" exceeded US$100 million.
Basically, one or two years before the release, the publicity has already started.
And Wang Huan's "Doomsday" is a typical three-no product.
No IP, no fame, no publicity.
Just suddenly, it was put on shelves on all major platforms.
The funniest thing is that Europe and the United States don't even have distribution agents.
In this era, the vast majority of European and American players still buy game disks and install them at home, and online downloads are not mainstream.
So when it was just released, it was completely cool.
In the first week, the combined sales of all foreign platforms did not exceed 1,000 copies.
Because no one knows about this game.
There are still many black fans of Imperial Technology in China, but there are almost no black fans abroad.
Almost everyone didn't know about the existence of Imperial Technology, nor did they know about its relationship with Wang Huan.
The Parrot Translator is indeed an artifact, but so far, the sales volume of this gadget has not exceeded 150,000.
The groups who buy Parrot translator and play stand-alone games do not have a high degree of overlap.
And this group of people, seeing a game released by Imperial Technology, bought it directly.
Then, the painful download process begins.
A full 39G, where the network speed is not good, it takes almost a day to download.
After playing this game, he immediately fell to his knees on the ground.
Of course, the number of this group of people is too small to have the right to speak.
There are two reasons why this game really exploded.
The first one is game media.
The second is the game platform, and there are other game giants.
There are relatively developed game media in Europe and the United States, which will rate each masterpiece, and this score is relatively fair.
Of course, it can only be said relative.
Because where there is capital, there will be benefits, and there will be food.
In another world, in 2020 alone, the ratings of major game media have been questioned twice by authorities.
One time was "The Last of Us 2". Almost all mainstream game media scored super high scores.
Players were looking forward to it, but when they bought it home and played it, they were filled with shit.
The second time was when "Original God" got a high score, so... I won't talk about it.
But most of the time, these game media are still very authoritative.
IGN, EGM, Game Informer, Eurogamer, GamesRadar and many more.
The editors of these media, their job is to play games, then write review articles, and make the final score.
Of course, basically all masterpieces have to send the game over in advance for evaluation before release.
But Imperial Technology did not.
These game editors are also a circle.
Suddenly one day, someone said: "Everyone go to STEAM to have a look, there is a Chinese game, and it has a total of 39G."
Then, everyone's chat became lively.
"Is it a Chinese stand-alone game? Is it Immortal Sword again? Xuanyuan Sword or something like that? To be honest, I'm a bit tired of aesthetics. What kind of theme is it?"
"Apocalyptic, look at the introduction of the game, it says that decades later, China and the United States will break out into a war, and the third world war will break out. Nuclear bombs will be fired at each other, and the world will be destroyed."
"Wow! This kind of theme can actually pass the review in China? Impossible, who is the game maker? Is it from Taiwan?"
"No, it's a developer from mainland China, named Imperial Technology."
"Imperial Technology? I've never heard of it. It seems to be the first time I've made a game."
"It's the first time to make a game, and it has a capacity of 39G? A company with no development experience wants to make a 3A masterpiece for the first time. That is a huge disaster."
"And it's selling for $99? That's insane. It's more expensive than almost all AAA titles. God knows where the courage of this company comes from?"
"Who do you want to comment? If you don't do it, then I'll give it a try." Jorah, editor of The Guardian, said.
"Wow, Mr. Jorah really likes to eat shit."
"Mr. Jolla is really amazing. He took the initiative to taste this game garbage from China for us. I hope we don't have indigestion."
The editors of various media are joking. They are all the most experienced people in the game industry. They know the current situation of Chinese games. At least for stand-alone games, it is an absolute desert.
It's not that there are no good products, but that there are almost no products.
Stand-alone game companies cannot survive in that land at all.
But I heard that the online games there are very crazy, a lot of rubbish games can make more than one billion dollars a year.
"Let us mourn for the Chinese players and for Mr. Chora."
"It's really hard for me to imagine. What does this Empire Technology rely on to cram a game into 39G? Is it full of clumsy videos?"
"It's very possible. In fact, I have downloaded many Chinese games, such as "Legend of Ximen Qing" and "Mei Rou Heng Xiang". The capacity in it is not small, but there is almost no game process. You play the kind of movies that are made in Hong Kong, and sometimes it’s a three-rated, and the worst is a four-rated.”
"Really? Where can I download these games? I want to appreciate them."
Then, the topic successfully strayed away, and went directly to some other masterpieces, such as "Trailer", such as "Sexy Beach" and so on.
Jorah, the editor of "Guardian", waited for several hours, and finally downloaded "Doom".
$99!
The first game developed by a Chinese game company that has never heard of the name sells for $99.
The world is just too crazy.
Jorah clicked on the game!
Then……
He was completely stunned.
Exclamation started from the opening CG.
Exclaimed until the game started.
"Oh, may God!"
"impossible!"
"Amazing!"
He was really going crazy, his whole scalp was numb.
He is the most professional game editor, he is not an ordinary player.
So the subversion brought to him by this game is unprecedented.
Because for him, the development level of the game world is there, just like the truth.
It is now 2012, and most of the games are basically at the level of 2011.
If there are works beyond a year or two, they give out huge praise.
The "Doomsday" game is directly ahead by more than 15 years.
Therefore, they directly doubted life.
where am I? who I am? What should I do?
He even looked at the calendar specifically, wondering if he had traveled to more than ten years later.
Or maybe it's an illusion.
He felt that his entire three views were directly shattered.
This is roughly equivalent to a mobile phone reviewer. In 2002, everyone still used Nokia black and white screen mobile phones, just sent text messages, and chords were not popular. Someone directly gave him a 2020 full-screen mobile phone.
At that time, he probably felt that the world order had collapsed.
Next, he began to explore the underground shelter in the game.
"My God? My God?"
"This... what level of modeling is this? How many triangle planes are there?"
"This color rendering, this light rendering, is not at the level of this world at all?"
"God, what happened?"
After exploring for several hours, I haven't played seriously yet.
Next, he frantically called the editor-in-chief.
"Editor-in-chief, leave the biggest section, leave the most important section, I found a game that shocked the world."
"This game will destroy all existing orders and completely subvert the entire game industry."
"This game is a terrible revolution. For the entire game industry, it may be the gospel of God, but it may also be the destruction of Satan."
Next, he started to focus on playing the game.
In one breath, I played for twenty hours.
Two days later!
The "Guardian" published a line of large characters on the most prominent page.
"The God of the game world, descend to the world!"
In this report, the editor published the entire experience of the game in an extremely frightened tone.
"This game is at least twenty years ahead of the entire world."
"I can't tell if this is reality or a game."
"I don't know if he is the god of the game world or Satan."
"But I know that for the game industry around the world, a catastrophe is coming, and the day of destruction is coming. I suggest that all game manufacturers go to China for a pilgrimage immediately, otherwise they will die without a place to die."
"This imperial technology company holds the key to the new world. All game manufacturers in the world can survive if they pass through this gate. Those who cannot pass through this gate are doomed to perish."
"As a player, I don't know if I should persuade you to play this "Doomsday". It will bring you unprecedented experience and shock, and it can't even be described as top-level. It exists to destroy your belief in The cognition of the game, it seems to tell you all the time, this game is a gift from God to you, please kneel on the ground to play, don't make irresponsible remarks to him."
"I'm telling you, once you play this game, you probably can't stand any other game anymore. Because all the previous games, even the best-looking Crysis, will become unsightly."
"Guardian" is also one of the authoritative media in terms of games.
As soon as this report came out, it immediately aroused huge repercussions.
Because it is too scary and exaggerated.
Many people wanted to buy this game one after another, and then found that almost all stores did not sell it.
Can only be purchased on game platforms.
39G games? Oh my god, when is this supposed to be downloaded?
Many people wonder, is the Guardian a joke on April Fool's Day? But April Fool's Day is over.
But then...
Other game media have also published game evaluation reports.
Almost all media headlines are very scary.
"The game "Doomsday" brings neither revolution nor earthquakes, but complete destruction."
"The old world of the game is completely destroyed."
"The world's stand-alone games have ushered in a new king, Imperial Technology!"
"Players all over the world, please get ready, the emperor is coming!"
Full marks from IGN.
EGM full marks.
Eurogamer full marks.
Almost all the mainstream game media in the world have scored full marks.
Immediately afterwards!
On the STEAM platform, a huge pop-up advertisement was directly given, and after entering the homepage.
Still a huge frame ad.
This advertisement is the cover of "Doomsday".
This kind of advertisement is very expensive, but Imperial Technology didn't pay for it.
After clicking in, the boss of this platform wrote a long game review.
This is G fat? The master of STEAM, the master of Valve, one of the gods in the game world.
This is a very complete review.
From the game screen, to the game operation, to the plot, there are evaluations.
The previous evaluation content is relatively restrained.
But in the back, it seemed extremely excited.
"This is an epoch-making product, and this is almost a game that does not belong to this world."
"I can't imagine how this game was developed."
"In my imagination, this kind of masterpiece should be born more than ten years later."
"I don't know whether its appearance means a revolution in the game industry, or the destruction of the game industry."
"During the Tang Dynasty in China, Master Xuanzang traveled thousands of miles to India to learn Buddhist scriptures. At this time, I have already made a pilgrimage to China's imperial technology."
Fatty G's speech is just the beginning.
Next, the gods of the world game spoke one after another.
From Japan, to Europe, to the game giant BOSS in the United States.
From Bethesda to Rockstar, from Capcom to Polish Jackass.
From Sony to Microsoft.
All giants have published shocking and acclaimed articles.
Even, Sony directly announced that in order for players to get the best gaming experience, they will release the next-generation console PS4 in advance.
Immediately afterwards, Microsoft also announced that they would also release XBOX ONE ahead of schedule.
Next!
It is a feast for all players in the world.
The sales of the major game platforms skyrocketed.
Several major agents in Europe and the United States have gone to Imperial Technology to seek agents, and they have negotiated a very low share price.
Directly stated that even if it does not make money, the game must be distributed as an agent.
In this surge in sales.
Countless players around the world are fascinated.
This game does not have English dubbing for the time being, only Chinese dubbing.
But with English subtitles.
It doesn't matter, we can watch the subtitles.
Most players in the world don't even know where Hangcheng is in the game.
It doesn't matter, we can check the bone song map.
The shock of this game to players all over the world is completely unparalleled.
The more experienced the player, the stronger the shock.
This is the first time I have seen a game character that looks like a real person.
This is the first time I see a game character can wear clothes.
This is the first time I have seen such three-dimensional and realistic leaves and petals.
After pulling in for the first time, you can also see the clear stone texture.
For the first time, I felt the different light effects on cloudy days and rainy days.
This is the first time I saw the sweat dripping from the face on a hot day, and the wet spots on the hair when it was hotter.
Playing, playing, just want to kneel on the ground.
Next, is the player's video carnival.
Countless players recorded the game screens and put them on major video platforms.
Then, Wang Huan enjoyed the numb feeling of making money.
Almost every minute, every second, money keeps coming into the account.
In the beginning, it was just a few million dollars a day.
Later it was tens of millions of dollars per day.
At most, tens of millions of dollars per day.
The sales of this game are skyrocketing every day.
But this kind of making money is just the beginning.
Because, the world's major game giants have already gone to China to negotiate with Imperial Technology.
All people have only one goal.
Purchase Empire Tech's Game Creation Engine.
The current situation is very clear.
Buy a new engine or die!
If "Doomsday" is only three or five years ahead, then there is no problem. Everyone works hard and can still catch up.
It is more than ten years ahead at once, and it is impossible to catch up.
Of course, if only Empire Technology's game screen is so awesome, then there is no big problem.
But if you don’t buy it, other game producers will definitely buy it.
Other people's game graphics are so awesome, if you are just rubbish, then no matter how good your game is, it won't be able to sell.
Unless, like Nintendo, you go a different style. When 3A game masterpieces are rampant in the world, Mario, Zelda, and Dongsen are still selling wildly. The game screens, with a strong cartoon and animation style, have nothing to do with realism.
But... not every company can do Nintendo.
Nintendo hell, only one.
Luckily, Imperial Technology welcomes anyone who comes.
And the conditions are very transparent. For all games made with the fantasy game engine, Empire Technology will get 5% of the sales.
Obtaining this share ratio, the global gaming giant breathed a sigh of relief at the same time.
Not too dark.
If they had such a game engine, it would definitely kill their opponents.
So how much is 5% of sales?
In this world, the total sales of global stand-alone games in 2012 was about 50 billion US dollars, of course covering all platforms.
Of course, it is impossible for all game companies to use the engine of Imperial Technology.
For example, Ren Hell didn't pay any attention to it at all, although they also came and signed the contract.
But in fact, the games they develop are basically unusable. At least for the next ten years, their cartoon-style games will still run rampant in the world.
But game developers of other 3A masterpieces must use it.
They have actually operated this development engine, and were pleasantly surprised to find that paying this 5% of the turnover, not only will they not lose money, but they can also make a lot of money.
Because, with this engine, the development cost will be reduced, and the development cycle will be shortened.
This is definitely a revolutionary product.
But then there are some terms that seem to be a headache.
Because it is written in the contract that any game that is to be developed using the Empire Technology game engine must first send the script to Empire Technology for review, and then it can be developed after passing.
This...is too hegemonic.
Many game manufacturers have protested against this article, and they are really a little frightened by China's audit.
Later, the explanation of the empire's technology made them feel at ease.
This review clause actually has only one purpose, and it cannot infringe on China's core interests.
For example, the content of the game cannot insult... Hua.
Moreover, as long as the map is related to China's territory, it must ensure the integrity and unity of China's... territory.
Especially in disputed territories, it is absolutely necessary to follow China's territorial division standards.
Several game giants went to check, and then checked the sales volume of their own games, as well as the expected sales volume in the next ten years, and then passed it quickly and happily.
Even some executives in these companies are from a certain country, and they have not raised any doubts.
Then a game manufacturer asked, how could it be regarded as insulting...Hua?
For example, if I want to develop a game, a world war breaks out between China and the United States, and they destroy each other. Is this considered insulting... What about Hua?
Imperial Science and Technology replied very happily, this does not count.
Many manufacturers feel relieved, the scale is still very wide.
The Imperial Technology side once again clarified the terms. Specifically, in the game, the image of China and the Chinese cannot be vilified, and China’s related systems cannot be vilified. In the game, China can even be regarded as an enemy, but it cannot be demonized, such as describing China as Germany in World War II.
The whole negotiation process was not very long.
Moreover, the state department did not send anyone to supervise the entire negotiation.
Because there is no need for it at all, many high-level executives of Imperial Technology are directly transferred from relevant departments, and they are transferred from leadership positions.
In the end, more than a dozen game developers around the world have signed cooperation agreements with Imperial Technology.
And, immediately there are related projects.
In just three years, more than a dozen 3A-level masterpieces will be developed with the engine of Imperial Technology.
Several giants have even released news that they will use the brand-new dream engine to remake the 3A-level masterpieces on sale.
Such as "The Witcher 2", "The Elder Scrolls 5" and so on.
You can tell at a glance that it is an old circle of money.
The sales of these games are already very bad.
After rebuilding with a new engine, the project is not very big, but the sales volume is absolutely guaranteed.
Players who bought it once before will definitely buy it again.
In another world, Kabiao has long ago proved to the whole world that we are professional and very profitable.
so!
How much money do you earn by selling games?
Make money selling engines.
Empire Technology estimates that in the next few years, the dream game engine will contribute about 1 billion US dollars in profits to Empire Technology every year.
And several major game giants in the world have also estimated that the use of the dream game engine will reduce their development costs by more than one billion US dollars every year.
And according to conservative estimates, the brand new engine will once again detonate the global game market.
In two or three years, the global stand-alone game market may exceed 70 billion US dollars.
It's a real win-win, and almost everyone can get huge benefits from this cooperation.
This is the power of technology, the power of productivity.
In fact, according to the prediction of Imperial Technology.
Once the virtual reality technology is fully mature in the future, the global annual sales of games alone may exceed 400 to 500 billion US dollars.
However, some have dismissed this prediction.
And there are two extremes.
At one extreme, the ceiling of the global game industry is about 200 billion US dollars.
The other extreme says that once virtual reality and artificial intelligence are fully mature, the entire society will undergo unprecedented drastic changes, the gap between rich and poor will further worsen, and there will be astronomical numbers of people addicted to virtual reality and escaping from real life.
So by that time, the game industry will not be hundreds of billions of dollars, nor a trillion dollars, but several trillions.
But all agree that virtual reality is the ultimate state of entertainment.
This ultimate state is divided into two stages.
The first stage is absolutely mature VR.
The second stage is brain intubation.
In fact, Wang Huan's Tower of the End Times also saw the future of another world. Seriously, very bad.
With the development of technology, people may not become more and more decent. Even in many cases, it becomes less and less human.
Because they found that people, as productive forces, can be gradually replaced.
Once there is no value, people will of course become less and less human.
………………………………………
"Doomsday Game" exploded abroad.
In China, it also exploded!
The domestic core players are not fools, and the word-of-mouth word of mouth is very amazing.
With the fermentation of word of mouth, sales are also skyrocketing.
However, domestic sales have a ceiling.
After many calculations, Imperial Technology has calculated that the domestic sales ceiling of "Doomsday" is 2 million copies.
And global sales are really unknown.
It could be thirty million, it could be fifty million.
But whether it is 30 million copies or 50 million copies, it will bring amazing profits to Imperial Technology.
It's $99 a copy, and it's not discounted.
Regardless of whether it is sold on a platform or an agent, the net profit of Empire Technology will exceed 60%.
All of a sudden, it was billions of dollars in profits.
Of course, this is just the prediction of the major media and Imperial Technology.
None of this has happened yet.
After all, game sales also need cycles.
So Imperial Technology is so powerful, do domestic people know it?
Well? !
Very embarrassing, many people don't know, or most people don't know.
First of all, Imperial Technology is very low-key and never promotes itself.
He will not promote that he has signed a hegemony treaty with the game giants all over the world, and he will not promote that all the game giants in the world come to worship.
It will not be advertised that the world's major game giants will develop games from now on, depending on the face of Imperial Technology.
It will not be advertised that from now on, the world's super masterpieces will not discredit China.
It will not be advertised that this cooperation has brought huge benefits to the country, especially cultural benefits.
So far, "Doom" has sold millions of copies abroad.
However, is it useful for you to promote these millions of copies?
Those who understand, of course worship.
But more people don't understand at all. They don't have any idea about millions of copies or tens of millions of copies.
The game screen of "Doomsday" is very against the sky.
But...they have no concept of the game screen itself.
Many people don't even know what is good and what is bad in the game screen.
You turn on the Doom game and tell them how awesome it is, how awesome it is.
They glanced at it and didn't take it seriously at all. Isn't this... the same as movies and TV shows? What's so strange about it?
The greatest tragedy is not not to choose the good, but to choose the bad.
The greatest tragedy is that you can't even tell the difference between good and bad, and you don't even know what is good.
Because... I haven't seen any of them.
The public opinion environment in 2012 was slightly better than a few years ago.
But... the prevailing opinion remains the same.
Playing games is not doing business.
Who turned a genius into a monster? The news that CCTV just finished broadcasting.
For Chinese gamers, Imperial Technology has already entered the altar, and it will definitely win glory for the country.
But for the vast majority of Chinese people, what is it to win glory for the country? nonexistent.
How can anyone play games to win glory for the country?
This is spiritual opium, this is what poisons young people, and it should be completely banned.
Most people in China still focus on May 29.
Brother Hammer, together with hundreds of people who were blacklisted by Imperial Technology, sued Imperial Technology and Wang Huan to court.
On this day, the court officially opened.
As the defendant, Wang Huan still did not appear in court.
The younger brother, Wang Xin, represented Imperial Technology in court.
Because of the attention of the whole people, several media outlets were officially allowed to film the court session this time.
this day!
Under the lens of many media, Imperial Technology sat in the dock of the court.
……………………
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