1199th Schalke IV Crisis

Before the Chinese team returned with honor, the Chinese Football Association set the schedule for the celebration party in Beijing, but Situ Yunbing didn't take part in it out of embarrassment.

Most of the main players in the team were not at the scene, and this celebration was of little significance.

But Situ Yunbing did not prevent the officials of the Chinese Football Association from celebrating.

The outside world will ridicule the officials of the Chinese Football Association, but in fact, nothing else, just help Situ Yunbing manage the National Youth Football League divisions, from registration to referee arrangements for the game, so that the game can be organized and operated Speaking of which, the contribution of the Chinese Football Association is not small.

For this alone, Situ Yunbing was grateful to them.

Situ Yunbing returned home to accompany his family. Before the FIFA match day in March, Situ Yunbing had no plans to go out. His daily work was to review the assigned coaching team's player training and match reports.

With the Chinese team winning the Asian Cup, China set off a football frenzy, followed by sponsors wanting to sponsor the Chinese team and investing in the National Youth League.

It is not Situ Yunbing's turn to worry about these matters. Sigrid is pregnant, and now Han Yang is in charge of the overall situation. Situ Yunbing gave Han Yang 3% of the company's shares in the construction of the stadium, and it is hoped that he can More motivated to do this job well.

The work of finding new players has never stopped, but the emerging good players need time to grow. Feng Kuoyang is mainly responsible for this part of the work, evaluating the players' abilities, and reporting to Situ Yunbing once a month, and then Situ Yunbing decides whether to provide strong support to the players, including paving the way to Europe to hone and grow.

Until March, Situ Yunbing's life was very regular. He would spend time with his child during the day, and go to work after the child fell asleep. It was not a waste of time. At night, he would go for a walk with Sigrid, and then tell Situ Jin A bedtime story.

A phone call made Situ Yunbing change his short-term plan.

"BOSS, my club president hopes that you can come to Germany, and now our club has encountered some difficulties."

Bai Yuanfan took the initiative to call Situ Yunbing, but he did not expect to be a lobbyist.

Bai Yuanfan is now playing for the Bundesliga club Schalke 04, which means he has firmly occupied the main position with his outstanding performance from the first half to the middle of this season.

Situ Yunbing asked on the phone: "Why didn't Tunis call me directly?"

"I don't know, he invited me to dinner last night and told me about it, and he didn't tell me what the trouble was."

"All right,

Since he won't call me, then I'll call him, you've done this too, don't worry about it anymore, do your own thing well and don't get distracted. "

"I will."

Situ Yunbing got the phone number of Schalke 04 chairman Tunis from his old relationship in Hamburg, and then called the other party directly.

Tunis was obviously a little nervous after receiving the call from Situ Yunbing.

"I don't know if this will confuse you, Mr. Situ, we all know that you have a very good ability in running the team, no, it should be said that it is a unique top ability, and now Schalke 04 has encountered operational difficulties. , I hope you can help me solve this problem."

Situ Yunbing had met Tunis a few times when he was coaching in the Bundesliga, because the German Football Association would also hold some receptions. Even if it was just a coach dinner in name, some club chairmen would also participate. After all, the coaches are only 18 position, the scene will appear a little deserted.

Tunis has been in charge of Schalke 04 for a long time. Situ Yunbing asked back on the phone: "Hasn't Schalke 04's finances always been in crisis?"

In the past 20 years, Dortmund is a typical example of the poor management of the Bundesliga team. It was once reduced to bankruptcy. In fact, when Dortmund went bankrupt, their rivals were also very difficult to operate in the Bundesliga!

Even the financial situation is worse than Dortmund!

But in the end Schalke 04 survived.

However, things like financial crises always recur every few years. It can be said that Schalke 04's operation has a big problem at the root.

"It's worse than ever," Tunis said bitterly on the other end of the phone.

Situ Yunbing thought for a while and said, "Okay, then do you think I'm going to Germany or you guys are coming to China?"

Tunis hesitated.

"If we go to China, it's easy for the media to make a big fuss about the issue, but if you come to us, it can be understood as an on-site inspection of Bai Yuanfan."

"Okay, I'll be there in three days, and I'll contact you for an interview."

After hanging up the phone, Situ Yunbing chatted with Sigrid about this matter, and then the husband and wife had the same idea and took this opportunity to take a walk in Germany.

After informing his coaching team to go to Germany together, Situ Yun acted vigorously and arrived in the Ruhr area of ​​Germany on the third day after talking with Tunis.

Situ Yunbing's visit to Germany has attracted countless attention and reverie, especially Hamburg fans expect Situ Yunbing to go home!

However, Situ Yunbing appeared proudly in the stands of the Schalke Stadium, and the German media naturally interpreted it as watching the match to observe Bai Yuanfan's performance.

Although Bai Yuanfan performed well in the Asian Cup, he is not yet a role that can support the sky in the Bundesliga. Schalke 04 has a poor record this season and is at risk of relegation. The team as a whole has problems, and it is not A problem with a certain player in a certain position.

Tunis was watching the game with Situ Yunbing in the box, but what the two talked about had nothing to do with the game, but the current financial situation of Schalke 04.

Schalke 04 is now burdened with a debt of more than 100 million euros. Not only is it difficult for them to earn the annual interest, but they also need to tear down the east wall to make up for the west wall.

Situ Yunbing's suggestion to Tunis is to increase income and reduce expenditure. Finance is definitely the lifeblood of any club in modern football!

When the day comes when the financial collapse comes, a club will be directly sentenced to death!

It's better for a strong man to cut his wrists. When it's time to sell some realizable assets, he must be decisive. Don't wait until everything is out of control before trying to turn the situation around. At that time, the general situation is gone!

This may make Schalke 04 hide their strengths and bide their time for many years, but look at Dortmund next door, didn't they come here as well?

He was still the champion of the Champions League less than ten years before bankruptcy!

Schalke 04 has no obsessions, because the current club situation wants to compete for the championship and achieve better results is no longer realistic.

Tunisina is very good, but at the end he said to Situ Yunbing: "I read the financial annual report for the second half of last year and found that the commercial income from jerseys has increased compared with before. I specifically asked the people from Umbro, They gave me detailed information on jersey sales, and I found that Bai Yuanfan has created considerable jersey sales and income for Umbro, we have always attached great importance to the Chinese market, but have been very distressed about how to really benefit from the Chinese market."

Situ Yunbing smiled silently and said, "You want to make money from the Chinese?"

Tunis looked a little embarrassed, and said, "When Umbro signed the jersey sponsorship agreement with us, it didn't expect that we would sign Bai Yuanfan."

Situ Yunbing nodded and said, "I'll go back and think about it, and see how I can help you."

The coaching team he brought will meet with Bai Yuanfan and give Bai Yuanfan some targeted training improvement suggestions.

As for Situ Yunbing, after Sigrid and the children fell asleep at night, he was alone in the living room of the hotel suite for a video call with Han Yang.

Han Yang was disturbed from his sleep, but when he saw the video call from Situ Yunbing, he immediately got up and washed his face to refresh himself, and then connected the phone.

After Situ Yunbing apologized to him, he went straight to the point and told him about Tunis.

Han Yang frowned and said, "Isn't this club chairman too clueless? Want the Chinese market? He doesn't even look at what Schalke 04 looks like now!"

Situ Yunbing said with a smile: "I can feel that he really hopes to open up the Chinese market to earn more money to pay off the club's debts."

Han Yang has his own club, of course he knows the rules of operation.

Han Yang shook his head and said: "I'm not very optimistic, let's just talk about the jerseys. How much can Umbro give them? I think it will definitely not exceed 20%!

Umbro's development in China was dead that year, and it re-entered the Chinese market 3 years ago, but it still has no competitiveness!

It can be said that Umbro does not have the hardware conditions to open up the Chinese market!

What can compete with Adidas and Nike's football peripheral products? "

After a moment of silence, Situ Yunbing asked, "How many stores of our own brand are there in the country now?"

Han Yang seemed to have thought of something, and said: "There are more than 600 stores! Last year was the fastest growing, because we built 20 stadiums. After the stadiums are up, we can open a store in the stadium itself, and the city where the stadium is located, It is guaranteed that there will be at least 4 stores, plus at least two or three radiating surrounding prefecture-level cities and county-level cities, the entire network will be built very quickly.

Brother, do you want to use our sales network to cooperate with Umbro?

I'm afraid we'll end up just making wedding dresses for Umbro. "

Situ Yunbing said lightly: "I have this idea, and this is the only feasible way. We will not have a comprehensive cooperative relationship with Umbro or other jersey manufacturers. We only sell jerseys for Chinese players. At the same time, we have national Team jersey sponsorship, plus the jersey sponsorship of the Chinese Super League team, we now also have a jersey production line, just negotiate with Umbro for authorization. Ask for pricing power, how to divide it is up to us, if they don't agree, then we will let him never even think about developing in China!

If we can negotiate, I think our store sales can be more enriched and diversified. "

After hearing this, Han Yang fell into deep thought. He needs to be more clear-headed to weigh the pros and cons.