Chapter 1871 Expanding the Moat in the Distant Mountains

Why did ‘fake kung fu’ fail?

It doesn't matter if they didn't take off at the beginning, but they had great momentum when they first started. They were popular in the country for a while, and then they went back all the way. What's the reason?

Not having core competitiveness is definitely one aspect. In other words, Panda has Tangerine Chicken, but what does "fake Kung Fu" have? When it comes to ‘fake Kung Fu’, is there any signature dish that can represent it?

Or is there any dish that can contribute 25% of revenue to ‘Fake Kung Fu’?

nothing!

The market is changing rapidly. If a founder succeeds with an idea, but because he does not want to make progress and always sticks to the old path, failure becomes inevitable.

Just like the "steaming" of fake kung fu, it once achieved success, but times have changed. It can no longer attract customers with its clean, nutritious and "Z country kung fu" as it did in the past. More than 10 years later, it has He also tied himself to the steam cabinet and slept on his past achievements. If it didn't fail, who would fail?

As the leading fast food company in country Z, Fake Kung Fu should have gone in a higher direction, such as making country Z taste and becoming a representative of country Z's popular catering.

But now, fake kung fu has become the root of the failure of country Z's fast food industry, and has even become the epitome of the entire industry, a typical failure case.

But no matter what, the popularity of fake kung fu proves one thing - the people of country Z are not low in their acceptance of Chinese fast food, and there is room for survival in this huge market.

If pandas can standardize improved versions of Chinese food, why can't they standardize authentic Chinese food?

In fact, it is possible, and in comparison, people from China are better trained than Americans. It is enough to directly recruit them in batches from New Western and Hongxiang Technical Schools.

The only difference lies in whether Panda has the confidence to enter country Z. If so, these problems will not be a problem.

Yang Cheng's analysis not only impressed Cheng Zhengchang, but at least it moved him, and he was no longer so resistant to Yang Sen's previous hints of financing.

"We have always had the idea of ​​bringing pandas to Country Z, but for various reasons, we never started the project, so we gave up later."

"It's not difficult to regain your train of thought~" Yang Cheng said.

"Let me think about it~" Cheng Zhengchang didn't expect that eating would give him such a big problem. Of course,

He never denied that he had ulterior motives for coming.

But everyone is like this, is there anything to blame?

Maybe the Chinese people have similar thoughts. They have endured humiliation and heavy burdens in the United States for so many years, and they really need a leader to speak out for everyone, so that no matter what happens, they can protect everyone's lives and property.

After so many years, only the Yang family may be able to achieve this feat. Why don't these smart Chinese people come over and hug their thighs?

As for Yang Sen, to say that he is indeed low-key, at least it is difficult to see him hanging out in various social situations, but sometimes he is not low-key enough, especially in shopping malls. Everyone who has come into contact with him says that his style is Extremely domineering, there is nothing he decides that cannot be done.

And regardless of whether they are close or distant, when it comes to the interests of distant mountains, every inch of land must be fought for. Those who want to take advantage of him have not yet been born.

It would be fine if he was the only one in the Yang family. What makes friends and enemies most fearful is Yang Cheng's growth. From a playboy who only knows how to eat, drink and have fun to a young entrepreneur who is now famous all over the world, this leap-forward growth has both People are envious and can't help but sigh that the Yang family's genes are really good. No matter when, as long as the genes awaken, they will become a hero again.

But there are some things that I can't envy. It's better to hold on to the big and thick legs of the Yang family than to expect a Yang Cheng from my own family.

How thick are the Yang family's legs now?

Commercially, it has basically reached the strength of the predators, and ZZ's resources are getting stronger and stronger. The most important thing is that there is news that Yang Cheng has a good relationship with jun, and may even be involved in jun's business. What is this concept?

The three most powerful areas in the entire society are all occupied by the Yang family. If someone wants to fight with the Yang family now, they will definitely be taught how to behave. It is not enough to kneel down and call daddy. They can just lie down and spread their legs.

Yang Cheng holds the mouthpiece of public opinion, Yang Sen holds a large amount of funds, two old foxes Yang Yuanshan and Liu Muqian have unfathomable background, and there is a next-generation female devil who is making waves in the fashion industry. This lineup has the strength to say, "I want to "Hit ten" shouldn't be considered a joke, right?

Under such circumstances, even a fart from the Yang family could cause a biological crisis. Who would have the brains to fight against the Yang family?

You feel like your life is going too well, do you need some excitement?

If this trend continues, the Yang family may become a new era plutocrat. Putting it aside, this is the prince who is about to inherit the throne. If you don't flatter him while he is young, why don't you wait until he takes the throne and then say congratulations?

Although the Yang family doesn't need anyone to help them out at the moment, they don't need you to be the icing on the cake, right?

Once you think about something clearly and then do it, there won't be so many obstacles in your mind.

This is what the married couple thought. They felt embarrassed at first when they hugged each other. But after they figured it out, it was just that. There are too many awesome people in the world. If you can’t be the most awesome, then just follow the best. Let's go together. If you are an awesome younger brother, then you are awesome.

After the married couple left, Liu Yun went to the spa, and Yang Sen and Yang Cheng sat down in front of the fireplace with a glass of wine each.

"Dad, why do you suddenly want to invest in Panda?" Yang Cheng asked curiously. In his opinion, Panda's strength is not bad, but it is not necessary to invest in Panda. It is dispensable.

Yang Sen smiled mysteriously, "The panda was not acquired for me. In this year's 13 Club gathering, the panda is my bargaining chip~"

Yang Cheng's pupils shrank. If Yang Sen didn't mention this, he would have almost forgotten that his task was almost completed. The so-called controlling a country does not mean that you should be the head of a country, but that you should control the country through your own power and opinions. By exerting influence, Yang Cheng thought he had accomplished the task well.

In South Korea, he doesn't dare to say what he says, but if he wants to do something, there is still more than 99% chance that it can be done. This is not because he is conceited. His strength does not allow him to keep a low profile.

But how could Dad think of using pandas as chips?

"What do you want to trade with someone?"

Yang Sen took a sip of wine and asked, "What do you think our family still lacks now?"

What's missing? Yang Cheng was confused. There must be no shortage of money. ZZ resources are gradually becoming abundant and there is no shortage. Moreover, they are all high-level resources. What else is missing?

Yang Sen did not test Yang Cheng's thoughts today and directly gave the answer, "The width of the moat~"

Does it mean the moat is not wide enough?

"A wonderful castle surrounded by a deep and dangerous moat. The owner of the castle is an honest and elegant man. The main source of power of the castle is the master's genius brain; the moat permanently serves as a defense against enemies who try to attack the castle. obstacles; the master of the castle makes gold, but does not keep it all for himself."

These are the original words of the old stock god. After they were said at the Berkshire Conference that year, they were regarded as classics by countless investors, and Yang Sen obviously recognized them.

So how is the moat in the distant mountains built?

According to the theory of the old stock god, an indestructible castle must be protected by at least three moats to be considered safe.

However, Yuanshan is different from the companies that make products, so the way to build the moat is naturally different.

For example, for some big brands, such as Moutai, their moat is their brand value, and Coca-Cola. These brands have almost been ingrained in people's minds, and their probability of failure is very low, so many financial funds will heavily invest in Coca-Cola. Buy it and earn it.

Yuanshan Capital has focused on capital investment in the global real estate industry in recent years. Simply put, it controls the right to speak by investing in mature real estate companies.

It was after the rise of Yang Cheng that Yuanshan began to get involved in other fields, such as the most successful case-Delta Airlines.

In fact, Delta Air Lines is a moat that Yuanshan has dug for itself. At least before new energy technology makes a revolutionary breakthrough, Delta Airlines can be invincible. While Delta Air Lines is undefeated, Yuanshan's fundamentals are It's just stable.

The so-called stability means investing in enterprises that ordinary people cannot live without. Food, clothing, housing and transportation always account for one, and distant mountains already account for half.

Does Yang Sen still want to occupy the third place? Food?

As the saying goes, food is the most important thing for people.

Regardless of skin type or race, food is a necessity for our survival. Yang Sen's idea is okay, but it is too difficult. Is it so easy for the four major grain merchants to intervene?

Why did Yang Cheng’s first reaction be to the four major grain merchants? Because apart from the four major grain merchants, Janssen will not be interested in other grain companies.

"Who are you targeting? Which ABCD company?"

"It is indeed one of them, but you are a little wrong. I am not targeting food~"

"It's not food? What else could it be?" Yang Cheng was puzzled.

"In fact, in addition to food, there is another item that is also indispensable in modern human life, and that is food and oil."

Forehead. . . I have to say that my father’s idea is definitely a different approach. Yes, there can be no electricity in various parts of the world, but there is absolutely no need to live without food composed of grain and oil.

It is precisely for this reason that major companies around the world have rushed to enter the grain and oil field, just to get a piece of the pie.

The four major ABCD grain merchants just mentioned include three American companies and one French company. These four companies are named ADM, Bunge, Cargill and Louis Dreyfus. Together, these four companies control 80% of the global grain industry. Since the English letters at the beginning of these four companies happen to be "ABCD", many people are accustomed to collectively refer to these large companies as "ABCD".

It is worth mentioning that among these four companies, the most powerful one happens to be the American ADM company starting with the letter "A".

However, ADM's ranking among the top 500 companies has declined year after year in the past two years. Of course, this does not mean that their strength has weakened. On the contrary, ADM's annual revenue and profits are still astonishing. In other words, they are not short of money at all.

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