Chapter 541: Game Configuration
What's the best way to advertise?
Not a website, not a newspaper, but TV.
TV has always been, including in previous lifetimes, when the mobile internet came along, and TV commercials outpaced everything else.
This is because of the population that TV covers.
And what if a TV series with the same name as Kyushu appeared at this time?
That's not dozens of seconds of advertising, nor one minute or two minutes of advertising.
It was a 40-minute episode that lasted more than a month.
And, this is just the premiere.
If a TV series has good ratings, it will have several rounds after the first broadcast.
If there are super popular works, sometimes you can show your influence in a year or decades.
Like the legend of the New White Snake, Journey to the West... and so on these classic works.
Although Kyushu Misty Records is not comparable to these works.
But Kyushu Misty Records was invested heavily by Huanyu Technology.
Invited the most well-known directors, actors, post-production.
It can be said that the 2004 version of Kyushu Misty Lu is even more popular than the previous 2019 version of Kyushu.
[Lu Guichen, the prince of the Qingyang Department of the Northern Land, came to the East Land as the prince to meet the concubine Ji Ye, who was always unloved by his father, and Yu Ran, the princess of the Yu clan who took refuge with his aunt. The three friends have been targeted and challenged in the Prince's Academy due to their identity, and they have established a deep friendship in the process of helping and saving each other.
The overlord of the Li Kingdom, Ying Wuyi (played by Zhang Fengyi), took the emperor to order the princes. Lu Guichen, Ji Ye, Yu Ran followed a generation of famous generals such as Xi Yan and sent out a righteous teacher to fight at Shangyang Pass. Unexpectedly, behind the battle of Shangyang Pass Another big conspiracy. At the time of the crisis, the teenagers fought to the death and grew into a generation of leaders...]
This is an introduction to Kyushu Misty Records.
However, this is an introduction to .
In the TV series, in order to highlight Kyushu OL.
Also to let the audience convey that this is a game,
The entire TV series has also undergone additional adaptations.
The story is about a group of historians who discovered that there was a description of the continent of Kyushu in China thousands of years ago.
They thought that the Kyushu here was referring to the original Kyushu in China. But later, with a series of archaeological discoveries, the Kyushu here turned out to be another continent of Kyushu that is more brilliant than ancient China.
That continent has gone through countless dynasties and various races have been born.
There are people, there are feathered people, there are Kuafu, there are sharks, there are charms, there are rivers...
Each race has its own characteristics.
Each group has its own territory.
But because the age is too long, people cannot restore the era at that time.
So a company called "Huanyu Technology" created a game world called "Kyushu" for people to witness the glory of the time in the game...
This is a perfect way to promote advertising.
That is, the advertisement of Kyushu was played, and the name of Huanyu Technology was also played.
At the same time, he broadcasts TV series every day, in fact, he is telling everyone that there is such a game as Kyushu.
Not only that, but users won't be bored just because it's advertising.
Instead, you will feel that such a setting is very fresh.
For a while, World of Warcraft, which was still talking about, was directly shattered by the topic of Kyushu.
...
"The Misty Record of Kyushu."
NetEase.
Ding Lei, who won the agency of World of Warcraft, has been under a lot of pressure recently.
Although he sent Ding Yingfeng to negotiate with Blizzard to reduce the agency fee of 50 million US dollars, the agency fee of 150 million is still a large number.
This is not to say that NetEase can't come up with the money.
The key is that after taking out this sum of money, if World of Warcraft fails to operate successfully, he will have to vomit blood.
But fortunately, World of Warcraft is extremely well made.
Blizzard can drive such a high price, and it is worthy of his game.
But just when he was about to hype up the topic of World of Warcraft with sky-high prices, a TV series by Huanyu Technology with the same name as their Kyushu OL appeared.
If you say the same name, it's the same name, but this TV series of his meow is completely advertising their Kyushu OL.
Even the settings at the beginning of the TV series are related to Universal Technology and games.
This kind of advertising not only stimulated Ding Lei, but also made his brains soar.
In his heart, he will do the same in the next game in the future.
"Yingfeng, it seems that we have a lot of difference with the promotion of Huanyu Technology."
Ding Lei said with a sigh.
"Mr. Ding, Huanyu Technology has always been good at publicity and hype. However, this is just publicity, and the quality of the game that can really retain users depends on the quality of the game. At that time, we can completely double the quality of Kyushu PK, who is superior and who is inferior. , the player's eyes are sharp, they can see everything."
"Um."
Ding Lei nodded.
If you can't win Huanyu Technology in this piece of publicity, you can only rely on your true ability.
Fortunately, World of Warcraft did not let them down, it is indeed a big production.
Although they didn't know what happened to the Kyushu OL, Ding Lei knew it. Don't look at the beautiful pictures of Kyushu OL, but they are far from World of Warcraft.
"Server, is the network ready?"
"Ready."
"Choose some good players and start a two-week closed test immediately."
"Yes."
Soldiers are moving fast.
Now that he has signed an agency contract with Blizzard, Ding Lei is ready to start the closed test as soon as possible.
This closed test is not to send your own GM test.
In order to more accurately reflect the entire game, NetEase has invited various elite-level players across the country.
In this way, the Internet environment can be detected all over the country.
Secondly, it can also form a reputation through these elite players, and finally defeat Kyushu OL by quality.
...
"Zou Tao, is there any pressure?"
"There are some, but it's okay."
"It's okay, hehe, your ability to withstand pressure is not bad."
NetEase has launched a closed test, and Huanyu Technology can't be left behind.
Under the arrangement of Zou Tao, Kyushu OL also conducted a closed test.
It's just that things look a little off.
Although Kyushu OL is also a large-scale 3D online game carefully produced by Huanyu Technology, its strength is even worse than that of Blizzard. In addition, Blizzard had been secretly making World of Warcraft four years ago. Although there were not many people in the closed test, there were some bad voices.
Obviously, in the eyes of some closed beta players, World of Warcraft is better than Kyushu OL.
However, Chen Yu never thought that a well-made one would attract more players in the official operation.
In the official operation, whether players will play your game is still subject to many, many restrictions.
Such as publicity.
Another example is the point card recharge.
The network maintains this piece.
There is also the Internet environment.
The Internet environment refers to the computer configuration.
The more advanced the game requires, the higher the configuration of the computer.
If the computer configuration is not enough.
Sorry, no matter how good the game is, you can't play it.
"There is."
When his eyes lit up, Chen Yu thought of a way to kill World of Warcraft.