Chapter Eight Hundred and Eighty Third Foreign Brother

Yingying's tea and milk tea have already taken a place in the market, and have achieved the desired effect for the time being. There is no need to rush to develop new products, let alone invest tens of millions. It is really a panic to burn money.

"Then what do you mean? This drink is definitely going to be aborted? My hard work and investment are all in vain? Why, stop research and development and promotion now? Ten million is in vain?"

Wang Yuying's unconvinced stubborn temper broke out again, and Shen Dapeng could only explain cautiously, "I didn't say that it must be impossible, but the taste is similar and the function is the same, so there is really no selling point in the eyes of consumers."

Numerous failure cases of Lehu and Qili in the previous life have proved that if they want to compete with the leader of functional drinks, Red Bull, they will end up in a tragic end with weak successors.

The main reason is that no matter which beverage leader develops functional drinks, the taste is almost the same as that of Red Bull. Under the premise that Red Bull has firmly occupied the consumer market and consumers' taste habits, who can compare with it? Years of hard work?

Even now in 2003, it has been seven or eight years since Red Bull entered the domestic market. Although Wang Yuying's involvement in beverage faucets is a few years earlier than those in her previous life, she has the same taste and function and has no competitive advantage at all. If you want to introduce a new drink, you must use Yingying's brand.

And Yingying made her first step in the beverage industry by relying on tea. Even if she invests another 10 million yuan and hires foreign R&D personnel, the food factory will still be at a disadvantage compared with the wholly-owned Red Bull company that develops functional beverages. Among the disadvantages of being fully suppressed.

"There is no selling point, so hurry up and come up with a selling point. Aren't you the brightest mind? Usually, when you blink your eyes, you are all crooked. Why do you just say that you can't do it at a real moment?"

"Hehe, when did I lose my mind? In front of my friend, you can't blame me! If there is a problem, there must be a solution, but you have to give me time to think about it! It's really impossible to find a celebrity as an endorsement , coupled with Yingying's temporary market and reputation, at least they won't lose money."

Although Shen Dapeng can't figure out how much money a food factory can make in the beverage industry, he can be sure that the beverage industry is one of the top ten profit-making industries in China. There will be no rumors of its boss calling out tens of billions in cash reserves.

"Just don't lose money? Isn't that like your character?" Wang Yuying glanced at Shen Dapeng mockingly.

"Ahem... I just said it casually at the time, you can't blame me for everything, right? Everyone in business makes money and loses money. It's impossible for a company as big as yours to make money on every investment. Besides, I'm alone You believe what the vagrants say, how do you become the boss?"

Shen Dapeng still took into account the issue of identity,

He changed the subject half-jokingly.

"You, why do you have the nerve to say these things, rascal! You can think of the worst possible solution. Celebrity endorsements and brand effects are not challenging at all. There is no motivation to make new products!"

Wang Yuying understands the reason. She doesn't want to be a person who breaks the stage and breaks her mouth. Besides, Shen Dapeng insists on it repeatedly, and she doesn't want to destroy the stable cooperative relationship between them in the eyes of outsiders.

"Beautiful sister, this is actually quite delicious. If you can try to lighten the taste and don't be too harsh on your mouth, maybe you can really wrestle with Red Bull when you enter the market and grab some market."

In the current situation, it means that Tang Wei can still look at things lightly. It's not that he is stupid, but that he lives a simple life. He has never tasted the hardships of life since he was a child, and he doesn't know how to make money.

"Hey! After the new year, let's push it in the province to see how the market reacts. If it doesn't work... we can only ask celebrities to endorse it. We have to find young people who like handsome men and women, so we can catch up on the opportunity."

Now, Wang Yuying also blames herself a little. She shouldn't take Shen Dapeng's words too seriously. Shen Dapeng said that he wanted to add new products to make functional drinks, but he really didn't force the factory to do it. She shouldn't Take the initiative to develop new products, even if you stand still, you will definitely not be in the current embarrassment.

With an investment of more than 10 million yuan, a separate production line, and high-end technical talents, such a perfect combination, only one drink project has not been completed yet, and the blow to Wang Yuying is too great.

You know, Shen Dapeng's newly established laboratory and material recycling company in Beijing, she gave a total of 5 million start-up funds, and she occasionally called Sun Dapaozi to chat about the company in Beijing. It seems that Shen Dapeng and the others still do business. She looks good, if she invests tens of millions of dollars in a project that is anticlimactic, wouldn't she be compared to others.

"Maybe... things are not as bad as you think."

Jason, who was silent for a long time, said quietly, "The functional drinks you are talking about, we call them Energy drinks, and they have been on the market a few years ago. Red Bull, Rockstar, Monster Energy... each of them has occupied a relatively good market. It’s also very popular.”

"Foreign functional drinks? I really don't understand this!"

Shen Dapeng became curious again. He knew the competition process of several major functional drinks in China, and personally experienced the defeat of several major brands in the hands of Red Bull, but he really didn't know foreign functional drinks.

After all, the domestic functional beverage market is dominated by Red Bull, and it is difficult for domestic beverage leaders to gain a foothold. It is even more difficult for foreign brands to get involved.

"Rockstar and Red Bull... are what you call Red Bull. These two brands appeared at about the same time. Rockstar was a little later, but with large portions, completely different recipes, and a variety of flavors, it quickly became as popular as Red Bull. .

Monster Energy is a new product just launched by Hansen Company. It tastes very similar to Red Bull, and the weight is not as good as Rockstar, but it has a very COLL packaging and is also very popular. By the way, this drink you just produced is similar to Monster’s classic The taste is very similar, rich! "

Jason is a very typical man of science and technology, and he is also the most representative software engineer among men of science and technology. He works overtime, stays up late, and refreshes himself. Coffee is the best spiritual item. Some of its understanding is also normal.

"That's right, we have a foreign guy here... Uh, foreign brother, Red Bull is originally a foreign product, and it has only entered the domestic market in recent years. Jason knows so much, let's listen to him. "

Wang Yuying's seldom flattery, and she seldom calls others "little brother". Just now, when she heard the foreign brands in Jason's mouth, and they all have English names, they naturally seemed more high-end. The popularity of foreign food delivery, and the acceptance of software engineers, will definitely have a good reputation.