Chapter 2235: More Popular than the Olympics
Mari Tani handed Lin Feng a stack of manuscripts, which were all portraits of various peripheral products of "Kung Fu Panda". Lin Feng took a quick look and found that there were at least hundreds of portraits of various products.
"Mari, you have worked hard. You must have not slept for more than ten hours. Remember, no matter how busy you are at work, you must pay more attention to rest, understand!" Lin Feng said approvingly. Regardless of Mari Tani's identity as a traitor, her work ability alone is indeed outstanding.
"Well, I know, boss. This is the first time I have been entrusted with an important task, so I want to do my best as much as possible." Mari Tani said humbly.
Lin Feng smiled. I thought to myself, I am afraid this is also a plan to gain more trust from me. If Mari Tani does not gain enough trust from me, she will not be able to truly obtain her inside information. Then the impact of these obtained information on Lin Feng will be limited, and at best it will only scratch the surface. Therefore, if the Japanese company wants to attack Lin Feng, it must do it all in one fell swoop. In order to make Tani Mariyi appreciated by Lin Feng, and to be appreciated by Lin Feng and entrusted with important tasks, she must continue to make contributions.
Therefore, during the period when Tani Mariyi continued to make contributions, it was time for Lin Feng to enjoy Tani Mariyi's achievements.
"Boss, I'm going to be busy first." Tani Mariyi said goodbye.
Lin Feng held the teacup and watched Tani Mariyi leave. Tang Feng has not made any progress in Japan yet, and has not found out where Tani Mariyi's father is. If he finds out, it will be the time for Lin Feng to use Tani Mariyi to calculate the Sony company behind it, and to use thunderous means to wipe it out.
Time passed day by day, and on the third day, the promotional video of "Kung Fu Panda" was completed.
"Boss, what do you think?" Wu Peici asked expectantly. Although this promotional video of "Kung Fu Panda" is only 15 minutes long, it is the result of Wu Peici's almost three days and three nights without sleep, urging the game animation production studio to rush to work for 72 hours. Although there are some shortcomings in the details due to time issues, in Wu Peici's opinion, this is already very good.
Lin Feng finished reading and nodded heavily. The plot of this "Kung Fu Panda" has not changed at all. Due to time constraints, the screen did not adopt G animation, but adopted 2D animation. Although it is a bit regrettable, 2D animation can more perfectly highlight "Kung Fu". In just 15 minutes of screen, the story of China's national treasure panda from not knowing Kung Fu to becoming a hero, a generation of martial arts masters, and living in seclusion in the world of martial arts is fully expressed. At the end of the cartoon, Wu Peici added a small plot at the end, that is, Kung Fu Panda heard about the holding of "The World's No. 1 Martial Arts Conference" and returned to the world again. The cartoon ended here, and the last subtitle was-please look forward to "The World's No. 1 Martial Arts Conference".
"Not bad, Peici, this animation is good, you put your heart into it." Lin Feng exclaimed. After adding this small plot at the end, this animation really highlights its promotional role.
"Boss, should we broadcast it on major TV stations now, or put it on the Internet?" Wu Peici asked. If it is broadcast on TV stations, it will cost money, but if it is put on the Internet, it will not cost money. However, the influence of TV stations is obviously much greater.
"Put it on the Internet. These two days, Mary and Liv are negotiating with major TV stations around the world, but they have not been able to reach an agreement on the price increase. This short film is our trump card, so we must not go to TV stations, but put it on the Internet. The Internet is becoming more and more popular now, and I believe that this short film will be seen by the vast majority of people. Moreover, when more people watch it and it becomes a trend, major TV stations will have to put it on." Lin Feng ordered.
Pace Wu nodded and immediately put the short film of "Kung Fu Panda" on the Internet.
In just 1 hour, 13 minutes and 26 seconds, the global on-demand rate of "Kung Fu Panda" exceeded 10 million. Pandas are China's national treasures and the most beloved animals of people around the world. They are chubby, black and white, and very cute. But no one thought that such a chubby and cute animal could actually do kung fu. It looks so naive. It can be said that everyone fell in love with this panda who knows kung fu in an instant. The stories about the "World's No. 1 Martial Arts Tournament" that can be seen everywhere in the cartoon, as well as the last scene, highlight the "World's No. 1 Martial Arts Tournament" to the fullest, making everyone who watched the short film feel itchy and looking forward to the opening of the "World's No. 1 Martial Arts Tournament".
The audience's expectations naturally put pressure on major TV stations around the world. Originally, they only wanted to pay a little money to get the broadcasting rights. After all, this kind of program has never been seen before, and who knows what the ratings will be. Although they are all stars, what if the fighting is very bad, who will watch it? But now that the "Kung Fu Panda" cartoon has come out, the audience's interest has been aroused, and the TV station is passive. If the audience wants to watch it, then you must broadcast it to the audience. If you don't broadcast it, the audience will call to complain, and it will directly affect the ratings.
In the end, thanks to Mary's eloquence and Liv's accurate understanding of the psychology of major TV stations, the broadcasting rights of "The World's No. 1 Martial Arts Tournament" in 135 countries around the world were sold for a total of 3.2 billion US dollars, exceeding the broadcasting rights of the 2004 Athens Olympics.
This time, everyone went crazy.
A "World's No. 1 Martial Arts Conference" can actually be sold for so much money, a full 3.2 billion US dollars, this is too exaggerated, this is too profitable. Think about it, Lin Feng has invested less than 200 million US dollars in total, and now the TV broadcasting rights alone have sold 3.2 billion US dollars, and the profit is 16 times the investment cost, which is too terrifying. Did Lin Feng open up another way to make money?
Everyone was shocked. Many financial experts began to denounce the absurd behavior of major TV stations. They believed that they spent 3.2 billion US dollars to buy the broadcasting rights of "World's No. 1 Martial Arts Conference", which was too risky and even reckless. Can this money be earned back? Especially for the highest bidder, the American "CBS" TV station, the outside world criticized it.
Because "CBS" offered 350 million US dollars for the broadcasting rights in order to win the exclusive broadcasting rights in the United States, and it was this price that caused other TV stations in the world to have to increase their bids, which eventually led to the "World's No. 1 Martial Arts Conference" being sold at a sky-high price of 3.2 billion US dollars.
Idiot! Stupid! Stupid! Various titles were put on "CBS". Many TV stations also criticized that if "CBS" had not raised prices indiscriminately, "The World's No. 1 Martial Arts Conference" would not be sold at such a high price.
Faced with the insults from the outside world, "CBS" would naturally not be content to remain silent, and also stood up to criticize the outside world for not having vision and not seeing the commercial value of "The World's No. 1 Martial Arts Conference". "CBS" boasted that the advertising revenue of this "The World's No. 1 Martial Arts Conference" would be at least more than 500 million US dollars. This statement was angrily denounced by the outside world as nonsense. 500 million US dollars in advertising revenue, it is not impossible. For example, the advertising revenue of the Super Bowl finals that night was as high as 250 million US dollars. But that was the Super Bowl, and this "The World's No. 1 Martial Arts Conference", although it gathered the world's most famous kung fu stars, can it be compared with the Super Bowl? The outside world is very skeptical. But "CBS" is convinced that 500 million US dollars in advertising revenue is by no means a foolish dream.
"Haha, wait for them to have a verbal battle." Lin Feng laughed.
This time, the reason why "CBS" offered a high price of 300 million US dollars was only because Lin Feng's "FSN-N" TV station also bid in it. Faced with the high prices frequently called out by Lin Feng's own TV station, in order to maintain its position in the American TV station, "CBS" finally had to call out a high price of 300 million US dollars, overpowering "FSN-N" TV station and obtaining the exclusive American broadcasting rights of this "World's No. 1 Martial Arts Conference".
In this matter, Lin Feng could have allowed his own "FSN-N" TV station to obtain the exclusive broadcasting rights, after all, it was just a matter of Lin Feng's words. However, considering the overall situation, Lin Feng had to sacrifice the interests of "FSN-N" TV station in exchange for the overall interests. After all, if "FSN-N" TV station called out a high price, other TV stations around the world would not buy it.
3.2 billion, 16 times the profit, is enough to make Lin Feng proud.
Meili and Liv, who were in charge of the negotiations, couldn't help but sigh. It was really surprising that they could finally sell at a high price of 3.2 billion US dollars. Not to say that there will be no successors, at least there will be no predecessors.
"Pei Ci, we have to continue to produce this cartoon and expand its influence. This time, the major TV stations had no choice but to pay a high price to buy the copyright, so we must make it profitable. Otherwise, the other party will not buy it next time." Lin Feng ordered.
Wu Pei Ci nodded. The subsequent animation of Kung Fu Panda is already on the agenda. As long as the plot is determined, we can start work at any time.
"Merry, Liv, you go and assist Tani Mari now. The development of its peripheral products is not limited to Kung Fu Panda. All participating Kung Fu stars can also develop their peripheral products, such as their avatar T-shirts, real dolls, etc. You can assist Tani Mari." Lin Feng ordered.
This time, the major TV stations around the world signed such a high-priced broadcasting contract reluctantly. Lin Feng naturally has to make them make money as much as possible. Only when they make money can the next session be more sensational. Otherwise, making a quick buck is not what Lin Feng wants.
Lin Feng wants to play the long game and catch big fish, instead of exhausting the pond to catch fish.
"Boss, the 'Golden Right Hand' has been created, and all voting systems have been developed and tested, and there are no problems." Natalie came to report.
"Well, announce to the public that for this 'World's No. 1 Martial Arts Tournament', all citizens around the world can vote online through the 'Second Bank' account and support the selected stars to obtain corresponding compensation." Lin Feng said.
After the news was announced, the "World's No. 1 Martial Arts Tournament" became even more popular. Originally, this kind of fighting competition is very attractive, and the people who watch it are excited. And this is a fighting competition between global kung fu stars, which is even more exciting. In addition, you can vote, guess the winner, and win cash, which is even more exciting.
At this moment, the world is boiling, and they can't wait for the "World's No. 1 Martial Arts Tournament" to start as soon as possible!
And the competition, under the anticipation of the global audience, is finally here.