Chapter 3995: Chain of Interests

"What should I do? I don't think it's difficult!" Lin Feng said with a smile. レ♠レ

Don't think it's difficult? Ren Derong was shocked. What is this? What do you mean? How can it not be difficult?

"Haha, Mr. Ren Derong, I think we should look at things in the long run. We can't be too limited to some local interests in front of us!" Lin Feng taught.

Ren Derong was so depressed that he was injured. What he was looking forward to was the company's financial situation in the next five or ten years, not the local interests in front of him. If he only focused on the local interests in front of him, he would not question this full depreciation replacement plan.

"Mr. Ren Derong, I know you are worried about the company's financial situation, but in fact, this will not be a problem for our company at all. Not only will it not be a problem for our company, but it will become an opportunity for our company's development. At present, our company is facing many difficulties, the brand influence is declining year by year, the market reputation is declining, and our competitors are thriving, and we have been declining for a long time. If we want to re-occupy this market, we will inevitably face many obstacles and will be sniped by major automobile companies. But now we are developing women's exclusive cars and launching this full depreciation replacement plan. I believe that these competitors will be like you and are not optimistic about our company's financial situation. Therefore, our development will be extremely smooth in the next five years. Moreover, there will be absolutely no competitors!" Lin Feng said with a smile.

The world is not optimistic about women's exclusive cars. It is believed that Chrysler will go bankrupt in five years because of the full depreciation replacement commitment. Then who will hinder the development in these five years? No company will do this. So, this will be Chrysler's golden five years.

"Finance, finance!" Ren Derong whispered. Even if the opponent doesn't take it seriously, if you can't make money and lose money, what's the use of these five-year golden period.

"Let's talk about the financial situation now! First, let's talk about it from a macro perspective. The global economy is rising every year, the price index is also rising, and the currency is depreciating. According to the inflation rate of the United States over the years, it was 2.38 in 2002, 1.88 in 2003, 3.26 in 2004, 3.42 in 2005, and 2.54 in 2006. So this year's inflation rate is expected to be around 3, of course, it may be higher. According to our estimated sales of 3 million Constellation sedans, the total amount is 72 billion US dollars. By next year, the actual value will only be 69.84 billion US dollars, a depreciation of 2.16 billion US dollars. Five years later, according to the annual depreciation of 3, there will only be 61.828 billion US dollars, a depreciation of 3%. More than 10 billion US dollars. In other words, five years later, in fact, we only paid 61.828 billion US dollars for full depreciation and replacement! Among them, 10 billion US dollars have disappeared without a trace due to inflation. "Lin Feng said in a deep voice, "But this 10 billion has not disappeared, but has come into our hands this year. In these five years, we can use this 10 billion US dollars to make more money. According to the current money fund project, its annualized investment rate is about 7. If it is put into a company like Goldman Sachs, we can get a stable return of about 9.

In five years, it is 4.5 billion US dollars! "

As the chief operating officer, Ren Derong is naturally clear about these inflation rates. If Lin Feng calculates it this way, the loss is indeed decreasing.

"Mr. Ren Derong, if you calculate it this way, 61.828 billion US dollars, minus a profit of 4.5 billion US dollars, that is 57.328 billion US dollars! In other words, five years later, if all the ladies come to replace their cars, our sales loss this year will be 57.328 billion US dollars!" Lin Feng said loudly.

Ren Derong nodded. But this is still a huge deficit. What should we do next? After all, this is only the first year. If the sales volume is so amazing every year, then if we lose so much every year, then we are doomed.

"Next, let's calculate another cost-saving expense. If there are 3 million sales per year, then all production lines are in operation and workers go to work normally, then we can save about 3% on machine damage, depreciation rate, and employees' pensions, medical insurance and various insurance payments!" Lin Feng counted on his fingers and said, "3 of 72 billion US dollars is 2.16 billion US dollars, 573.28 minus 2.16 billion US dollars, that is 551.68 billion US dollars!"

Ren Derong nodded. Indeed, if all production lines are in operation normally and workers go to work normally, the company can indeed make improvements in energy saving and efficiency improvement, and 3 is completely achievable. But even so, there is still 551.68 billion US dollars! What should we do about this?

"The savings that should be saved have been saved, and the rest is open source. First of all, we must change our thinking and transform from a single automobile manufacturer to an automobile service manufacturer!" Lin Feng said.

Automobile service manufacturer! What does this mean?

"Today, the world is already a service world. We provide hardware terminals and perfect after-sales services. Although companies now also provide after-sales services, most of these services are not provided by car manufacturers unless a major accident occurs. All after-sales services are handed over to 4S stores." Lin Feng said loudly, "And we are going to break this existing pattern and open directly-operated 4S stores around the world."

4S store is a car franchise model with "four-in-one" as the core, including vehicle sales, spare parts, after-sales service, information feedback, etc. Its sales staff receive professional training and technical support from the manufacturer. The first 4S stores to enter China were introduced by Guangzhou Honda in 1998. Later, major manufacturers imitated them, so 4S stores bloomed everywhere in China. However, most 4S stores adopt a cooperative model rather than direct sales.

"We not only provide complete vehicle sales, spare parts sales, complete after-sales service, and information feedback, we can also provide car beauty and modification services. Compared with other car beauty shops and modification shops, we have the advantage of being original. No car modification shop knows our cars better than we do, and Constellation Cars is specially launched for women, and women are very picky about things and desire perfection that ordinary beauty shops cannot achieve. But we can do it!" Lin Fengxiao said, "Currently, the global car modification market exceeds 100 billion US dollars! And it is increasing year by year. If this market is captured, this 50 billion deficit can be completely eliminated. filled!"

Ren Derong frowned. Over the years, the car modification market has indeed increased year by year. If you really get involved in this market, you can indeed fill the financial black hole to the greatest extent. But this may break the rules of the industry. After all, it is somewhat criticized for producing its own cars and competing for business with the modification market.

"There is nothing to worry about in this regard. We are targeting women's exclusive cars, and women are very picky about things and desire perfection. Therefore, we just want to let women have a car that is most customized and most suitable for them." A perfect, unique car!" Lin Fengxiao said, "As for our company, other companies can't do this. So, let the outside world say what they want. For us, it's all about consumption. As long as the reader approves it!”

Ren Derong's eyes lit up. It's a good excuse, really good. It’s just that during this period, I’m afraid there will be a lot of investment. This 4S store is conservatively estimated to require an investment of about US$3 million! And to invest globally, the investment is really too big. Unless the same cooperation model as the existing 4S store is adopted.

"Cooperation is not advisable! This cooperation model will damage our company's brand image. Many 4S store employees are not of high quality, and they tend to dislike the poor and love the rich when it comes to treating car users. And the people we serve are Ladies, women are the most sensitive. A little bit of discrimination will give women a bad impression of our company. And when it comes to decoration, women are even more striving for excellence. In the end, it will only damage our company's brand image. We can only adopt the direct operation model, and everything will be managed by the company. As for the funds, my 'Second Bank' will provide full assistance! But this time, it will not be interest-free, but normal interest!" explain.

"Mr. Lin, are there any other profit models?" Ren Derong has already made up his mind. After weighing it, he feels that this should not lose money, but also make money. But does Lin Feng have more ways to make money?

"Of course! Every time we fully depreciate a new car, we have an additional requirement, that is, an advertising space must be left on a certain part of the car as the price of full depreciation. I believe that in a certain Putting a small item like a mascot in an inconspicuous place and placing an advertisement on it, I think this is something that car owners are completely willing to bear, and this will bring us hundreds of millions of dollars in profits every year." Lin Feng. said with a smile.

"What will happen to the old cars after five years?" Ren Derong asked.

"It's very simple. If the car is in good condition, it will be fully refurbished and then enter our company's second-hand market for women who are extremely cash-strapped to choose. This market may not have a market in the West, but there is still a large market in third world countries. . Africa, India and other countries all need such cheaper cars. This can further reduce costs and improve profitability! When the car is completely scrapped, it will enter our company's scrap car recycling system and restore it to its original state. Steel and other raw materials!" Lin Feng said with a smile.

"In short, in my opinion, as long as we sell more, we can earn more! Full depreciation recovery is basically a benefit chain that allows car owners to continuously invest money to replace new cars and modify them!" Lin Feng said with both eyes. Flashing light.

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