Chapter 2773 Another Hit

Today, the Apple headquarters campus is not very quiet, which does not surprise Cook. It was the same on the day of Tesla's release. And the remarks that "Apple redefines smartphones, and Magic Workshop redefines hair dryers" flying all over the sky this morning will naturally make them more dissatisfied.

Why force us to pull? Can these two things be compared?

The performance of the employees made him feel relieved and a little dissatisfied.

What is gratifying is that everyone obviously agrees with Apple and values ​​the company's honors.

What is dissatisfied is that we are Apple, is it worth making a fuss about those things?

But when he saw Jobs, he couldn't help asking, "Do you know about the product that Feng's company launched yesterday?"

Jobs nodded, "There are still many good points."

Cook was a little surprised. I didn't expect that the big boss really paid attention to this.

Jobs didn't notice Cook's reaction and continued, "Feng's design team has made rapid progress."

He knew about the hair dryer a long time ago. When Page's wife and Brin's wife received the hair dryer, his wife also received two at the same time.

Although he no longer sought Feng Yiping's opinions on the design of important products, and Feng Yiping no longer sought advice from him, after that thorough quarrel, they both adhered to the principle that conflicts at work would not affect personal relationships. In addition, Laurene and Huang Jingping interacted frequently, so the relationship between him and Feng Yiping, as well as between their two families, was still very good.

Because Feng Yiping was thoughtful, Jobs, who knew he had a bad temper, sometimes even had an idea that he himself did not believe, perhaps, when the sales of Android smartphones exceed Apple one day, I will not have any opinions about Feng?

Seeing Jobs praising Feng Yiping's design team, Cook immediately opened the webpage he had just viewed, "Then you have to look at this,"

"What is this? Power bank?" Jobs read the name and glanced at Cook.

"Yes, power bank, guess what it is used for?" Cook said.

After hearing what he said, Jobs did not rush to read the instructions below, but looked at the pictures over and over again, "It looks very good, very textured,"

"If the shell is as shown in the picture, it is not cheap plastic, this design is very good,"

Of course it is very good. When Cook first saw this mobile power bank, whether it was the color matching appearance or the shape, he felt at first glance that it was very Apple!

This made him a little dazed at the time. Is this our new product?

"Of course it is not plastic, it is aluminum alloy," Cook said.

Who is Feng Yiping? Although he will not drive the designer crazy and scold him like the one in front of him, he can be said to be exactly the same as this one in the pursuit of product quality.

How could he use such cheap plastic that makes people feel it at first glance.

"Charging?" Jobs muttered, and then looked at the parameters, 8000 mAh, which is enough to charge the iPhone 3G with a battery capacity of 1400 mAh at least 6 times.

He immediately knew that this would definitely be very popular.

This product launched by Feng Yiping's company really grasped the pain point.

Although they announced at the press conference that their latest mobile phone can last up to 300 hours on standby, they are very clear that with more and more apps on smartphones, it is estimated that many people's mobile phones will hardly last more than 13 hours after being fully charged, let alone 30 hours.

Although they have many opportunities to charge their mobile phones during this period, just like car owners are anxious about the journey of pure electric vehicles, the more smartphones are involved in users' lives and work, the more they cannot tolerate that their mobile phones may run out of power at critical moments.

Even if they buy it and put it away, many people will feel a lot more at ease.

He looked at it again. It weighed 156 grams. Although it was slightly heavier than his own mobile phone, I believe many people can still accept it.

Although he said that he was not interested in user needs, Jobs understood very well that such a product that targeted user pain points and had first-class design and performance would definitely have a very good market response.

When the annual sales of iPhone and Android smartphones exceeded 10 million units, this power supply could sell at least 2 million units.

Finally, I looked at the price. Wow, it was $42. Group buying could save $4, but it would still cost $38.

Although any data cable from Apple costs at least 10 or 20 dollars, he still instinctively feels that the price is not low when he sees the price.

Or, the profit must be very high.

Also, Feng, are you arguing with the number 38? That hair dryer costs 388 dollars, which is nearly twice the price of the low-end version of iPhone 3G.

"What about the technical content?" he asked.

"I checked the information. It turns out that at the CES exhibition in 2001, there was a prototype of such a product, which was a few dry batteries plus a converter," Cook took out a few promised pictures, "In principle, Feng's product is no different from this one, but the dry batteries are replaced with lithium batteries,"

"That is, the power IC can be regarded as having some technical requirements,"

Such an integrated circuit, for Apple, how can it be a big deal?

But none of them mentioned whether Apple would also make such a product, not only because they still have to maintain moral integrity, but also because, although they have not seen the real thing, they know that it is not realistic to make it much better than Feng Yiping's product.

Even more embarrassing is the price, $42.

Although they think this price is a bit high, if Apple launches a similar product, it cannot be lower. Relatively speaking, at least $80 can reflect Apple's style. However, if this thing is sold for $80, it is estimated that even the most loyal Apple fans cannot accept it.

A mobile phone is only 199, and such an accessory costs 80?

But the price is too low, and it is meaningless. Besides, they disdain to fight a price war. They also know that they can't win even if they fight.

Compete with a Chinese company on price?

Moreover, it must be said that it is mainly because of Feng Yiping. Including Magic Workshop, the Chinese companies under his command are not low in the eyes of the American people.

Cook sighed, "Feng's company is always good at discovering such opportunities like him,"

"It's because of Feng," Jobs said.

He was deeply impressed by the Magic Workshop because the atmosphere there was very relaxed, unlike the core design team of his own company, which was always tense. As a result, after every major project, some people could not persist due to too much pressure and chose to leave.

Originally, he had always been a little confused as to why the young team could still come up with so many works in such an atmosphere, but now he has the answer, and he is also sure that this will be the most correct answer.

The reason is that for every product developed by the Magic Workshop, Feng Yiping knew what the product should look like and what performance it would have at the beginning.

It was as if he had used those products that had not yet appeared many times.

With such a clear goal as a guide, research and development will naturally be twice the result with half the effort.

Thinking of this, he was suddenly shocked. The product currently being developed was not also being developed by Feng's company.

Cook obviously thought of this question and said immediately, "I don't think so,"

"At least not at the moment,"

"I think Feng's company does not have the ability to develop that product yet. At the same time, whether it is smartphones or the products we are developing, the future competition will be fierce,"

They now have a clear understanding of the future market development. The battle in the Android smartphone camp will be very fierce.

"According to Feng's style, he should not get involved in such an industry. After having Android, as long as he masters the main components such as panels with high profits, he can easily make a good profit from this industry,"

Jobs thought about it and felt that what Cook said was right, but he added, "He may also get involved in other important accessories,"

It can be said that the two of them really understand Feng Yiping and have a good vision.

"How about a $10 bet on how many group purchases of this power bank will be tomorrow?"

Jobs said without hesitation, "50,000,"

"Then I'll go for $100,000," Cook said, "By the way, within the company, do you want to..."

Jobs waved his hand, "Let them do it,"

…………

The group purchase on the second day was naturally popular. From the appearance, this thing looks like a perfect match with the iPhone, not to mention that it can be used in an emergency.

Besides, $4 is a good discount relative to the total price.

By the end of the night, the number easily reached 112,309.

After hearing the news, Feng Yiping couldn't help laughing. Although the sales of HTC G1 made him happy, how could it be better than the outstanding performance of his own son?

And on this day, Su Shiming's heart was completely cold.