Chapter 2617: China on the Tip of the Tongue
"In order to express my greatest sincerity to consumers and to express my greatest sincerity to health, I announce that 'fast food restaurants' will suspend operations for three months and carry out comprehensive closure and rectification." Lin Feng announced an announcement that would make everyone Shocking news.
What! Complete shutdown for three months, is he not crazy? ——The presidents of McDonald's and KFC exclaimed that "fast food restaurants" are multinational fast food companies in the world. Although their stores cannot be compared with McDonald's and KFC, the total number of FamilyMart stores exceeds 10,000. In this case, Lin Feng unexpectedly announced a complete shutdown for rectification, and it was only for three months. This required a lot of courage. At least these two companies did not have the courage and courage to suspend operations for such a long time.
Lin Feng's big move not only shocked McDonald's and KFC, but also Wendi Deng. At this time, all reporters were speechless. What else can you say? Are you saying that Lin Feng doesn’t pay attention to hygiene? Talk about the Linfeng model of public health? Are you saying that Lam Fung doesn’t pay attention to consumers’ dietary health? Now that Lam Feng has been completely closed down for three months at a time, what else can you say!
That's crazy, that's crazy!
"Boss, is this really okay? Is it feasible for the company to reopen in three months?" Lin Chiling asked in shock.
"Haha, don't worry, consumers will accept it." Lin Feng laughed.
Three months, don't forget that three months later will be January 2006, which is also when my company launched its operating system. Neither "McDonald's" nor "Kentucky" is taken seriously by Lin Feng. The only enemy Lin Feng currently sees is Microsoft. This is an absolute behemoth in the operating system world, an existence that countless companies want to shake, but cannot. If he wants to deal with "Microsoft", Lin Feng must use all his strength.
Of course, the "fast food restaurant" will be fully operational in three months, not just for "Microsoft". Lin Feng has many plans, one after another.
"Announced. I will spend 1 billion US dollars to expand 10,000 branches overseas. At the same time, all domestic stores will be fully upgraded. And announced that in three months, 'fast food restaurants' will no longer offer Western food. Korean food , and Japanese food. We will only launch a variety of Chinese fast food!" Lin Feng announced.
What! At this time, Su Xiaomei and others exclaimed.
"Follow my orders!" Lin Feng ordered, not giving Lin Chiling and the others a chance to explain.
implement! What Lin Feng needs is execution. Before my memory runs out. Lin Feng didn't need their questioning. Just execution is required. Only in this way can you maximize your abilities.
Su Xiaomei frowned, but then she truthfully announced Lin Feng's decision.
What! "Fast food restaurants" no longer sell fast food from other countries.
Specializing in Chinese food? God, isn't he crazy? Doesn't he know that the reason why "fast food restaurants" can occupy a place overseas is that they can compete with "McDonald's" and "KFC". The key is to launch fast food from four countries at the same time, otherwise it would just be the same. "Fast food restaurants" are no match at all. Now, Lam Feng has actually announced that he will no longer offer Western, Korean and Japanese food. Isn’t that just breaking his arm?
In response, "McDonald's" and "KFC" almost laughed maniacally. Silly, Lin Feng must be stupid. Chinese food, although I must admit that Chinese food is delicious, is too troublesome and has to wait too long. Another point is, besides rice, what else is there for Chinese food? No, nothing. You know, when you come to a fast food restaurant to eat or drink, sometimes it's not just to fill your stomach, sometimes it's also to eat some fried chicken and the like to kill some leisure time. And Lin Feng is simply cutting off most of his customer base.
This announcement caused an uproar in the industry. Everyone had the same reaction as "McDonald's" and "KFC". They all thought that Lin Feng had broken his arm. In this case, the "fast food restaurant" might reopen in three months. Regardless of whether consumers believed in its hygienic conditions, it would be difficult for the "fast food restaurant" to have any customers. Unless Lin Feng regards it as a simple restaurant, not a fast food restaurant. But then, it will no longer be the opponent of "McDonald's" and "KFC".
At this moment, both "McDonald's" and "KFC" relaxed completely. Of course, Wendi Deng did not relax, but began to pursue and fight fiercely, mobilizing all her reporters to pursue Lin Feng's extremely dizzy move. For a time, major newspapers around the world were condemning Lin Feng's extremely stupid, extremely ridiculous, and extremely nonsensical decision. They all look down on "fast food restaurants" and believe that if they reopen in three months, there will definitely be crowds at the door. After half a year, they will inevitably close branches. A year later, "fast food restaurants" will withdraw from overseas markets and be limited to China. Domestic market.
In three years' time, the "fast food restaurant" will become the most inconspicuous Chinese restaurant. At the same time, Lin Feng will also start to fall because of this stupid decision. The magical Chinese boy will lose his magic because of his stupid decision, and then begin to fall towards infinite. In the end, Lin Feng, such a magical oriental boy, will eventually become mediocre. It is destined that he will only be a shining meteor in the world's financial world, rather than a star that will always shine and heat. ——The report of "News Corp." is extremely spicy. It not only denounces "fast food restaurants", but also directly targets Lin Feng. Wendi Deng wants to form a global public opinion that looks down on Lin Feng.
In this world, everyone's opinion makes a difference. If everyone says you can't do it, then you usually won't do it. Of course, some people will swim against the current, but that would be too difficult. And it will add a lot of resistance and enemies. Wendi Deng will do everything she can to interfere with Lin Feng, influence Lin Feng, and let Lin Feng die!
"Boss, what are you going to do?" Lin Chiling was worried. She really couldn't figure out what Lin Feng wanted to do. Without Western, Korean and Japanese food, what are "fast food restaurants" going to do to compete with "McDonald's" and "KFC"? In his opinion, unless a "fast food restaurant" is transformed into a fine restaurant, it is not a fast food restaurant. And the investment cost is too high. What's more, high-end Chinese restaurants may not be profitable. Internationally, Chinese restaurants are not as profitable as Western restaurants. One is the atmosphere, the second is the service, and the third is the taste.
"Haha, don't worry, I have a clever idea. The reason why Chinese food is not as popular as Western food, Japanese food, and Korean food internationally is because foreigners don't understand Chinese food. If you want to promote Chinese food, let everyone Understood." Lin Feng smiled slightly.
"Let foreigners understand? How to understand? Boss, Chinese are all over the world, and wherever there are Chinese, there are Chinese restaurants. It can be said that foreigners have already had a preliminary understanding of Chinese food. They are still not very willing to choose Chinese food. We What can be done? " Lin Chiling thinks this is an extremely difficult thing.
The most terrible bad habits of human beings are habits. When people have a habit, it is difficult to choose to change it. They will act according to this habit, and if there are no major changes, they will continue. How does Lin Feng change the inertial thinking of Westerners?
"It's very simple, use the TV!" Lin Feng said with a smile.
"TV?" Lin Chiling was stunned.
"Yes, it's TV. Zhiling, do you think foreigners really understand Chinese food culture now?" Lin Fengxiao asked.
Lin Chiling shook her head.
"Haha, to be honest, not to mention foreigners, how many Chinese people understand Chinese food culture. Most people only know that there are Sichuan cuisine, Cantonese cuisine, Hunan cuisine, etc., but in fact, China's five thousand years of food culture is just Is that all there is?" Lin Feng shook his head lightly, "China has five thousand years of history, and all kinds of magic have been born on this continent. How can our food culture be comparable to Japanese food, Korean food, and even French food? It is far from comparable to us. And this time I want to use the 'fast food restaurant' to promote the real Chinese food culture to the world."
Lin Chiling's heart was filled with excitement. Lin Feng is not handsome, but when he is serious, Lin Feng is particularly charming, making people have the urge to fly into the flames.
"Su Xiaomei, remember, starting from today, the 'fast food restaurants' will be renamed, and in three months they will be renamed - A Bite of China!" Lin Feng ordered.
China's tongue? Su Xiaomei, Lin Chiling and others were stunned for a while. This name sounds really, really wonderful. The name is profound and meaningful, and it is easy to understand at a glance. Is it just that today's "fast food restaurants" can afford the word "China"?
"For so many years, Chinese restaurants have spread all over the world, but when have you ever heard that in Western upper class society, they would say - What are we having tonight? Let's go eat Chinese food? - Have you ever heard of it? No, never, never. Yes - we will eat French food tonight, Thai food tonight, Japanese food tonight... but there is no Chinese food. The predecessors could not promote Chinese food with five thousand years of food culture, so I will do it. In China, I want people all over the world to taste real Chinese food in my restaurant," Lin Feng said with great pride.
"Boss, I support you!" Lin Chiling was the first to shout excitedly.
"Boss, I support you too!" Su Xiaomei also looked excited. At this moment, her lost confidence came back.
"Haha, if you want to promote Chinese food, just changing the name is not enough. You must also shoot a documentary. I decided to invest 100 million yuan to shoot a documentary recording Chinese food culture, and the name of this documentary is - Tip of the Tongue China! I want to bring together five thousand years of Chinese food culture into a feature-length documentary to let everyone know what kind of food China has.”
"China's tongue"!