Chapter 62 Key Factors of Weak Market Demand

After listening to Reina Fujiwara explaining the meaning of sub-brand cooperation, Wu Tao immediately shook his head, expressing his refusal.

Since the word TOSHIBA cannot appear on the nameplate, what is the use of this sub-brand? What is the difference between this and a domestic brand?

However, these two incidents also made him deeply realize that all multinational companies cherish their own brands very much.

The cooperation method that he wants to list and sell by paying the brand usage fee is simply not feasible.

That being the case, then completely abandon this cooperation model, because he has no more time to find a third brand.

After making up his mind, Wu Tao said calmly: "Thank you, Ms. Fujiwara, for your efforts to cooperate with both parties. We are very sorry that you do not allow this kind of cooperation. But there is a saying in Huaxia, and I want to give it to Mr. Fujiwara."

From Miss Fujiwara to Fujiwara's manager, Fujiwara Reina could naturally hear the alienation in Wu Tao's words.

"Wu Sang, please tell me."

"Today you guys just ignore me, but tomorrow I will make you unattainable!"

"……goodbye!"

Seeing the backs of the three leaving the table, Reina Fujiwara raised her legs and smiled with interest.

"What a fun boy!"

Section Chief Kawabata nodded respectfully and said: "My lord, is this boy too arrogant? Even if their model succeeds by luck, we can still harvest the fruits of victory through mergers and acquisitions and joint ventures tomorrow. As long as the benefits are enough Da, I believe that there is no heart that cannot be touched.”

Fujiwara Reina shook her head lightly and said, "For him, maybe not necessarily."

"...Actually, Kawabata-san, I am not interested in this cooperation itself, but in him. I have never seen a boy who can control the right to speak at a young age like him. And In the process of negotiating with us, he always responded calmly, neither humble nor overbearing. This reminds me of a sentence."

"... When youth prospers, China prospers!"

Wu Tao, who returned to the hotel room, naturally didn't know that Reina Fujiwara would have such a high opinion of him.

The issue of brand recognition has fallen into a dead end, so he has to reconsider how much of an influencing factor brand recognition is in the sales of water drinks.

All of this will not be known until the results of the survey questionnaire are calculated three days later.

The next day, Wu Tao asked Gu Fei to register the company, and went to the water delivery station by the way. To save him from dangling in front of him all the time, which is annoying.

Gu Fei was depressed, obviously reluctant: "Things are like this, is there any need for us to continue with this project?"

"There is no turning back when you open the bow! Brother Fei, if you retreat at this time, I will find someone else to cooperate."

Complaints are complaints, but Gu Fei still dare not go against Wu Tao's words easily.

"What's the name? How much is the registered capital?"

"It's called Yuankang, with a registered capital of one million, I'm fifty-five, and you are forty-five." Holding a controlling stake is a must in starting a company this time.

Unexpectedly, Gu Fei still hesitated: "Will no one recognize this name? Do you want to use a foreign name?"

Wu Tao thought that three years later, domestically produced Midea, Qinyuan, and Angel would gradually open up the domestic water dispenser and bottled water market. Although it was infiltrated by foreign capital in the later stage, it was also favored by foreign capital because of its achievements.

So the confidence increased greatly, "It doesn't matter if no one recognizes it, we will be recognized by customers in a down-to-earth manner!"

"Can this work?" Gu Fei looked suspicious. It's not his fault. Nowadays, foreign brands are popular in China, and domestic brands can't turn around at all. They are almost synonymous with cheap and low-quality.

"If you are worried, reduce your shares?"

Gu Fei hurriedly shook his head, made up his mind, turned around and walked away.

That night, when Wu Tao was perfecting the sales plan for water dispensers and bottled water, the phone rang.

When he picked it up, it turned out to be a call from the front desk, saying that a lady surnamed Qin was looking for him.

Surname Qin? Qin Xiaoxiao? It's so late, what is she doing here?

Besides, there are still two days before the time for submitting the questionnaire and summarizing the results. Could it be that she has already completed it ahead of time.

He greeted the front desk and let her go. After a while, Wu Tao ushered in the busy Qin Xiaoxiao.

Unlike the sunny and healthy person I saw a few days ago, the Qin Xiaoxiao I saw today had a scary complexion.

Looking at the questionnaires and reports handed over by the other party, Wu Tao understood everything.

"Really finished the run in three days? Qin, you are good enough!" Wu Tao took the questionnaire and report, turned around and let the other party in.

Qin Xiaoxiao breathed a sigh of relief, "I just happened to be very interested in your investigation, so I mobilized a few classmates to investigate together. Then I stayed up all night to rush out the investigation report."

Wu Tao nodded and said: "I can tell, your complexion is so bad, and you are still wearing slippers..."

This is a beautiful woman who doesn't care about her image for work.

It has to be said that this dedication made Wu Tao look at her differently.

Opening the investigation report, it turned out to be the kind printed by a computer. It's a thick stack, with more than twenty pages.

It seems that the other party is really paying attention.

After reading it patiently, Wu Tao's eyes suddenly brightened, and the brand problem that had plagued him for many days suddenly became clear. The analysis of the crux of the sluggish demand in the water drinking market can't help but make sense.

Among the reasons why customers cannot accept water dispensers and bottled water, brand recognition only accounts for 10%!

The most influential factor is the after-sales service of water dispensers, accounting for 38%.

Followed by the secondary pollution of water dispensers, accounting for 29%.

The third factor is the price factor, accounting for 14%, even exceeding the brand recognition.

Nine percent for other reasons.

In this way, Wu Tao understood everything.

At present, the sales of water dispensers and bottled water in the market still adopt the mode of fighting each other.

Water dispenser manufacturers often do not pay attention to after-sales service and customer relationship maintenance when they sell out their products.

Of course, this kind of phenomenon is not only the malady of the drinking water industry, but the malpractice of most domestic industries at present, and it will not be improved until after 2000.

Water dispenser manufacturers do not follow up after-sales service, which is bound to cause hidden dangers to customers' drinking water safety. And bottled water sellers don't do this kind of shit. Under mutual buck-passing, the result is a lose-lose situation.

As for secondary pollution, it is actually the same issue as after-sales service. As long as after-sales service is done well, secondary pollution can naturally be avoided.

This means that water dispenser manufacturers and bottled water plants must work closely together to achieve a win-win situation.

The customer's pursuit and recognition of foreign brands is, in the final analysis, the recognition of their after-sales service and product quality.

As long as continuous and good after-sales service is guaranteed, it is enough to offset the influence of foreign brands. So as to gain a firm foothold in the market and expand rapidly!

In fact, the explosive development of the drinking water market after 1998 was the result of the joint efforts of drinking fountains and bottled water manufacturers.