Chapter 668 Interview with the Conservative Old Man

Enjoying Life in America 2014 Chapter 668 Interview with the Old Man In the evening, the sun was setting, the sea and the sky were in one color, the intoxicating scenery and the beauty by his side, Yang Cheng really wanted to stop time here, but unfortunately he didn't have this The special function can only let time flow continuously.

However, Adrian, the founder of Amman, seems to understand the thoughts of every guest, and offered to hold a special welcome dinner on the terrace of Yang Cheng's suite, surrounded by beautiful scenery.

Also present was Oliver, who had just taken over the CEO position of Amman. He was a white man born in France and raised in Singapore. He had joined the group for 7 years before, and he was considered an old man in Amman.

Xu Lingyue has already changed into a strapless black dress, which forms the most perfect black and white color scheme with her snow-white skin. Her hair is tied behind her head, and part of her straight hair is naturally scattered. She wears a small diamond crown and a full set of black pearl earring necklaces. , under the warm-toned lighting and orange-red sunset, it is as noble and elegant as a princess of a certain kingdom in Europe in the Middle Ages.

This look named "Black Swan" by the stylist won unanimous praise from Adrian and Oliver, but at this moment, Xu Lingyue sat quietly beside Yang Cheng, facing the table covered with white napkins and full of delicious food. The dining table was unmoved, but she occasionally forked a small bite of food into her mouth and chewed it elegantly. Her attention was all on the conversation of the few people.

Adrian may have something to do with his advanced age, and his appetite is not very good. Except for the polite compliment at the beginning, he ate a few mouthfuls of salad, put down his knife and fork, and started a disguised interview with Yang Cheng: "Jason, Amman Brands and other hotel brands are two completely different things, and they are not the same in terms of operation methods.”

He paused, took a breath, and spoke slowly, "I don't doubt your financial strength, let alone your management talent, but I want to hear your plan."

Yang Cheng took a sip of pure water from the Alps. The entrance of the cold and sweet pure water seemed to open a door to a new world for Yang Cheng, and his thoughts became clear.

He can probably guess the inner stubbornness of the old man opposite him. He hopes that Amman will maintain his own style from beginning to end, not for making money, ignorant of world affairs, and quietly waiting for the arrival of someone who is destined.

If it was Yang Cheng before coming to Amman, he might still have some complaints, but after appreciating the desperation in this world, he suddenly understood Adrian's pursuit and persistence, so he said, "Aman insists on rigor, elegance, and extreme service. and minimalist design, none of these tenets will change after I take over."

This sentence deeply touched Adrian's mind, and he nodded slightly to show his encouragement. Similarly, Oliver beside him also felt that Yang Cheng made a clear statement. In terms of core beliefs, several people reached an agreement.

But both of them knew that they wanted to hear more than that, and they were looking forward to Yang Cheng's next words.

"However, if Amman wants to survive in this cruel reality, it is far from enough to rely on persistence and my future fund transfusion. Amman must learn to integrate into the latest trends. People of the new generation are used to In this regard, there is a certain gap between the expectations of Amman and guests, at least Amman’s website level is almost the worst in the industry.”

Yang Cheng spread out her hands, "I'm not the only one who thinks this way~"

Oliver smiled wryly and looked at Adrian, who had a somewhat stiff expression. Yang Cheng's words were a bit of a slap in the face. You must know that Adrian has always been a hardcore fan of the Internet. If there is no other way, he doesn't even want to do the official website.

Adrian also knew that integrating into the Internet is the only way for enterprises in the new era. He knew that he was old, so he didn't interrupt Yang Cheng's speech because of this.

"In the past, Amman devoted itself to the construction of resorts and achieved the best that human beings can do, but thus neglected the online business. However, in the future, the importance of social media and targeted marketing will become more and more apparent. Therefore, if I take over Amman, I will definitely For the management to formulate a general strategic goal of moving closer to online,

Initially, the website will be overhauled and updated, followed by social media expansion to allow guests to book online. "

Adrian didn't answer, Oliver asked to avoid embarrassment, "So, regarding the location of the new hotel, Mr. Yang, do you have any plans?"

Yang Cheng had already prepared for this question. Amman can’t stop the pace of construction. Even the most die-hard Amman idiot needs fresh stimulation, so she replied without thinking, "The previous site selection has always been centered on Asia, but I personally think it is It's time to expand our efforts to western countries. The group will operate more hotels in Europe, so that tourists from other continents can see different scenery. For example, the resorts under construction in Provence and Tuscany are good choices.

In addition, Amman currently has no hotels in South America, which is also the main goal in the future. Of course, if necessary, operating urban hotels in metropolises such as London and Paris should also be included in the future strategy. "

Oliver's expression brightened. Undoubtedly, Yang Cheng's words hit his veins, and his inner balance slowly tilted towards Yang Cheng.

Adrian raised his hand, interrupted Oliver's continued questioning, and asked himself, "What do you think of Amman's consistently low occupancy rate of 30-40%?"

Yang Cheng shrugged. Different people have different opinions on this issue. A low occupancy rate means that guests can be provided with a more peaceful environment, but it also means that the group lacks in profit acquisition. However, in the face of fierce competition in the boutique hotel market, we are insisting on the legendary At the same time, it is imperative to increase the occupancy rate, and he doesn't think Adrian really doesn't care about Amman's bankruptcy.

Moreover, increasing the occupancy rate itself is in Yang Cheng's plan. As for how much it can be increased, he is prepared to follow the Buddha. After all, he can't reduce the structure of Amman in order to increase the occupancy rate. The gain outweighs the loss.

He quickly organized his language and replied, "I have roughly studied the ecological structure of Amman on the plane. I think the low occupancy rate is not absolute. Take Courchevel as an example, the occupancy rate of this place exceeds 90% in peak season, while The occupancy rate in Bali is maybe 30% most of the year, and that's where we need to work hard.

Don't forget that my sphere of influence includes the two major markets of China and the United States. The most important thing in these two countries is the emerging rich people. How to let these emerging rich people know Amman, understand Amman and identify with Amman is what we will do next. The problem to be faced is that as long as this work is done well, it is not difficult to increase the occupancy rate by virtue of Amman's advantages. Of course, emerging markets other than the two countries cannot stop their expansion. "