Chapter 458 Restless

Just in these two days, Ngau Tau Kok on Kwun Tong Road opened a trial operation of an east-west bus route.

Directly from the gate of the factory building in Taohua Datong in Ngau Tau Kok, we arrived at the Star Ferry station in Tsim Sha Tsui.

This is the third bus route developed by Kowloon Bus in the past six months.

With the opening of this route, people have another choice to go to Tsim Sha Tsui from Kwun Tong, Sau Mau Ping and other places.

At the same time, the places passed by the stations along the way also further promote the development of commerce.

This is the case even along the way, let alone the entrance of the Taohua Datong factory building at the main site.

Now Taohua Datong has announced that it will relocate to the New Territories. The factories here have basically been gradually transferred, and there are not many residents nearby.

But considering that Taohua Datong is going to start building houses, if you buy a house here, you will definitely be able to enjoy convenient bus lines.

Besides, they have already bought a piece of land from the government in the Taohua Datong factory area, and started to build a bus transfer station and maintenance factory. It is said that Kowloon Bus will open a total of four lines in the Taohua Datong factory area in the future.

In addition to the current one, there is another one planned to run from Kwun Tong, where Taohua Datong is located, to East Kowloon, and then from the Hung Kan Submarine Tunnel to Causeway Bay in the Central District of Hong Kong Island.

The third is the factory area, Kwun Tong, Broadcasting Road, Beacon Hill and Tsuen Wan.

The fourth line is from the Taohua Datong factory to the Qilin printing factory in Tianshuiwei. Basically, it is called across the entire east-west line, which is 20 kilometers longer than the one opened now.

In addition to these four lines, it is said that Kowloon Bus actually has plans for a fifth bus line, but it is not ready yet.

But it is said that it is going to cooperate with another cross-sea route proposed by the government, from Kwun Tong to Tseung Kwan O. It will take a long time, and it will not be ready in three to five years.

But even the current four routes have driven many Xiangjiang people crazy.

Kwun Tong has been developing, but the specific development has not yet taken place. It is said that the government is going to have a new plan here next.

If this is the case, there is no doubt that the Taohua Datong factory site, which serves as a transportation hub, must be a prosperous area in the future.

Buying a house here is a good investment in future real estate.

Therefore, even if Taohua Datong only said that it will develop the old factory site into real estate instead of doing it right away, many people have reached their side of the phone and asked when it will be done and when the house can be pre-sold.

Why are people in such a hurry?

Because after turning over the years, Xiangjiang's real estate has soared all the way.

It's not just the soaring land prices of commercial housing, but even the land for industrial use is soaring all the way.

On February 27th, a piece of land was auctioned on Tai Hang Dong Road in Shek Kip Mei, and the price was 7,502 yuan per square foot. Five months ago, a piece of land 200 meters away from here was auctioned, and the price was only 5,400 yuan per square foot. sq. ft., and it has risen by 39% in less than half a year, which is really jaw-dropping.

On March 6, the price of land auctioned on Nathan Road in Tsim Sha Tsui was 12,456 yuan per square foot.

On March 11, a piece of land was auctioned on Wing Lok Street, Sheung Wan. The price was 18,338 yuan per square foot.

This is still commercial land, and industrial land has also seen an astonishing increase, almost all of which have increased by about 40% compared with a year ago.

It can be said that such an increase in housing prices has never been seen before in Xiangjiang.

Many people's houses have increased by 20% in a month. This kind of increase makes everyone fascinated by real estate and panic.

Rich people want to buy a house to appreciate in value, while poor people want to buy a house quickly, so that they can settle down early and don’t have to worry about rising house prices all day long.

The urgency of the people was also reported in the newspapers. Although not many newspapers published the heated discussions about the Ngau Tau Kok land, many people still knew about it.

It's not that Yin Jun is unwilling to use his strength, but that many newspapers and Yin Jun have not dealt with it recently, and they are unwilling to accept Yin Jun's advertisement.

Everyone knows that two-thirds of the land in Ngau Tau Kok belongs to Yin Jun. You let Yin Jun increase the price of real estate, and then use more funds to start his newspaper business?

However, even so, the Hang Lung Group, which owns one-third of the Ngau Tau Kok land, is still restless.

After the new year, Chen Zhengxi, who was in poor health, frowned, sitting on his sofa with a soft quilt covering his body, obviously weak.

Chen Qizong's face was also a little ugly, but he still listened to his second uncle.

"In the afternoon, I went to Kylin Culture to meet Le Yiling." Chen Zhengdao said, "She doesn't plan to sell the shares in Taohua Datong in her hand. All the shares have been taken. It is about 70%, and the asking price is 700 million Hong Kong dollars."

"700 million? Is she crazy about money?" Chen Qizong couldn't help complaining, "How much is the market price of Taohua Datong now? It's just over 6 yuan, which is only a 42% increase from her purchase price last year." Around, she offered this price, which is 130% higher than the current market price! Isn’t this taking advantage of the fire?”

"This is called holding without fear." Chen Zhengxi said indifferently, "Nowadays, the real estate price is set at the same price every day, and large tracts of high-quality land are even scarcer. The land in Ngau Tau Kok is the best in Kwun Tong. It is big and square, and it is most suitable for development. Real estate. We are optimistic about it, and Yin Jun is also optimistic about it, and took the first step, so he can negotiate terms with us casually."

"How about, instead of looking for them, let's go to those small shareholders to buy stocks?" Chen Qizong suggested, "Yin Jun only holds 34% of the shares, at best he is the largest shareholder, as long as we can buy 50%, Don't be afraid of him anymore!"

"No." Chen Zhengxi said without thinking, "Do you know who is willing to sell? Who is not willing to sell?"

"I'll go and get in touch, don't you know?" Chen Qizong replied.

"Then can you guarantee that everyone you contact will not tell Yin Jun?" Chen Zhengxi asked his son.

Naturally, Chen Qizong couldn't guarantee it.

Chen Zhengxi smiled faintly, "I probably know a little bit about Yin Jun's character. This person is usually generous in his work, but in business, he is definitely not a kind person. You only see that Li's relationship with him was so good back then. If you can just sit and watch Li go bankrupt, you will know his character. In addition, the most important thing is not Yin Jun, but his sister, this woman is the most difficult to deal with."

Chen Zhengdao also nodded and said, "Yes, I have never seen such a difficult woman. She is mean, greedy, but very good at negotiating. Yin Jun is planning behind the scenes, and she is at the front desk. The combination of the two , compared to them alone, they are more than two or three times stronger!"

"If you go to the negotiation behind Yin Jun's back, then Le Yiling will know about it. With their status as the largest shareholder, they will definitely be able to unite more shareholders...not to mention anything else, but to develop this piece of land. How many shareholders can benefit? Just look at the current increase in land prices in Xiangjiang, do you think they are making money by selling the land or the house?" Chen Zhengxi said, "There is even a trick, that is, once Yin Jun realizes that we To buy shares, he immediately, as the largest shareholder, announced the issuance of additional shares, infinitely diluting the shares in our hands, what should you do? Or he brought in the rest of the big real estate companies and asked them to buy additional shares, What are you going to do with us head-on?"

"It won't be so ruthless, right?" Chen Qizong said in surprise, "This is asking for trouble for themselves! Then they might not be able to control Taohua Datong, how can they make money?"

"Who knows what they will do? We don't aim to hurt them, we want to make money, so we can't risk offending Yin Jun completely by doing such a thing." Chen Zhengxi said, "Business, It’s better to be fair.”

Although Chen Zhengxi is stingy, he still has the style of an old businessman.

Nodding his head, Chen Qizong gave up the idea just now, and pondered, "Since we can develop the land and make money, why is Le Yiling still willing to negotiate with us?"

Chen Zhengxi wanted to say something, but Chen Zhengxi stopped him by raising his hand.

In the past few years, Chen Zhengxi has felt that his body is not working well, so while he can still control it, he must teach his son more.

Not only in terms of knowledge and dealing with the world, especially in this kind of practical experience, Chen Zhengxi also wanted to let his son know what it means to be sinister and cruel in shopping malls.

After thinking for a long time, Chen Qizong said: "I think there are several reasons. First, Yin Jun is afraid of our Chen family and is unwilling to fight with us; second, Yin Jun has no ability to develop the house himself, so He wants to cash out; thirdly, Yin Jun has a bigger goal, so he can't let too many things involve his energy, the land of Niutaujiao is important to us, but not necessarily important to him."

Chen Zhengxi smiled and nodded: "Then which one do you think it is?"

Chen Qizong said: "The first possibility is unlikely. Although our Chen family is also a well-known rich man, Yin Jun's climbing speed has exceeded our imagination. Especially his Kirin Culture Company, although the outside world has boasted The valuation of 2 billion yuan cannot be reached, but based on the current sales volume of weekly magazines and booklets, if Yin Jun wants to sell, someone will definitely take over 800 million yuan. Our Chen family has only so much property at best, and Yin Jun has more than that. These, so he has no reason to be afraid of us.

The second option is not very realistic. It is not so difficult to develop a house now. In particular, Yin Jun is still the second largest shareholder of Changshi Group. With this status, Li Chaoren can help him run it casually, and the house can be successfully built, so this is not a reason.

Only the third one, I think the most likely. Because according to my feeling, Yin Jun should not be very interested in real estate, otherwise he would not have money now, and invest in his Qilin Culture Co., Ltd. wantonly. A while ago, didn’t you just give away the animations you made yourself? This is a means for him to open up the comics market. "

"Generally speaking, your analysis is good." Chen Zhengxi looked at his son slightly approvingly, "Actually, you can tell his tendency from the name of his company. The name is 'Cultural Company', not an industrial company, let alone Real estate company. Yin Jun started out writing scripts. Although the scripts are not very helpful to him now, he still has a lot of scripts every year, so it should be judged that Yin Jun likes the film and television industry, and can even It is said that it is the entire entertainment and cultural industry.

He wanted to sell the land of Ngau Tau Kok, and even to purify Datong, which was actually very clear. Regardless of the fact that he has been actively developing things in this area, such as the relocation of factories, such as the development of bus lines, these are actually his manifestations of increasing value. He just wants to tell us that it’s okay to buy it if you want, but you have to pay me a high price, and I will sell it to you when I make money, otherwise there is no need to talk about it! Therefore, Le Yiling's asking price of 700 million Hong Kong dollars is their psychological price, and the difference is not much different. "

"Could it be that if they threaten us so much, we have to admit it?" Chen Qizong said a little angrily, "It's great that we can also take advantage of him to make a good fortune on Niutaujiao and leave. As for the rest of him We don't care what to do with those lands! We don't suffer at all."

"You can't say that." Chen Zhengxi looked at his young and energetic son, "Don't be vindictive when doing business, it is the most useless. We do business to make money, not for other things. Although Yin Jun raised the price , but he has created a lot of good conditions for us, including the relocation of the factory and the opening of the bus line. .

The land of Niutaujiao is a very good asset. We have discussed it before, and even bought the shares of Taohua Datong in the past two years to ensure our interests in Niutaujiao. If Hang Lung Group wants to achieve a career in Ngau Tau Kok, then we must win all of them, so as to maximize profits.

Yin Jun also took a fancy to this point. He sold the land to anyone, but it would definitely be the highest price if he sold it to us. This is why Le Yiling dared to bid more than 130% of the confidence. Of course, if we don't buy it, they will sell it to others at a lower price, which will not do much harm to their interests, but it will be a major setback for us. When others enter the bull's head, the large profits will be occupied by them, not us. "

"So what the elder brother means is that if you want to make money, you must continue to negotiate with Yin Jun." Chen Zhengtao added, "Everyone has a bottom line, and Yin Jun also hopes to do well in business. After all, he has ten Hundreds of millions of loans, this pressure is really not small."

"Speaking of which, he is too courageous." Chen Qizong sighed after hearing the words, "If it was me, I wouldn't dare to borrow so much."

"So you are not Yin Jun, so others cannot be Yin Jun." Chen Zhengxi said lightly.

Hearing this, Chen Qizong did not respond, but clenched his fists.

The repeated defeats against Yin Jun made this young master of the Chen family, who claimed to be the proud son of heaven, full of anger and fighting spirit.

"However, we have to beware of one thing, that is, if the real estate market gets better and better, I am worried that Yin Jun will continue to raise prices, and other real estate companies will actively want to intervene." Chen Zhengtao said, "Brother, Do we wait, or go straight to the negotiations?"

"Qi Zong, what do you think?" Chen Zhengxi looked at his son.

"Wait a minute!" Chen Qizong took a deep breath and said, "The current real estate market is rising too irrationally. If it cools down in the second half of the year, we can have more room for maneuver. If we really continue If the price has been raised, then we have no choice but to admit it, can they still raise it to a sky-high price?"

"Then you can handle this matter." Chen Zhengxi said, "You are fully responsible."

"yes!"

Chen Qizong clenched his fist again, nodded seriously, "Dad, second uncle, I won't lose! I will work hard!"