Chapter 1183 Arrival at Hengdian
When Qiu Bosong put all his energy on YY, Chang Hao drooled at World of Warcraft. Yang Dongxu actually cared more about YY Music, which is not online now.
The success of Easy Listening Music in the United States has actually proved that this road is very good. Even though Easy Listening Music was messed up by Haina in China before.
But this is because of the executor. The CEO of Easy Listening Music in the United States is Dom Smith. He is a programmer and has a deep recognition of websites and music platforms.
But Haina is a record company, and more energy is placed on movies and TV series. Then cultivate its own stars, and in recent years, it has begun to focus on variety shows.
There is one who is doing the Internet, and the other is taking the physical route. So you can't blame the people on Haina's side for not having foresight.
After all, they are already the king of Asian film companies, and Liu Zongsheng has no reason to leave the huge advantage in his hands unused. Go to expand a circle that he is not familiar with. If you have this time, it is better to see how to expand the branch of Hollywood Haina Entertainment.
When the music platform came to Xuri Technology, Yang Dongxu originally thought that Qiu Bosong and others were all in the Internet industry and should be good at it.
But the time was a bit unfortunate. Although Qiu Bosong agreed with Yang Dongxu's plan for the music platform, he really had no time to take care of it because YY, Parkson and Feixun were constantly fighting.
Changhao focused on the development of the company's games, which was the root of Xuri Technology. Even though 361 and YY were already huge, he still felt that the game side could not be lost.
The rest of the team was focusing on the binding of the small game platform and YY. Chen Xin was looking at how to spend the money in his hands and invest as soon as possible every day.
So after the music platform was separated from Haina and entered Xuri Technology, its status was still like that of a young mother, and it was not loved by the grandmother or the uncle.
However, what made Yang Dongxu feel comfortable was that although Xuri Technology did not invest resources in the development of the music platform, the management of the music platform was still in place.
Although various wild music websites are emerging in an endless stream, and some people have even started to make special music apps. Although the development of YY Music is not outstanding, it has a solid foundation and sufficient funds, so it has developed quite well.
For example, YY Music ranks first in the rankings of all music websites, and many singers who are called the divine songs and talents of this era by later generations have also been attracted.
For example, Zheng Yuan, the prince of love songs, Dao Lang, the singer-songwriter, and Wang Sulong, who once ranked at the top of the QQ Music Chart, etc. Compared with those big stars and singers, these singers who rely on the Internet to survive are facing the embarrassing situation of being popular but not popular.
But the field of online music can be output, which has been discovered by many investors. So some people began to enter and cultivate this new market together with Xuri Technology.
"Let Haina's artists bring these online singers to commercial performances?" Chen Xin looked at Yang Dongxu with some surprise. Her first reaction was that this proposal was extremely unreliable.
Now online songs are very popular. Chen Xin knows that even Xuri Technology does not pay much attention to music platforms. But now, online songs are played in the streets and alleys, and it seems that these songs have become popular all over the country in an instant.
But songs are very active. Qiu Bosong also tried to convert songs into economics. But the previous cooperation with Haina was a bit tepid.
It is better to advertise on the music platform and give the record companies the money they make from the popularity of new songs. So gradually Qiu Bosong didn't care much about online singers, just simply managing the music platform. Then he put all his energy on YY, and waited until YY was done before starting to build the music platform.
In fact, this order is not wrong, because Xu Ri Technology now holds YY, Tieba, and 361 browsing pages. No matter how music websites are popping up like mushrooms after rain.
As long as the resources in hand are slightly integrated to divert traffic to the music platform, those small music websites will never be able to win over Xu Ri Technology.
What's more, the songs in those small music platforms are basically pirated and have no copyright at all. Xu Ri Technology can be more domineering and just send a few letters of complaint to make these music websites close down.
So for this kind of game that is sure to win, it is natural to wait until you have time. The rivals on the music website are not comparable to CC and MM at all.
"It's because the songs are popular but the singers are not, so they need to be promoted." Yang Dongxu said helplessly.
In fact, it is hard to explain why. Internet singers always feel inferior to those singers who debuted from regular record companies. If the first-line singers of record companies are luxury brands, then Internet singers feel a bit like street vendors.
People may not feel much when these first-line singers promote the newcomers of their own companies, but when a big-name singer's concert shows up with a few Internet singers, it feels like the level has been lowered a lot.
So Yang Dongxu wants to make an attempt to let these Internet singers come to the front as much as possible. Anyone can hum a few lines of other songs, but few people know who sings this song.
In short, try your best to increase the exposure of these people. There are so many young and popular singers in the future who can make money in various ways without any works. How come these Internet singers have one or two popular songs?
Even for people like Zheng Yuan and Dao Lang, no matter how some people say their songs are sloppy songs or peasant songs. But they are popular, which has all the conditions to become popular and there is no reason why they can't become popular.
Of course, the reason why he wanted to try it was actually the inspiration given by Dao Lang. Although he had never seen Dao Lang in person in his previous life or now, he was still very familiar with this music creator who was like a native.
And Dao Lang was obviously an online singer, so how could he feel more down-to-earth and heavy than Zheng Yuan and Wang Sulong? After thinking about it, Yang Dongxu felt that this might be related to Dao Lang writing songs for Principal Tan.
The songs of online singers have a common feature, that is, most of their songs are only sung by ordinary people in KTV, and other online singers or some not-so-active singer groups cover them.
Not to mention that they have never been performed in some large formal occasions, many well-known singers have rarely sung these songs. As a result, Dao Lang wrote songs for Principal Tan, which made people feel that Dao Lang and other online singers were instantly distant from each other as they were online singers.
So Yang Dongxu feels that it is not bad to let some big names guide these online singers. It is even OK to let some online singers write songs for these big singers. This is actually beneficial to both parties.
In fact, some online singers' songs are really good, but because of their identity as online singers. In addition, these songs are always active in shoe stores, barber shops and so on in the streets and alleys. So they are always criticized as pop songs.
But some big-name singers' songs are also played in shoe stores and barber shops, so they are not pop songs?
To put it bluntly, big-name stars have a background, and everyone knows that he is a star. And because of the prejudice of parents against the Internet, online singers have preconceived ideas that make them feel that these people are not right, or they simply have a bad background and look at people with tinted glasses.
But even so, the songs of online singers can become popular, which is enough to prove that these songs are really good.
In Yang Dongxu's opinion, sentimental songs are just like that, leaving aside those classics that cannot be surpassed. Most of the so-called sentimental songs are actually a kind of precipitation of memories.
Now, listening to these online songs is just sloppy songs, songs without connotation. Even those online singers are not human. But after ten or twenty years, when you listen to these songs, you will instantly have an indescribable feeling.
So the song itself is not wrong, it depends on how it is performed. So now that there is no problem with the song, the problem is naturally on the singers. Improving the level of these people in the eyes of others is the problem that needs to be solved at present.
After a few days of tenderness with Chen Xin, Yang Dongxu packed up his things and did not return to Yanjing but went to Hengdian. With the continuous expansion of Hengdian, almost all domestic costume dramas will come here to shoot.
Some palace dramas even regard this place as the main battlefield, which makes Hengdian gather more stars than any other place. It also creates a prosperous scene in this originally ordinary town.
Yang Dongxu came to Hengdian this time not to visit the set, except for his little wife Chen Hong. And Hua Zai and other stars who are considered friends. No one in the company can afford the visit of him as a big boss.
This time he came mainly because of the Hengdian Film and Television City. It is said that no one cares about thin fields, and everyone wants to share fat fields. At the beginning, Hengdian was investing hundreds of millions of yuan every year.
In addition to Hurricane Construction and Haina Entertainment, which have been firmly following up with the support of Yang Dongxu. In fact, even the local government was a little hesitant. After all, projects worth tens of millions or even hundreds of millions of yuan are really too scary for a small town with a newly improved economy.
But the hard times have finally come to an end. At the end of this year, Hengdian's third expansion project will be completed. Basically, the scale of Hengdian Film Market and Houshi Film City is about the same.
The crews of various companies have settled in one after another, and the fan effect driven by the stars filming here. The surrounding restaurants, hotels and some entertainment facilities are doing very well.
It has developed a symbolic economic model with the third service industry as the main industry, which is rare in China. And the film and television city has started to make money, and there are more disputes.
There are always people who feel that they are very powerful and want to reach out to pick peaches, which not only makes investors like Haina Entertainment frown. Even the local government complains.
After all, it is easy to attack yourself with your own people, and it is afraid that it will make too much noise if you attack domestic giants like Haina Entertainment and Hurricane Construction. So the superior leadership department first collected part of the shares held by the local township government.
Once you have shares, you should participate in management. This is a normal demand. After all, you are not a small shareholder. Yang Dongxu actually has no objection to such a normal demand, but after participating in the management, the various relatives brought by those managers are annoying.
These real managers are pleasantly protective of the film and television city, but these relatives are as casual as if they were at home, or they don’t treat the film and television city as a treasure at all. Not only do they yell at people, but they also urinate and defecate everywhere. Such people are undoubtedly very disgusting wherever they go.