Chapter 1057 The Chinese Promote the American Dream 1

Hugelive has more than 20 million users in North America. Most of them registered TikTok out of curiosity or the pursuit of one-month free membership.

The presence of entertainment stars and sports stars has also attracted a large number of fans.

Advertisements placed in landmark buildings, crazy money spent on TV stations and the Internet for publicity, all of this instantly brought about a wave of craze.

Yao Yuan is currently stacking data. He only needs to register users and does not need daily active users. Daily active users will come later.

And registering a user is easy.

In a short period of time, tiktok has more than 30 million users. Some like it, some hate it and delete it, and some stay to watch it first.

Then how to promote it next, you have to go to a high level and give a product some great meaning.

"Mr. Yao!"

"Nice to meet you, ma'am!"

In the hotel suite, Yao Yuan met a white woman in her forties, with rough lines, broad shoulders, and the appearance of a stereotypical strong woman.

Her name is Vanessa Pappas, global creative director at YouTube.

Tiktok's progress in North America has been rapid, and many basic things have not been done. Yao Yuan personally took charge of the work, but he also had to find a reliable executive.

Vanessa was recommended by a shareholder. It goes without saying that she can be the global creative director at YouTube.

The two chatted, and Vanessa showed a strong interest in TikTok and believed it was more promising than YouTube. This may be the reason why she wanted to change jobs.

"I appreciate your ability and experience, but for the sake of being responsible for the product, I still want to ask you a few questions."

"sure!"

"Well……"

Yao Yuan paused and asked, "What do you think of the American dream?"

"Sorry?"

Vanessa was stunned for a moment, thinking she heard wrongly.

"I mean, what do you think of the American dream?"

"..."

Vanessa prepared countless drafts, but she didn’t expect to talk about this, but she quickly calmed down and said: “The American Dream is just a special propaganda in a special period, just like the fruit candies distributed one by one. , attracted countless people to come and taste the sweetness, but the people who came later had no sugar to eat. "

"So do you think young people today still believe in the American dream?"

"Their fathers and grandfathers may have believed it, but look at the state of America today, how could young people believe it?"

Vanessa commented from a very objective, even cold perspective, saying: "The American Dream was once great, and history has given it many meaningful factors. But times are changing, and today, only the source of power behind it remains. Bet money.

And to be honest, young people today will find the idea of ​​the American Dream corny and they won’t like it. "

The United States is a country of immigrants.

After a long period of pioneering, in order to attract immigrants and encourage people to pioneer, an idea similar to the main theme was put forward: the American Dream.

It probably means: No matter what your identity is, you can achieve success through hard work. You have the right to survive, the right to work, the right to realize your self-worth and so on...

This idea has inspired generations of people. But today, the core idea has changed, becoming more and more simplified to money.

The American dream is to get rich.

And it's not the kind of getting rich through hard work, but the kind of getting rich overnight - many people say that Americans don't love money, so they can be beaten to death.

"There is a variety show in China called "Super Girl", which was inspired by your "American Idol". "Super Girl" ran for several seasons. Except for one season that was very popular, the others were relatively dull and then stopped. Later, it was "Happy Boys" also ran for several seasons, but the ratings were relatively small and the public didn't like it."

Yao Yuan talked eloquently and said: "But as far as I know, "American Idol" has been until this year, it is already the 15th season. So I am a little strange, why can you continue to watch a talent show for 15 years?"

"No way, we don't have any other shows to watch!"

Vanessa said half-jokingly, and then said seriously: "We will not discuss the differences between media and entertainment behind it. We will only talk about one factor. I think contemporary young people in the United States are eager to become famous overnight and make a lot of money, and they appreciate similar things. A grassroots counterattack script."

"Young people in China are also eager to make big money, but we don't have much sympathy for grassroots counterattacks. Maybe we did in the early days, but now we are very numb."

"Then how do you define short videos in China?"

"At a higher level, it's about recording life, sharing beauty, and expressing yourself... But after all, in the end, it's all about giving benefits."

"Hahaha! I agree, giving benefits is the most practical thing!"

Vanessa also had a rough smile and a very loud voice, saying: "But if you want to stand for a long time, content is always the core, and high-level concepts are the crown on your head."

"So how do you want to promote tiktok?"

"Of course we define it as a spiritual sanctuary for young people, a paradise for fashionistas, a paradise for creatives, to create the contemporary American dream, and give it as much money as you can - I mean, if you are willing to give it."

"What exactly?"

"I will select a few guys with potential and make them Internet celebrities in a short period of time."

"good, very good!"

"So I passed?"

"Don't mind me. Rather than working ability, I hope our ideas are in sync."

"It's okay, you seem like a very interesting boss too."

The two shook hands and authenticated each other.

What concept?

You can package the product with value and freedom, but essentially it means giving money, or allowing creators to make money. In the future, when e-commerce is introduced, it will also allow small and medium-sized enterprises to make money and bind them all to the platform.

Don’t be like Kuaishou, who even believes in selling chicken soup...

As for this Vanessa Pappas, she’s pretty amazing too.

Historically, she was the person in charge of TikTok's US region, and later served as global CEO. When TikTok was sanctioned by the United States, it was she who had both sides and found ways to fight against it.

Later he left, and the CEO was replaced by Zhou Shouzi.

Vanessa is a resolute person, she will change jobs when she is told, and she will start work right away, so Yao Yuan can finally relax a little bit. But he had to quickly find money for tiktok.

The promotion budget is US$1 billion and creator incentives are US$1 billion.

Hugelive itself is a big money burner, and coupled with such a drag, it is even more money hungry.

Here’s a brief explanation:

Foreign streaming media, such as Apple, Disney, and Amazon, are all supported by giants. You don’t have to worry about money. Netflix can’t.

Netflix's model is to continuously issue bonds, use the money raised to film movies, and after filming, expand the market, increase members, and then increase the stock price.

And when people see Netflix's stock price so high, they will buy its bonds with confidence, and the cycle continues. In other words, Netflix operates with debt all year round and makes losses every year.

Hugelive is also in this model, issuing a lot of bonds and maintaining its position by relying on stock prices.

So when tiktok appeared like a magic weapon descending from the sky, Hugelive's market value suddenly increased, exceeding US$50 billion for the first time.

Because it is so magical, it allows Americans to see the power of the combination of long video + short video.

TikTok has become the best platform for promotion and extension of works.

"Pay attention, this woman/man..." This sentence pattern has become popular in the film and television circles and the audience circle. In this case, it is much easier for Yao Yuan to find money.

Whether we continue to issue bonds or introduce investments, there are plenty of money waiting for us.

(besides……)