One Thousand Two Hundred and Ninety-Eight. Features

Zheng Shan listened to Shi Zhen talking about his plans for the group in the next few years.

The first is to seize the domestic car market.

In this regard, due to its brand value, Phoenix really doesn't have much competitiveness in front of those established car companies.

In addition, because they are all joint ventures, Phoenix Company does not have much advantage in terms of policy support.

So Shi Zhen thought of a strategy that Zheng Shan had mentioned before, which was low price.

In fact, no matter what time, as long as the price is low enough, everything will not be a problem.

brand? power? Interior? Etc., etc.

All of this is like a paper tiger in the face of price, vulnerable!

"In terms of engine cost, because we have mastered all the technologies and can complete them ourselves, we have a natural advantage in terms of price," Shi Zhen said.

"As for other prices, as long as we save a little more cost, the price will have an absolute advantage."

Shi Zhen has obviously been thinking about it for a long time. After all, facing the declining market share, Shi Zhen is also under great pressure.

In the past, Shi Zhen didn't have any pressure. After all, there was no one in the country who could fight.

But now the pressure was too great, and he had to rack his brains to think of various ways to save everything.

Zheng Shan supported this, but he still needed to explain something.

"No matter what, we cannot save costs in terms of safety. Various problems can occur in cars. We can slowly improve these, but in terms of safety, consumers must be protected." Zheng Shan said.

This is something Zheng Shan has always insisted on.

There is nothing else that Zheng Shan must achieve to a certain extent, but in terms of safety, Zheng Shan has always had strict requirements.

Shi Zhen assured: "You can rest assured that safety has always been our company's production philosophy."

"We are only saving some other costs, and the cost of safety will not be reduced."

Shi Zhen also understands the boss's thoughts, so in this regard, he really has not considered reducing costs.

If it were another company, maybe Shi Zhen would do this. Even if the boss disagreed, Shi Zhen would stick to his opinion for the sake of the company.

But Phoenix Company is different. Zheng Shan still has the final say here.

If his ideas are not in line with the boss's ideas, then Zheng Shan can replace him anytime and anywhere.

"Okay, just do what you want." Zheng Shan said.

"If you need any support, write a report when the time comes."

Shi Zhen said happily: "Thank you, boss."

In fact, the most important reason why Shi Zhen was able to propose such a strategy was that Zheng Shan had always insisted on independent production.

Phoenix doesn't say it can produce all parts of the car, but most of them are fine.

The technology is also our own. Although it may be a little behind in some aspects, there is no problem with the technology.

Moreover, Phoenix Company also has its own technological leadership.

As for the brand issue, this is easier to understand. After all, it is a cheap car, and it is impossible for Shi Zhen to really use the Phoenix brand.

Otherwise, it will not be easy to be a high-end brand in the future.

Although Phoenix Automobile Company now has its own high-end brand, and its sales are quite good in some foreign places.

In recent years, Zhengshan has also acquired some car brands, including many high-end brands.

These have achieved some results, but Zhengshan has always focused on the Phoenix brand.

Shi Zhen also knows this, and Shi Zhen is not an unambitious person.

Naturally, he also wants to fully develop a brand by himself, rather than directly using purchased brands.

Now the Phoenix brand can be said to have a certain binding effect with Shi Zhen.

As long as the Phoenix brand is successful, Shi Zhen's name will always be mentioned.

After talking about this matter, Shi Zhen reported some good things.

"Boss, our trucks are still the best-selling in the country, and they have also occupied some markets abroad." When talking about this, Shi Zhen's face also showed a reserved pride.

No way, this has to make him proud.

Zheng Shan knew something about it, but he didn't understand the details carefully.

There are too many things that Zheng Shan needs to be busy with. In recent years, because there hasn't been much movement from the Phoenix Company, Zheng Shan doesn't have much thought on it.

Coupled with the ultra-high returns from Xishui Investment every year and the rise of some high-tech and Internet companies, Zheng Shan put most of his focus on this.

Shi Zhen began to tell some details about this situation, saying it was a truck, but in fact, there were various agricultural vehicles.

These are well received in many places abroad, and needless to say at home.

Market share is directly No. 1, and it is irrefutable No. 1.

Of course, all this is also due to the inheritance Zheng Shan bought in the former Soviet Union.

Lao Maozi's technical level is actually not low. The technical content of many things is quite high.

Another point is that Lao Maozi's things have one characteristic, that is, they are strong and durable!

This is exactly what trucks and agricultural vehicles need.

They don’t need to be luxurious, have high-end technology, or have any luxury brands.

As long as it is cheap and not easy to break, even if it does break, it should be easy to repair, and even most of them can be done by yourself.

And all of this, Phoenix's products can satisfy.

The price of the product is still low, of course, this is relative.

The durability is outstanding.

Some parts are easy to buy and the price is not high. In addition, the structure of the car has always been based on Lao Maozi's design concept, which is simple and convenient.

So based on all this, the sales of these cars are going up.

It is even about to become the pillar industry of Phoenix Company. That is to say, Zheng Shan will not give up the automobile industry, so Shi Zhen can only think about it.

Following Shi Zhen's narration, Zheng Shan had some ideas about these things.

After Shi Zhen finished speaking, Zheng Shan suddenly said: "When are you going to go public?"

Regarding the listing of his own companies, Zheng Shan will not interfere unless there are special circumstances.

After all, Zheng Shan doesn't know much about the situation of many group companies, at least not as well as these professional managers.

Therefore, under normal circumstances, Zheng Shan will listen to their opinions and most of them will implement their ideas.