One Thousand Two Hundred Two-Line Attack

The trip to Milan was easier than Aldridge imagined. He thought that what he was going to face was the top three in the north who were fighting openly and secretly, that is, the infighting in Serie A. He didn't want to participate in those, but in the end, he went to Milan, which was like a trip. .

Eating and drinking with the representatives of the top three, pushing and changing cups, is really not drunk.

Business?

Uh, just 10 minutes of talking, Aldrich said, they listen, then ask for some details, finalize!

The top three in northern Italy all agree!

After all, the football market in Italy is like a pool of stagnant water. In this context, the giants are also increasing revenue and reducing expenditure. If they can enter the European Super League at once, their finances will suddenly become rich from a stretched situation. The sluggish Milan, Juventus returning to Serie A, is eager to obtain stable qualifications and huge benefits in the European arena!

In order to restore their internal competitiveness in Serie A, as well as international competitiveness.

The top three in the north gave face so much, so Aldridge couldn’t finish his business and slapped his butt and left. So he drank and chatted, and while drinking and drinking, Aldridge almost accepted Agnelli’s big health care proposal in a daze. …

The news that Aldridge went to Milan could not be covered in paper, and the outside world also learned that he met with people from Inter Milan, Milan and Juventus.

However, when he returned to London, the four clubs announced tacitly: We will go to West Asia to play business games together during the winter break!

To the outside world, Millwall's conspiracy is still at the stage of letting outsiders guess!

When things are not absolutely sure, Aldridge will not make extra troubles, so he used the friendly match as a cover.

Serie A has a winter break. In previous years, these giants would also be invited to play some commercial games. The appearance fee was several million euros. Before Aldridge went to Milan. Just finalized a trip to West Asia in January to perform for the local oil tycoons. Millwall's appearance fee was very expensive. On average, a game costs 8 million euros, but the indigenous royal families who are so poor that they only have oil left don't care about money. It is a pleasure for them to be able to invite the three major Italian giants plus Millwall to play a friendly match at one time, and it is a game to spend some money.

This is probably the direct reason why the top three in the North gave Aldridge warm hospitality and almost held a big health party.

Not to mention the European Super League is still far away, but right now, Aldridge has brought them extra income during the winter break, and based on their previous commercial game appearance fees, this time their income has increased by at least 50% ,

It is also in the light of Millwall. How do you say that if you form a group to go out to pan for gold, there should be a buff that increases the appearance fee, right?

After the four clubs announced their plans for the winter break at the same time, the external media did not dig into the real purpose of Aldridge's trip to Milan. The only problem was that Millwall did not have a winter break. How should such time be spared? ?

It's simple. Millwall has no European competition. It has a strong performance in the local League Cup and the league. It has a strong team of players and can be easily rotated. This further catalyzed the suspense of their defending title ending the league early.

After returning to the club from Milan, it will be the New Year's Eve.

Aldridge did not leave for Madrid and Barcelona for a long time, on the one hand because the frequent activities were too conspicuous. On the other hand, he appears to lack confidence in lobbying Real Madrid and Barcelona.

On Christmas Day, he was worrying in the office, and Carter had just returned to London from the United States. Carter was going to visit the top management of ESPN.

In the second half of this year, Aldrich lobbied the club, and Carter went to the major sponsors to discuss in private. The establishment of the European Super League is absolutely inseparable from the sponsors, to put it bluntly. There are no sponsors to invest money, and TV broadcasting agencies buy broadcasting rights. This idea is just a mirror image!

As soon as Carter returned to the club, he came to Aldrich's office excitedly, closed the door and announced the good news happily.

"Aldrich. I have basically negotiated with the main sponsors and TV broadcasting companies! As long as we can achieve a unified position among the European giants, money is not a problem at all! They are also very interested in the idea of ​​​​the European Super League! This is To further raise the level of the elite war in European football, the giants fight, ahahahaha! Eh...what's the matter with you?"

Carter thought that he had brought good news to Aldridge, but saw Aldrich frowning and smoking a stuffy cigarette, so he immediately put away his smile and sat across the desk.

Aldrich pulled himself together and asked, "Tell me about your situation first."

Carter said solemnly: "Most sponsors have found that the market effect brought by the Champions League this season has declined, and the broadcast ratings have also declined during the same period. In addition, the outside world is still dissatisfied with UEFA, and fans are calling for Millwall to re-enter the league. Factors such as the return to Europe and other factors, especially the sponsors' policies towards UEFA, seem to make them less satisfied with the Champions League approaching civilians, but if there is no better European football event as investment, they can only compete with UEFA. The Football Federation cooperates, now we come to the door and put forward our ideas, they will not express their support or not, but as long as we can unify the opinions of the giants and form a European giants alliance, they will naturally invest in us, because we The idea is that it is possible to make the European Super League more influential than the World Cup!"

In fact, put it on the giants themselves, such as Manchester United, Real Madrid, Bayern Munich, Barcelona and other teams.

Millwall's withdrawal from the European war has little impact on their economic interests!

How much winning bonus should there be, or how much, how much should be obtained from the broadcast fee share, and that much.

UEFA did not have much loss, the biggest loss is Millwall, as well as sponsors and TV broadcasting companies!

It is conceivable that the ratings are the most valued by broadcast companies. Without Millwall, the ratings will of course drop. The most successful team in the history of the Champions League, the most eye-catching in the contemporary era, and the team with the most stars will not appear on the stage of the Champions League. The rate will of course drop, the foundation of the football economy is actually the fans!

The belief of some fans is awe-inspiring. Millwall is absent from the Champions League. Will they go to see Liverpool, Real Madrid and Barcelona games step by step?

No, at least most Millwall fans don’t like this, at best they watch a pinnacle game, and other giants’ games, sorry, we are absolutely not interested, at best, watch the highlights the next day to learn about the game What happened to pass the time.

The trend of civilianization of the Champions League is also a source of dissatisfaction among sponsors.

For example, in the UEFA Champions League group stage this season, the group of four teams consisting of Arsenal, Sevilla, Steaua Bucharest, and Slavia Prague in Group H has an astonishingly low rate of attention!

And Liverpool, Marseille, Bejiktas, and Porto's Group A also had a poor effect on market efficiency.

UEFA's tough attitude is also aimed at sponsors in a sense.

Football is the number one sport in the world, and Europe is the heartland of football. The top stage in Europe, the Champions League, is controlled by UEFA. There is no other football competition that can bring together strong teams from different European countries to compete like the Champions League. If sponsorship If the business is dissatisfied, can you shake your face and quit?

Of course not!

If you quit, your industry competitors will immediately fill in!

Because of the uniqueness of the Champions League, UEFA can do whatever it wants without being threatened by sponsors.

But the situation is different now. If the European Super League can be born, sponsors and TV broadcasting companies will choose the European Super League without hesitation!

Why?

Interest!

Sponsors and broadcast companies don't care about the game!

What cares about is the market effect!

And that market is fan-based.

It is impossible for ten second-tier teams to have a fan market share comparable to that of a wealthy team!

As in this season's Champions League: Bejktas, Rosenborg, Olympiakos, Shakhtar Donetsk, Sporting Lisbon, Dynamo Kiev, PSV, Fenerbahce, CSKA Moscow, Slavi Prague Ya, Steaua Bucharest, the combined fan market and global popularity of these teams cannot offset the impact of the lack of Millwall!

In terms of stars, the combined popularity of the leading stars of these teams may not even match the combined popularity of Ronaldinho and Henry, who have been reduced to substitutes by Millwall!

If the European Super League appears, the quality of the competition will be improved, and the top battles will be staged continuously. On the new stage, the European giants will be fighting fiercely, and the battle will be shattered. This will stimulate the global fan market, sponsors and TV. The rewards broadcast companies can receive are definitely not comparable to the current Champions League.

Furthermore, their sponsorship fee and the copyright fee for buying out the TV broadcast are all transactions anyway. What is the difference between the transaction with UEFA and the transaction with the European giants? Anyway, UEFA is also a non-governmental organization without binding force and supervision mechanism, which is completely incomparable with an institution with strong credibility like the government.

After Carter finished talking about the progress of his work, it was Aldrich's turn.

He scratched his head and said, "I'm worried about how to get the support of Real Madrid and Barcelona. This La Liga duo is different from other giants."

If the wealth of the Premier League is based on sacrificing all the low-level leagues under the Premier League, then the wealth of the La Liga duo is completely throwing off all other teams in Spain!

In terms of broadcasting fees, Real Madrid and Barcelona sell the broadcasting rights of La Liga games separately. The Premier League still sells the broadcasting rights of 20 teams in a bundle. According to the ratio, everyone gets one point, and the rich ones get the most. Although the small teams get relatively little, they can Compared with teams of the same status in other leagues, the small teams in the Premier League are extremely happy!

This is why as time goes by, except for Real Madrid and Barcelona, ​​other teams in La Liga are poor. Many Spanish players take the initiative to go to the Premier League to seek gold, even if they condescend to go to some small teams, because the level of wealth has been widened. Part of the reason is that Real Madrid, as an aristocrat, and Barcelona, ​​​​with a strong sense of existence in Catalonia, abandoned other small teams and did not give them any sweetness to take advantage of. (to be continued)

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