Chapter 956 Crazy Buying Craze

In addition to the wonderful advertising, Kirin Electronics also played a special feature.

That is, they announced their selling prices in advance in TV commercials.

Large cassette recorders are priced at RMB 288 for white, RMB 299 for red, and RMB 299 for black.

Medium-sized radio cassette player, white 228 yuan, red 238 yuan, black 238 yuan.

A small cassette player costs 258 yuan for white, 268 yuan for red, and 268 yuan for black.

After this price came out, it immediately caused an unprecedented sensation, and it seemed that the entire relevant crowd became impetuous.

Before Kirin Electronics, no matter whether it was Philips, SONY, Sanyo, Toshiba, Hitachi from abroad, or Panda, Haiyan, Chunlei, etc. from China, they would not disclose their prices. You can only know if you go to the store to see them.

Many times, the retail prices in the same city are different, some are more expensive, some are cheaper, all based on the ideas of large and small sellers.

Now, Kirin Electronics has directly fixed the price. If you dare to pay more than the official selling price, people will turn around and report you to the Price Bureau.

None of this is the most important.

For major cassette player manufacturers, the price is the most outrageous!

For example, in August, the price of a large SONY radio cassette player reached 800 yuan. With the addition of foreign exchange coupons of the same value, it was equivalent to 1,600 yuan!

Toshiba is similar. A medium-sized cassette recorder of the same grade, plus foreign exchange coupons, will cost about 1,200 yuan in total.

Forget about foreign ones, after all, they are all imported from abroad, and foreign things always taste better.

But domestic cassette recorders are not cheap either!

Chunlei's large cassette player of similar size sells for about 500 yuan, but they haven't been able to produce a small one yet!

The quality of Panda is better, and it is more famous. The price is around 550, and there are also not many styles.

The price range of Kirin Electronics suddenly went from 500 to more than 200, which made people suddenly feel like "Oh my God, why is it half the price?"

This is the secret of pricing.

Although 299 is infinitely close to 300, in people's eyes, it is still not higher than 300, that is, it is more than 200.

Comparing more than 200 to more than 500, isn't it half the difference?

So everyone thinks that Kirin Electronics is very cheap.

Then let’s see which manufacturer Kylin TV is from... Damn it!

Kirin Electronics is a company from Xiangjiang!

Xiangjiang is a very fashionable and western place!

Compared with the mainland, everything there is better. It may be a little worse than Japan, but it is definitely better than the mainland!

The same is certainly true in terms of quality.

When buying radios before, everyone already knew that radios made in Japan are much better than those made in China.

Although the price is several times more expensive, the quality is good and can be used for a long time. It is not as cheap as the domestic ones, but it has a lot of minor problems, which is really annoying.

If you have money, it would be more comfortable to buy imported ones.

But the problem is that everyone has no money, so most of them buy domestic products.

Everyone knows about cassette recorders, and many people have seen others use them. However, because they are so expensive, ordinary people may not be able to afford domestically produced ones if they don’t eat or drink for a year, let alone imported ones. That is not prepared for ordinary people at all!

But it’s different now!

The most expensive large cassette recorder from Kirin Electronics is only 299. If you like a simpler white one, it’s still 288!

If you are reluctant to spend so much money, then you should buy the medium size. The medium size is only 228. Even the bold colors like red and black are only 238, which is sixty or seventy yuan cheaper all of a sudden!

If you work hard and save more than half a year's salary, or ask your parents to raise some money, then if you buy one, will all the young and old be envious of us? Maybe this object problem will be solved!

As for quality issues...

Didn’t I say it before?

How could a company from Xiangjiang have poor quality?

Everything in Xiangjiang is good!

Moreover, Huaxia TV Station has already aired their advertisements. How can it be worse if celebrities as big as Liu Xiaoqing, Tang Guoqiang, and Chi Ziqiang advertise?

Don't tell me, these celebrities are so beautiful and handsome when they use the cassette recorder, they make people want to buy it just by looking at it!

But...you have announced everything, and we all know it, but where can I buy it?

Everyone suddenly discovered this problem.

Kirin Electronics only announced the price, but didn’t say where to buy it?

Many young people with a little money in their pockets are anxious to look for dealerships to see where they can buy them.

Such anxiety, of course, did not last long.

In the blink of an eye, Kirin Electronics stores appeared in more than 20 major cities in China, including Huajing, Shanghai, Yuezhou, Jinling, Jinwei, Lin'an, Wuhan, and Rongcheng, one in each city. The two-story building is decorated in a unified style, both in densely populated areas, and the eye-catching golden unicorn logo can be seen from a distance.

They had been renovating it before, but it was always covered with cloth, so few people knew what store was about to open.

Everyone thought it was some kind of state-owned store.

After all, as of 1981, the main sales groups in China are various state-owned department stores and supply and marketing cooperatives. You can't say that there are no private stores, but they usually have many inextricable relationships with state-owned entities. Otherwise, it is rare to be able to open a store.

The first self-employed restaurant in China, which opened last year, is also hidden in a residential street, not on the street.

There are very few companies like Kirin Electronics that directly open stores.

Of course, this was also thanks to the reputation of Mr. Huo and the chartering king. After the two of them talked to the relevant bosses one after another, in order to encourage patriotic businessmen, the higher-ups directly spoke and allowed them to buy the shop and start doing business.

After the smart people saw the store sign, they immediately went up to ask the salesperson who was doing the cleaning and maintenance inside. After knowing that it was indeed a Kirin Electronics store, there were people waiting in line at the door.

Good guy, after one night's work, when the store officially opened, the queue was at least three to five hundred meters long.

Originally, a store had prepared an average of 1,000 cassette recorders, but seeing this, the salesperson immediately sent someone on a motorcycle, quickly ran to the warehouse, and called a large truck to deliver the goods quickly.

Well, during this time period, basically in big cities such as Beijing, Shanghai and Guangzhou, landline phones are not so easy to spread, and the stores do not have them, so they can only rely on primitive methods to deliver messages.

As a result, during the first day of business, everyone witnessed what is called crazy buying.

People who buy cassette players just pay for the cassette player, buy it and leave without saying anything.

If we hadn't repeatedly stated that no one would sell if we didn't queue up, the payment windows and counters would have been crowded.

From opening at 9 a.m. to closing at 9 p.m., for a full 12 hours, people stopped and sales continued. Five clerks and warehouses came to support people, and there were more than a dozen people in each store, all of whom were paralyzed from exhaustion.

Fortunately, there are no fake bills now. Otherwise, in such a tired state, God knows how much fake money I would have received.

But when it came time to check out and see the sales, everyone couldn’t believe their eyes!

After getting the summary, Huo Jianning immediately called back to Xiangjiang: "Master Jun! We sold a total of 50,000 cassette recorders on the first day! The total revenue was 12.5 million yuan! It's amazing! It's crazy!"

In just 20 cities, an average of about 2,500 units were sold a day. No wonder the three cashiers were so exhausted that they collapsed. With such a high intensity, everyone would be paralyzed from exhaustion!

Huo Jianning has been in the Mainland for more than half a year. Of course he knows what 12.5 million means to the Mainland. It is simply an incredible operating income!

On this first day alone, the advertising cost was almost half!

Yin Jun was also surprised.

Kirin Electronics' maximum annual production capacity is 16 million radio cassette recorders, but in the past two months, it has been producing at half of its capacity, with a monthly output of less than 700,000 units.

A total of 50,000 cassette recorders were sold in one day, and under the current situation of low income in the Mainland, Yin Jun could only sigh. It really showed that after decades of suppression, everyone has no regard for popular new things. What a longing!

The employees of the directly-operated store originally thought that the first day had passed, and more than half of the enthusiasm that should be consumed had been consumed, and that the next day would definitely be easier.

Unexpectedly, the store clerks came to work on bicycles the next day, but they didn't even get past the queue of people after riding for three minutes. I was so depressed and nervous that I almost cried.

But there's nothing you can do about it. You can't sell things while others come to buy them, right?

With yesterday's preparation and experience, they still had to take it easy and deliberately slowed down the data. The next day's sales reached 40,000 units.

On the third day, 30,000 units were sold.

On the fourth day, 30,000 units were sold.

Starting from the fifth day, sales slowly dropped below 30,000 units, and continued to drop further on the sixth and seventh days.

Even so, more than 230,000 units were sold in the first week. Such an exaggerated figure can only be compared with radios that are heavily discounted!

Today's mainland is not an era where rich people are everywhere. Generally speaking, they are relatively poor. It is definitely a big deal for more than 230,000 families to spend two to three hundred yuan to buy something big!

But it happened!

The sales of Kirin Electronics' radio recorders in one week exceeded 58 million yuan, reaching the official exchange rate of 190 million Hong Kong dollars. The news spread back to Hong Kong, and all the major factory owners in Hong Kong were excited!

Damn it!

I didn’t know that such a poor place could actually make money by selling goods in such a big way!

If I take my products to the mainland, wouldn't I be able to make a lot of money just like that?

At one time, there were more than 70 businessmen visiting Mr. Huo in three days, almost a record number since the Spring Festival this year!

…

(No exaggeration, Yanwu radio cassette players were so popular back then.)

(For the Double 11 that just passed, I have only one sentence: Poverty makes me calm. ^_^)