One Hundred and Eighty Fifth Chapter Fire

"I'm thinking about adding this line in Johnny's new movie. Think about it, Johnny lit a cigarette smartly, and then said this sentence to the heroine. This scene will definitely become a classic!" Not only The classics of movies will also become classics for inserting advertisements, "As the movie sells well, this advertisement will also spread throughout the world."

The only problem now is how to think about a new script for Johnny. The shooting of "Titanic" is too difficult, and the special effects of "Ghostly Love" is not known whether it can be done. It can be considered, but the time and background of the movie need to be changed.

"The planting period of tobacco is between 110 and 130 days, plus the time for curing and processing tobacco, rolling cigarettes, and distributing goods, it will take almost half a year. If we start preparing for this project now The film is fully in time for Marlboro to go on sale." George quickly calculated the time, Hollywood at this time had plenty of time to shoot a film in half a year.

"I believe that after this movie is released, Marlboro will become popular quickly! At that time, we will put a large portrait of Johnny in Times Square with this advertisement." Philip has already begun to look forward to a bright future.

"Then, the problem of men's cigarettes has been solved, what about Nanxing? I see from your plan that the planting area of ​​Nanxing is not small." George continued to ask, Shen Long now only took out two kinds of Nanxing and Changbaiye Tobacco, the best old Toby hasn't come out yet, the ace can't be used all at once, and he plans to keep this kind of tobacco for later use.

"We will create a brand-new women's cigarette, which is different from all cigarettes on the market. This tobacco is thinner than the current women's cigarettes." Shen Long showed a few samples, which are thin-twig women's cigarettes that will be popular in the future. "Slender cigarettes are more suitable for the figures of ladies, and they can show their elegant temperament even more when held in their hands."

"And I added mint in it, and the cool taste is more popular with women." Shen Long introduced, "As for the name, I plan to call it ESSE. The name comes from Italian women." This just fits Fredo- As a descendant of Corleone’s Italian immigrants, ESSE will also be the world’s highest-selling twig women’s cigarette brand in the future.

"Wow, it looks good. Are you going to ask Audrey Hepburn to endorse this cigarette?" Just seeing the shape of this cigarette, George thought it was great.

"No, Audrey is still a newcomer. She doesn't have enough influence in the United States. I'm considering letting Ingrid Bergman or Vivien Leigh advertise." In fact, Shen Long just didn't want Hepburn to get into the bad habit of smoking. Her body is relatively weak, and it is not good to smoke anymore.

Knowing the disadvantages of smoking, but trying his best to promote tobacco, he wants more people to join the smoking team, and he strictly prohibits the people around him from smoking. Shen Long has now won the true meaning of capitalists, and can be regarded as a qualified capitalist up.

"Not bad.

"George and Philip didn't have much opinion on this. Ingrid Bergman is now on fire, and although Vivien Leigh has temporarily returned to the UK, "Gone with the Wind" has given her a high reputation in the United States, and I heard that she Recently, I have plans to return to Hollywood to reshoot the film.

"I've already laid out the general direction of publicity and promotion, and I'll ask people in the advertising industry to be responsible for the specific operational details. It's impossible for me to worry about these little things all the time." Shen Long has a lot of things at hand.

"Which advertising company are you going to look for? Hopkins, Lambert, or Kaibosi?" George asked. The people he mentioned are all top figures in the American advertising industry and have published many books on advertising. book.

"In New York a while ago, I met a guy who had just started an agency and I talked to him and thought he was great, so I'm going to give the deal to David Owig's Ogilvy "David Owig's reputation in the advertising industry is like Michael Jordan's reputation in the basketball world. He will be a god-like existence in the hearts of many advertising people in the future, and Ogilvy Advertising has long been ranked first in the world in the advertising industry. Position, this business will definitely not be a problem if it is handed over to him.

After talking with David Owig, Shen Long also bought a share in Ogilvy Advertising Company. Although the development prospect of the advertising company is limited, no matter how small a mosquito is, it is not meat, and he maintains a friendly relationship with an advertising genius. The development of other businesses is also very important. He still has a lot of investment in Stanford.

"Since you have already obtained your approval, he must be a good guy." George and Philip admired Shen Long's vision, and they would not interfere too much with such small issues. Besides, when the time comes for the advertising company I will continue to propose plans to them, and if the plan is not right, just talk about it.

"So, let's leave this meeting as it is. I'm going back to New York. I have an important meeting tomorrow. By the way, Fredo, I saw a lot of tobacco with long bottom leaves. Bring me some back. !" George plans to live by smoking pipes during this time, but he was suffocated before.

"Yes, I want some too!" Philip immediately followed, and the two walked away excitedly with the tobacco.

And Shen Long also left here after the local tobacco fields and factories got on the right track. He left Rocco Rabon in Kentucky and led a group of people to guard the tobacco fields and factories to prevent someone from stealing tobacco seeds. He has done this kind of work when he was in the black market, and he has always done a good job. Shen Long is very relieved to keep him here.

Flew from Kentucky to Hollywood, handed over the adaptation of "Bridges of Madison County" to Johnny, and asked him to start shooting immediately. Johnny readily agreed after reading the script. He was full of praise for the whole story, especially the line " Men only remember love because of romance" was simply too much for him.

Half a year later, the movie was released smoothly, and it became popular immediately after it was released, especially when Johnny lit a Marlboro and watched the heroine say tenderly, "Do you know what special meaning Marlboro has? Tell us again, Man Alays Remember Love Because Of Romance Only."

This scene has fascinated countless men and women. The first thing many people do when they come out of the movie theater is to buy Marlboro cigarettes. The distribution channels of the Rockefeller Foundation and the California Foundation are also extremely powerful, spreading the goods to the entrance of almost every movie theater, throughout the United States. There are guys smoking Marlboro cigarettes in front of movie theaters everywhere.

The Marlboro brand quickly became popular, and Altria was celebrating it, but Philip Morris almost cried. How could they have imagined that the name of Marlboro could play so many tricks.

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