Chapter 183 Two Reforms of "Komsomolskaya Pravda"
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Gusinsky never imagined that Seryozha would see him in person, and he felt that his chance to make a fortune was coming. In the past few years, almost without exception, all the people whom Seryozha took a fancy to have made great achievements. Guys like Berezovsky and Khodorkovsky not only made a fortune but also got the chance to be promoted in the officialdom. It seems that as long as they have a relationship with the Communist Youth League and the Ministry of Foreign Trade and Economic Cooperation, it means great success The future is waiting for you.
In order to leave a good impression on Seryozha, Gusinsky began to frantically study the western media industry from the moment he received the notice. He believes that now "Komsomolskaya Pravda" uses entertainment news to attract readers Although the behavior of paying attention has achieved good results in the short term, in the long run, it has greatly reduced the seriousness and credibility of "Komsomolskaya Pravda". "Komsomolskaya Pravda" should stick to its proper position, and make these news with too much entertainment into several independent publications, so as to make money without damaging its good reputation.
Gusinsky's suggestion really caught Sergey's heart, and he suddenly realized his omissions. Sergey originally planned to let "Komsomolskaya Pravda" become Yeltsin's platform to spread his ideas and increase his popularity. It is a good platform, but if it is overly entertaining, the credibility of this platform will be reduced. But "Komsomolskaya Pravda" has to support itself, because only in this way can "Komsomolskaya Pravda" be able to say no when its reports are threatened by the Soviet government.
When Gusinsky talked about his views on the media industry in Seriosha's office with great anticipation, Seriosha had been listening patiently and thinking about the feasibility of Gusinski's plan.
"Comrade Minister, I propose to spin off the entertainment section of "Komsomolskaya Pravda" and create a daily and a weekly magazine. I have even thought of the name. The daily is called "Today" to introduce the latest foreign entertainment consulting, sports Consulting, music, fashion and other content that young people are interested in, and our weekly magazine is called "Seven Days". To ensure that our news is always the best, this has another advantage, that is, our entertainment special issue can accept more advertisements and earn more profits. Now many foreign goods have entered the Soviet market, Of course, many of them come in in various ways, and many of our advertisements can find better sales for these products, so that when these brands actually enter the Soviet market, they can save them the stage of raising their own popularity... ..." Gusinski said eloquently.
"Yes, I am very interested in your plan, but I am no longer satisfied with the establishment of only two entertainment newspapers! Comrade Gusinsky, I think you can be more courageous, why don't we stop Divide it more carefully, and make entertainment news, sports consulting, fashion and other content into a daily and weekly magazine. At the same time, I also hope that "Komsomolskaya Pravda" can establish a "Financial Weekly" and a political commentary. Weekly, I hope that our newspapers can be seen in every inch of the Soviet Union. Now is a blank period in the market. If we don’t take advantage of this opportunity to seize the blank market, we will lose this once-in-a-lifetime opportunity.
"Seryozha's thinking has been opened by Gusinsky. He is more courageous than Gusinsky. He wants to establish a news group in the Soviet Union that obeys his orders, and magnifies all Ligachev's actions in the Soviet Union. Under the microscope, let the common people of the Soviet Union observe. As long as this is the case, public opinion will completely tie Ligachev's hands and feet, such as the last incident of framing Sobchak's hit-and-run incident, which will be completely eliminated in the future.
So in Seryozha's office, a grand media plan began to be drawn up. Gusinsky wrote down the names of more than 30 publications in his notebook, and also recorded the problems these publications faced. Readers, distribution methods, market positioning, and the main source of awards, etc., and then Serezha asked Yulia to contact the management of the "Komsomolskaya Pravda" to discuss the specific details here. This plan is much bigger than Gusinski imagined. He originally just hoped to find an affiliated institution and use his own money to do this, but now it seems that he can only do it in this institution. A major player in a media company that stays on paper, because the funds required for this plan must exceed hundreds of millions of rubles, and Gusinsky's entire net worth is only a few million rubles.
Seryozha can naturally see Gusinski's thoughts. He thinks that Gusinski is a talent, but Seryozha cannot let go of the media affairs to others, so it is safest to use money to control this enterprise , Now there is such a huge opportunity before Gusinski, whether to become the head of a large media company, or continue to go back to be a small boss of his own financial company, almost everyone will choose the former without hesitation.
So next, after the comrades of "Komsomolskaya Pravda" arrived, Sergesha spent the whole afternoon discussing the new reform plan with them. The superior unit of "Komsomolskaya Pravda" is the Communist Youth League. It is possible to make a cut with Yakovlev, and Seryozha has decided to transform the "Komsomolskaya Pravda" into an enterprise-like unit in advance, trying to survive without relying on government funding. And Gusinsky’s media company can operate independently as a subsidiary company of "Komsomolskaya Pravda", and use the distribution platform of "Komsomolskaya Pravda" to contribute examples to "Komsomolskaya Pravda", and "Komsomolskaya Pravda" will continue to Maintain your usual serious media standards. As the head of the Communist Youth League system, Seriosha can handle this matter by himself, because Yakovlev will never reject this reform. Yakovlev just wants the Soviet media to develop like the West, which is not affected government control. But Yakovlev forgot one thing, Western media actually make companies should or will bow their heads in front of money.
When Gusinsky left Seryozha's office contentedly, he felt as if he was dreaming. A few hours ago, Gusinsky was the owner of only a medium-sized company among Moscow's many financial companies, but now he has become the largest partner of "Komsomolskaya Pravda" and owns a news company worth 100 million rubles. company. The world is really amazing.