Chapter 72 Establishing Brand Values

The reason for choosing this name is not to say that Dunn is a nationalist who wants to plant the flag of that country on Earth all over Prandal...

It is purely because he is lazy and saves trouble, because his surname is Tang, so he is called this name.

Dangru, if you want to understand it that way, it's not bad, anyway, Tang En didn't think too much.

"Datang Chamber of Commerce? Good."

Fiona immediately wrote down the name, when Dunn said suddenly: "By the way, all the products we produce in the future will have our mark on them."

Fiona froze for a moment: "Mark?"

"Yes, just like those master blacksmiths will engrave their names on the weapons after they forge weapons."

Tang En snapped his fingers, and a flame immediately appeared in the air. The flame quickly twisted and rotated, and soon turned into an image of a five-clawed golden dragon coiled together. The golden dragon was wrapped around the two Chinese characters "Datang": "This The icon will be our trademark from now on.”

"what is this?"

Fiona couldn't recognize the animal in the image of the flames, nor did she recognize the two symbols in the middle that looked like words. It felt a little novel.

"Don't care what it is, in a word, the trademark of our Datang Chamber of Commerce will be this golden dragon icon in the future."

"Trademark? What is this?"

Fiona was dizzy, she couldn't understand what Dunn said at the moment.

Tang En suddenly realized that Prandal didn't have the concept of brand trademark, and even the good things produced by those masters only had a prototype of a brand and made a name for themselves.

So Dunn simply explained the role of the trademark for Fiona.

"Fiona, if you are a warrior and you want to buy weapons, there are two weapons in front of you, the same quality, the same shape, the same price, but one is made by Brian and the other is made by Edgar Yes, which would you choose?"

"Of course it was made by Brian."

Fiona rolled his eyes at him, what's the point of thinking about it? Dwarf products are quality assurance.

"Yes, but if you don't see the process of building them, how can you tell who built these two products?"

"This... there is usually a mark left by the forger, right?"

"Yes, this is the prototype of the trademark."

Dunn nodded: "Going further, if this trademark is clearly marked on the product, and the price of the product made by Brian is slightly more expensive than that made by Edgar, then which one would you choose?"

"If it's not too expensive, of course, choose Brian to build..."

As soon as Fiona finished speaking, she immediately understood: "I see! That's what the logo and brand are about!"

"That's right. A trademark is to identify a product, and a brand is to add value to a product."

Tang Enyi clapped his hands: "What we need to do is to popularize the trademark on each of our products and let everyone know that these things are produced by the Datang Chamber of Commerce and originated from Ellington. Our goal is to make Datang The Chamber of Commerce's logo becomes a recognized brand."

"In this case……"

Fiona's eyes were bright, and she was born in a business family and soon thought of the more benefits of trademarks: "Once the market recognizes our brand, then our competitiveness will be greatly enhanced, not only that, but also to prevent others Counterfeit our products! And once the brand is formed, our profits will be higher!”

"That's right, it's called an anti-counterfeiting trademark, and it's more technical, but..."

Tang En smiled: "It's not a problem for me, just leave it to me to solve it."

"it is good!"

Fiona was excited, as if she had seen a huge market beckoning to her.

"By the way, when I came back, I was with the Cross Rose mercenary group. They are stationed in the Oak Heart Tavern at the moment and will stay here for a day. You will send someone to inform Old Tom and Aunt Fanny later. , let them treat the guests well, make sure they feel at home.”

Old Tom is the father of Danny's friend Tom, because he is illiterate, so his son's name is also Tom, and everyone calls him Old Tom.

"Mercenary group? For mercenaries, it's not necessary..."

"No, you forgot one more thing."

Dunn shook his head: "For the current Ellington, the only way to increase the floating population is to make himself famous and let everyone know that Ellington is a good place, the people here are hospitable, and the people here are hospitable. The law and order is very good, and the things here are good and cheap. Once everyone has this impression, people will naturally gather here.”

Tang En said earnestly: "To manage the territory as a brand, this is the path we should take."

"I understand!"

Fiona solemnly accepted Dunn's education. Although Dunn spends a lot of money, Fiona has to admit that Dunn does have incredible talent in this area. Ideas are like a stroke of God, obviously just some very simple means, but the future development potential is incredibly powerful.

Fiona even thought that she would not be surprised when Dunn said that he was actually the son of the gods.

After explaining these things, Dunn's attention returned to the charcoal factory: "Is the charcoal factory ready to work now?"

"The first batch of charcoal has already been fired. With the help of a few old charcoal workers, the slaves have already started it."

Tang En was refreshed: "Very good, next, you can consider building a blast furnace!"

To make steel, in addition to blowing carbon, you also need quicklime, and quicklime is made from limestone. Limestone was dug up everywhere in the Brussels Iron Mine. He had already told Rogers to keep the limestone. .

Rogers told Dunn that before Rex they even worried about how to deal with these stones, but he didn't expect Dunn to let them transport these stones to Ellington.

Dunn didn't explain it at the time. Now, along with the iron ore, there is still a large amount of limestone piled up outside.

There is also a production line for burning quicklime, but Tang En doesn’t know what it looks like, and he doesn’t bother to bother. Limestone will be decomposed into calcium oxide and carbon dioxide when calcined at high temperature, and calcium oxide is the so-called quicklime, as long as Knowing this principle, he will definitely not burn his brain any more problems that can be solved with magic.

The problem of quicklime is very easy to solve, and what troubles Dunn is the problem of the steelmaking furnace.

In Dunn's impression, the steelmaking furnace used in large factories seems to be called a converter? But he didn't even know what a converter was...

But he knew a little bit about the blast furnace.

But whether it is a converter or a blast furnace, the most important technical difficulties to solve are the problems of temperature and slagging, but this kind of problem... is not a problem at all in Plandal.

temperature? Dunn estimated that the temperature of the high-level fire magic he released could easily reach more than 10,000 degrees... used to make steel? Don't be ridiculous, it is estimated that the iron ore gasified directly.

The temperature of steelmaking can be easily solved with a fire magic circle.

As for slag removal, arcane magic works wonders here... It can completely clean up the slag inside without affecting the molten steel.

Rather than worrying about this, it is better to let ordinary workers complete these steps in the future.

Maybe... can also recruit some mages to do this?

When Tang En just thought of this method, he burst into laughter. Prandal's magicians are generally proud, how could they do such a job?

unless……

Unless you train some magicians yourself.

"...Lord Lord? Lord Lord!"

Fiona called several times before Dunn came back to his senses: "What's the matter?"

"Do you have anything else to do? If not, I'm going to work!"

"No, no more..."

So Dunn was kicked out of the study by Fiona.

"Really, who would dare to ask for it after such a bad temper..."

Dunn subconsciously complained.

"Bang!"

Something seemed to hit the door in the study, and Dunn ran away immediately.

"Blast furnace... um... blast furnace..."

Tang En thought hard for a long time, but he didn't think about the specific structure of the blast furnace. In the end, he simply patted his head and ran to find Brian.

"Remove impurities?"

Brian was stunned when he heard the question: "There is no special method, just normal melting, cooling in the mold, and melting and forging again when needed."

"But it's not right..."

Tang En frowned. The products forged by dwarves are generally of better quality than those produced by human blacksmiths, but craftsmanship is one aspect, and so is the material.

"Melting...into the mold...melting again...wait for it!"

Tang En suddenly flashed: "I remember you despised those dwarves living in human cities before, saying that their craftsmanship is getting worse and worse?"

"That's right."

Brian's face was inexplicable. That was what he said casually to Tang En when he was drunk last time. Why did he mention it now?

Dunn seemed to have touched the point: "I remember there is a volcanic crater under the Forge Hammer, right? The furnaces used by your dwarves will use the lava from the crater to continue heating, and there will also be rune dwarves laying out fire runes to gather fire. Elements, right?"

Brian's eyes suddenly widened: "Damn - how did you know this, brother!?"

Brian never told Dunn about the situation in Hammer Forge, let alone the secrets of rune dwarves. This is the top secret information of the dwarf kingdom!

Other races don't even know about this!

Dunn is not surprised why Brian is so excited. In the eyes of the aborigines, dwarves are a pure warrior race. Except for warriors and priests and paladins who believe in the goddess of the earth, dwarves have no other professions.

However, there are actually mages among the dwarves.

According to rumors within the dwarves, they were the sons of runes who were blessed by the goddess of the earth and were born with magical powers, so these rare dwarves were called rune dwarves.

However, this is not the most important thing.

The most important thing is the great significance of the rune dwarves to the dwarves - although the rune dwarves may not be all god craftsmen, but all god craftsmen are rune dwarves! ===PS: After reading, please vote and vote~~~~