Chapter 964: Spending a Billion Dollars to Appear in Time Magazine

After the birth of this contract, Dong Fangzhuo was destined to become the most dazzling star in the sports world.

What makes Dong Fangzhuo great is not only his kingly performance on the court, but the business empire he created off the court is also a model for many younger generations to learn from.

The $2.6 billion lifetime contract signed by Nike and Dong Fangzhuo is unprecedented, and this contract may be the right decision made by Nike at the right time!

Even the money-making basketball god Jordan didn't get such an awesome lifetime contract from Nike. Dong Fangzhuo is really a once-in-a-century deal. Maybe in the next 20 years after Dong Fangzhuo, no player will sign such an awesome lifetime contract with Nike.

Not even James or Ronaldo would have such a high number.

The peak period of international football professional athletes is only a few years, so signing a lifetime contract is also very risky for Nike. Generally, the contracts signed by Nike and many stars will not exceed 10 years, or even shorter.

So why can Dong Fangzhuo make Nike ready to take risks?

Dong Fangzhuo has continued to rise since he entered football. He has reached the top in just a few years, suppressing all the stars. And it seems that Dong Fangzhuo will continue to dominate football, getting better and better every year. At the peak of 25 years old, he is already climbing to an even higher peak.

The terrible thing is that he was not injured very much...

Nike's purpose is also very clear, which is to build the pinnacle of the football business around Dong Fangzhuo, and Dong Fangzhuo's influence can be said to be rare in a century.

Faced with such an outstanding football player, Nike made the right decision. Even after Dong Fangzhuo retires, he can still bring considerable economic benefits to Nike!

On the other hand, consumers are constantly changing, and the main consumer group of Nike sneakers in the next few years will be those born in the 80s and 90s.

Consolidating its own consumer group is the first step for Nike to achieve the peak of its football business. Given that Dong Fangzhuo has the largest number of fans in the world, Nike's move will undoubtedly bring dominance in the football business.

In the next few years, competition from peers such as Adidas and Under Armor will lose their comparability. Nike will determine its position as the king of the football business through Dong Fangzhuo's lifetime contract and the peak contracts of other players.

Nike's customized sneaker series for Dong Fangzhuo is all-inclusive, and its comfort, appearance, and cost-effectiveness are very popular. Dong Fangzhuo's influence will not diminish even if he retires. There is no doubt about this.

This contract is mutually dependent and mutually beneficial for both parties. Dong Fangzhuo can rely on Nike to consolidate his global position, and Nike can make a fortune from Dong Fangzhuo's fan traffic.

Looking at international football, there is currently no player who can defend Dong Fangzhuo's status as the number one player. Rising stars can immediately catch up with Dong Fangzhuo's height on the court.

What's more, any great record of Dong Fangzhuo is a threshold that many young players will never be able to touch in their lifetime, and Dong Fangzhuo's influence on and off the court is even more outstanding.

This unprecedented lifetime contract is destined to become a legend in international football and Nike!

The news quickly spread like wildfire.

"Aspen" immediately reported: The first lifetime contract in history, 2.6 billion!

"Chinese Dong signed a Nike contract worth 2.6 billion in his Spanish villa. From today on, he has become the most popular superstar in sports. 2.6 billion is a super astronomical number, which is the god of basketball Jordan I have never been treated like this.”

"Marca" directly hit Messi's fans: "With a lifetime endorsement contract of 2.6 billion, who else dares to compare with the Chinese director? You must first get yourself a 2.6 billion contract, and then you have the nerve to say that you are On the same level, many people say Barcelona has one, but haha..."

All Europe went crazy.

Germany’s Bild: 2.6 billion US dollars. This is the annual fiscal revenue of many small countries, right? The incredibly wealthy Chinese Dong has set a world record. I believe it will be difficult for any player to reach his height in the future.

Chinese director created sports business myth!

French "L'Equipe": Just like his achievements on the football field, his achievements in business are also beyond the reach of others. What is the concept of 2.6 billion? This is a figure that can only be achieved by the combined endorsement fees of the top 200 players in football.

The Times of England: Regret it, Glazer family, you let go of the greatest player in history, who is ten times more terrifying than David Beckham. What’s scary is that Chinese directors haven’t started their own business empires yet. If Mendes built his own business empire for Chinese directors, what a terrifying asset it would be?

On this day, every country reporting this news was shocked.

In China, Dong Fangzhuo appeared in "People's Daily" again - how did a player create an endorsement contract worth 100 million yuan?

In the evening, Dong Fangzhuo also appeared on the News Network, and this time he was given a full five minutes. This is a national event!

"Chinese players have signed an endorsement contract with the American business giant Nike worth 2.6 billion. Dong Fangzhuo himself said that he will spend 1 billion US dollars to build about 200 primary schools in poor areas in the country..."

Yes, Dong Fangzhuo made such a decision after the contract was announced.

Anyway, there is so much money that only one number is left...

This is news that shocked the world.

Stars from various countries have come forward to discuss this contract.

Brazilian star Ronaldo jumped out to express his envy and hatred: "I simply can't imagine that in our era, a commercial contract worth more than 5 million could still be a super contract. When I joined Barcelona, ​​a contract worth 2 million was considered a super contract. I couldn't sleep for three days... Dong is incredible. If I run out of money in the future, I will definitely ask Dong to borrow some. No one has approached me for endorsement contracts this year..."

Argentinian star Batistuta also joked: "In my playing days, a $100,000 contract would drive me crazy. As you know, I was cool and handsome at the time, and I often endorsed sunglasses. Advertising, once a company approached me and asked me to endorse it. I asked for 200,000 US dollars, and they were shocked at the time - what? 200,000 dollars? Why don't you grab it?"

After saying this, Batistuta burst out laughing, his thoughts drifting far away, as if he had returned to the prosperous era of Viola, "Times have changed, football has also changed, Chinese Dong created a new myth, maybe this is The beauty of football!"

Beckham, who was the last to create a business legend, also stood up: "Crazy, crazy, so crazy. Chinese directors make me feel too small. You must know that the largest endorsement contract in my career is only 3,000 Ten thousand dollars, I really can't imagine what this scene is like. Thank God, you don't have to focus on me in the future, you can look for him, haha, he is the craziest guy in the world."

Yes, Dong Fangzhuo has completely crushed Beckham. The business myth created by Beckham has never been broken, but Dong Fangzhuo did it.

In the football field, maybe he can't stay far away from his opponents, but in the business field, Dong Fangzhuo is no longer on the same level as other players.

At the same time, Chinese football was also shocked, and this shock was surprisingly funny...

Charlton, England, Zheng Zhi drove his Mercedes-Benz out of the training ground and was immediately caught by domestic reporters.

"Zheng Zhi, do you know that Dong Fangzhuo signed an endorsement contract worth 2.6 billion?"

"Haha, you know, I called him yesterday. I can't imagine that we will never make so much money in our lifetimes. He is the idol of all players."

"Dong Fangzhuo donated US$1 billion to build Hope Primary Schools in poor areas in China. How much do you plan to donate?"

ha? It turned out to be a trap... Zheng Zhi couldn't laugh or cry.

However, he still said generously: "I was just about to say this. As the captain of the Chinese national team, I think Dong Fangzhuo's approach is very admirable. Since Dong Fangzhuo has taken a good lead, then our other national players will also We should do our little bit. Although we don’t earn as much as Dong Fangzhuo, we can still contribute to some extent, so I will use one-tenth of my annual salary to support Dong Fangzhuo’s actions. We can’t build a primary school, but We can be responsible for buying some chairs, tables, etc..."

"Haha, Zheng Zhi, you are so cute. I would like to thank you first on behalf of the country and the children. You are also the cutest people in China."

At the entrance to the training ground of Schalke 04 in Germany, Feng Xiaoting also accepted an interview with reporters.

"I agree with Dong Fangzhuo and the captain's ideas, and I am willing to spend one-tenth of my salary to support these. As players, we have obtained things that most people have not obtained, and we should indeed give back to the society."

In Barcelona, ​​Spain, at the Espanyol Club training ground, Zhao Xuri faced reporters and said refreshingly: "I do. I hope that children can grow up healthily, and then children who like football can also play football. Chinese football needs young players children……"

Belgium, Chen Tao: "I do."

Portugal, Feng Renliang: "I do."

In China, Zhou Haibin: "Although my salary is not much, I am still willing."

Ji Mingyi: "I do."

…

Feng Renliang, the new generation international player who has just arrived at Atletico Madrid for a medical examination, expressed his feelings to many reporters in the country: "Brother Dong is a role model for all of us. We don't earn as much as him, but we will not hesitate to throw our lives and blood." Hesitate to keep up. Without Brother Dong, there would be no us. Well done to Brother Dong! Well done to the Chinese players! I, Feng Renliang, will never lag behind others, and I am willing!"

Feng Renliang became the second Chinese player to join a wealthy club. Although Atletico Madrid is not very well-known in Europe, it is still very good. At first, Chinese fans thought that Feng Xiaoting was the second one, but Feng Renliang got there first.

After Feng Renliang took off, the second person who got a chance was Zhang Linpeng. Zhang Linpeng was in contact with Monaco in Ligue 1...

I do!

I do!

I do!

Dong Fangzhuo never thought that his energy and appeal would be so huge.

Subsequently, after discussions between domestic agents and Mendes, Dong Fangzhuo simply took the lead in establishing a charity organization - the Chinese Football 11-a-side Football Charity Organization.

Hao Haidong serves as the chairman of the charity and manages the daily affairs of the organization. The vice chairman is Fan Zhiyi, and many retired international players have joined in on their own initiative, while Dong Fangzhuo serves as the honorary chairman.

Later, Dong Fangzhuo and the others appeared on the News Network again, but this time everyone showed up.

The media once again bombarded them with reports...

And an uninvited guest also came to Dong Fangzhuo's villa.

Leonardo, a reporter from Time Magazine in the United States, will conduct an interview with Dong Fangzhuo.

Leonardo is a lean middle-aged man, wearing black silk frames and looking very bookish. During the interview, he always looked at Dong Fangzhuo intentionally.

"Dong,"

"How did you feel when you signed the 2.6 billion lifetime endorsement contract?"

Dong Fangzhuo poured him a cup of coffee himself and smiled.

"To be honest, I was quite shocked at the time. Although I no longer thought I would worry about money, the number was still too scary. Nike really had nothing to say to me."

"Then you decided to donate $1 billion to build a Hope Primary School?"

"Yes, that's what I thought at the time. Because I have become one of the happiest people in the world. I have enough wealth that I can't spend it all in a few lifetimes. Why don't I do something more meaningful? What about the matter?"

Dong Fangzhuo told the truth frankly.

“You’ve paid hundreds of millions in taxes alone, and there’s not much left?”

"Haha, I never thought about this." Dong Fangzhuo smiled shyly. He really didn't know how this tax was collected. Is it based on domestic tax or Spanish tax? I'm a layman, but if it's Spain, that's definitely not possible...

"Your great behavior also inspired your teammates in the national team and led to the emergence of a new charity. You are also fully affirmed by the national team. We also admire you quite a lot. There are very few great people like you. .Have you ever thought about doing something after retirement?"

"That's a long way off. I think I can play until I'm 40 at least." Dong Fangzhuo puffed out his chest, indicating that he was in great shape. Even Cristiano Ronaldo could play until he was in his thirties. It is not difficult to play until the age of 40, but then he became quiet again.

"If I retire, I think I will set up my own youth training, find a few childhood friends to be coaches together, and then teach children to play football. It is not for fame or fortune, I just want to live a simpler life..."

Thinking about my previous life, I finally went to youth training, and I was actually quite happy. I didn’t leave football, and I didn’t need to run for fame and fortune. It was good...

※※※※

The next day, Dong Fangzhuo was featured in the American version of Time Magazine, which not everyone can be featured on.

There are several editions of Time Magazine, including an Asian edition, but its influence is not comparable to that of the American edition.

There are 37 Chinese people who have appeared in weekly magazines, and Dong Fangzhuo is the 38th.

However, Dong Fangzhuo is not the first sports person to appear in Time Magazine. Liu Xiang and Yao Ming have both appeared before, and Dong Fangzhuo is the third.

But Dong Fangzhuo's influence far exceeds them, and it is not just in the field of sports.

"Dong?"

"Is he the top scorer in the World Cup?" Even Americans began to talk about Dong Fangzhuo. Americans who always like basketball, rugby, ice hockey and other sports looked at Dong Fangzhuo for the first time.

"Why is it that the person who received the largest contract in Nike's history is actually a Chinese? Can't Chinese players be good? Can't Kobe? Can't James? Can't Duncan? Why does it have to be a Chinese!"

Even Air Jordan jumped out, but the leader of Qiao Gang is not a troll. In an interview with ESPN, he said seriously: "Why our contracts will go to players from other countries? It means that they are better than us. If you are good enough, Then the contract is yours, not theirs, it's that simple. Come on, boys, get the best contract ever!"

LeBron James also expressed his opinion: "Seeing that the Chinese directors can do it, I think we also have hope, and I will try to sign a lifetime contract!"

James is James, he is so confident...

※※※※

In the Real Madrid training ground, all the teammates looked at Dong Fangzhuo with disbelief, and even more admiration.

"That's awesome."

"I feel like I'm not on the same team as him."

"If it were me, I would retire tomorrow." Marcelo blinked, still not convinced.

"I suddenly felt that finding a club to join a company is a very meaningless thing. How much salary increase do I need?"

He rolled his eyes and calculated in his mind how high his salary would have to be to reach one-tenth of Dong Fangzhuo's salary.

"Forget it, don't mention money to me in the future!"

Dong Fangzhuo ignored them and was still jogging with Ronaldo.

"Hey, let me tell you, you are earlier than me again today. If you were earlier, the sun would not have come out yet."

"Don't worry, I will be ahead of you every day from now on!" Ronaldo said seriously.

"..."

"Why."

"As soon as I saw your 2.6 billion lifetime contract, I doubted whether I was in football. I had to work harder. I set a small goal for myself. Not to mention 2.6 billion, I first got a 10 Hundreds of millions, right?”

"1000000000?"

"I think you can do it, really, come on."

You already got 1 billion, Dong Fangzhuo smiled in his heart...

There are only three days left before the start of the new La Liga season. Except for Ramos who is lying on the hospital bed, all Real Madrid players are healthy, but I don't know if Mourinho will take action again.

It can be seen that Mourinho is still very satisfied with the current lineup.

Maybe, except for the goalkeeper position.

On this day, Casillas couldn't stand it anymore. After training, Casillas walked to Mourinho's office.

He must learn from Carvajal and admit his mistake like Mourinho...

Dong Dong,

Dong Dong,

He knocked on Mourinho's office door.

This time, Mourinho was not very surprised.

Because he just revealed that he needs to buy a new goalkeeper.

If Casillas doesn't come to him again, he will really take action...