Chapter 398 [Does Not Require Any Celebrity Endorsement]

With the end of the press conference, there were long queues at several entrances of the hall of the experience area. The company prepared tablet devices for the audience who attended the press conference to provide on-site experience.

People in the queue included industry insiders, media personalities and fan groups.

"More than 90% of the display screen ratio, tsk tsk tsk, such a perfect texture, impeccable industrial design..." In the experience area, a practitioner in the industry commented with praise with the tablet in his hand.

He now very much recognizes what Luo Sheng said at the press conference: Apple created the tablet, and the Côte d'Azur redefines the tablet.

Another electronic product enthusiast said while experiencing it: "I think the iPad I bought last year can be used second-hand."

His current feeling is exactly the same as Luo Sheng said at the press conference. After experiencing the ieP tablet in person, he will never want to use the original iPad again.

Even if it is not used for learning, even if it has the same positioning as the iPad, as an entertainment-oriented mobile device, it will completely explode the iPad. Not to mention the functions of Xiaolan Assistant are really unparalleled.

Over time, after major media reporters and industry insiders experienced the product in the experience area, they left the Cote d'Azur headquarters and started writing articles.

In the afternoon, the new product launch of Côte d’Azur became the hot news of the day. The front page headlines of the technology sector were all related news. Tech bloggers and other self-media also updated their dynamics and participated in discussions on related topics. It went to the top of the trending search list.

There is a lot of buzz about this product online.

Accompanying it is the sharp rise of Cote d'Azur concept stocks. The market will always respond in the fastest time, and those who were originally bad-mouthed have now shut their mouths.

Not only because the ieP tablet has amazed the outside world in terms of technology and industrial design, but people have never dreamed that Luo Sheng would actually bundle education with a hardware product to empower it and form a positive circular effect of double spiral upward. .

Through the demonstration at the press conference and the experience in the experience area, people found that Cote d'Azur perfectly combines education and hardware products. Luo Sheng said at the press conference without any exaggeration.

Sure enough, as soon as the second day came, Apple's stock fell sharply at the opening of the North American stock market. The market value of after-hours trading that day closed at $39.6 billion, a drop of about 8%, and Apple evaporated about $3.5 billion that day.

Apple has led an era, but under the continuous blows of Luo Sheng, it has gradually become a second-class technology company. doubts are growing.

Even Apple dropped out of the top ten global IT public companies two years ago.

The market is so optimistic about the Côte d'Azur ieP tablet for two reasons. One is that the product itself is excellent enough, and the other is that it is combined with education and training, which is regarded as the finishing touch by the industry elite.

Education is an industry where there is never a sunset, especially in the mainland. Parents are really not stingy for their children's education.

In terms of market feedback, Cote d'Azur concept stocks rose sharply, Apple shares fell sharply, and listed companies such as Salary Eastern also fell sharply.

The "dimensionality reduction attack" launched by Luo Sheng against the education and training industry caught the entire industry by surprise.

He was even stunned, and he didn't know how to deal with it at all.

How to deal with this?

Also develop technology for a big counterattack?

Only better technology can defeat technology, but it is better to declare bankruptcy as soon as possible to let those education and training companies develop high-tech technology.

...

The next day, Cote d'Azur company headquarters, executive meeting.

"The feedback from the outside world is not bad. Judging from the major information, people in the education and training industry are trembling and shouting that the wolf is coming." Yao Jianhong said with a smile, and Li Chunsheng and other executives who attended the meeting also smiled easily.

Is it more than just a wolf coming?

This is to reshape the rhythm of the entire industry, otherwise Luo Sheng will spend 100 billion yuan to recover the cost and get the rhythm of the year of the monkey.

It may not be able to completely destroy the traditional model of education and training, but the impact is definitely unprecedented. Education and training are still there, but they have changed.

Traditional education and training companies have little resistance, because the biggest impact of ieP tablets on this industry is that parents can reduce the cost of education for their children.

As far as elementary school, junior high school and high school are concerned, parents reporting extracurricular English training classes for their children will definitely cost more than 3,000 yuan a year. It may be cheaper in remote areas, but it is definitely more expensive in first-tier big cities.

In turn, the competitiveness of the education and training business group of Côte d'Azur has skyrocketed, while the competitiveness of traditional education and training companies has fallen off a cliff. Maybe they will not disappear completely, but they will never become the mainstream voice in this industry. .

"Since the positioning focuses on education, the marketing strategy must also revolve around the word 'education'. How is the marketing prepared?" Luo Sheng, who presided over the meeting, immediately looked at the person in charge of the marketing department.

"Mr. Luo, in terms of product marketing, our internal planning draft is advertising bombardment." The person in charge of the marketing department said: "It's like 'Send a gift and send melatonin', 'Backgammon click the machine, where you won't click where' similar. Just like the advertising model of the company, these advertising slogans are now deeply rooted in the hearts of the people, relying on advertising bombardment, and we have decided to spend a huge amount of advertising budget, including but not limited to advertising in the prime time periods of various TV stations."

Just keep bombing.

Luo Sheng nodded slowly. He also agreed with this marketing plan. The target of this product is the student group, but it is actually the parents who pay for it. Therefore, parents must know that the parents of the post-80s generation are still in the minority. The previous generation has little contact with the Internet now, so TV advertisements are the main position for publicity.

After a while, Luo Sheng finished thinking and asked, "What's our advertising slogan?"

The head of the marketing department responded immediately: "ieP, your exclusive tutor."

Luo Sheng nodded again and said, "Okay, that's it."

It was approved on the spot. This advertising slogan is actually quite unpretentious, but this is not the point. The point is advertising bombing. When a person turns on the TV and hears such a sentence every day, the subconscious will completely accept it over time.

Just a little expensive.

However, what Luo Sheng's company lacked the most was money. This time, with the approval of his big hand, 2.2 billion yuan was directly taken away from the advertising budget.

"Mr. Luo, do you think you should ask a celebrity to endorse? Or a child star or something?"

Hearing this, Luo Sheng shook his head without hesitation and said, "No no, don't invite any real stars."

Li Chunsheng seemed to think of something when he heard it, and immediately said, "Is it a virtual idol?"

Luo Sheng smiled, nodded and said, "Yes, and it's a brand new virtual idol, a new IP. I have already asked the artist to finalize the concept map, and the name is... Luo Tianyi."

After speaking, Luo Sheng immediately operated on his work laptop for a while, and then motioned everyone to look at the big screen in the conference room.

Li Chunsheng, Yao Jianhong and others who attended the meeting looked at them one after another.

Luo Tianyi's avatar and Hatsune Miku are two styles. Her features are gray hair, green eyes, hair accessories jasper, and a Chinese knot on her waist.

Luo Sheng smiled and said: "Chinese style and summer rhythm, Luoshui Tianyi. Luo, Luoshui's sun, Luoshui goddess called Luoshen, Luozi contains one of the most profound Chinese characters of Chinese culture; Tian, ​​this is Chinese cultural belief One of the core of the system, the sky in a broad sense, is called the Tao, the natural universe, and the unity of heaven and man; Yi, taken from the "Yi Ping Lin" in "Book of Songs, Xiaoya, and Che Ju"."

"Luo Tianyi, who came out of Luoshui, came from the floods, carried the interpretation of the word 'wonderful' by people for more than two thousand years, and came to us with blessings to the world, and little by little she came to us. Collecting our hopes, growing step by step, and constantly bringing us the 'beautiful' word by word, this is the connotation setting of Luo Tianyi."

I see.

When everyone heard the brief overview of BOSS, they suddenly realized that the name implies such a deep meaning, and it is also just right to match the endorsed products, and grow with the students step by step.

There is no doubt that Luo Tianyi will technically follow the technology reserved by Hatsune Miku, and Luo Sheng will not be able to re-develop the sound production software, and Luo Tianyi and Hatsune Miku's intelligent bodies will follow Xiaona.

All technical orientations can be traced back to a source.

What celebrity endorsement, the second yuan culture is quietly rising, and incidentally cultivated a virtual idol who has grown up with the current young generation, creating another classic IP.

If Hatsune Miku is an IP that grows up with the post-90s, then Luo Tianyi is an IP that grows up for the post-00s.

In order to always find sympathy and topic points with young people, Luo Sheng is simply worrying about the rhythm of his heart.

But only if the younger generation is firmly grasped, whether it is Cote d'Azur or Bluestar Technology will have a bright future, and the younger generation represents the future.

There is still some time before the official release date of the new product, and this time is also the time when the popularity can be opened, and it is also the time node when the advertising bombing investment cost is the largest.

Next, the marketing planning team began to produce advertising videos and other materials, including the production of exquisite models of the avatar spokesperson Luo Tianyi. After completion, they will start advertising on various TV stations.

Luo Tianyi's image is more acceptable to children, whether it is elementary school students, junior high school students or high school students, or even college students who are anime lovers.

Beautiful things are always the easiest to accept.

...