Chapter 3857: Women's Car Series

There was a discussion in the meeting room, and everyone was puzzled. This order was too outrageous and too weird.

"President Alba, please forgive me for raising an objection." Vice President Ronis frowned and said, "A women's special car series is something that no car manufacturer has ever really launched. The so-called women's cars on the market are mostly optimized for women in appearance, but in fact no car manufacturer has made improvements in this regard. Why is this? First, cars have always belonged to men. Men are born to like cars more, and women don't like cars much. Second, most of those who have purchasing power are men, and women have limited purchasing power; third, that is, women have some obstacles in driving skills. Therefore, I think there is a limited market for cars specifically for women!"

Everyone agreed. They all thought that Vice President Ronis was right. Ronis used to be in the marketing department. He was an old employee in the company and had a wide range of knowledge. In fact, his ability could have been promoted a long time ago, but he was suppressed for some reasons, so he has never been promoted. But for his overall view, everyone still trusts him. Therefore, everyone disagreed with the proposal of the so-called women's car series.

"Speaking of no market, let me tell you a story." Jessica said lightly, "Two salesmen went to Africa to sell shoes and found that Africans did not wear shoes. One salesman said that Africans did not wear shoes, so there was no market here. The other salesman said, no, Africans did not wear shoes, and the market here was very good. The second salesman was thinking positively."

Everyone has heard this story and understands it. So when Jessica said this, everyone understood what Jessica meant. Indeed, from a certain perspective, the women's car series does have a broad market prospect, but from another perspective, its market is very large. But this is just a kind of relativity, in fact. Everyone is not very optimistic about this market. Especially launching this brand-new market is a pioneering spirit. Once it is not good, it will lose everything. Of course, if it is really developed, it will undoubtedly be an opportunity for Chrysler to come back to life.

"President Alba. According to the current situation of the company, the company owes 9.9 billion US dollars, nearly 10 billion US dollars, and the working capital is only 500 million US dollars. Under this situation, it is difficult to launch a new car series! We don't have the funds." Financial Director Phoenix smiled bitterly.

Investment is not impossible. But it requires money. The company has no money at present! This 500 million turnover is actually enough to pay wages. A total of more than 250,000 employees, with an average annual salary of 20,000, this salary is really difficult.

"Don't worry, about financing. We have already negotiated with the "Second Bank". The "Second Bank" will provide us with 5 billion US dollars in low-interest loans as working capital to help us resume production. Of course, in return, all future cash flow accounts of our company will go through the "Second Bank", including the issuance of salary cards for all employees. Wait a minute, you send someone to the "Second Bank" to handle the procedures." Jessica said.

Everyone understood.

Indeed. With Lin Feng's support behind the scenes, the funds are really not a problem. No problem at all. Let alone 5 billion US dollars, even if it is 50 billion US dollars, there is no problem.

"So, is there any problem with developing a women's car series now?" Jessica asked.

Everyone shook their heads naturally. This is naturally no problem. What else can go wrong with this? With sufficient funds, everyone is confident. Maybe they can really develop a new car series and monopolize the market.

Seeing that everyone agreed, Jessica smiled slightly. It seems that money is indeed a universal stepping stone. It is easy to do things with money. Unfortunately, Jessica didn't know that Lin Feng is now heavily in debt. As the world's richest man, his book funds are actually almost zero.

"President Alba, how should we develop this women's car series?" Vice President Ronis asked.

Since we are going to develop a new car series, how should we develop it?

"Since we are going to develop a new car series, we can't follow the old path and we can't take the route of their failure. What is a women's car series? It means turning to women's research and development. It should not only be pleasing in appearance, but more importantly, the interior." Jessica said.

"First, in terms of appearance, we must use a variety of colors to ensure that everyone can enjoy the beauty visually, and we can tell at a glance that this is for women only, and that a successful woman is riding in it. Ladies and gentlemen, the social status of women is rising steadily nowadays, and women are not inferior to men in many fields. Our women's car series is specially developed for successful women." Jessica said.

Everyone nodded slowly. Successful women, there are more and more strong women nowadays, and more and more women are beginning to surpass men in various fields, and even dominate one side. There is indeed a market in this area.

"Second, in terms of interior, what women need most is a dressing room. A simple dressing room, a recommended dressing room where women can touch up their makeup at any time, so we must add such a small space in the interior, so that women can place cosmetics and some women's necessities. Secondly, the interior design should also be colorful to make women feel warm and comfortable. The rear space can be appropriately sacrificed to meet the various needs of women in the front seat." Jessica said in a deep voice.

Everyone's eyes lit up. Indeed, in this way, this women's car series is really in the market.

"Of course, in the third aspect, the women's car series must ensure the uniqueness of each model." Jessica said.

"The uniqueness of each model?" Everyone exclaimed. Aren't these cars mass-produced? Is it possible for each model to be unique? This is too exaggerated.

"Indeed, cars are mass-produced, so we have to change our thinking!" Jessica smiled slightly, "All accessories are mass-produced, and then assembled. Just like building blocks, customers can choose accessories to match."

Everyone was shocked. This, this, seems to be really feasible. Cars are originally assembled from various parts, but the mass production line is more efficient. This method seems feasible. And it should have a good market prospect, and it is not only for women, but also for men.

Of course, the only trouble is that the production cycle may become longer, which may lead to an increase in labor costs and is not conducive to lowering costs. In this way, the final price of the car may be higher.

"Regarding the selling price, I believe it should be relatively high at the beginning, but later on, the cost should be able to be lowered. After all, we will save a lot of costs in terms of inventory. As long as we receive an order, we will start assembling, so, in general, the cost should not rise much." Jessica analyzed.

Everyone thought about it and was convinced. Why did Chrysler lose so much money? In addition to the workers' wages, it was the large inventory. If you make a car and can't sell it, it will be in your hands. Not only does it require a lot of space to store it, but it also requires workers to guard it. As a result, the cost remains high and losses are inevitable. On the contrary, if all of them are car parts, then even if they can't be sold, I can sell parts. Many of these parts are universal and can be used by other car repair factories. In that way, even if this women's special car series is not successful in the end, it can reduce some of the losses.

Thinking of this, everyone's thoughts became active. The meeting really got to the point.

Six hours later, the door of the conference room opened.

"Oh, everyone, I'm sorry, my stomach is not doing well, but I think the meeting should go smoothly." Lin Feng greeted him and said with a smile.

Everyone smiled. This meeting made them really know Jessica. She is definitely not just a vase. In fact, she is really talented. In other words, her professional knowledge in the field of automobiles is very scarce, but many of her theories are very novel and unique. Moreover, as a Hollywood star and a super beauty, she is still very insightful in the application of automobile colors.

This meeting made them look at Jessica with new eyes.

"My beautiful CEO, you won't blame me for having diarrhea at the last minute, right!" Lin Feng looked at Jessica and smiled faintly.

"Haha, if you have diarrhea next time, it's better to find a more comfortable toilet. Six hours is not a short time." Jessica was in a relaxed mood and said jokingly.

Everyone laughed.

Then, everyone had a meal together. After that, on the next day, all employees were notified that first, the company would sell all unused production lines and sell all cars with a stock of more than 1 billion at a low price to clear the stock. Third, the salary accounts of all employees will be transferred to the "Second Bank", and the "Second Bank" will provide Chrysler with a low-interest loan of 5 billion US dollars. Fourth, Chrysler's official website will be fully upgraded, and all employees will obtain a Chrysler internal employee account. With the employee card, they can log in to the internal account, check their salary bills, the penalties or rewards they have received, and the various systems and benefits that the company is about to launch, as well as the plans and work arrangements for the next month, all networked.

The outside world has seen this series of changes in Chrysler. Although they agree with its adaptation to the changes of networking. But they are still not optimistic about its future. Clearing inventory and networking are all internal arrangements, which can only ensure that the company's operation is more efficient, but how to adapt to this new car market and how to survive under the siege of Japanese cars and European and American cars are the key points.

What will Jessica Alba do? (To be continued...)