Chapter 915 Increase British Expansion

Britain is the kingdom of traditional media. This sentence is definitely not just talking. When the global newspaper industry is sluggish, British traditional newspapers can still guarantee millions of sales. This is enough to explain the problem. Fei, the scene of the prime minister and the Luo women can only be seen on newsstands in the UK.

From this, it is not difficult to understand why Xiaobei is so nervous. The "Sun" is indeed famous for its third-page girls. Vulgarity is the theme they are proud of, and only vulgarity can win the favor of the mainstream public. After all, ordinary people We will not consume too much serious ZZ news in a tired day of leisure life.

And Murdoch, who has mastered the reading vision of the middle and lower classes, has naturally become the uncrowned king of the UK. As long as he doesn't nod, you don't want to make a difference in the UK. The power of the media tycoon can be seen.

Now in the United States, New Era Media has the strength to compete with News Corporation. Thanks to the development of the Internet in the United States and the convenience of Toutiao app, it has caught up with the media empire built by Lao Mo for decades. Coupled with the double-sided attack of the "Los Angeles Times" and "New York Times", Yang Cheng is not afraid of any opponent, whether in traditional print media or new Internet media. Of course, there are still shortcomings in TV media. It will take time to catch up.

But in the UK, Yang Cheng's advantage is not so obvious. The old-fashioned John Bull seems to be far less accepting of new things than the Americans. This has also caused difficulties for New Era Media's expansion in the British Isles.

Before, Yang Cheng bit off a small piece of meat from Murdoch's hand, which would not cause fatal damage. At first, Yang Cheng was quite satisfied. After all, the UK is no longer the core of the market, and it is enough to have a certain share. It is not necessary. Such a crazy annexation like the United States, what a high market share it occupies.

However, Xiaobei's incident reminded Yang Cheng that no matter what, the UK is still one of the most developed countries in the world, and it is also a member of the five major gangsters of the United Nations. Improve the influence of New Era Media on a global scale.

So how to improve the right to speak? Without him, the only way to compete for the right to speak is to buy, buy, buy again, and first increase the market share to the same position as News Corporation. Moreover, Lao Mo has manipulated the British public opinion field for so many years, and it is estimated that many people are against him. Are you dissatisfied? From the few times he interfered in the election, we can see how many people he has offended.

Since it is necessary to acquire, it is natural to start from the core areas. Where is the core of the British media industry? Newspapers, of course. British newspapers can be broadly divided into two categories, broadsheets and tabloids. The difference between these two types of newspapers is more about the content than the format.

The so-called big newspapers are more like official media in country Z, such as "Renmin Daily", "Nanfang Daily" and so on, which report on ZZ, the economy and major events. The content is relatively serious and objective. The representatives are naturally "The Times" and " The Guardian, etc.

Tabloids usually have a quarto design, with half the page size of a large newspaper. The content is mainly entertainment, literature, art, and sports. There is no style, and the overall atmosphere is relaxed and happy.

Of course, there is no lower limit to morality, and the "Sun", which mainly focuses on lace news, also belongs to the category of tabloids. Its most famous content is the third page every day, which will publish photos of half-girls, young and sexy, but the image is very It is popular, and the readers are blue-collar men. It sounds very vulgar, but it can achieve the ultimate in three vulgarities. Only the "Sun" can do it in the world!

"The Sun" has no lower limit to what extent,

The most representative incident is the photo of Prince Harry. At the beginning, the American gossip website TMZ published photos of Prince Harry playing naked in a hotel. The British royal family was very dissatisfied and prohibited the British media from reprinting these photos.

As a result, the unlimited "Sun" came up with a strange trick. It asked a reporter named "Harry" to imitate the scene in Prince Harry's photo and put it on the cover, in order to avoid (yin) qi) "Misunderstanding", and specifically noted: This is our own Harry of The Sun! There is no lower limit, and it is useless to be scolded and despised by the upper class in the UK.

But in any case, the "Sun" is the largest newspaper in the UK by sales, even twice as high as the "Times". Last year, the average monthly sales volume was around 3 million copies. However, with a population of more than 60 million, this figure is quite impressive.

If you can win the "Sun", it is naturally the best choice to weaken the enemy's strength and strengthen yourself. Unfortunately, Lao Mo will not release it even if he dies. He will not hesitate to offend the British royal family for this, so can he sell it? unless he is going bankrupt;

In addition to the "Sun", there are also "Daily Mail" and "Sunday Post", commonly known as "Auntie". These two newspapers are sister newspapers, self-contained, and belong to the same listed group with a market value of 2.3 billion The British pound hovers around and contributes stable profits every year. It should be unlikely that the other party will sell, but there is always the possibility of being acquired.

Although the two newspapers are compatriots of the same nai, their editing and editing are separate and independent. The "Daily Mail" is the second largest newspaper in the UK after the "Sun". Although it is a tabloid, its layout is very clean and it pays more attention to traditional news values , mainly aimed at readers of the middle and lower classes of society. In terms of layout design, Yang Cheng thinks it is more pleasing to the eye than his own "New York Times", while "Sunday Post" is published every Sunday. The main content includes women, culture and sports. Wait;

Then there is the "Daily Mirror", which also focuses on entertainment news and gossip news, and pays less attention to major political and economic issues. It is the originator of tabloids in the world. It was founded in 1903 and now belongs to Murdoch's news. The group cooperates with the "Sun Newspaper", one sings a bad face and the other sings a bad face, which basically belongs to the routine of giving a sweet date with a stick, basically eliminating the possibility of being acquired;

Then there are "Metro" and "London Evening Standard", both of which are free newspapers distributed at every subway station in London. Shout there: "Free Standard! (Free Standard Newspaper)".

The two newspapers are aimed at office workers, and they have more entertainment and art content. It is worth mentioning that the supplements and special articles of the Evening Standard have different sections every day from Monday to Friday, such as food, travel, life, movie reviews and drama reviews. They are very popular. Usually, people don’t just throw away the newspapers after they finish reading them. Everyone will consciously put them back at the distribution point for reuse. Of course, no one will stop you from taking them home to wipe your ass.

The purchase value of these two newspapers is too low, and Yang Cheng will not consider it unless necessary.

The top three best-selling newspapers in the UK are all tabloids. If you want to say that the biggest-selling big newspaper is the "Daily Telegraph", of course, its sister newspaper "The Sunday Telegraph" is added. There is nothing to say about the content, but The "Daily Telegraph" is more biased in ZZ's position, leaning towards the Conservative Party, but compared with other newspapers, the "Daily Telegraph" is generally more neutral, and its position is not clear.

Today, the owner of the "Daily Telegraph" is Conrad Black, the chairman of the Canadian Hollinger Company, and the world's largest newspaper tycoon. One of the directors of the Hollinger Company is the former U.S. Secretary of State Wu Kissing grid.

Speaking of which, the newspaper tycoon had a dirty time with Murdoch. Black's rapid expansion in the world newspaper industry caused Murdoch's displeasure. After that, Murdoch publicly said: Don't worry about the "Daily Telegraph". Gazette, let me deal with it and drive it out of business.

At that time, the "Daily Telegraph" had a circulation of more than 1 million copies and was priced at 48 pence; while Murdoch's "The Times" had a circulation of only 390,000 copies and was priced at 45 pence. The price of "The Times" dropped to 30 pence all of a sudden, and after only half a year, the circulation of "The Times" rose to 500,000 copies.

"The Times" was not in a good economic situation at first, so how could it bear the price cut? Black initially disagreed, thinking that Murdoch would restore the original price soon, but soon the circulation of "Daily Telegraph" fell below 1 million copies, and the board of directors People's hearts fluttered, and Black was forced to announce that the price of newspapers had also been reduced to 30 pence, which resulted in an annual loss of at least 15 million pounds.

Murdoch has a lot of money, and this loss is not to be taken seriously, but for Black, this is a huge amount of money, but Murdoch will not stop easily, and just the next day he downgraded "The Times" to 20 pence, the whole world was amazed, and there was an atmosphere of despair in the "Daily Telegraph".

Everyone in the industry knows that Murdoch and Black are not on the same level. At that time, News Corporation operated newspapers, television, movies, satellites, books, advertisements, etc., with an annual income of 10 billion pounds, while Black’s Hollinger Group The annual income is less than 800 million pounds, more than half of which is provided by the "Daily Telegraph". If the "Daily Telegraph" collapses, the Hollinger Group is almost over.

Fortunately, the Hollinger Group urgently raised 100 million pounds through the issuance of bonds, raised more than 80 million pounds through the issuance of promissory notes, and raised another 60 million pounds through the issuance of stocks through subsidiaries. With the money, the two newspaper giants The contest continued, and at the most intense time, a newspaper only sold for 5 pence!

Even at this moment, Black calmly withstood Murdoch's offensive. In the end, Murdoch was finally reluctant to throw away the money for nothing. After two years of war, "The Times" raised its price, " The Daily Telegraph also immediately followed the price increase, and the thrilling price reduction battle finally came to an end. Now Black is also one of the best billionaires in the UK.

It's just that he doesn't seem to be having a good time recently~

:. :